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THE LEADER-TRIBUNE, FORT VALLKY, GA„ THURSDAY .JUNE 4, 1925. ! SPECIALIZING V GEORGIA I PEACHES Watermelons Cantaloupes E ESPONSIBILITY ♦ ELI ABILITY APID RETURNS u SHIP I TO JOE AND GET THE DOUGH Wire For Market Information Joseph Becker Co. DETROIT , MICH. Route all ears via Michigan Central R. R. PAY YOUR SUBSCRIPTION The Crystal Bros. Co. CLEVELAND, OHIO GEORGIA PEACH GROWERS f Have invested the capital and labor in producing the luscious Georgia Peach. But, whether your crop is large or small, the important thing right now is not only to GRADE and PACK your fruit properly, hut also to see that your fruit is WELL SOLD. Experi¬ ence has taught many fruit growers that best possible j returns are gained from The Crystal Bros. Co. I PAY YOUR SUBSCRIPTION COc, ImCo Commission Merchants RICH MO NIL Vi. Trade Members Car Lot Handlers Produce Reporter Co. PEACHES, CANTALOUPES ami MELONS •** *2* •£* * A. H. Covert LIVE WIRES” C. A. Covert C O V RT B RO o 1 FRUITS AND PRODUCE 299 Washington Street PEACHES, APPLES and - Commission Merchants NEW YORK —MELONS OUR SPECIALTY 169-171-173-175 Reade St. Ten Years in the “Home Town" Newspapers United States Rubber Company Cele¬ brates Tenth Anniversary of a Pioneering Advertising Program In 1915 therd were 2,445,666 auto¬ mobiles in this country. It seemed a tremendous number. Some people were already talking i about “the saturation point” being not j far ahead. j Hut u there were some men who couldn’t see the woods for the trees, there were others whose faith never . faltered. It took lot of vision for them to ' a see tomobile that the had true hardly market been for touched. the au- j It took a lot of courage for them i to bank on the ultimate success of, the automobile in that market. They had both. Back in 1915, the United States Rubber Company said “The real fu- 1 ture of the automobile is not in the big cities but away from them. • * It is not in short runs on city streets, but in mile after mile on country roads.” So back in 1915 the United States Rubber Company began to pre pare for this movement—and to help In 1915—ten years ago—the first U. S. Tire advertising began to ap¬ pear in the “home town” papers. Few people saw these papers in their true dimension. Few realized the influence they had on what the people thought and did and wore and bought. Because few people realized the place they filled in the minds and lives of their read¬ ers. The United States Rubber Com¬ pany saw. As clearly as it saw that the devel¬ opment of the automobile would be in the smaller people communities, it saw that the in these communities would have to have tires to measure up to the service and tire merchants to sell them. And it saw that in the “home town” newspapers it had, ready to ! hand, the medium to help it put tire I merchandising where it would have to be in the new era of the automo j bile. ] So ten years ago people began to read the first U. S. Tire Advertis¬ ing in their “home town” paper— over the name of their “home town” dealer. They have been reading it ever since. They have seen these home dealers develop their little “side line of tires” into real business- always with the support of “U. S.” Adver¬ tising in these local papers. Co-incident with the tenth anni¬ versary of “home town” advertising by the United States Rubber Com¬ pany, this company announces an¬ other long step forward in the per¬ fection of automobile tires—the greatest since the introduction of the cord itself—in its perfected latex : treated -Web Cord Royal Balloon I Tire with the flat low pressure tread. Today there are 16,000,000 auto¬ mobiles in this country. Eighty percent of them are owned by men and women of the farms and in the smaller communities. | Where there was one U. S. tire I dealer in the small towns then there Members Thirty Years in Business Ratings National League of Comm. Merchants. Produce Reporter Co. XXX V American Fruit & Vegetable Shippers Assn. Packer Red Book * * * * Albert M. Travis Company PEACHES & MELONS We have specialized in these commodities for years. Reliable and conserva¬ tive market information , Real selling service and Quick returns. Complete store and track facilities. We ivill appreciate hearing from all interested peach ship¬ pers. PITTSBURGH, Pa. are hundreds today—real merchants. What was only a vision in 1915 has come true in 1925. Georgia has a waterfall which in sixteen feet higher than Niagara. Georgia has a quarter of a million automobiles—including flivvers. THE KIMBALL HOUSE Atlanta’s Rest Known Hotel. 400 Rooms of Solid Comfort. The Home of Georgia People. Rooms, Running Water, $t to $2. Rooms, with Hath, $1.50 to $5. Free Garage Service JACOBS & MAYNAHI), Prop. ESTABLISHED 1871 i Inc. CHICAGO, ILL 123 W. South Water St. We are commission merchants specializing in the marketing of PEACH E S and all FRUITS and VEGETA¬ BLES. We Solicit Tour Consignments WRITE WIRE OR EOR MARKET Established 1874 Geo. B. Booker Co. 102-104-106 East Fourth Street i WILMINGTON, DEL. I WANT CAliS 2 REACHES GEORG DAILY. TRY THIS MARKET.