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FROM ’ THE PILL BOX Father David C Streett AUGUSTA AREA PLANNED ' - ' •'>'.?“ PARENTHOOD ASSOCIATION RADIO/TV CONTRACEPTIVE ADS NEAR IN CANADA; U.a-. TO FOLLOW? It looks like any of a dozen similar television commercials for, say Clairol or Revlon. A beautiful young lady is laughing as she playfully lifts a baby over her head. The infant gurgles and squeals with joy. Only in this case, the sponsor happens to be pushing birth-control contraceptive foam, to be exact. While the commercial in question hasn’t been aired yet, its only one official nod away from being screened on Canadian television from Goose Bay to Vancouver. Such an event, say contraceptive producers, will be a North American first and might lead eventually to radio and television advertising of birth-control products in Canada and the U.S. The change won’t occur quickly, however. Many broadcasters, fearful of the public’s reactions, are skittish. Indeed, contraceptive makers are still finding it difficult to place their ads in many newspapers and magazines. When Ortho Pharmaceutical (Canada) Lts., a subsidiary of Johnson & Johnson, recently embarked on a campaign for its Delfen contraceptive foam* it was turned down by 23 of 52 newspapers. “This type of copy is still too advanced for us to accept at the moment,” says the advertising manager of a Vancouver newspaper. The market for contraceptives in Canada and in the U.S. is growing. By far the largest amount, about 75% to 80%, is spent on oral contraceptives, which are prescribed by doctors and aren’t advertised to the general public. Over-the-counter contraceptives, which consist mainly of the foam and male prophylactics, (condoms, or rubbers), account for annual sales of about $4 million in Canada and more than S4O million in the U.S. A “SMALL EXCEPTION” Though some contraceptive products have been around a long time, it was taboo and in some cases even illegal to advertise them until fairly recently. Emko Co., St. Louis, started advertising its contraceptive foam in U.S. women’s magazines in 1960 and recently approached the National Association of Broadcasters, with a story-board for a proposed television commercial. “It showed flowers and trees and happy children,” recalls Jerome Siegel, Emko general manager. “In fact, it was so innocuous that I’m not sure we’d really want to go with it.” The NAB, Mr. Siegel says, approved of the ad, with the “small exception” of the ending-where it mentioned the name of the company and the product. Stockton Helffrick, code authority director for the NAB, implies that the turndown may be only temporary. “I think there is a widening tolerance in this area, especially now that feminine vaginal deodorant sprays have been accepted,” he says. A special subcommittee has been set up to recommend guidelines in the event that the NAB code review board decides that contraceptive ads are acceptable. Such a decision could come by the end of the year. • But even with NAB sanction, contraceptive advertisers would find some obstacles in their way. “We don’t accept now, and don’t see any future possibility of accepting such advertising,” says a spokesman for the National Broadcasting Co. The other networks make similar statesments. Ortho Pharmaceutical’s U.S. unit tried to get around the network blockade by trying to interest nonaffiliated television stations in taking its 60-second commercial. “A lot of them said they’d be number two, but they wouldn’t be the first,” a spokesman says. STRAIGHTFORWARD AND CLINICAL That’s where Canada comes in. Until mid-1969 it was illegal to advertise contraceptive devices there. Since the ban was lifted, the advertising appears to have caught up with and surpassed its U.S. counterparts in sophistication and depth of information. Ortho Canada’s new Delfen foam print ad-the one that has raised a few hackles in newspaper advertising departments- is large and straightforward. Its 408 words of copy are clinical in I PATE’S PACKAGE SHOP I ’ DISCOUNTED LIQUORS • ■ LAKE SMITH, Manager A ■ CUZ JOHNSON Asst. Manager : ■ ALANZO MICKENS Clerk » L Friendly and Courteous Service at all Times A 2102 Milledgeville Road Augusta, Ga. “THE COMPANY THAT CARES” IS WE TRY A LITTLE HARDER— —BECAUSE WE ARE BLACK !!!. SERVING YOU WITH THE BEST IN— •EDUCATIONAL ENDOWMENT ■■ •RETIREMENT INCOME HR •FAMILY INCOME |S •MORTAGE REDEMPTION HR •CONVERTIBLE TERM •ACCIDENT AND SICKNESS HI •HOSPITAL AND SURGICAL BENEFIT S| •BUSINESS AND PROFESSIONAL •HOME PROTECTION |S THE PILGRIM HEALTH S and 3H LIFE INSURANCE COMPANY || YOUR COMPANY SINCE 1898 SR Grim Comedy The kookiest comedy director in Hollywood would reject the script as too utterly Miculous. He’d be making a Because the antics of county officials in the jfWle Georgia town of Sparta and in Hancock County add up J*■fcprality play. And we all something from it. The plot - and we warn you it sounds crazy - gets under way when white citizens of Sparta donate money to buy the town’s six policemen an arsenal of ten submachine guns. What are they going to do with all that artillery? Is crime so rampant in the streets of Sparta that ten submachines are needed to bring it under control. Are the Russions coming? Have the Martians landed? Evidently Hancock’s black county officials, who control the county commission, have uneasy suspicions that the submachine guns weren’t purchased simply to eliminate burglars, Russians or Martian invaders. The commission, with a touch of grim humor, has ordered 30 submachine guns from a Florida firm. The deal isn’t final yet, but black Commission Chairman George Lott says the people, especially black people, “have got to the place where they never want to be caught with nothing.” Meanwhile a black organization, The Sporting Rangers, has been set up to “enhance radio communica tion, hunting, fishing, marksmanship and camping, and to participate in rescue missions of all descriptions.” These good folk in Sparta and Hancock County seem to share the great American delusion that the gun is finally better than common sense, reason and patience when it comes to solving certain kinds of problems. They are not alone. Hundreds of thousands of others in our country if recent statistics are reliable describing the product, its effectiveness and how it works. Ortho’s proposed television ad with mother and baby is quite different. One version doesn’t even mention the word “contraceptive” but stresses “have ti/he to enjoy your child.” “We know we’re not selling Campbell’s Soup so we have to take the soft approach,” says Rod L. MacKenzie, president of Ortho Canada. The ad has been cleared by Canada’s food and drug directorate and now just needs approval from the Canada Radio-Television Commission. “We don’t have guidelines about what constitutes good taste in contraceptive advertising since no one approached us before,” says Jean-Marc Demers, assistant legal counsel. “There’s nothing to prevent such an ad from a legal standpoint now, but the full commission will have to rule on it from the standpoint of acceptability.” That is expected this month. The commission also has to rule on proposed 6-second radio commericals submitted by Julius Schmid of Canada Lts., maker of male prophylactics. The company’s no-nonsense print ads offer coupon clippers “the how-not-to book” on birth-control methods. The radio ads, already accepted on a conditional basis by a Toronto station, stress “reliable contraception,” proven quality,” and the prevention of venereal disease. Bohdan Barna, executive vice president of Schmid’s agency, Firth & Bakosky Advertising Lts. of Toronto, says the agency was faced with the task of changing the image of the product. “For years it has been associated with illicit sex and has been the subject of barron jokes,” says Mr. Barna. Now, with a changing morality-and the fact that venereal disease is at epidemic proportions-rather explicit ads are running in scores of newspapers and in such establishment bastions as the Chadian edition of Reader’s Digest. In Toronto, 41 billboards promote the product. The companies and their agencies claim they have received few complaints from the public. “We’re over any concern about public acceptance,” says Albert Knowles, general manager of Schmid Canada. “Our next concern is whether all this will pay off.” This was taken from an article in the Wall Street Journal of 7/9/71. ANDERSON BAR j ! 81441 12th ST.'jjguMrli OPEN FROM MrPW '*l ' 7:30 to 2 "Dot" "Hattie" Phone 722-7896 Partners "We are happy to serve you” No Worries Come enjoy our pleasant . surroundings and linger WW C WwlSil AllOWed Here. with your favorite brew and good companions. VII WIiVCKS Coalition seeks investigation into George Jackson's death ‘ YORK - A coalition jofessional, civic, and vnurch organizations, concerned over “a serious crisis in the administration of justice and penal systems in this country.” has asked for an investigation into the San Quentin Prison death of George Jackson and the treatment of inmates there following his death. The Coalition of Concerned Black Americans called on the Commission off Inquiry - an interracial volunteer group of distinguished citizens including former Supreme Court Justice Arthur Goldberg and former United States Attorney General Ramsey Clark - too initiate such an investigation and to publish its findings. The coalition request was sent to Professor Herbert O. Reid, executive director of the Commission of Inquiry. “We have been especially concerned with the nature of this crisis (in the administration of justice and penal systems) as it affects the black community,” the coalition letter to Professor feel the same way. As long as people continue to let fear dominate their lives, as long as they continue to put their ultimate faith in the gun instead of the brain and the heart, we’ve all got a big problem. WANTED NEWS BOYS WANTED! 100 News Boys Good Pay CALL News—Review Office 930 Gwinnett St. 722-4555 Reid said. For though we see the crisis as national in its breadth, if falls with particular heaviness upon blacks and other non-white persons. “The recent events at San Quentin in California surrounding the death of George Jackson and the problems within the prison * which followed in the wake of these events indicate that the crisis is deepening.” The letter took special note of “what appears to be the conflicting official versions of what occurred” at San Quentin, adding that “the reports of wholesale physical abuse of prisoners by guards after Jackson’s death, as reported by inmates and their attorney, is also greatly distressing. “Here again, the official version of what is going on does not coincide with other sources of information.” The Commission of Inquiry was formed to look into circumstances surrounding the slaying of Fred Hampton and Mark Clark in the Chicago police raid on a Black Panther apartment in December, 1970, and is credited with having played a significant role in bringing about recent indictments of law enforcement officials in connection with that raid. “In many respects,” the - letter said, “we recognize similarities in the type of climate that now exists in connection with George Jackson’s death, with that of sentiment in our communities surrounding the deaths of Fred Hampton and Mark Clark.” For thi reason, the coalition statement said, “we feel than an investigation by such a broadly representative, highly competent, private body is precisely what the present situation demands.” The Coalition and Concerned Black Americans includes the National Conference of Black Lawyers, the Committee of Concerned Afrq-American Academics, and the National Committee of Black Churchmen. |MRegister H And H H ote I WANTED NEWS BOYS WANTED! 100 News Boys Good Pay CALL News—Review Office 930 Gwinnett St. 722-4555 Its coordinating committee is composed of Haywood Burns, executive director of the National Conference of Black Lawyers; Professor Keith Baid and Dr. Jewell Gresram of the Committee of Concerned Afro-American Academics; The Rev. J. Metz Rollins, executive director of the National COmmittee of Black Churchmen; Father Robert Chapman, member of the National Committee of Black Churchmen and executive director, Department of Social Justice, National Council of Churches; The Rev. Gayraud S. Wilmore Jr., and Mrs. Sophia Laßusso, both members of the National Committee of Black Churchmen and executives of the United Presbyterian Council on Church and Race. MORRIS CAFE 1812 Milledgeville Rd. Open 7 a.m. ll p.m. Serving breakfast & dinner 6 days per week Mr. & Mrs. Morris, Prop. Please come to see us. I. <JI ivingr U * n /* 1 ■ I | I f'* ’ J M X. * ’ ■ [ The world's number one entertainer H I President of a JAMES BROWNi (ENTERPRISES* I which includes ' a WRDW Radio, Ltd. of Augusta, | |the home of the RAW SOUL D. J.’sA * -k 148 °* | r on your dial ’ A 24 Hours a Day - 5,000 Watts f l WRDW | tTHE SOUL OF THE CITY - THE PULSE OF THE GHETTO I THE SOUND News-Review - September 30, 1971 $$ WANTED $$ LADIES TO BE TRAINED IN IBM KEYPUNCH. NO EXPERIENCE NECESSARY, WE TRAIN. ONLY SINCERE NEED APPLY. Call 724-0249 CTI SAND BAR PLAZA ||| 200 BLOCK OF SAND BAR FERRY ROAD THRIF TEE SUPER MARKET Sit if) GROCERIES - MEATS - BEVERAGES SB' JOHNSON'S LAUNDERMAT W NEWLY OPENED ALL MODERN EQUIPMENT BLACKMON'S BARBER SHOP S HAIRCUTS - HAIRSTYLES - BLOW-OUTS S|b • Sv ' AUGUSTA, GEORGIA jSK USRY’S SEAFOOD MARKET “Eat the fish today that was sleeping in the Gulf last night 2005 OLD SAVANNAH ROAD (North) “AUGUSTA’S FRESHEST FISH” >4-; I Open Thurs., Fri., & Sat 9 A.M. to 6:30 P.M. Page 3