Newspaper Page Text
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AND PEACHLANDJOURNAL
ESTAHI.iSHKI)
Issued E»*rr Thursday by
THK LKADEK-TRIBUNK. ISC.
“A* * Men Thlnketh In Hie Heart, So I« He.
ALVAH J. CULPEPPER
President and Editor
Official Organ of Peach County. City of
i Valley and Macon Division of tha
Middle 1)1*1 rlct of Georgia
Federal Court.
Entered a» •econd-clua* matter at the
office at Fort Volley. Ga.. under the
act of March 3. 1879.
SUBSCRIPTION PRICES
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Outside Georgia. Minimum 1 Vcur .. $
ADVERTISING RATES
40c per Column Inch. Diuplay
Carda af Thanh*. Obituartca. Resolution*,
Etc., le per Word
lagil Advertisement* Strictly Cash in Advance
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m
V -
THURSDAY, SEPTEMBER t, 1939
Maybe Joe ‘America Is Right
The average a has the repu¬
tation in son|e in* circles Jih of bein^r lo£ too
cocky—of thfftk a more
important than he really is when you
consider his position in the general
scheme of things.
Joe Z., who comes close to being the
average American himself, has his
own opinion on this subject. Let's
listen in on Joe for a moment:
.* So you think I take myself too
seriously? You think my job, for in¬
stance, isn’t important enough to jus¬
tify my acting this way?
Well maybe you're right. I said
MAYBE. Of course I don’t have the
best job in this plant. But what I
do is important just the same. Here’s
the way I look at it.
“I’ve got a job, a self-respecting
one that means I can support my
family and that means I have the
chance of getting a better job if I
have the stuff. And it’s a job in the
United States of America. Makes a
man feel important just to be an
American these days—to know his po¬
sition in life doesn't depend on his
race or creed or the way he ties his
necktie. We Americans have the
shortest hours and the highest pay
for what we do in the whole world and
we buy the best products in the world
with the money we earn. We know
how good those products are; you and
I provide the skill that makes them.
“Why shouldn't I feel important?
I’m an American workman, ain’t I? n
Maybe Joe Z. has an idea there
that’s worth remembering!
Newspaper Ads Best Adver¬
tising Medium
/r- in ^ *pi ... . ,
vp, The only . question ,, that . Is , _ bothering , .
Advertisers, of advertising these best. They have ^
pays
All learned that advertising pays and '
that unless ,t is used it will reflect |
A very unfortunate and dangerous
condition m any business. The opin¬
ions of many advertisers will be free¬
ly given in this regard, but the right
way of getting the actual opinions is
lo go to those who are influenced by
advertising as to the types that pay.
Many people are averse to admit¬
ting they were drawn by advertising
■while many others go in and boldly
demand what they saw advertised and
feel like they have been smart, show¬
ing the merchant how he reached them
and also holding him to his pledge.
So the advertiser wants to get to the
buyer and he wants also to be able
to reach the maximum number with
the lowest possible expenditure. There¬
fore any evidence or statistics on the
general public reactions to the various
forms of. advertising is most valuable
to those who expend large sums on
that business aid each year. If you
are interested in advertising you will
read this excerpt from a recent edi¬
torial in the Athens Banner-Herald
with interest. If you are only a buy¬
er it will give you a pointer as to
where to find the best advertising me¬
diums if you happen to want some¬
thing.
What kind of advertising pays?
Yeager and White, certified public
accountants, recently completed a
survey in Louisville, Ky., on adver¬
tising, going directly to the consumer
to secure their reactions to the vari¬
ous forms of advertising.
Two questions were asked:
1. “What kind of advertising in¬
fluences you most in your buying?”
2. “Which of the various types of
advertising do you find most objec¬
tionable ? ”
The answers were:
1. Theatre screen advertising is the
poorest kind of all.
2. Billboards and circulars are next J
poorest in rank.
3. Radio and direct-mail are next in
JAMES ERNEST
In undertaking to draft
and sufficient resolutions
the passing of our dear Brother
soe, the committee appointed for
purpose acknowledges that this
not be adequately done.
We have among us many men
arc willing to concede their value
the Church and to the
We have men in all walks of life
feel that the world will not fully
preciate their true worth unless
relate their achievements. In fact,
seems to us that, in this rapidly
ing world in which we are now
that the age old virtue of
seems to have become less sought
ter than ever before.
When we reflect upon the life of
man like Brother Bledsoe, we see
glorious and magnificent is this
tue of modesty. The man who does
much for his church and for his com¬
munity is the man who, like
Bledsoe, lets his works speak for
themselves.
Jesus was a man of few words, but
he went about doing good. Never,
during His ministry, did he counsel
or teach or indulge in show and os¬
tentation. His life was the perfect
life. The more modest and unassum¬
ing we are, the more we approach His
true service.
i Brother Bledsoe did not talk much,
but he did a great deal. He loved his
church, and he loved the members of
his church. Although he had been
stricken with a serious disorder, and
had been advised by his physicians
that he must be very careful not to
tax his strength, he was unwilling to
let this advice interfere with his active
support of the Church and all its in¬
stitutions.
He was a nran who made real, last¬
ing friendships, because his friends
knew that he was a loyal friend and
there was nothing shallow or super¬
ficial about him.
He was a man who could be always
relied upon to do his duty, in its full¬
est sense, and to fully appreciate and
understand the meaning of this sub¬
lime word that we call “duty.”
He was a man of keen intellect and
fine business judgment; and yet, with¬
al, he was one who was trusted by
everyone with whom he dealt in a
business way.
We think that he had two main in¬
terests—these were his home and fam¬
ily and the Church of the Living God.
What a precious heritage he has
left to his loved ones—the members
of his family. He has left to them
the record of a good life, unselfishly
lived for them rather than for himself,
lie has left to them his record as a
member of this Board of Stewards
and of this church—faithful unto the
end. He has left to them the ever¬
lasting retrospect of association with
him and of a true and loving husband
and father.
And, , than , all „ of , that, L „ . he . has
more
bequeathed unto them the knowledge
th>t doath jg but a door through which
we all must pass; that in the dawn of
^ everlasting morni ng the broken
s ^ be healed . and that the
Man of Sorrows , who himself
through this same door, mod
and without complaint, will be
there with us when we meet those
have gone on before.
We grieve with his dear wife and
and all the bereaved family;
your loss is Heaven’s gain.
The above resolutions are respect¬
submitted to the Quarterly Con¬
of the Fort Valley Methodist
by the undersigned committee
the Board of Stewards, of which
Bledsoe was a faithful mem¬
at the time of his passing.
This August 23, 1939.
H. J. A VERA.
E. M. WHITING.
S. M. MATHEWS.
Mrs. Jimmy Whigham, of Missis¬
is visiting her parents, Mr. and
Mrs. J. Q. Adams.
• * »
Mr. Joe Davidson. Jr., has returned
from a visit with his brother, Mr.
Quentin Davidson, in Columbus.
line.
4. Newspaper advertising was de¬
clared to be the most effective to the
genera! public.
5. The survey found no direct sales
resistance to newspaper advertising;
newspaper advertising sold more than
all other media combined.
6. Newspapers sell 56 per cent of
all goods sold by advertising; all other
media sell 44 per cent.
7. 64 out of every 100 women buy
from newspaper advertising; 51 out
of every 100 men are influenced the
same way.
8. Two out of every 100 women
buy from circulars while 10 out of
every 100 object to circulars. One out
of every 100 men buy from circulars
and 10 object.
9. Thirty of every 100' women object
to billboards and 42 out of every 100
object to theater screen advertising.
THE LEADER-TRIBUNE, FORT VALLEY, GA., THURSDAY. SEPTEMBER 7, 1939
ADDITIONAL
SOCIETY
Miss Virginia Turner, of
nooga, Tenn., formerly of Fort
is visiting friends here.
• • •
Mr. J. B. Byrd, of Cleveland,
is visiting his mother, Mrs.
English.
o o o
Mr. H. Huckabee is attending
bankers school at Emory University
this week.
• • •
Miss Christine Allen and Miss Eliz¬
abeth Smith spent Sunday in Ameri
cus and Albany.
• « •
Mr. Tom Flournoy, Jr., is attending
the annual convention of New York
Life Insurance agents, being held this
year in Atlantic City, N. J. He will
also visit the fair in New York. He
was one of the few agents in Georgia
who was awarded this trip on account
of his sales of insurance for the past
year. He has the distinction of be
ing the youngest member of the New
York Life Hundred Thousand Club.
• • *
Mr. and Mrs. Clem Sammons, of At¬
lanta, Mr. and Mrs. Charles Evans,
Mr. and Mrs. Joe Flournoy, of Wash¬
ington, and Mr. Tom Flournoy, Jr., of
Macon, formed a congenial house par¬
ty at St. Simons last week.
• • •
Mr. and Mrs. Ivan Harrison and
little daughter, Jean, of Atlanta, spent
the week-end with Mrs. J. A. McCow
en and Miss Louise McCowen.
Miss Gwen Reed left Sunday for
Mars Hill College where she has en¬
rolled. Mrs. Reed and Mr. Dan Reed
accompanied her as far as Atlanta.
* ■ *
Miss Amelia Weatherly, of Cochran,
who has been the guest of her sister,
Mrs. L. E. Hatcher, and family
returned home.
* * *
Mrs. Arthur Roberts, of Gray,
spent the week-end with her sister,
Mrs. T. M. Anthoine, and family.
* • •
Mr. George B. Culpeppel III has
returned to Mars Hill College where
he will be a sophomore this term.
• • •
Mr. Jack Taylor, of Aberdeen, N. C.,
spent the week-end with his parents,
Mr. and Mrs. L. P. Taylor.
• * *
Mrs. Ed Mathews, of Savannah, is
visiting her parents, Mr. and Mrs. J.
D. Kendrick.
• » •
Mrs. 1 Glenmore Green, Mrs. Nell
Dure and Miss Frederica Lambert
were the guests Sunday of Mr. and
Mrs. John Woodall at Woodland.
• • •
Mr. and Mrs. Wm. Sloan, Miss Hel¬
en Jean Sloan and Mr. Billy Sloan
spent the week-end at Jacksonville
Beach.
• • •
Mrs. H. O. Queen, Miss Nelle Queen
and Mr. Tommie Queen have returned
from a visit with Mr. and Mrs. Jack
Taylor in Aberdeen, N. C.
• * *
Miss Carrie Mathews is visiting
relatives in Williamson.
Observation, invention, study, and
original thought are expensive and
should promote the growth of mortal
mind out of itself, out of all that is
mortal.—Mary Baker Eddy.
Something to think about: Erosion
and leaching account for two-fifths
of the annual loss of humus; crops
account for little more than one
fourth... Nature requires from 400
to 1,000 years to replace an inch to
topsoil... Nearly 342,000,000 acres of
45 crops were harvested in 1938. This
compares with 341,000,000 acres in
1987.... On January 1, 1939, it was
estimated there were 1,554,000 hogs
on Georgia farms. Agricultural ex¬
perts of Georgia say that there is am¬
ple room for over 3,000,000.
III 11!
WM \
ONE-WAY 17i c PER MILE
ROUND TRIP 10".; LESS
than double the one-way
Coach Fares
INSURE SAFETY. Avoid High¬
way Hazards. Travel by Train.
Air-Conditioned Coache a on
TluwfSA Train*.
?
SOUTHERN
RAILWAY SYSTEM
Georgia Ranks
In Malarial
Georgia usually holds first,
or third place in malaria deaths
mong the fourteen Southern
considered “malarious”, according
Dr. T. F. Abercrombie, director
the Georgia Department of
Health, who declares that during
past ten years Georgia has lost
average of 390 citizens each year
malaria, this constituting about
sixth of all the malaria mortality
the country.
Malaria is estimated, the health
rector states, to cost the state
Georgia $10,000,000 annually.
ria is far less significant as a
of death than as a cause of
it being ordinarily estimated that
every death reported there exists
cases. Based on this percentage
means an average of 73,000 cases
nually in Georgia, the average
per case being estimated at about
This loss covers cost outlay for
and medical care and wages lost
ing disability”, he points out.
Thus, he explains, the
of malaria is primarily due to
widespread disability it causes,
annual economic toll in Georgia
tremendous. Dr. Abercrombie lists
losses which connot be so readily
mated, the probable reduction of live
birth rate, the interference with learn¬
ing in school, inability to make good
crops, and a general inefficiency which
accompanies a below-par status
living.
'v. The prevention of malaria, like any
other disease, the health director states
depends upon knowing how it is
spread and what causes it.
The disease, he declares, is caused
by microscopic germs which live in
and consume the blood. These para¬
sites are carried from sick persons to
others by a single type of mosquito in
Georgia.
Several methods or means of re¬
ducing malaria are available. Dr.
Abercrombie points out, such as: de
struct ion of the germs while they
are in man by medical treatment;
destruction of mosquito “wiggletails
in ponds by dusting and oiling; pre¬
vention of mosquito production by
drainage and filling of ponds or by
breaking contact between mosquitos
and man by screening; each of these
methods to be adapted to the partic¬
ular situation from the standpoint of
efficiency and economy.
Decision as to their respective de¬
sirability in application should be
based on careful study of the area
and its population by trained malaria
specialists in the fields of medicine,
biology, and engineering, the health
director states in pointing out that
it cost less to control malaria than
tolerate it.”
They are not the best students who
are most dependent on books. What
can be got out of them is at. best only
material: a man must build his house
for himself.—George MacDonald.
Its a r* 4 a I It
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THE 64 TIRE COMPANY
Corner Main and Maon Streets Phone 64
CHURCHES
PORT VALLEY BAPTIST CHURCH
M. D. Reed, Pastor
9:45, Sunday School, R. P. Swan,
superintendent.
11:00 a. m., Morning Worship.
7:00 p. m., B. T. U.
7:45 p. m., Evening Worship.
7:30 p. m. Wednesday, Prayer Meet
FORT VALLEY METHODIST
CHURCH
J. E. Sampley, Pastor
Church school, 9:45 a. m.
Morning Worship, II o’clock.
Young People meet at 7:15 p. m.
Evening Worship, 7:30 o’clock.
Mid-week prayer service,
day, 7:30 p. m.
PRESBYTERIAN CHURCH
Wm. C. Sistar, Minister
Church Bible school, 9:45 a. m., C.
( g Almon, superintendent.
Morning worship, 11 o’clock.
Visitors invited to all services.
ST. ANDREW’S EPISCOPAL
CHURCH
Rev. Walter Clem, Rector I
Church School, 9:45 a. m., Frank
Harrison, superintendent.
Services each Sunday night at 7:30
o’clock.
YOUNG MR. LINCOLN'’
AT PEACH THEATRE
U Young Mr. Lincoln”, coming to the
Peach theatre next Monday, present
ing the human side of the youthful
Abraham Lincoln, won the award for
the best motion picture released in
June. The screen brings to the pub?
lie eye for the first time the endear
ing human traits of Abraham Lin
coin, and those fundamental qualities
of his formative years that went to
make up his brilliant future as Amer
ica’s man of destiny. This historical :
drama finds Henry Fonda portraying ,
the wise-cracking, lanky Lincoln, at-j
tempting to get started as a frontier
lawyer.
Tuesday, Robert Young creates an- j
other memorable screen character in j
“Bridal Suit”, a musical comedy.
On Wednesday Melvin Douglas will
captivate you again in “Tell No
Tales.”
It rained and poured extravagant
films on the Peach theatre for this
week, for on Thursday and Friday
comes Irving Berlin’s “In Second
Fiddle” when Sonja Heme introduces
a new dance and swim, and of course
skates—with her first skating part¬
ner. She is full of surprises, thanks '
to her co-starring with Tyronne Pow-1
er. She presents spectacular tropical :
dances—the rhumba and tango—on
the ice and introduces, with Rudy Val- !
lee, the new ball room sensation, the
. * Back to Back. In addition, Sonja
hangs up her skating shoes and dons
streamlined swim suit for i
a a se¬
quence, proving herself as much at
home gracing the pool as she is on
ice. The new ball room step is sweep- i
ing the country’s dance spots and
looks like the beginning of a new
craze.
On Saturday, you will enjoy “North
of the Yukon” and the Owl Show—
“Man Who Dared.” 9-7-lt
Where women are, the better
things are implied if not spoken.—A.
Bronson Alcott.
There is no calamity which right
words will not begin to redress.—Ei#
erson.
■ ■
< -
A Feeling of
Independence <« ■
' ■
• •
< • No matter what their income, every young couple
should have a bank account.
I
4
It is more than a reserve to meet unexpected expenses.
It is more than a means of obtaining more comforts and
conveniences.
-
, regular method of saving
A bank account and a
creates a feeling of independence, a feeling of self respect.
Money is not everything, but the lack of sufficient funds
often brings unhappiness. Do not let your married life • -
be threatened by financial worries. Open that account
today and make saving a regular habit.
< •
< •
DEPOSITS UP TO $5,000 FULLY INSURED BY FEDERAL < >
«■
DEPOSIT INSURANCE CORPORATION ■ •
■
[
• \ | j Bank of Fort Valley jj
«•
>
— ——
NEW LINE—ELGIN, HAMILTON, BULOVA
GRUEN AND SWISS WATCHES
ALSO REBUILT WATCHES—ALL KINDS, GUARANTEED LIKE NEW
GEO. R. ANDERSEN
355 Second St. Macon, Ga.
SPECIALISTS IN WATCH, CLOCK AND JEWELRY REPAIRING
WHEN IN MACON
Eat at \
SMITTVS BARBECUE LUNCH
Good Food, Reasonable Prices
TABLES AND BOOTHS FOR LADIES
We will keep your packages
421 THIRD ST. 1 -: MACON, GA.
Fabrics should be stored in a dry
to prevent mildew, clothing
say.
INDIGESTION Sensational Relief from Indigestion
and One Dose Proeea It
rf the flm doe* ot thli pleas»nt-Uittnf littla
black tablet doesn’t bring you the f»itest snd mo»t
ronplefe relief you hay* experienced tend bottle
buck to u« end get DOUBLE MONEY BACK. ThU
Bel!-an* tablet belpi the stomach digeet food,
makes the iscmi stomach fluids harm less and lets
you est th* nourishing foods you need. For hesrt
bum. »iek hesdirli* and upsets to often esused t>»
stress stotnsrh fluid, nieklne Too feel lout end
elct ell oeer—JT'ST ONE DOSE of Bell-sos protss
speedy relief. 25c eremrtiere.