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WE ARE
READY for EASTER
IN EVERY DEP A RTMENT
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Easter is the time when everybody, who can, blossoms out in something new. Most of the best dressed people come to our
store to get it. Each year we strive to get the best from the big Eastern Makers, and this year we have used all our energy and
time to get the best and latest goods that money could buy. We feel that the best is none too good for the good people of
Gainesville and surrounding territory. The co-operation we are receiving from our thousands of customers assures us that
the goods we offer are much lower in price than you usually pay Tor the same quality. Read the specials we have put on the
next ten days. Seeing is knowing and we want you to come and see. You will say that when W. J. &E. C. Palmou r
advertise anything, it is just like they write it. The day is past when hot air will “josh” people.
COAT SUITS
We have Suits that are exclusive. We have the
largest assortment of Suits ever shown under
one roof in Gainesville. For the next ten days
we are going to make a determined effort to
double any previous sale records. You will
find any color and style you are looking for.
We are receiving new Suits every day.
You will find Suits SIO.OO, $12.50, sls,
$17.50, $20.00. $22.50, $25.00.
Come early. We can fit you.
DRESSES.
This announcement in new Dresses will be of es
pecial interest to you. There are thousands of
people who have no time to have a dress made,
you need not let this worry you. Come and
see the special offering in dresses. Never have
we shown such values at this season. Dresses
for all occassions and prices that are remarkable
low, the special values range around $3.50,
5L5.00, mt| one a special value.
.MIUJNERY DEPARTMENT.
1 he most important and busiest time of the year is
now in our Millinery parlors. You will find
shapes and colors here not to be found in any
other store in Gainesville—-creations from our
own work rooms, because our Hats are beauti
ful Don’t think all are expensive. We are
shov. ing hundreds of models specially priced
at S2.SO, $3.50, $4.50, $5, $6.56,
$7.50, to SIO.OO. It costs nothing for
xou to look. We want you to see them.
Samples Sept by Request.
We Mail You Anything
by Parcel Post
W. J. & E. C. PALMOUR
Oainesville, . Georcia
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POPLINS, POPLINS, ONLY 19c.
Here we have one of the greatest values ever sold
in Northeast Georgia. This will appeal to
ever} woman, as they were never sold for less
than 25c. Mercerized silk finish, the highest
quality, the best grade that the mills can pro
duce. We have all the new colors. We have
secured the sole agency of this highest grade
Poplin, and we want to introduce this in every
home in this city and surrounding territory,
and in order to do this the manufacturer has
given us the privilege of advertising these Pop
lins for ten days. They can’t be equaled in
this city for 25 or 35c. So we have them for
10 days only at IOC
See this quality. Don’t be misled by inferior
grades. We have the only real Poplins.
SPECIALS FOR TEN DAYS.
Winsor mercerised
Crepe Krinkle, all shades 25<£
Olympia Crepe, all colors 12
Colonial Tissue special 12 1 /z<P
Crinkle Rifflette special 15C
Ratinee all shades
Empress Pliss all figures 2OC
Supreme Cord, all shades 25C
36-inch Percale 12 l-2c grade only IOC
Dutches Twill, for middy blouse 15C
34-inch Madras Tub proof at sale for IOC
Amoskeg Ginghama, all colors IOC
Just received a big lot of Madras for your new
house furnishings all the new patterns only
12 l-2c; 15c; 20c; 25c.
*;~ ' -
SPECIAL NOVELTIES.
New Collars from 25<t to SI.OO
New Rufflings, from 25 to 50C
New Laces, from IO to SOC
New Middy Ties, from 25<£ to SI.OO
New Beads, from 25C to SI.OO
New Spring Hosiery, all colors, 25<£ to $1.50
New Embroidories; all widths
New Shipment in Art department
New Shipment of Spring Handkerchiefs
New Bags’, all styles and colors from
SOC to $5.00 ; see them.
We have secured another big lot of 25 and 35c
Flaxons; can’t be equaled for 25 and 35c. Sale
price, for 10 days only - - -15 C
OUR SILK DEPARTMENT.
This is the greatest Silk season ever known, and
some qualities are hard to get. But every
morning’s express brings us new Silks. Our
sales in this department has been the largest
ever known in the history of our business
We are repeatedly told that our silks would be
a cred’t to a town of fifty thousand people, we
confess we are appreciate all compliments, and
assuring you that we shall ever be on the alert
to keep this and every other department to
your highest expectations. We have about 25
patterns of Cheneys Foulards left we shall
close out in this 10 days sale for 65c; also about
20 patterns of Foulards, not as good as Cheneys
but cannot be equaled sos 50c; to close out in
this 10 day sale for-- -35 C
Special Attention Given to
Mail Orders—Give
Us a Trial