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WEDNESDAY MORNING DECEMBER
COLGATE’S
“IEW” SOAP
)RIGINAL AND
ONLY GENUINE
OVAL CAKE!
Don’t be deceived by large cakes <if poor soap said to be us good us Colgate’s.
COLGATE’S “HEW” SOAP will WASH BETTER and LAST
LONGER than any other.
COLGATE'S NEW SOAP
I' worth a trial.
The cheapest soap,
COLGATE’S NLW SOAP
COLGATE'S NEW SOAP
Never injures clothes.
When scrubbing use
COLGATE’S NEW SOAP
COLGATE'S NEW SOAP
Washes perfectly.
An all-around scan,
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
The Lest, the cheapest.
For house-cleaning use
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Recommends itself.
A tip-top soap
COLGATE’S NEW SOAP
COLGATE S NEW SOAP
Makes washing easy.
For the kitchen use
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Perfectly pure.
The most economical,
COLGATE’S NEW SOAP
Of best manufacture,
COLGATE’S NEW SOAP
What the South needs
COLGATE’S NEW SOAP
COLGATE'S NEW SOAP
Makes suds readily.
For washing dishes use
COLGATE'S NEW SOAP
COLGATE’S NEW SOAP
Lasts the longest.
Without a drawback,
COLGATE’S NLW SOAP
COLGATE’S NEW SOAP
Of uniform quality.
In hard-water use
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Best for the laundry.
A great bargain,
COLGATE’S NEW SOAP
COLGATE’S NEW LOAP
The most popular.
A sweet, pure soap,
COLGATE’S NEW SOAP
For comfort use
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Is not adulterated.
No red hands from
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Pleasantly scented.
When tired for rest use
COLGATE’S NEW SOAP
What you want is
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Used for the toilet.
Well run households use
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Is imitated everywhere.
COLGATE’S NEW SOAP
Hard pressed.
Never be without
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Improves with age.
COLGATE’S NEW SOAP
Never improved upon.
If in a hurry use
COLGATE'S NEW SOAP
COLGATE’S NEW SOAP
Makes washing pleasant.
Give your friends
CCLGATE’S NEW SOAP
COLGATE S NEW SOAP
The household soap.
No sore hands from
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
A big success.
For ease use ,
COLGATE S NEW SOAP
COLGATE’S NEW SOAP
The very best.
Make a trial of
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Has a thousand uses.
A perfect family use
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Banishes dirt.
Economy comes with
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Gives satisfaction.
Demand the original
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Disappoints no one.
Most for your money
COLGATE’S NEW SOAP
COLGATE’S NEW SOAP
Sold everywhere.
Ask your grocer for
CCLGATE’S NEW SOAP
Reject imitations of
COLGATE’S NEW SOAP
Refuse counterfeits of
COLGATE’S NEW SOAP
Use only the genuine
COLGATE'S NEW SOAP
Don’t take anything but
COLGATE’S NEW SOAP
You will like
CCLGATE’S NEW SOAP
A Few Words About Colgate’s “New” Soap.
Eight years ago Colgate & Co. made an entirely new departure anil were tlio first to introduce into the Southern market an
oval - cake, called New Soap, in place of the old-fashioned square cake and bar soap. The New Soap at once became extremely
popular and deservedly so, not oidy on account of its ovul shape hut beenuso of tlio purity of its ingredients, and because it
was made with the express intention of meeting the needs and peculiarities of Southern water and climate. So great is tlia
popularity of New Soap that numerous imitations have lately been placed upon the market which have counterfeited the New
Soap in form and size of cuke and style of wrapper, and have deceived many of our customers. To protect our customer*
against these inferior soaps Colgate & Co. have thought it best to ccmo conspicuously before the public and advise them, if
they wish a superior article for laundry use, to insist upon having only Colgate’s original and genuine oval coke of “New "
Soap, and not ullow their grocers to supply them with adulterated ovul-shaped cakes, on which a larger profit is made. Tt®
cheapest soaps, that they may bo sold at a profit, are loaded with the most injurious adulterations, winch not only harm th®
clothes hut also injure tne hands of those using them. The most common adulterants are chalk, clay and marble dust, w hich often
improve the looks of the soap, so that by the appearance it is impossible for the public to detect the injurious ingredients. For"
the sake of the purchaser, then, we renew our caution and remind him that the same law applies to soap as to all other things-,
namely:—that all imitations are inferior to the original article. There is no economy in having your clothes worn to thread*
with clay and rotted by cheap acid chemicals, or having your hands sore and red by strong alkalies. Colgate’s New Soap i*
made of perfectly pure materials and from the many thousands who have used it, we have never heard the first complaint, nor
have we ever been told that any other soap sold in the South has given better satisfaction. TTe feel additional confidence ii*
recommending thus strongly the New Soap from the fact that soap manufacturers all over the country by their numerous imita
tions acknowledge that they cannot make a soap which on its own merits will compete successfully against Colgate’s Note Soap,
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