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Our Business Continues Good! Our Fall business has opened up far above our expectations. A decided increase over any year of our ousiness career, and we expect no let up. . We have the values to offer and we know that is what tire people are looking for. When you trade with us you are assured your money’s worth. Every department of our big store is filled to the brim with the very latest and best merchandise that money can buy. We bought early before any advance in merchandise and we know we can save you from 10 to 25 per cent on every dollar you spend. Every article in each department means a saving to you, and at the present day common sense coupled with business economy means success. J®; Pm [by / W/ Silks and Dress Goods We dare not try to otter a description of our first floor ment of Silks, Dress Goods, Trimmings, Notions; it would take a solid page. You will surely say when you view the line we have to show you in Silks, Trimmings, Dress Goods, in all the new shades and colors, that we have now one of the jnost beautiful collections ever gotten together in any store in the city. Our buyer has used extreme care in the selection in this department. Let us take care of your dress worries, we have experienced sales people who can plan your dresses and save you of that worry. Come and let us show you we are prepared to otter you a choice line for early and late wear. MILLINERY DEPARTMENT Our Millinery Opening is on the 16th, 17th, 18th! So we ask you to come and see what is what in the new styles for fall. Space will not let us give you a description of the Hats, we want you to come and see tor yourself. Our Millinery is always moderately priced., yet we have the expensive as well as the lower priced hats. If you want to see styles that will be worn by the foremost dressers you should come to our store. We conduct the largest Millinery Department in Gainesville, employ the best skilled milliners. Os course our stock is not yet complete but we have on display many attractive styles. A cordial invitation is extended to you to visit our Opening. W. J. & E. C. Palmour Our Suit Department. Never in our history have we had a finer or more comprehensive stock of all that is fashionable in Suits, Skirts and Shirt Waists. It will be to the advantage of every lady to visit our Department before buying. Varied styles, Quality of Material, reas onableness of prices, will make our suits more popular than ever before. Come see them, try them on; we want to show you whether you buy or not. Our expert fitters give to the buyer that extreme satisfaction of knowing their suits tit. Our Suits, as usual, are the swellest in Gainesville. The new models are priced from SIO.OO to $35.00 We cordially invite you to visit this Department. - . '■’ ■ - Gents Furnishing Department We have just received our full line of Clothing and we can say frankly we have the best and largest stock ever carried in this de partment. We are not afraid of this war news, neither have we canceled any orders. We know if you carry the right goods at the right prices people will buy them. We see no hard times facing us; we are looking to the bright side, therefore we have made larger preparations for our fail business than ever before You can get any price suit from us. Price from $7.50 to $35.00 Youths Suits from s7.so to sls 00 Boys Knee Pants Suits from l.so to 10.00 Manhattan Shirts from l.so to 2.00 Lion Brand Shirts l.oo to 2 00 Stetson Hats, all shapes, styles and colors, from 3 00 to 5.00 No-Name Hats, all styles, colors and shapes,. 3.00 Sweaters for Boys and Men from .... 50c to 500 SHOES! SHOES! SHOES! The Fall and Winter army of Shoes is soon to take this section of the state. Ihe time of the year calls for different foot coverings. The River side students, the Brenau College students, and the Public Schoo! students are to be fitted for the season with Shoes that are Serviceable. We have the largest and best stock of Shoes in Northeast Georgia. These points in addition to the general demands on style and stock we have considered especially. We can please every patron, old or young, man. woman, bov or girl, even the baby, with shoes; please in the service they give, in the com fort they afford, the style and appearance they bear, and the reasonable prices which they are sold. T hese are days when every dollar must do its full duty. We have experienced shoe men who will take pleasure in fitting you. Irnlr IB