Newspaper Page Text
J lu Augiwta
THE PEOPLE’S PAPER r
Vol. 4
Super Markets Lead Rip-Off
Os Augusta’s Black Community
Os all the stores in Augusta that rip-off the Black
community, super markets are probably the most guilty.
Everybody MUST eat. Everybody must buy groceries.
And most people buy groceries from super markets
because they are generally much cheaper
convenience stores.
Most super markets spend huge sums of money
advertising for the food dollar. In Augusta, most food
stores have never spent a dime advertising through the
Black owned newspapers or radio station. And without
Black business, many of those super markets would have
to close down.
Here is a breakdown of what each super market has
spent advertising with the News-Review since we started
publishing nearly four years ago.
Big Star (1971) $0.00; (1972) $0.00; (1973) $0.00;
(1974) SO.OO. Big Star has never spent a dime with us,
the Mirror or radio station WRDW.
Bi-lo (1971) $0.00; (1972) $0.00; (1973) $0.00;
(1974) SO.OO. Bi-lo has spent no money with us, the
Mirror or WRDW.
Augusta’s Emerson Boozer Reaches
Football Milestone 5,000 Yards
Reprint New York Times
Another running back might
have basked in the glory of
surpassing 5,000 yards for his
National Football League
career, but Emerson Boozer of
the New York Jets basked in
embarrassment.
“When they announced it
over the public-address system
last week,” he recalls, “they
said I was the 22nd man to do
it. That was embarrassing.
Being the 22nd with 5,000
yards is no big deal.” Another
running back might have
thought only of himself at that
moment, but Emerson Boozer
thought of a former teammate.
“I thought about Matt
Snell,” he says. “I know Matt
wanted to get 5,000, but he
didn't get the chance. Injuries
stopped him.”
Emerson Boozer is like that.
He has an elegant majesty
about him, on and off the
field. Entering today’s game
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Pilgrim Public Re lot io us Director Ed Mclntyre briefs bone office volunteers for tho
Merry Cbristnas Fund
Pilgrim Donates * 3,000
To Merry Christmas Fund
The Pilgrim Health & Life
Insurance Co. last week
donated $3,000 to the Merry
Christmas Fund, which will
feed needy families.
Pilgrim initiated the fund
five years ago, when it tried to
feed 100 families at Christmas.
This year it will attempt to fee
with the San Diego Chargers at
Shea Stadium, he has run for
5,032 yards in his nine seasons.
But except for the tacklers
who have missed him, he is the
only one embarrassed by that
total. He is the epitome of the
professional running
back-quick and powerful, a
dependable blocker, a reliable
passcatcher, a durable
performer. He’s also somewhat
unappreciated. On another
team, he might have run for
7,500 yards by now. He might
rank fourth behind Jim
Brown's record 12,312, Joe
Perry’s 9.723, Jim Taylor’s
8,597. But on the Jets he hsa
had to yield his talent. On the
Jets with Joe Namath at
quarterback, the offense has
been sculptured to pass.
Boozer doesn’t resent it and he
doesn't complain about it. But
he’s aware of it.
“If you took my total of
10,000.
General Chairman Ed
Mclntyre cited the number of
jobless people in the
community and urged all
citizens to send a contribution
to the Merry Christmas Fund,
Post Office Box 1897.
The Merry Christmas Fund
P.O. Box 953
Kroger (1971) $0.00; (1972) $0.00; (1973) $0.00;
(1974) SO.OO. Nothing with us, the Mirror or WRDW.
Winn Dixie: (1971) $0.00; (1972) $0.00; (1973)
$0.00; (1974) SO.OO. Winn Dixie has never spent any
money with the News-Review, the Mirror or WRDW
A&P (1971) $336.00; (1972) $2,678.80; (1973)
$1,236.00; (1974) $920.60. Total $5,171.40. A&P
spent and average of slls weekly with radio station
WRDW during this period. Nothing with the Mirror.
Pantry Pride (1972) $1,645; (1973) $2,138; (1974)
$1,809.50. Total $5,592.00. Nothing with the Mirror or
WRDW.
Piggly Wiggly has never spent anything with the
News-Review or the Mirror. During 1972 to August of
1973, Piggly Wiggly spent $44 a week with WRDW.
Three super markets have done some Black media
advertising. But even their advertising has not started to
approach their percentages of Black business or the
circulation of the Black news media.
A&P for instance has been the largest spending super
market with WRDW. Only Pantry Pride spent more with
per-game attempts, it’d be
about 10,” he says. “Figuring
that, my 5,000 yards have been
tough.”
THE KNEE
He’s 31 years old now,
elderly for a running back. But
if he can accumulate 6,500
yards, he probably would rank
in the top-ten when he retires.
He might not be embarrassed
by that. His total is remarkable
because he has averaged fewer
than 12 carries a game, not
much compared to OJ.
Simpson’s average of nearly 18.
“Every running back likes to
get 5,000 his first five years.”
O.J. has 6,118 yards now,
seventh on the career list,
including 937 this season. He
had 2,003, 1,251 and 742 the
last three years.
“Up in Buffalo,” says
Boozer, laughing, “a guy
yelled, ‘Hey, Boozer, you got
4,000 yards. O.J. got that in
tries to avoid direct
competition with other
charitable organizations and
drives by concentrating solely
on giving food.
Complete Christmas dinners
will be distributed to the needy
on December 21.
Augusta, Georgia
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Emerson Boozer and daughter Kiza
three years. You stink’.”
Boozer certainly would have
more yardage if he hadn't
required knee surgery during
the 1967 season. At the time
he had scored 13 touchdowns
in only eight games. But he
suffered what Dr. James
Nicholas describes as “the
worst” knee injury the Jets’
orthopedist has seen.
“He told me,” Boozer says,
December Essence Woman:
"Is The Real ’Miss Jane
Pittman’ Pearl Williams?”
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Miss Puurl WMuas
Good wine, comfortable
slippers, and Miss Pearl
Williams all get better with age.
Considered to be the prototype
on which actress Cicely Tyson
based her brilliant protrayal of
the title character in “The
Autobiography of Miss Jane
Pittman”, Miss Williams, at age
Editorial
the News-Review than A&P. But to illustrate our , A&P
spent approximately SIOO.OO a month with the
News-Review during 1973 and 1974. This means that if
just ONE of our readers spent more than $25 a week at
A&P, then that reader was spending more money with
A&P than A&P was spending with the News-Review.
A&P has announced increased advertising with the
News-Review effective next week, and we regard this as
a step in the right direction.
Pantry Pride has spent more money with the
News-Review than any other store. Pantry Pride was the
store most willing to support this paper from the very
beginning. When we started in 1971, we sent out over
150 letters to merchants telling them what the paper
was about and what we were trying to accomplish.
Pantry Pride was the only store to respond. And they
have been advertising regularly ever since. On the other
hand, we have made personal visits to talk with the
district managers of Big Star in Columbia, S.C.; Winn
“that there was a high
possibility I’d never play again.
But by March, he told me I had
a 50-50 chance and by May, he
told me I’d play again, but he
wasn’t sure how well.”
Boozer played well enough
the next season to help the Jets
win Super Bowl 111, although
most of his contribution in
See “BOOZER”
Page 6
105 is currently living and
working in Los Angeles, Calif.,
and having the time of her life.
Speaking proudly about her
contribution to the
Emmy-winning TV special, Ms.
Tyson she says, “spent hours
See “JANE PITTMAN”
Page 6
Augusta Gets $186,000
To Make Jobs For Unemployed
Augusta/Richmond County
has been awarded 5186,000 to
develop public service type
jobs due to the high
unemployment rate.
The Unmet public service
needs according to priority:
Registered Nurse, Sanitarian,
Physical Security Guard,
Forest Patrolman, field
Representive, Teacher’s Aide,
Plumber’s Helpers, Equipment
Operator 111, Canine Helpers,
Carpenter’s Helpers,
Statistician Survey, Laborer I,
Case Work Aid, Clerk I, Home
Service Aid, Community
Service Worker, Draftsman,
Oral History Researcher, Food
Service Supervisor, Food
Service Worker, Food Service,
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CARTER G. WOODSON CENTER DEDICATED-The headquarters of The
Association for the Study of Afro-American Life and History has heen designated as
the Carter G. Woodson Center, honoring the founder of the Washington, D.C. based
historical association which was launched in 1915. Dr. Charles Walker Thomas,
center, ASALH secretary-treasurer, delivered the dedicatory address, at services in
which members of ASALH branches and units of the D.C. Federation of Civic
Associations were guests. Flanking Dr. Thomas, who is chief executive officer, D.C.
Teachers College, are real estate firm head Nelson C. Roots, left, a speaker, former
president of DCFCA and current leader of the Pleasant Plains Civic Association, a
unit of the city-wide federation, and Dr. J. Rupert Picott, right, ASALH executive
director, who presided at the services. In plaque, background, is seen the likeness of
Dr. Woodson, while in foreground photo is the Center, located at 14th Street and
Rhode Island Avenue, N.W., Washington, D.C.
December 12, 1974 No. 38
Dixie in Greenville, S.C.; Piggly Wiggly in Vidalia and
Kroger in Atlanta.
They all told us they liked our paper and what it was
trying to do. But they spent no money.
Black people must not allow merchants to assume
that we will just automatically spend our money with
them. We must demand that Blacks be employed in
these super markets in proportion to our buying power.
And we must insist that merchants spend money in the
Black community through advertising in Black owned
newspapers and the Black owned radio station.
We urge you to watch your newspapers and listen to
the Black owned radio carefully. When merchants don’t
advertise as they should. Don’t spend your money there.
When Blacks are not hired in proportion to our buying
power and don’t hold decision making positions, don’t
spend your money in these stores. We are not calling for
a boycott, yet. We are calling for a selective buying
campaign, urging you to shop only with those
merchants who are returning a fair share of your dollars
to the Black community.
Hospital Attendant, Ward
Clerk, File Clerk, Youth
Development Worker I Youth
Development Worker 11,
License Examiner, Clerk Typist
I, Janitor and Counselor.
Major types of jobs to be
filled: registered nurse (1),
Sanitarian (1), Physical
Security Guard (1), Forest
Patrolman (1), Field
Representative (2), Teacher’s
Aide (1), Plumber’s Helphers
(1), Equipment Operator 111
(1), Canine Helpers. I (1),
Carpenter’s Helpers (1),
Statistician Survey (1), Laborer
I (3), Case Work Aid (1), Clerk
I (1), Home Service Aid (1),
Community Service Worker
NOTICE
IN ORDER TO HAVE
YOUR NEWS IN OUR
CHRISTMAS AND NEW
YEAR'S ISSUES, WE
MUST HAVE ALL NEWS
ITEMS BY 5 P.M. ON
THE PRECEDING
FRIDAY.
(1) Draftsman (1), Oral
History Researcher (1), Food
Service Supervisor (1) Food
Service Worker (2), Food
Service (1), Hospital Attendant
(2) Ward Clerk (1), License
Examiner (1), Clerk Typist I
(1), Janitor (1), File Clerk (1),
Youth Development Worker I
(1), and Youth Development
Worker II (I).
Local ministers have been
asked to assist in locating
persons to fill the jobs listed
below.
Interested persons should
contact their ministers or Ms.
Barbara Overton, acting Merit
System Director, Suite 209 -
500 Building, Greene Street, at
722-3001.
20€