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Will U.S. companies benefit from expansion into Eastern Europe
By Phil Lindenbaum
H«w Yort Tlm«» R»glon»l N«w»p«pf t
The Thanksgiving holiday is over.
One slumps on the couch clutching a
newly rounded belly filled with out
rageous portions of turkey, cranberry
sauce and that great destroyer of
svelte, sweet potato pie.
We Americans, fanatical gour
mands and equally fanantical aerobic
exercisers, seem to aim at opening
and closing our arteries on a daily ba
sis. It’s a good life, fed by what has
been a horn of plenty relative to most
of the rest of the world including
Europe, east of the newly tattered
Business Week Profile
Furnish your game room from Cherokee Music
Cherokee Music Company puts you
in the mood for playing some pinball,
listening to good music on the juke
box, or playing a game of pool.
Jerry Carnes offers his customers a
variety of items such as pool tables,
video games, juke boxes, reconstruct
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Visit our showroom located on GA 400, 8 miles
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Showroom is for display selection & sales only.
'CHEROKEE MUSIC COMPANY^
-2 locations in Cumming
” Hwy 9 North GA 400 & Settingdown Rd.
Cumming Cumming
889-6710 or 889-8000 or 887-7580
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Iron Curtain.
Now, suddenly, the Cold War seems
a memory. The people all over East
ern Europe have seen fragments of
our lifestyle via the media, movies
and even Billy Joel. They like it. They
demand it. Lech Walesa tells jokes
and is a celebrity, while the icy mas
ters of Marxist/Leninist ideology
no longer actively backed by the Su
preme Soviet are melting.
Peace, seemingly, is busting out all
over. But, according to The Wall
Street Journal, “Peace hasn’t always
played well on Wall Street.” And a re
cently sullen and difficult stock mar
ket environment remains sullen and
ed antiques, and pinball machines to
help the customers create their
dream game room.
He wants to invite everyone to come
see the large stock of juke boxes, pin
ball machines, pool tables, and video
games during the Christmas season.
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difficult.
The year following the end of the
Korean War, the Dow Industrials
dropped 3 percent. The Vietnam
ceasefire found the Dow Industrials
slightly over 1,000. They then slipped
lower and waited 10 years to again at
tain that level.
No, Wall Street is not the most liber
al of societies. And, in fact, there is
considerable evidence that the Cold
War, accompanied by huge military
spending, was, on balance, bullish for
stocks.
All of that having been said, it is
clear that the vast majority of Ameri
cans (and other humans) strongly
The video games and juke boxes are
ready for Christmas. The pool tables
are on the display floor, ready to sale,
as well as some completely restored
antique juke boxes.
“We have some antique juke boxes
that have been completely restored.
These are the old fashioned juke box
or piccolo, that had six plays per quar
ter," Carnes said.
The most impressive reconstructed
antique is a circa 1930’s walnut juke
box, the 48 A. This was one of the first
juke boxes made after World War I,
said Carnes.
Hours and days of operation are
Monday through Friday from 9 a.m.
to 6 p.m. On Saturday, they are
opened from 9 a.m. to 6 p.m. for the
Christmas season, Carnes said.
The Cherokee Music Company is an
old established business, Carnes said.
Originally the Canton Operating
Company when it opened in 1932 by
owner and operator Jack Lovelady in
Ballground, Cherokee Music Compa
ny shifted ownership to Jerry Carnes
in 1968 with a name change.
The eight employees are ready to
serve their customers who include not
only private individuals but restau
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prefer peaceful co-existence to the
threat of mushroom clouds. Although
it is early in the unfolding Eastern
Bloc scenario of hope, analysts are
working feverishly to figure out
where U.S. companies stand in regard
to filling the economic void that, for
four decades, has been the rule east of
the Iron Curtain.
What economic pundits and securi
ty analysts are surmising is this:
“The years of the Cold War prevented
American companies from develop
ing contacts in Eastern Europe and
knowledge about how to do business
there,” according to the Journal.
Moreover, the economic and political
rants, convenience stores, and bowl
ing lanes.
Cherokee Music Company also has
an arcade in Gatlinburg, Carnes said.
We provide video games in house
out on commission, and we furnish the
equipment for game rooms in homes,
Carnes said.
“We serve the entire state of Geor
gia and we will sell to the general pub
lic who want to put these games into
their homes,” said Tammy Cook, the
Operations Manager.
A special rate is offered to people
who purchase a complete package of
a juke box, pinball game and a pool
table.
For a certain percentage, the com
pany will place their machines on
location.
Their showroom, a 26,000 square
foot warehouse, houses a large selec
tion in stock of both new and used
games of all kinds.
The business is located on Georgia
400, three miles past Highway 369 on
Settingdown Road next to Baron Mo
bile Homes. The phone numbers are
887-7580 or 889-8000.
Now Under New Local Ownership
HOUSE OF FLOWERS
212 Ingram Ave. Cumming, GA
Make Your Home Glow with
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with our festive...
FORSYTH COUNTY NEWS-WEDNESDAY, DECEMBER 6, 1989-
changes in Eastern Europe will prob
ably ebb and flow with sporadic peri
ods of progress, unrest and volatility.
“They’re not going to go from Stalin
ism to Thatcherism overnight,” says
Robert Hormats, a partner at Gold
man, Sachs.
The pundits seem, early on, to be
lieve that West Germany, particular
ly in retail and construction, is in the
strongest position to ultimately bene
fit from trade with the Eastern Bloc.
Still, there are constant reminders
that Eastern Europe has hardly been
loaded with discretionary income. To
buy, they need money. And Poland’s
plight exemplifies that there’s pre
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cious little to export and precious lit
tle to spend for imports.
Still, over time, Wall Street’s gurus
believe that certain U.S. companies
will benefit from expansion into East
ern Europe, or, from the freer move
ment of Eastern europeans to the
West.
Companies oft-mentioned as well
positioned are: AT&T, GTE Corp.,
PepsiCo, Walt Disney Co., Occidental
Petroleum, Archer Daniels, Itel and
some U.S. environmental companies.
If the trend continues (and that is
still a big “if”), there is little doubt
that global trade will benefit and so
will numerous American companies.
Cherokee Music
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