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About books
Skiing by the book
Capsule reviews prepared by the
American Library Assn.
by Rebecca Mueller
You are standing at the top
of a mountain, not another
human being in sight, a clear
blue sky above, clean air all
around, a bright sun beating
down, and miles of unbroken
powder below — the dream of
every skier and would-be
skier.
Talent aside, it takes a
helicopter ride to reach such
peaks — and that means
money. Skiing anywhere is not
cheap, but even the most avid
skier can rarely afford the
cost of such an experience. So
most of us are relegated to
spending our Friday nights
driving on crowded ex
pressways to ski areas
covered by a couple of inches
of real snow (if we are lucky)
and untold inches of artificial.
We fight crowds at the lift
lines, try to avoid hot-doggers
on treacherously narrow
trails, and, completely ex
hausted, we return home on
Sunday night via the still
crowded expressways.
Why is it that millions of
Americans submit to such an
ordeal every winter? Despite
its expense, skiing is such a
popular sport because it offers
excitement and exercise in
the open air. Attracting a load
of new disciples every year,
the ski industry is growing by
leaps and bounds.
As with any “in”
recreational activity, a
market for “how-to” books is
soon created. Most of the
current crop of ski manuals
are remarkably similar. They
are written by experts in
language incomprehensible to
non-experts, so they offer lit
tle help to novice skiers. Two
recently published books.
What Americans are reading
Based on most requested books from the shelves of libraries in 150 cities around the country,
compiled by the American Library Association. (Distributed by Newspaper Enterprise Assn.)
Fiction
This Lost Weeks
Week Week On List
1. CURTAIN, 1 14
by Agatha Christie (Dodd, Mead & Co., $7.95.)
2. 2 16
by E. L. Doctorow (Random House, $8.95.)
3. THE CHOIRBOYS, 3 7
by Joseph Wambaugh (Delacorte, $8.95.)
4. LOOKING FOR MISTER GOOOBAR, 4 18
by Judith Rossner (Simon & Schuster, $7.95.)
5. TREASURE, 5 11
by Irving Stone (Doubleday, $10.95.)
6.1 N THE BEGINNING, 6 6
by Chaim Potok (Alfred A. Knopf. $8.95.)
7. LORO OF THE FAR ISLAND, 7 16
by Victoria Holt (Doubleday, $7.95.)
8. • 2
by Irwin Shaw (Delacorte, $8.95.)
9. HUMBOLDT’S GIFT, — »
by Saul Bellow (Viking, $10.00.)
10. THE MONEYCHANGERS, 10 16
by Arthur Hailey (Doubleday. $7.95.)
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THE SKI BETTER BOOK, by John Henry Auran and Jerry Winter
(The Dial Press, 113 p., $8.95, paper $4.95)
SKI MAGAZINE’S COMPLETE BOOK OF SKI TECHNIQUE,
edited by Mort Lund and the Editors of SKI Magazine (Harper &
Row. 196 p.. $9.95)
WE LEARNED TO SKI, by Harold Evans, Brian Jackman and Mark
Ottaway (St. Martin’s Press, 255 p., $12.95)
LrmhtJ
T increase Z
/ angulation Z
f on steeper Z
/ Z
do not press knees too far Y ’WaJ
into slope or you will YJS
over edge
EVALUATION OF your skiing technique is made easier by
diagrams in “We Learned to Ski.”
"The Ski Better Book" and
“Ski Magazine’s Complete
Book of Ski Technique,” fall
into this category.
Both include basic, up-to
date information on equip
ment, techniques, and ski
resorts. I fear, however, that
a non-skier who picked up
either book would be so in
timidated that he’d be forever
dissuaded from trying the real
thing.
“The Ski Better Book” is by
far the better of the two
guides. Author John Auran
feels that too many ski lessons
consist of the instructor
demonstrating and lecturing
FTC: professions advertise
By NEA/London Economist News Service
WASHINGTON - (LENS)
— ‘‘lt pays to advertise” runs
the businessman’s slogan.
Now, however, the trust
busters in the Justice Depart
ment and the Federal Trade
Commission are turning the
slogan on its head, arguing
that bans by professional
bodies on advertising by doc
tors, lawyers, architects, ac
countants and engineers
hamper competition and thus
give the consumer less choice.
The lawyers were the first
to hear the bell that, in reali
ty, tolled for all the so-called
learned professions. In June
the Supreme Court ruled that
fees suggested, but in effect
fixed, by a state bar associa
tion infringed the antitrust
acts. In a footnote the opinion
added that the professions
were not entitled to automatic
exemption from those acts, as
but failing to offer the student
adequate opportunity to prac
tice. Auran wrote this book to
offset that deficiency by
providing on-slope practice
exercises for developing finer
mastery of edging, turning,
and balancing.
“Ski Better” is written in
fairly simple language and is
well-illustrated. Its only fault
is that most of the chapters,
other than the three on
technique, consist of nothing
more than common sense.
The cover of “Ski
Magazine’s Complete Book of
Ski Technique” claims that
the book offers "easy-to-
Non-Fiction
This Last Weeks
Week Week On List
1. BRING ON THE EMPTY HORSES, 1 13
by David Niven (Putnam, $9.95.)
2. SYLVIA PORTER'S MONEY BOOK, 2 16
by Sylvia Porter (Doubleday, $12.50.)
3. SKELTER, 3 16
by Vincent Bugliosi (Norton, $10.00.)
4. ANGELS—GOD’S SECRET AGENTS, 5 5
by Billy Graham (Doubleday, $4.95.)
5. RELAXATION RESPONSE, S 4
by Herbert Benson (Wm. Morrow & Co., Inc.,
15 95.)
6. WINNING THROUGH INTIMIDATION, 7 13
by Robert J. Ringer (Funk & Wagnalls, $9.95.)
7. WORLDS IN COLLISION, 6 3
by Immanuel Velikovsky (Doubleday, $10.00.)
8. SAVE-YOUR-LIFE DIET, — 15
by David Reuben (Random House, $7.95.)
9. DISCOVERING ENERGY AND 4 16
OVERCOMING STRESS,
by Harold H. Bloomfield (Delacorte, $8.95.)
10. EDEN EXPRESS, —1
bv Mark Vonnegut (Praeger, $8.95.)
they had so long assumed
The court also held that the
right to advertise was
protected by the free-speech
clause of the first amendment
to the constitution. A test
case, involving Virginia’s
prohibition of advertising by
pharmacists, is on appeal
before the high court. At least
five other suits are challeng
ing bans on advertising by
lawyers. Most of these rely, in
part, on the free-speech argu
ment.
Under all this pressure, the
American Bar Association has
wilted. At its convention this
month delegates will be asked
to consider amending its long
standing rule that lawyers
may not advertise. The draft
that has been drawn up would
permit them, for example, to
advertise that they specialize
in certain fields and, though
the language is somewhat dis-
follow tips on skiing technique
for everyone from novice to
expert.” Written by Mort
Lund and the editors of Ski, it
promises to combine the
authors’ knowledge “with the
expertise of noted skiers and
ski instructors from around
the world.” At first glance,
the names alone could lead
the unsuspecting to buy the
book and, undoubtedly, that is
exactly what the author and
editor’s are banking on. But
the expertise of the con
tributors belies a poorly
written and confusing text.
“Ski Magazine’s Complete”
is not for the novice as it
claims to be, nor is it as good
for the intermediate skier as
“The Ski Better Book.”
Nearly all skiers can relate
horror stories of their first
attempts at skiing. Each year
hundreds of people, em
barrassed by horrendous first
experiences, give up the sport
before they’ve given it a
chance.
“We Learned to Ski” is aim
ed specifically at the would-be
skier and is designed to pre
vent or offset such ex
periences. It was written, not
by experts, but by three skiers
of varying skills who are
colleagues at the Sunday
Times of London. The authors
haven’t forgotten what it’s
like to be a beginner. In fact,
their collective memories are
so clear that they have
written a book with more in
formation and advice about
skiing than most people would
ever want to know.
And, because “We Learned
to Ski” is so comprehensive, it
is an excellent buy for
everyone, not just the would
be skier or the novice. The il
lustrations, which combine
both drawings and
photographs, are superior and
valuable.
couraging and ambiguous, to
mention their standard fee for
a consultation, their fees for
special services and credit
terms. Advertising that was
deceptive or unfair would,
however, be cause for dis
ciplinary action and self
praise would be frowned upon.
The doctors’ turn has not
been long in coming. In
September fee schedules for
anaesthetists came under fire
and last month the Federal
Trade Commission issued a
complaint against the
American Medical Associa
tion, on the ground that its
code of medical ethics, which
forbids the advertising of
types and prices of medical
services, restrains competi
tion and denies sick people the
information they need to
choose a doctor.
The complaint did not men
tion that about half the states
have similar laws, but it did
cite two medical societies in
Connecticut. Local medical
societies help to enforce the
code. Unlike the ABA, the
AMA is determined to fight
against introducing what its
spokesmen call
‘ hucksterism” into the
profession and against the
lowering of standards that it
feels would follow.
Although some lawyers and
doctors object that it would be
mainly the rich and successful
among them who could afford
to advertise, it can also be
argued that the eminent are
the ones who least need to.
They already promote their
services by working on
charitable boards, by appear
ing on television and by
political activity; lawyers
often sit on the boards of big
corporations.
The Justice Department
feels that it is the less well
known lawyers and doctors
who suffer and that the public
suffers most of all because it
lacks information about the
availability and cost of legal
and medical services. Another
point that is made in favor of
the right to advertise is that
prepaid legal and medical
schemes, which hold out the
best hope of keeping costs
down, find it hard to survive
without making their ex
istence known.
Shapp: rekindling faith
EDITOR'S NOTE: Candidates
for the presidential nomination
of their parties, and other
political leaders, were invited by
Newspaper Enterprise Associa
tion to contribute articles con
cerning presidential character:
What sort of person should be
elected president on Nov. 2,
1976, and why? Following is one
of these contributions.
By Milton J. Shapp
In Nos .mber, 1976, the
Amer: an people will again
participate in one of the most
significant rites of a free
society.
We will elect a president.
On January 20, a solitary in
dividual, with one hand on the
Bible, will take the oath of the
presidency and ask himself,
“0.K., what now?” As one of
the men seeking that office,
that is the question that most
concerns me.
What does a president do to
rekindle the faith of 200
million Americans and
countless millions of other
people around the world?
The new administration
must help guide our people
through the storms of 20th
Century Life, and lessen the
feelings of anxiety,
powerlessness and resent
ment that presently afflict so
many Americans. The next
president must restore con
fidence in our people as in
dividuals and as a nation.
The American worker no
longer dreams of surpassing
the performance of his
parents. He lives in fear of
falling backward into the
abyss of depression — losing
job, home and self respect.
Our economy wallows in a
quagmire of inflation and
recession because
businessmen are afraid to in
vest in the future — and more
optimistic forecasts pouring
out of Washington, won’t quell
their fears.
Remember, just 15 years
ago, with what pride we
rallied to the challenge im
plicit in John Kennedy's
Inaugural Address. We were
inspired and that inspiration
developed positive action —
Community Action, the War
on Poverty, the Peace Corps.
Thousands of young
Americans postponed their
immediate pursuit of the
American Dream in order to
help others attain a modicum
of dignity.
Now we can hardly even
remember the American
Dream.
A sense of national purpose
has been replaced with
cynicism and disillusionment.
Our society is deeply divided
— consumer versus producer,
buyer versus seller, employe
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versus employer, American
versus America.
The situation is clearly in
tolerable. We are locked in a
vicious downward spiral. The
doubts we have about our in
stitutions deepen the doubts
we have about ourselves and
unfortunately, men who doubt
themselves too much end up
doubting everything. Like
men, societies must resolve
their inner conflicts or perish
from them.
The cycle can be broken. I
refuse to believe that despair,
frustration and anger are the
unavoidable waste products of
modern society.
Rather, 1 am convinced that
these attitudes were forced on
us by a series of leaders who
were so enthralled with the
power to manipulate the
economic, political and
military strength of America
that they lost sight of the real
function of their stewardship
— to help enrich the lives of
all the people.
Watergate and Vietnam are
the monuments of such
arrogance — monuments built
by presidents of the United
States on false claims of “ex
ecutive privilege” and
“national security.”
Are things any better now?
Look at the record.
President Ford’s search for
an electoral mandate to keep
the office he now holds drives
him to take unjustifiable risks
campaigning for office rather
than exercising the respon
sibilities with which he has
already been entrusted.
And, on the economic front,
the president sings a SIOO
billion song of subsidy for the
oil cartel even while he vetoes
programs for education and
health care of children, the
unemployed and our elderly.
His Secretary of State asks
us to believe in his efforts to
secure meaningful peace in
the Middle East, but denies us
the right to read his secret
treaties.
Meanwhile, we are treated
to horrifying glimpses of an
underworld of American
government — assassination
— Griffin Daily News Friday, February 6,1976
Gov. Milton J. Shapp was born in Cleveland June 25,1912. He
graduated from Case Institute of Technology in 1933 with an
electrical engineering degree. He served in the Army during
World War 11. In 1947 Shapp founded the Jerrold Electronics
Corp., one of the first cable television concerns which he head
ed until 1966. He was a Peace Corps and Department of
Commerce consultant during the Kennedy administration, and
helped organize the Area Redevelopment Administration. He
was elected governor of Pennsylvania in 1970 and reelected in
1974. As governor, Shapp stressed management reform and
fiscal stability, as well as consumer and other programs.
Working as a negotiator, he helped end the 1974 national in
dependent trucker strike. He is married and has three
children.
plots, deals between civil ser
vants and the Mafia, secret
caches of lethal poison, and
unabridged government sur
veillance of private citizens.
It’s enough to make
anybody sick.
In my opinion, the major
task of the next chief ex
ecutive will be to step
forthrightly into the awful
breach between an aloof
presidency and an anxious peo
ple. It will be his duty not to
protect us from the realities
of a new economic and social
interdependence among the
nations that must share the
resources of the planet, but to
share with us the facts of life
as we must learn to know
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them — sooner or later.
It will be his responsibility
to stimulate the national
economy so that job oppor
tunities are available for the
millions now unemployed; to
make certain that health ser
vices are available at affor
dable prices to all citizens;
that decent housing is not just
for the well-to-do, but for low
and middle income families
as well as for minorities ; and
that as our nation rebuilds its
inner strength, we make cer
tain we are also militarily
strong enough to maintain our
national security.
I believe this can be ac
contplished.