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What will it be called? The
Chattahoochee Trail ? The Semi
nole Trail ? Or, how about some
thing uniquely different and bi
zarre within America such as the
STAGE COACH TRAIL? The
Lower Chattahoochee Valley
Area Planning and Development
Commission is considering the
development of a new concept
in auto-oriented trail routes in
volving "Tourist Generators.”
The Valley Planning group com
pares their idea to that of a
local shopping "Mall."
PROGRAMMING
The Executioner
The Internal Revenue Service prob
ably does not know what to make of
Bill Drake. How can he run a mul
fimillion-dollar radio consulting service
out of his home in the Bel Air section
of Los Angeles? And that inflatable plas
tic armchair and the swimming pool in
which it floats—are they taxable as lux
uries or deductible as an executive suite?
Actually, the pool is just where
Drake, who at 31 looks like a beach
boy emeritus, gets his ideas. They are
subsequently executed inside the
$150,000 house. And executed is the
word. He has a custom telephone hook
up that enables him, by the dial of a
code number, to monitor any of his
ten client stations across the country.
Should he hear a disk jockey he doesn’t
dig, Drake gets on the blower (he has
21 phones around the house, including
one in each of the five bathrooms).
“When that phone rings,” says one old
jock, “you know it’s death time, man.”
Such power comes to Drake for the
simple reason that in the past five years
every one of the stations he has ad
vised has waxed bigger in ratings and
revenues. Los Angeles’ KHJ, for ex
ample, rose from twelfth to No. 1 half
a year after he moved in. Tulsa’s KAKC
doubled its rating within two months,
and in the last year has doubled again.
San Diego’s KGB rocketed from lowest
ranked in town to the top on Drake’s
63rd day as consultant. Small wonder
that stations pay up to SIOO,OOO a year
for his services.
Plastic Voices. Understandably, with
such a lucrative thing going, Drake tries
to be as (nysterious as possible about
his technique. The basic rule is summed
up by the promotion jingle of several
of his clients —“Much More Music.”
At a time when most U.S. rock jock-
LEE B. JOHNSON
CONSULTANT DRAKE AT WORK
TIME, AUGUST 23, 1968 Ending the cult of the non-stop talkers.
Here! New ’69 CHEVROLET TRUCKS!
Now there are even more reasons why Chevrolet is more truck.
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MORE STYLE
Here’s the bold new look
in pickups —Chevrolet’s
handsome new hood pro
file, new aluminum grille,
new interior trim colors!
You get a cab and Fleet
side pickup box that are
double wall, double strong.
America’s most popular
pickup is more truck than
ever for '691
MORE LENGTH
New '69 Fleetside pickups
provide cargo boxes up to
814 ft. long-haul bigger
payloads or king-sized
camper bodies! For work
or play, you get the rid
ing smoothness of work
proved Independent Front
Suspension, the economy
of Chevy truck power. Plus
easier handling.
At your Chevrolet dealer's now.
More trucks are Chevrolets because Chevrolet is more truck!
Will it be called
The Stage Coach Trail?
In one variation of the Mali
Shopping Center Complex, two
major trade generator stores
are located at opposite ends of
a corridor. A variety of
smaller stores face inward and
aline the sides of the corridor.
These smaller "satellite
stores," depend upon the busi
ness generated by the major
stores. Basically, buyers are
attracted to one of the "major
stores.” If they do not find
everything that they want, then
they proceed down the corridor
TELEVISION & RADIO
WyMMBr 3
MORE COMFORT
New, more comfortable
seats are designed with
molded foam. Thick insu
lation hushes road noise.
Bump leveling coil springs
at all four wheels on most
models smooth the way.
More comfort!
to the other major store. Along
the corridor, the shoppers are
often attracted by the dazzling
displays of the satellite stores
and stop to buy by "Impulse.”
In the Mall Shopping Center Con
cept, each store competes but
to the benefit of all of the other
stores. The Lower Chattahoo
chee Valley APDC plans a "100-
mile long Tourist Mall’' between
two major tourist generator
cities - Columbus and Blakely.
The "Corridor” would be a route
from Columbus to Cusseta then
eys are screaming egomaniacs, Drake
advises his stations to end the cult of
nonstop talkers. Even Murray the K,
the nation’s best known jock, was forced
out shortly after Drake’s firm moved in
at WOR-FM in Manhattan. Murray, not
ing his “plastic-voiced” successors and
their less adventurous choice of records,
predicted disaster for Drake. But in the
eleven months since, Drake has dou
bled the ratings and put money-losing
WOR-FM in the black.
Once new jocks are hired, they are
drilled for a couple of months in the
Drake style. The big idea is to un
clutter and speed up the pace. The
next recording is introduced during the
fadeout of the last one. Singing station
identifications, which sometimes run at
oratorio length elsewhere, are chopped
to H seconds on Drake stations. Com
mercials are reduced to 13 minutes, 40
seconds an hour—about one-third less
than the U.S. average. Newscasts are
scheduled at unconventional times, such
as 20 minutes after the hour. Thus,
when the competition is carrying news,
Drake-trained deejays run a “music
sweep” (three or four recordings back
to-back) to lure away dial switchers.
Motel Checks. Since, according to a
Drake survey, 47% of the listeners twist
the station dial if they don’t like a
tune, he considers music selection one
of his key services. He, his record li
brarian, or a panel of 24 proteges at
his stations around the country audi
tion virtually every new U.S. release.
Then, by weekly phone call, he dis
cusses with each station what new “hit
bounds” to add to the repertory and
what “golden oldies” to revive.
Drake’s musical suggestions, he ad
mits, are not necessarily “in a bag I per
sonally dig”; they are based on studies
of record sales and individual markets.
Sometimes he will go unannounced to
the town of one of his clients and just
jgw j
MORE POWER
New workpower! A spir
ited new 350-cu.-in. V 8 is
standard in medium-duty
V 8 models. Order it for
pickups, too! And there’s
big V 8 power in heavy
weights. Chevrolet gives
you plenty of workpower!
south through Lumpkin to Lou
vale to Omaha. The Trail would
continue south from Omaha to
Blakely then return to Columbus
via U. S, 27. Many "Impulse
tourist attraction stops" already
exist on this route: Chattahoo
chee County has the State’s old
est wooden courthouse and in
addition, River Bend Park is
one of Lake Chattahoochee’s most
ideal picnic sites; Stewart County
is rich in historical and natural
attractions including Old Fort
McCreary (near Omaha), the
check into a motel, dial-hop around
the radio, and then decide how to beat
the competition. For example, the pro
gram director of Memphis’ WHBQ says
that his Drake-ordered strategy is to go
for “the schoolteacher who lets her hair
down, forgets the Mantovani, and
swings a little.”
Edge of the Swamp. A lanky (6 ft.
5 in.), all-business bachelor, Drake him
self is trying to learn to swing a little
with the music set in Los Angeles. But
it does not come naturally to a fellow
who was born Philip Yarbrough (his as
sumed name, he says, “sounds better”)
in Georgia on the edge of Okefenokee
swamp. What did come naturally,
though, was the sound of music. At an
early age, he was conducting a fantasy
disk-jockey show at home, playing his
favorites—gospel and country, Eddie
Fisher and the Four Aces. By junior
year in high school he was doing a
teen program on Saturdays on the lo
cal radio station, and after a year at
Georgia Teachers College, he plunged
into radio full time. Seven years and
four stations later, he teamed up with
Californian Gene Chenault to go into
the consulting business.
Drake-Chenault Enterprises, as the
firm is still called, is not universally ad
mired in the music field. When Drake
proclaims a hit-bound choice, the proph
ecy is often self-fulfilling because he
controls so many successful stations.
But the hits he creates, such as Sonny
and Cher’s I Got You, Babe and The
Monkees’ Last Train to Clarksville, can
seldom be described as creative new
works. A Los Angeles underground pa
per called Drake “a monument to pub
lic tastelessness.” For better or worse,
Drake is going to have more influence
before he has less. Next month 21 new
client FM stations will receive by mail,
on reels pretaped by Drake’s staff, their
weekly programming. For the stations,
it means getting by for much of their
air time with only an engineer on duty.
For Drake, it means fewer disk jockeys
to monitor, more time in the pool.
(Reprinted by permission of Time,
•Copyright Time, Inc. 1968.")
* * *
Phillip Yarbrough is tne son of
Mr. and Mrs. Phil Yarbrough of Don
alsonville. He was born in Waycross
in 1937. His father, Phil, Sr., is a
former resident of Blakely.
A 1955 graduate of SCHS, he at
tended Georgia Southern College at
Statesboro, but the radio career which
started with Bill Fowler on WMGR
beckoned strongly now, and Phillip
spent a year with WAKE in Atlanta.
At age 19, he was program director
for WMGR, then went to KYA In San
Francisco, also as program director.
KYA was the first station Phillip
(now using the name of Bill Drake)
pulled from the bottom to No. 1 in
its market. He did the same for the
stations at Stockton and Fresno, Calif.,
then his career was established.
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MORE VAN FOR THE MONEY
Low-cost Chevy-Van de
livers loads of economy
with big Sixes or work
whipping VB. Nimble
maneuverability in traffic
makes light of big loads.
Now available with 3-
speed Turbo Hydra-Matic.
EARLY COUNTY NEWS. THURSDAY, SEPT. 12. 1968
world famous Little Grand Can
yons, (five miles west of Lump
kin), Florence Landing Marina,
the Rood Creek Indian Mounds,
Westville Historic Village, Bed
ingfield Inn, etc.; Quitman County
has enumerable Army Corps of
Engineers sites and public use
areas on Lake Chattahoochee with
the lake Itself being one of Ameri
ca’s finest for fishing and boating;
Clay County has the fantastic
Walter F. George Lock and Dam.
The dam itself Is one of the finest
engineering feats in the south
eastern states. A private deve
lopment group is contemplating
the construction of a marina
recreation center comparable to
Jekyll Island; Early County has
two covered bridges, waterfalls
and cascades, Lake Seminole,
and early pioneer grist mill,
and the famous Kolomoki Indian
Mounds State Park; Randolph
County has undeveloped Indian
Mounds, beautiful Andrew Col
lege, plus some of the State’s
most beautiful forests.
The APDC's Tourist Genera
tor Concept calls for even more
major tourist developments In
Blakely and in Columbus. Blak
ely’s Kolomoki Indian Mounds,
with a 300 foot long and 150
feet high temple mound, is one
of the major attractions of the
Valley area. Other possible
tourist developments in Blakely
include a Musuem of the South.
The Musuem could show the agri
cultural history of the South
- cotton, peanuts, and tobacco
were harvest, and manufactured
or processed. Columbus already
has many major attractions in
cluding the imortalized St. Elmo
mansion, the nation’s only Con
federate Naval Museum, the
Columbus Historic District, as
well as enumable outstanding
parts such as Flat Rock, etc.
In addition, Fort Benning has
many attractions such as the
parachute jump towers, the army
museum, etc.
Several ideas have been sug
gested for naming the Scenic
Trail such as "The Chattahoo
chee Trail” or “The Seminole
Trail.” Perhaps the best sug
gestion came from Mr. Joe Ma
hon of the Bradley Museum in
Columbus. Mr. Mahon thinks
that the "Stage Coach Trail”
might be appropriate since stage
coaches did travel the area dur
ing Georgia’s golden history. As
a further step, stage coaches
could again be put into use.
Westville Historic Village plans
to give stage coach rides to tour
ists from the Village to the
Bedingfield Inn in Lumpkin. The
coaches could be used for limit
ed drives, for example, from
Blakely to Kolomoki Park or
from Fort Gaines to the Walter
F. George Lock & Dam. The
stage coaches, not used anyplace
in America, could serve as the
gimmick for attracting tourists
to the beautiful Chattahoochee
Valiev.
it tne "Stage Coach Trail”
becomes officially adopted, then
various businesses and govern
ments along the trail could form
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COMPLIES WITH NEW FEDERAL REGULATIONS.
©MEMBER FEDERAL DEPOSIT INSURANCE CORPORATION
First State Bank
OF BLAKHLY Y F*
Number of
Veterans In
Georgia Grows
Interesting figures have been
compiled by the Georgia Depart
ment of Veterans Service shows
that the number of veterans in
Georgia i s steadily increasing
and now numbers 480,000, near
ing the half million mark. State
Veterans Service Director Pete
Wheeler said, "Counting these
ex-servicemen, their families
and dependents, we find that al
most 45% of Georgia's popula
tion has a direct or Indirect
relationship to military service
to our Country."
Over 15,000 new veterans are
added to the State each year.
Estimates place over 50% of
the male veterans in Georgia
in the age bracket of 25-44 years
of age.
By far the largest number of
veterans are those with service
during World War II of which
there are around 240,000. Peace
time and Viet Nam Era vete
rans now number about 106,000.
There are around 104,000 Korean
War veterans and about 30,000
World War I veterans in Geor
gia.
Mr. Wheeler said an interes
ting fact about Georgia’s vete
ran population is that surveys
place them well above the non
veteran in annual income. A
nationwide study recently show
ed all veterans in the American
work force averaging $6,600 a
year in income, which is $l,lOO
a year more than the non-vete
ran. Younger veterans, or those
who served after the Korean
War, averaged $6,200 a year,
or S7OO more than the non
veteran in income.
The younger veteran, or Viet
nam veteran as he is now most
often called, rates education, in
surance rights, housing loans,
and employment as priorities
in benefit privileges following
military service.
Nationwide statistics show that
there are over 26 million living
veterans of past military ser
vice, who along with their fami
lies number 98 million, almost
half of America's population.
an association. The Stage Coach
Trail Association could provide
the advertisement tnat would be
needed for successful implemen
tation of the tourist development
concept.
In which ever way the Scenic
Trail develops, it does give
government and private inter
prise and opportunity to work
together. Almost any type of
development, private or public,
complements the trail scheme.
Georgia built stage coaches, such
as is found in the Bradley
Museum, could be manufactured
again. But who will drive them ?
Are there any experienced stage
coach drivers left in the area?
The burro has a white nose.
SCHOOL NEWS
Mrs. Sue Brooks
Named Featured
New Teacher
The featured new teacher at
Early County High School this
week is Mrs. Sue Brooks. Mrs.
Brooks graduated from Emory
University in Atlanta, Georgia,
with a degree in English and
Secondary Education. While at
Emory she was President and
Vice President of the Emory
Women’s Chorale, a member of
the Women’s Student Associa
tion, and a member of the Con
cert Series Committee.
She met her husband, Dr. Pas
chal Brooks, at Emory, where
he was in dental school. Be
fore marrying , she taught for
one year in North Carolina,
then for two years at Avondale
High School in Atlanta.
She and her husband moved to
Blakely in August and her hus
band will be practicing dentistry
here.
Mrs. Brooks enjoys cooking
and sewing in her free time and
loves to play the piano and organ.
She is teaching English this year
at Early County High School.
Senior Class
Elects Officers
The Senior Class held a class
meeting Wednesday, September
4, and elected the following class
officers: President - Danny
Westbrook; Vice President-John
Brown; Secretary - Sue Glass;
Treasurer - Patricia Bridges;
Reporter - Larry Hollington.
Amelia Barnes
To Attend
Nashville College
Miss Amelia Barnes, daugh
ter of Mrs. J. N. Barnes, has
entered school at the Free Will
Baptist Bible College in Nash
ville, Tennessee. Transfering
from Albany Junior College, Miss
Barnes will be a sophomore stu
dent. She is presently majoring
in elementary education and plans
to teach after graduation. Miss
Barnes is a member of the First
Free Will Baptist Church in Bla
kely and was secretary of her
Sunday School class and a mem
ber of the adult choir. Her
father, the late Reverend J. N.
Barnes, was a Free Will Bap
tist minister who pastored sev
eral churches in this area.
Golf was invented so that wives
would have something to nag an
otherwise perfect husband about.
A banana plant grows from
10 to 30 feet high.
Featured Seniors
Sharon Anderson and Franklin
Arnold are the featured Seniors
at Early County High School this
week.
Sharon is the 17 year old daugh
ter of Mr. and Mrs. C. E. Ander
son of Blakely. She was a mem
ber of Tri-Hi-Y her junior year
and a member of FHA her fresh
man, sophomore and senior
years. She attends the Blakely
Church of God.
Franklin Arnold is thel7year
old son of Mr. and Mrs. W. F.
Arnold of Blakely. He has been
a member of the football team for
4 years, basketball team for 4
years, and track team for 3 years.
He was elected President and
Boy Favorite during his fresh
man year. A former member
of FFA, he has been a member
of Hi-Y for 3 years, serving as
secretary last year and president
this year
this year. He attended Boy’s
State this past summer. Frank
lin is a member of the First
Methodist Church of Blakely and
is President of the Senior High
Sunday School Class.
Delta Kappa
Gramma Holds
Meet In Albany
A workshop for regional Delta
Kappa Gamma Society members
was held in Albany, September
7, at the Gordan Hotel.
Mrs. Ruby Turner, State
President, and Miss Eva Gard
ner, Executive Secretary, were
among those who led the discus
sions. The theme for the year
is "The Critical Analysis of Val
ue, A Basis for Action.”
Members of Xi Chapter of
Albany were hostesses for the
occassion.
Following the luncheon a panel
group explained the views of the
members of the various com
mittees. Among those partici
pating was Mrs. John Golden.
Local Alpha Omicron mem
bers attending were Mrs. Ralph
Balkcom, Mrs. Wilbur Evans,
Mrs. John Golden and Mrs. L. J.
George.
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