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THE RECORD OF AN
IINDSIIAL DEPARTMENT STDRE
Public opinion has placed the stamp of approval on this store.
It is not only a store for Gainesville and Hall county, but a wide
range of territory. We take pride in the confidence placed in this
store as a trustworthy and dependable place to trade. It is our
sincere desire to be worthy of the confidence reposed and to serve
our patrons better, if possible, than before.
We believe there is no forcing process to increase a business that can be depended on to last that is
jounded on any method other than the interest of its customers. We believe we serve you best when we sell you
better grades of merchandise. It is our aim to conduct this store in the interests of our customers.
Why Customers Come Fifty Miles
Thrifty buyers, people looking for good merchandise of a dependable kind, goods of the better sort.
Clothing, Shoes, Millinery, Dry Goods, and Ladies' Ready-to-wear Apparel better than found in ordinary depart
stores, find this an ideal place to trade. This store is different, it is not like other department stores. Our enor
mous assortments of trustworthy merchandise appeal to them. Snappy styles (but not freakish) for every
member of the family. You don’t have to make your selections from limited quantities, for here you find hun
dreds. Why buy from a mere handful when right at your door you can find a selection equal m every respect to
the large city stores, and without paying the high-priced city profits. People find it profitable to come long dis
tances to take advantage of our splendid store service. Traveling men who live in large cities buy here. It may
be a surprise to you to know that there is no class of trade who appreciate this more than the drummer, the fel
low who is every where, who knows values, knows standard makes and national advertised lines, knows mer
chandise, knows where he gets most of his money. We have a splendid business from these well groomed men,
many who live in the larger cities, but whose knowledge of business conditions teaches them that when they
can find a store like ours selling high class menchandise they can save $2-50 to $lO-00 on Overcoats. La
dies' Suits, and a like percentage on other goods. The man who knows is our best customer. We believe if the
buying public had a thorough knowledge of tailoring fabrics, style and all the fine points that go to make the
dependable kind of merchandise we would sell more nearly 100 per cent of the goods sold in this territory. We
give every one a like kind of service.
$69,315.00 Sold Outside Hall County in 1913
. That this volume ot trade coming from outside Flail’s regular trading radius would come for any othei reason than the service thej get is not believed by any reason
able mind. We are giving better values. In all that makes a store a desirable place to trade this store is superior. Large assortments, better merchandise, painstaking
care in fitting aud the freedom of our place extended in a manner that removes auy doubt, if any be bad, as to our intentions. We have a store service that means something
more than merely getting your money We give each customer the benefit of our knowledge of fabrics, m> 1 -Is an 1 correct we iring apparel. < >ur plans for this year will fulfill in
a greater degree the ideal wo have for the best stare s > vice p risible to give. Lit us h*lp vou in the buying rf you vevri' i r.riil. V nil get nrreaii bitter vi’r th n
ever before. Vou don,t have to be an expert on march mdise to buy here. Th it’s why people con * fifty miles, that’s why all this rut of town trade. This trade has been
growing for twenty years. It gives us a distinct advantage, to carry larger assortments for vour selection, and gives the buying public a place to trade not equaled in North
east Georgia and not excelled in the whole State.
THE ABSOLUTE HONESTY IN ALL OUR ADVERTISING.
So long as the ideals of the press make it p tssible for a dishonest merchant to take a lying advertisement to an indifferent newspaper the adertisemeuts el honest mer
chants consort with thieves. A prominent Chicago newspaper says: “The dishorn st advertiser is a thief, lie filches from th*‘ pockets of those who believe his lying lures. His ilis
honesty is doubly despicable because his victims generally are those who can lent ad il t> b* swiu 11 >l. ' Th j untt> of the basin en p' rat; is: ••If th world will b • gTei" let
it beguiled, and to gull the public “Hewill lie, sir, with such vol ability that you think Truth were a foil.’* Success “was never iudebted to a lie,” and the dishonest
advertiser never is a successful merchant. Fraud and chicanery are his moral stock in trade and his goods are cut from the same width of cloth. His business is founded on
the quick sands of deceit,” Mr. Customer, how ranch do you, by your trade, encourage this class of advertising* We duote the motto of the American Copyright League:
“In vain we call old notions tudge, and (send our conscience to our dealing;
The Ten Commandments will not budge, and stealing will continue stealing."
The Business Strategy Of Successful Buying is ot vital importance lo a business and of interest to you. The ability of your stoic in understanding strategy of buying.
It’s not the the bargain hunter that gets most for his or her money. It’s the discerning judgement ami thorough kdow ledge of business in all its details that makes com pe
t ent and successful buyer. We buy only of such manufacturers as have proven their worth, wbase product stands out boldly in quality and value. Houses that have made
an enviable reputation and would not, or dare not, lower their high stardaid of doing business. \\ e buy fabrics made 1 y mills that are know n for their faultless weaving and
wear resist-qualities. We use the power of cash to reduce to the lowest possible price. Oursystem of buying aud oar methorts of selling allwork to one aim and result. To
your interest, aud that we may give the greatest possible value, and in that means complete satisfaction.
WHAT THIS STORE MEANS FOR YOU.
This kind of a store uiMiis much to you. It pli3 rij'it in yo.it- onunity i s:>.v with an a.or.nnt of Mm’s, Wonin’s and
Children' swearing Apparel and Furnishing’s equal to the big city stores and priced much less than goods of like quality found in the large commercial centers. We
will demonstrate to any one who will investigate that our buying and our methods of selling, onr line of credit, our ratio of expense per volume of sales, in other words
the expense of doing bnsiuess as compared to the amount of goods sol t places us in a position to undersell. Our plan of sharing the benefits of this thorugh business organization
with our customers is one that yon, as a buyer of weiring apparel, cannot afford to overlook. If you are not alrealy a patron of ours we would be pleased to have you call
and investigate. If you arpon our list of satisfied customers we want you to know th it this season we will be better prepared to please you in a greater measure than ever be
fore.
THIS STOKE IS YOUR STORE.—If this is not your store you'll feel that it is if you'll investigate. Nothing will pleased us more than to prove the facts as printed
above. The above statement is the principal and the factor of the success of this store. We hope our methods will please you, that they contribute our share and more to the
progress of our town, connty and state, and the well being of our valued patrons.
AVIATION DAY MAY 7TH. —Make our store your stopping place when yon come to Gainesville to see the
great flying, death-defying stunts of Aviator Beach.
NEWMAN, FRIERSON, McEVER COMPANY
Gainesville, Georgia.
BAKES COUNTY JOURNAL fIjOHEK, LA.,