Newspaper Page Text
The Augusta News-Review - January 13, 1979-
5 experts to lead workshop sessions
of Black Press in Memphis, Jan. 17-20
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John Sengstacke Arthur Segall Sr. Roy Stevens Ted MacDonald Daniel Orr John Procope
WASHINGTON (NNPA) -
Five experts in marketing and
in newspaper advertising and
circulation will lead the
Mid-Winter Workshop sessions
of the National Newspaper
Publishers Association - Black
Press of America - Jan. 17-20
in Memphis. Tenn., at the
Hyatt Regency Memphis Hotel.
The five are: Roy W.
Stevens, president of Hiram
Walker; Arthur Segal Sr.,
general advertising sales
manager of the Memphis
M Commercial Appeal and its
sister, the Press Scimitar,
largest dailies in the Mid-South;
Ted MacDonald, president of
the MacDonald Classified
Services; Daniel Orr,
circulation director of the
Boston Globe and president of
International Circulation
Managers Association; and
Malcolm F. Mallette, director,
American Press Institute.
This disclosure of expanded
Workshop program plans was
made recently by NNPA
President John H. Sengstacke,
editor-publisher of the Chicago
“ARMY”
Continued from Page 1
the men, they will be required
to train in their own platoons.
However, the instructors and
drill sergeant personnel will
include both men and women.
TRADOC spokesmen
indicate that ultimately all
Army basic training
installations will follow suit
with the coed basic concept.
Basic training is one of the
most demanding experiences a
young man or women will ever
go through. The mental and
physical demands placed on
recruits are pushed far beyond
that which they’re accustomed
to.
Pleasant joined the Army in
October 1978.
Pvt. Pleasant is a 1978
graduate of Lucy C. Laney
High School.
Daily Defender and other
newspapers in his cabin. He
said the program is being
planned by NNPA First Vice
President John L. Procope,
publisher of the New York
Amsterdam News.
In addition to specialized
sessions on circulation and
advertising, Sengstacke said a
general session will be held
with the representatives of
private industry, schools and
departments of journalism, and
the government. These
officials, who attend most
NNPA Workshops and
Conventions, are expected to
join in a dialogue with the
publishers on the role of the
Black Press in helping to
further improve the status of
blacks in America and
worldwide.
The Workshop will open
with the President’s Reception
on Wednesday evening, Jan.
17. Following the reception,
two or three short newspaper
Deming
completes training
Navy Seaman Recruit Petra
C. Deming, daughter of
Rosemarie N. Deming of 2535
Miles St., Augusta, Ga., has
completed recruit training at
the Naval Training Center,
Orlando, Fla.
During the eight-week
training cycle, trainees studied
general military subjects
designed to prepare them for
further academic and
on-the-job training in one of
the Navy’s 85 basic
occupational fields.
Included in their studies
were seamanship, close order
drill, Naval history and first
aid. Personnel who complete
this course of instruction are
eligible for three hours of
college credit in Physical
Educational and Hygiene.
A 1977 graduate of Glenn
Hills High School, she joined
the Navy in June 1978.
ECONOMICAL. A
A DEPENDABLE.W
EFFICIENT.
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Page 6
movies will be shown. These
will include “Dateline Today,”
a film on newspaper circulation
produced by the Audit Bureau
of Circulation.
Sengstacke says he expects
greetings to be brought during
the luncheons and dinner by
Senators Howard Baker and
James R. Sasser of Tennessee,
Mayor Wyeth Chandler of
Memphis, and Bishop J.O.
Patterson of the Church of
God in Christ.
Stevens, who will address
the advertising luncheon on
Friday, Jan. 19, has been
president of Hiram Walker
since 1975. His broad
experience in the marketing
field began in 1948 when, fresh
out of the University of lowa,
he joined Coca-Cola. Then he
moved on to General Foods
Bim Daniil
VISITS AUGUSTA VA MEDICAL CENTER - Officials from the World War I
Auxiliary recently visited the Augusta Veterans Administration Medical Center. The
group toured the two divisions and discussed plans for the Replacement Hospital.
Pictured from left to right: Annie Arnold, VAVS Deputy representative; Mary
MGahee, Past Dept President, WWI Auxiliary; Sarah Torrence, Past Dept.
President, WWI Auxiliary, Savannah, Ga.
Eugene E. Speer Jr., Medical Center director; Lucille Miller, VAVS representative;
Leola Black, President, Richmond County Bks. No. 947; and Madelyne Franzen,
Chief, Voluntary Service.
and Riviana Foods before
entering Hiram Walker as a vice
president in 1973.
Orr, who will open the
discussion on circulation, is
one of the nation’s leading
authorities in the field. He has
been involved in the work since
1948 when he arrived here
from his native Ireland. Orr
came up through the ranks at
the Boston Globe, becoming
circulation manager in 1964
and director eight years later.
This year he was elected
president of ICMA. He holds a
B.A. and a law degree.
Mallette will provide the
important tie-in between the
news and feature content of
newspapers and their
circulation potential. At the
Institute, he conducts seminars
for editors year-round.
Segall, who will lead the
discussion on advertising, has
been an advertising executive
with the Scripps-Howard chain
for 25 years. He is a graduate
of Northeastern University in
Boston and has done further
work at Ohio State.
MacDonald, who will discuss
classified advertising, is an
international authority on the
subject. He has written two
books on such advertising:
“Fundamentals of Newspaper
Classified Advertising,” and
“Sales Management in
Newspaper Classified
Advertising.” His organization
serves the classified advertising
departments of over 600
newspapers in the United
States, Canada, and six other
countries. He is a graduate of
Notre Dame.
‘Black population expands
Continued from Page 2
and are voting to cut back on
the services being provided.”
BLACK MALES
ENDANGERED
Black alarm over the crisis
facing its youth reached the
chorus stage by summer, 1978.
“Black males an Endangered
Species? Homicide is the
largest cause of death for
Black males aged 15 to
35...700,000 Black males in
prison,” read J ustine Rector’s
flyers for the Foundation for
the Preservation of Black Males
in Philadelphia.
Louis E. Martin, newly
appointed special assistant on
Black issues to President
Jimmy Carter, wrote similarly
in his syndicated column in
Black newspapers: “It has been
said that the most endangered
species in our time is the young
Black male. This may seem to
be a gross exaggeration of the
plight of our young men, but
there is enough truth in the
statement to be disturbing.”
The National Urban
League’s research division
describes the problem as “the
crisis among Black youth.”
Paradoxically, the greater the
concentration of non-white
youth in the inner cities, the
dimmer the prospects of ever
finding jobs: there has yet to
be seen any strength in their
numbers. More and more of
the ever larger pool of young
Blacks are becoming part of
the “hidden unemployed,”
according to an Urban League
study.
“The failure to find work is
Seaman
Hickson
graduates
Navy Operations Specialist
Seaman Earlie E. Hickson, son
of Mr. and Mrs. Earlie A.
Hickson of 2437 Lawton St.,
and whose wife, Sarah, is the
daughter of Mr. and Mrs. James
Wright of 343 Watkins St., was
graduated from Operations
Specialist School.
The 15-week course was
conducted at the Naval
Training Center, Great Lakes,
111. Students received
instruction on the operation of
surveillance and search radars,
electronic recognition and
identification equipment,
aircraft approach control
devices and electronic aids to
navigation. Their studies were
designed to prepare them for
duty in a shipboard combat
information center or at a
shorebased fleet training
center.
A 1966 graduate of Lucy C.
Laney High School, he joined
the Navy in June 1978.
If your old water heater isn’t
doing the job, replace it now with a
dependable gas water heater that will
give your family all the hot water you
need—for dishes, laundry, baths,
shaving, shampoos and showers.
Right now your Gas Com
pany will help you make the change
to a gas water heater within your
budget. Just call any of our offices
and ask for a representative to come
to your home and explain how you
can enjoy better hot water service
and save energy and money, too! Gas
water heaters come in many shapes
and sizes. But, no matter how you
compare water heaters—size for size,
gallon for gallon or dollar for dollar—
gas will give you more hot water
faster and more economically.
Georgia Natural Gas Company
851 Broad 722-7791
driving more and more young
Blacks out of the active labor
force into the ranks of the
discouraged workers,” writes
Esther Piovia, associate editor
of the “Urban League Review”
and Dr. Bernard Anderson,
associate professor of industry
at the Wharton School,
University of Pennsylvania. “In
1976, for example, while an
average of 345,000 Black
teenagers were officially
counted as unemployed,
another 368,000 wanted jobs
but were no longer looking.”
Non-white teenagers, and
particularly Black youth, have
already become the biggest
losers in the menial, fast-food
industry jobs. Claiming that
more and more inflation-mo
tivated housewives, teachers,
and even retired persons are
now seeking part-time work,
the industry is faced with a
buyer’s market for low-level
workers. Older, more “stable”
persons are now being hired at
the expense of the nation’s
critically underemployed and
unemployed Black teenagers.
BLACK SUICIDE UP
One other index of Black
youth crisis has taken a
dramatic and unprecedented
upswing: the suicide rate for
young Black men.
Robert Davis of Chicago’s
“University of Poverty” points
out in a report that two-thirds
of all suicides during any given
year are committed by white
Nelson
promoted
Marine Pfc. Dennis E.
Nelson, son of Doris Nelson of
517 Blum St., and whose wife,
Lula, is the daughter of
O’Bryant Williams, all of
Augusta, has been
meritoriously promoted to his
present rank upon graduation
from recruit training at the
Marine Corps Recruit Depot,
San Diego.
He received the early
promotion for his superior
performance during all phases
of the nine-week training cycle,
which emphasized physical
conditioning, self-discipline
and teamwork.
He joined the Marine Corps
in June, 1978.
House Hunting ? ? Call - -
Charles Smith
Jack Bowles Realty Co.
SALES - RENTALS - TRADES
Bus: 793-7881 Res: 793-1344
Meadowbrook Drive Office
males, but among young men
between the ages of 20-34, the
Black rate is actually higher
than the white rate -a
distrubing trend in light of the
traditionally low number on
Black suicides. Further, these
young Blacks (male and
female) account for 47 percent
of all Black suicides, while
making up only 24.2 percent
of the Black population. Once
again, the figures arrange
themselves conveniently
around the paradox of being
young and non-white.
Sarah Austin of the National
Urban Coalition believes
politicians can no longer ignore
the plight of minority youth
“That’s what we mean when
we talk about targeting,” she
said. ‘We’re saying that funds
should not be spread out across
the board to everybody
because if we’re talking about a
limited supply of money
you’ve got to really talk aboul
targeting resources to where
there’s the greatest need.”
Back at the bus stop in
Washington, D.C., the young
man continued his soliloquy
“I know people older than me
who’ve lived here all their liver
and don’t know where the
White House is, never even
been to the Capitol, and that’s
just eight blocks away. Hell
I’m gonna get out of here
though, if it’s just tc
Baltimore. There’s got to be
something better than this.”
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Dennis E. Nelson