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NEWMAN-FRIERSCN-M'EVER Ct, Adopts One-Price System I Always having the best interests of our Customers as the main ■ object to be considered in all our dealings, both in buying and selling, and realizing from past experiences of our own and also from the knowledge that the only really sucessful stores of the big cities are the ones using the one-price system, we have put it into effect throughout j our entire store. Having this step in mind we have, wherever if was possible, marked our merchandise much closer than ever before, for we know that by every article sold bringing a certain profit we can sell you cheaper and at the same time the final results will be the same. Another Reason this One-Price System is better for the customer is that comparatively few people are thoroughly posted on the real value of novelties in any line of merchandise, and the store that has no fixed price system can sell three-fourths of its merchandise of this character ( at prices it would not ask if it knew it would have to ask the same price from the posted and unposted customers. The store with one price must price its goods so that the best pos ted customer will buy as quickly or even quicker than the customer who knows nothing of values. Now, just a brief mention of some other features that you'll find in our store that you will not find in all stores, that will make your trading with us more pleasant as well as more profitable:— You’ll get the same courteous treatment, be your purchase small or great. You’ll never have goods misrepresented to you. You’ll always find us ready and willing to correct any mistake or i error —we do our best to avoid them —you’ll always find our merchandise up-to-date, rightly priced and thoroughly reliable. You’ll find our merchandise has a charm of character and individuality not to be I found elsewhere. ; ■ Ml LLI/N EHg You'll Find Our Hats- — The Smartest z The Most Becoming The Best Styles of the Season The Most Moderate- Priced / ’ Infact they Possess g fll Every Requisite ! / ( Q that the Smartest n * ° J K^: ; / 0 Dressers demand I V. JpWj 1 / . JT' >° Hats from FISK \ * i \ /O# ' 11 Hats from JOHNSON -^|lF' • ? B Hats from GAGE w >: jK Hats from our own xi JIRv /£r*' ’ Designers; Priced on ■ • JjBB ? the New One-Price jM System; Priced Low- er than ever before. NEWMAN-FRIERSON-McEVER CO. The Home of Dependable Merchandise Gainesville - Georgia Shoes for Women and Men < Women’s Shoes made by Duttenhoffer, Fox, Armstrong; names that stand for the Finest Foot-Wear for the Fastidious Fair-Sex. The new long vamps, cloth tops, Louis XV. heels, are especially smart this season Priced $2 50 to $5 00 i Men’s Shoes made by Boyden, Walk-Over, How- F a ard and Foster; wear, style and comfort in every pair. The new flat English Lasts are i especially desirable this season. They come in all leathers PRICED $ 3.50 TO $ 6.50