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ADVERTISING RUSES. Ingenious Device* to Introduce_ Novelties and Patent Wares. Besides queer and curious advertise- moots, of which a number of examples were given in the World, the ruses whieh advertisers now and then resort to, are worth recording and form an interesting study. One daring genius, for instance, not long ago called on a largo advertising concern in this o : ty ana proposed to post the advertisement of a patent piaster for the chest on the tomb atones in Greenwood cemetery. Of course a bowl of indignation would have been raised from Maine to Texas, and the plaster would thereby have received an advertisement that hnn* dred’s of thousands of dollars could not * have purchased. The agent, however, declined the tempting offer, much to the youth’s astonishment, who dreamt he had made the happy discovery which was to float him on the full tide to for* tone. anderson's chewing tobacco. The first successful experiment in the way of outre advertising was made about fifteen years ago by Anderson, the to bacconist, who adopted the following method: Desiring to have his goods introduced extensively among the retail dealers, he employed a number of mem to “work,” as the politicians say, the various wards of the city. One of these canvassers would enter a oigar store and ask the proprietor for a paper of “ An derson’s fine-cut.” The tobecconist in all probability bad never heard of the article, but recommended some other maker’s, which the canvasser contempt uously declined. In about an hour an other customer would come in and make a similar demand, and before the week was over the proprietor would find so many inquiries for this special brand that he was compelled to make a’ pur chase, and as the article was only sold in large packages, it became necessary for him, in order to effect a sale, to reo ommend it to his customers, and so the article became quito'popular. The can vassers were oftentimes compelled to buy, but as the goods were returned to the manufacturer and resold, very little was lost in the transaction. Ten men, therefore, at a salary of $8 a week, for those were the dayu of low wages, could in three months bare induced every cigar-store proprietor to make a pur chase, and thus at an expense of hardly $1,000, the goods were effeotually intro duced to the trade. THE PRIZE-PACKAGE. This idea, though very old, was suc cessfully tried by the Lorillards about . four or five years ago, and emulated, as some wag remarked, by the parsimoni ous farmers in the Dutch districts of Pennsylvania, who put pennies in ban dies of 6traw to encourage purchasers. The Lorillards advertised extensively in the newspapers that bills from 8100 to $1 denomination were placed in their papers of prize-tobacco, also orders for meersohanm pipes, &c. The cupidity of the chewing public was aroused, and every man who fonnd a bill—for the precaution was taken to keep one-half of it at the office—or an order, was obliged to register bis name and resi dence, which were in due time pub lished in the papers. The Lorillards also placarded the advertisement exten sively over the oity and throughout the country, until the article became a household word. Owing to the prinoi- S le perhaps that habit is second nature, lie man who purchased this brand for <Mfie sake of a probable prize became gtcoustomed to ask for it, and the sales of 2* *° qaite extensive. T q TELEGRAPHIC DISPATCHES. a lbout six years ago a well-dressed folk>son called upon the proprietors of u t .'o of the large sewing-machine manu- .turers, and for a very moderate con- veration offered to bring before the ,- r ce of a large number of residents "qualities and superior advantages a! nzk®, Tt* offer was accepted, — the tfuleipilsiug projector lured £ —aber of boys *nd attired them in a m n uniform somewhat resembling that worn by the conductors on railroad s. These youths bad books similar iose used by telegraph messengers, their duty was to deliver at various dences what purported to be tele- iphio dispatcher. On the reoeiptof omiunus-looking missives of these wia a great oommotion in house. The boy, who seemed to j been born in a hurry, and had not ";a point of leisure, would insist fa frfkfr signed- [>us recipient, after opening the Jable-looking envelope, would dis cover only a circular about sewing-ma chines, and in the first outbreak of in* dignation at being badly sold would crush it up and throw it aside; butafter a little calm consideration generally picked it up to show it to her husband and have a laugh over the shrewd ruse played upon her. The circular was read ana re-read, and when the time came to buy a machine the names of the makers seemed like those of old friends. One of the most original plans of effecting a large sale of a novel was i practised by an Ann street firm a year or two hui», TLey ea ployeu a number of penmen ft? write ana address copies of something like the following letter to over t wenty thousand people throughout the Union :* No. — Ann Steet, New Yobk, Hloses Vreen, Esq. Sib : I regret to learn that yon have seen fit to make objectionable comparisons between me and the hero of that popular novel by the eminent author, Borneo Grab, Esq., entitled l . The Bounding Bnmmer of tne Big Gulch," and I feel constrained to call upon you for an explanation of your unpardonable conduct. Yours, &o., Samuel Shabp. Theroipient of this startling letter, not having read the popular work, would experience some curiosity to know what the hero was like, and seek ing the first book store mase a purchase. Bismarck’s Sons, The two Bismarck boys are, perhaps, the most vicions of their kind, and yet in the towns where they have played their most scandalous pranks, they are spoken of with a sort of admiring awe. Oount Herbert, who has been in during his winter mission, has introduced moro than Prussian diplomacy into the by no means grateful Bavarian court. There is no end to the scandals circulated con- cerniug that young gentleman, the hun dredth part of which would serve to banish him from self-respecting com munities in any other country. His younger brother, Count John, is too young to conceal his excesses, and too blunt, even if he were not. He is of the impression that bis father holds Germany in fee simple, and if that doesn’t give him the right to do as he pleases, what can ? So he does as he pleases, and he pleases to do exactly what the world in general holds to be low and very debasing. His haunts are more notorious for democratic vicious- nees than aristocratic seclusion. His habitual state is not one to recommend him to nolite attention, and if the face is, as Mr. Beecher searchingly says in some of his characteristic analysis, an. index of man’s ruling passions, Count John wonld be about the person to brwg on a Brooklyn witness-stand. Herbert is rather fine-looking as his race go, bat John is dump, blear of eye, scorbutic of viseage, and coarse of manner generally. The pair give the prince, their father, unceasing anxiety, not »nly for their no torious profligacy, but for the difficulty he finds in keeping them on terms with their army and diplomatic associates. He has been striving to marry Count Herbert to a pretty countess of the Protestant partv, but I am told the father refuses. The consent of tho lady is never asked in affairs of this kind.— Berlin Letter. Sanguinary New York, The scenes of blood in the oity during the last twenty-four hours transcend even oar usual shameful ex hibit of the crimes of Saturday and Sunday. In the Eighth ward a gang of drunken negroes carried a f ght over a gambling dispute from one bar-room to another and thenee into the streets. One of them, maddened by pain and liquor, plunged into a crowd of per: sons returning from church, and draw ing a olasp kiufe, out his way along the sidewalk with utter recklessness as to the result. Two innocent men received his stabs; one pierced through the heart died instantly, and the other now lies in a hospital, mortally wounded. In another part of the city a son kills Lis father on the plea of protecting his mother from a violent assault. In Hester street, an Italian was fatally stabbed. In Mulberry street, also, there was a probable murder, and numerous crimes of a more ordinary character are reported. It should be said that in most of these cases the E olioe could not have expected danger, at they will be held to striot account if the criminals are not brought to justice—New York Tribune. Dobing the recent floods in France, a Newfoundland dog saved the lives of twelve persons, bnt was drowned in at- tempting to save the thirteenth. Prop Reports.. The Chicago Times publishes re ports of the condition of the growing crops and the progress of the Harvest, eolfeoted from sll portions of tbs United States east of the Rocky Mountains. The dispatches comprise reports from over 900 counties. The Times makes the following analysis: The wet weather of the past two months has re sulted in an extraordinary growth of all kinds of grasses, consequently the hay crop will be large in all parts of the west, and as it has been very generally ! harvested, and is therefore tree from | all danger of damage, there need be no fear of a scarcity of hay. Wheat has been harvested" in the' section lying south of the 41th degree of latitude. In Wisconsin it is much above the average in quantity and quality. In Illinois and Indiana some damage has been done to the crop by rains, bags and other causes, so that the yield will not probably exceed three-fourths of the average. In Kansas, Nebraska, Minnesota and Iowa the reports show that the crops will be largely in excess of last year; in the two first named states the depre dations of grasshoppers has been in significant ; unless some unlooked for calamity occurs the producers will re alize greater return for their labor than ever before. In Kentucky, Michigan, Ohio, Missouri and the eastern states there is every prospect of a far better yield than heretofore, and the produc tion will be in excess of the consump tion. The product in these states is represented as being muoh snperior in qu -lity to that of former years. It is notable for the first time in 12 years the south will raise sufficient bread- stuffs for home consumption. Oats promise an extraordinary large yield. In some sections the heavy rains that have fallen recently have lodged the grain somewhat, and the ohinch bug elsewhere has caused some damage, bnt there is every indication that the yield will be at least 45 to 50 bushels to the acre, and in many sec tions much larger. , Rye and barley promise well; these orops are not extensively grown, but there is every indication that the supply will be equal to the demand. Oorn is not yet matured in the north west. In Alabama, Mississippi, Geor gia and some parts of Arkansas and Tennessee the crop has been harvested and is more abundant than for many years. In Illinois, Iowa, Missouri, Ohio and Indiana the crop is backward, but unless frosts should oocur previous to the middle of September, there is no reason to apprehend a short crop. In Minnesota, Wisoonsin and Michigan the backwardness of the crop is such that there is little hope of more than half a crop, bnt as these states raise bnt little corn, the diminution of the orop will have little influence on the supply. Potatoes will yield a full orop in all sections. The Colorado bug is only seen for the moBt part in the eastern states. In the west it has disappeared, having been almost exterminated' by heavy rains. Some complaints of its depredations come from points east of the Ohio. The reports of the cotton orop are favorable. The army worm, so destruct ive to the plant, has appeared in but few Beotions and has been deferred from active operations by exigencies of the weather. The cotton produot of Ten nessee, Arkansas, Mississippi, Alabama, Georgia and Virginia will be the largest ever produced. The plant is flowering in even the more northern latitudes, and in the extreme south picking has com menced. Planters are sanguine of a splendid orop, and as there Has been no trouble with negro laborers, there will be no danger of loss from incomplete harvesting. As to fruit and vegetables, dispatches are not very full, bnt as these products supply bnt temporary wants, and there is ho complaint of failure, there will be j probably enough. A Genuine Hydra.—The Atlanta (Ga.) Herald says: "Yesterday Mr- Thompson Allen, Jr., who stays with O’Connor & Robinson, exhibited to a Herald reporter a two-headed moccasin snake, which he caught in his father’s ‘ Allandale ’ farm in Banks County in 1872, and has had it preserved in al cohol ever since. Mr. Allan was wan dering along by the side of a small brook when he espied the wonderful specimen of nature in the water, and immediately proceeded to catoh it. It is one of those venomous species of snakes, commonly called the oopper- bellied moccasin, and measures nine inches in length. It has two dearly defined heads, two months, a forked tongue in each, four eyes, two in each head, and eight fangs. The heads diverge from the neck, there being but one neck bone.” Southern and Northern Cotton Mills. The St. Louis Republican considers it a fact worth making a note of, that while nearly all the New England cotton mills have bees running en short time for nearly a year, and several of the largest of them have been compelled to suspend work entirely, the mills in the south have generally been running up to their full capacity all through the dull times, and still in full operation. It is true these southern mills are not declaring the 80 and 40 per cent divi dends they declared prior to 1873, bnt they are still making a profit and giving employment to their fall complement of operatives. The fabrics made at the southern mills are in steady demand, while those of the New England mills are heaped up in unsold and unsalable stooke—the reason fer the closing last week of the Atlantic mills at Lawrence, Mass., whereby 1,250 operatives are thrown ont of employment, being that the company have a surplus of goods on hand which they cannot dispose of. In addition to this fact, it is stated that the Georgia, South Carolina and Tennessee goods are driving the northern goods of the same grade out of the market. They could not do this unless they are manu factured at less cost—and this is the secret of the whole difference between the condi 15«3 of the mills in the two sections. The New Era in the South. The Chicago Tribure takes cogni zance of the improved condition of affairs in the sonth, arising from a di versity of crops ana improved mtthods of agriculture. Among other things it says : “A new and promising era has dawned upon the states where once king cotton held undisputed eway. Southern planters have experimented in the way of diversity of products, and the experiment has proved a wonderful success. If it had been predicted ten years ag > that any of the cotton raising .states would in the year 1875 have 9 surplus of cereals, the existing facts and prospects of the time would hatdly have borne out the prophecy. Yet su'oh is the fact. The states of Ten nessee, Arkansas, Mississippi, and Alabama will this year have enough and to spars, and the southern farmers are proud and happy. Iu addition to this unprecedented grain yield, the old staple, though reduced in acreage, has by a mole thorough system of cultiva tion rewarded the planters as never before, and they boast of an indepen dence that has heretofore been un known to that portion of the country. Japanese Houses. A Yeddo, Japan correspondent of the Chicago Tribune writes : The Japanese have no architecture. Living as they do on volcanic sod, the first thing to be guarded against is a construction which wonld invite destruction. Dwelling- houses, even of the wealthy, seldom oonsist of more than one story, many of the poorer classes having simply a ground floor and garret above. They are all constructed of solid wooden frames, often of bamboo wood, strongly tied or braced together, the walls being either a thin layer of mud or thin lath ing, with roof or heavy ties. The houses in Japan oontain no furniture. The floors of the rooms are covered with soft matting 2 inches thick made into seotions about 6 inches long and 3 inches wide, and bonnd with a black border. There are no chairs, beds, stools, sofas, or anything to lie on or sit down upon, except the matting. For pillows small wooden boxes about 1 inches high are nsed. The sides of tho dinerent rooms are made into sliding partitions about 6 feet high, made of fine white wood lat ticed in small squares and oovered with thin, white, strong paper whieh resem bles parohment. • -Lightning playssome strange pranks. In Massachusetts it struck Deacon Kim ball’s house; in New York it sent a tract peddler on his way to the shining shore. Now in Tennessee it has been fooling with the hind feet of a male. The mule lost the game, for the light ning melted his shoes off before he ootud kick.