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GROCERS HELP IN 5H0 PUN SIGN PLEDGE TO CARRY OUT FOOD ADMINISTRATION I . PROGRAM. $OCT CARDS IN STORES. Explain New ‘Wheat Ruling to Thousands of Customers—In sures Greater Food Saving.' ARMY DEMAND CUTS DOWN MULE SOPPLY Serions Situation May Develop In Georgia * Apparent conditions snake It evident that the available supply of horses and mules warrants serious consider ation on the part of farmers. Tour years of hostilities have demonstrated that the horse is as essential In mod ern warfare as st any other time In the history of the. world. In spite of all the mechanical devices. It Is a six- nidcant fact that one horse or mulo, besides the cavalry horses, la reckon- GEORGIA .Will BO HER DUTY ON JUNE 28TH IT WILL BE NECESSARY THOSE WHO ARE ABLE, TO PURCHASE LIBERALLY. Atlanta, Ga.—Uncle Sam expects ever; man, woman and child in. the state of Georgia to buy at least $20 worth of War Savings Stamps be tween now and the end of the year, and expects them to sign the pledge promising to make their purchases qn or before tomorrow, Friday, June 28, __ the great National War Savings Day S'on toTeSh four* men put In the i»roclaimed by President Wilson and Odd. | the governors of aU the states, includ- 1 The food administration is making] la careful survey of then atlonal- ice I situation in order that it may be pre- j pared to meet any sudden shortages in particular communities. The de- FOR struction of ice plants by Are, break down of machinery, or the exigency of thew eather may at any time cause a' serious shortage. Grocers of the nation have accepted enthusiastically the 60-60 basis tor the purchase of wheat flour and are doing their utmost to explain the new regu lation to the housewife. This ruling by * the U. 8. Food Administration requires each purchaser of wheat flour to buy jino pound of cereal substitute, one i i kind or assorted, for every pound of wheat flour. It was necessary to re strict the use of wheat flour In order that the allies and our lighting forces abroad might be assured of an ade- ' quato supply of wheat to meet their . vital needs. This supply must come from our savings because we have al ready sent our normal surplus. Wheat saving pledge cards were for warded by the Food Administration to all retail food merchants, and these are being signed and posted in stores throughout the country. This card ' states, "We pledge ourselves loyally to carry out the Food Administration pro- , gram. In accordance'with this order we will not sell any wheat flour except where the purchaser buys an equal weight of one or more of the following, It a greater use of which in the home wUl save wheat: "GommeaL com flour, edible corn starch, hominy, com grits, barley flour, potato flour, sweet potato flour, soy bean flour, feterlta flour and meals, rice, rice flour, oatmeal, rolled oats and buckwheat flour.' Some confusion has resulted on the part of the consumer In construing this "SOW ruling to mean that an equql amount in value of substitutes must be purchased with wheat flour. This Is a mistaken Idea. The ruling states that the consumer In purchasing flour shall "buy at the same time an equal weight of other cereals.” One exception to this ruling Is con cerning graham flour and whole wheat flour, which may be sold at the ratio of three pounds to. five pounds of wheat flour. This provision Is mads because approximately 25 per cent ■pore of the wheat berry Is used In the manufacture of these flours than stand ard wheat flour. -• Another exception Is that concern- * lng mixed flours containing less than 50 per cent of wheat flour, which may be sold without substitutes. Retailers, however, are forbidden to sell mixed . flours containing more than 50 per cent, of wheat floor to any person un less the amount of wheat flour substi tutes sold Is sufficient to make the to tal amount of substitutes, Including these mixed In flours, equal te the to tal amount In wheat flour In the mixed flour. For Instance, if any mixed flour Is purchased containing GO per cent wheat flour and 40 per cent substi tutes It Is necessary that an additional 20 per cent, of substitutes be put- chased. This brings It to the basts of - one pound of substitutes for each pound of wheat flour. A special exemption may be granted upon application In the case of special ly prepared Infants' and Invalids' food containing flour where the necessity Is shown. Some misunderstanding seems to ex ist on the part of consumers In From September 1, 1914, to January 31, 1918, the United States exported for war purposes 911,899 hones, and during the same period we exported 343,4X5 mules, or a total of 1,337,834 Furthermore, It should be remembered that the United States is practically the only country In the world with an adequate supply of horses at the present .time. Another significant fact that should be borne In mind Is that Georgia Is largely a mule using state and that the mule supply Is being exhausted at a much greater rate than is the horse supply. On the lint of January, 1918, there were In Georgia, 130,000 hones and 334,000 mules. That is, a little more, than two and one-half mules tor each bone owned within the state. On the lint of January. 1918, there were In the United States 21,583,000 horses and 4,844,000 mules.. That Is to say, there were 4.4 hones for each -mule In the United 8tates, but, ac cording to the most reliable figures, we have been exporting 1 mule for each lng Governor Dorsey of Georgia. The quota of the Empire State . of the South is $57,600,000, more than twice the state’s quota in the Third Liberty In order to put this quota ov er the top it will be necessary for evqry family in the state to do its part. There are thousands of chil dren who cannot buy, there are thous ands of men who will not buy. This means that parents will have to buy to make up for children, and patriotic citizens will have to buy to make up for unpatriotic citizens. No one can buy more than $1,000 worth of War Saving-Stamps in his or her name, or in the name of a firm, but any citizen can buy $1,000 each for himself, his wife and all of his children, and a Arm can buy $1,000 each for its offl-' cers and directors. Throughout the United States a great campaign is now in progress to put War Savings i Stamps over the top on June 28. Professional Cards. F. E. WILLIAMS, M C. Physician and Surgeon Vienna, Ga. * Olfloe over Walton Bios. Store f. r. DlTlna. M. h. H. A. Mobley, u. n BIVINS & MOBLEY, Physicians and Surokonb. Call, Promptly Answered Vicuna, • - • Qkoroia. L I,. WOODWARD. Attorney-at-Law. VixNkA, • • - OnohiiiA. V. C. DAVES Phvsiclan and Surgeon Office in COOPER BUILDING OsIIb promptly answered 2.8 horses. These figures Indicate | Georgia did her part well in the Lib- that we are using up our total mule supply twice ae fast as we are using op the horse supply and that normally Georgia uses two and one-half times as many mules as It does bones. It ,1s believed by competent men closest to tbe trade tbat tbe best mules will sell at fully $1,300.00 per pair if the war continues two years longer. In tbe light of these facts the farm ers in Georgia are urged tb make defl- nlte plane for lncreaelng tie number of bones and mules raised wltbtn the stated uring tbe next year.. It Is con fidently felt tbat unless concerted ac tion It taken at this time there win be a serious shortage of work stock after the war la over. It should also be remembered that edits produced from meres br-d this spring will not be available for regular hard until the cropping season of 1932.— Professor M. P. Jarnagln, State Col- lege of Agriculture. orty Loan, the Red Cross drive and ail other war movements, and she will not fail in this important talk. THE SECRET OF ADVERTISING (From Leslies') Advertising! Bradstreet’s state ment that 84 per cent of all failures are among hon-advertlsers is signifi cant Intelligent advertising has be come an essential in every modem -industry, but whet shall the adver- -User do in the face of the war situa tion when he finds it difficult to get gods to fill his orders? First of all, it should be remembered that the foun dation purpose of judicious advertis ing is to fix indelibly the trademark in the public’s mind. A let-up in -that campaign must be fatal to any -product. So, we find Mr. George H. Charts, vice-president of the' Ameri can Rolling Mill company, declaring -thee ompany'a purpose to continue its •dvertisng, although for two years und a half it has been unable to sup ply thed emend for ita product. "Wo faro building,” said he, “a permanent [business edifice, and some day we iag'that'wuii the'purchase of wheat (would have to spend millions of dol- flour one must coniine tbe additional (lore buying back the business and GO per cent purchase to one of tbe ^good-will of our clients if they are ■ubsUtntes. This Is not the case. One ^oysaken in this emergency.” Unless may sc'-cct from the entire range of advertising is kept up without a break eotatitmea a sufficient amount ofeach fthe advertlier i ose , thsr esults of the ZXt of the wheat effort” Her. is . warning to - k Bo " purchased! For Instance, If a' the advertiser who neglects the dull purchase of 24 pounds of wheat flour season in summer. When adver ts made a range of substitutes may be ALLIED FOOD SHIPMENTS REACH LARGE TOTAU A general Idea of the quantity of food sent to European allies by tbe United States from Jniy L 1014, to January 1, ISIS, lx given by flgnree just announced by. the U. S. Food Ad ministration. In tbat period tbe.Unlt- ed States baa furnished complete year ly rations for 57,100,933 people. In addition there was enough extra pro tein to supply this portion of the diet for 22J94JIT0 additional men. The total export of wheat and wheat floor to the three principal alllee if equivalent to about 384,000,000 bushels Pork exports for the 8tt years amount ed to almost 2,000,000,000 pounds. Ex ports of fresh beef totaled 443,484,400 pounds The amount of-food exported te Russia Is negligible compared with tbat sent to the western allies. CHAS. S. GURR Insurance Office in Vienna Newa Bnihlin? PHONE 181 DR. E. P. WHITEHEAD DENTAL SURGEON VIENNA, - GEORGIA DR. T. E. BRADLEY SPECIALIST Diseases of Eye, Ear, Note and Throat Westbrook Bldg., Cordele, Ga. ORS. ELLIOTT 4k ELLIOTT OSTEOPATHIC PHYSICIANS CORDELE, GA. T. HOYT DAVIS Attorney at Law Offices Over American Bank ing Corporation Vienne, Georgia ******************** * * * ONLY AMERICA CAN HELP. * "On your aide are'boundless * * euppllta of men, food, and mate- * rial; on this side a boundless de- * mand for their help. * "Our. men ere war-weary and * their nerves have been strained * by mere than three years of * hard, relentless tolL * "Our position Is critical, pan * tlcularly until the next harvest, * but the United States can save * us. * "You Americana hays the men, * the skill, end the material to * save the allied causa." * 8IR JOSEPH MACLAY. * British Shipping Controller. ******************** Money to loan Without commission on realty, also by notes. . A. A. SMOKE, 1-3-Omo. Perry, Ga. To the non-smoker, costly cigar ettes smell just as bad as cheap ones. He never played a game of golf that satisfied him quite; He never bought a bill of goods that - teemed to be all right; He never got a suit of clothes that fitted as they should; He always thought the Nation could do batter—if it would. He kicked hit quiet way through life, meticulous and gloomy, But when he died, he couldn't though his box was very roomy 1 selected as follows Cornn>eat, 8 pounds; corn grits, 4 pounds; rice, 4 pounds; buckwheat, 2 pounds; corn starch. 1 pound; hominy, 2 pounda; rolled oats, 3 pounds These substitutes may be used In tbe following manner: Cornmeal, 8 Pounds.—Corn bread, no Sour; corn muffins or spoon bread, one-fourth flour or one-third rlco or one-tblrd hominy; 20 per cent substi tutes Id whole bread. Corn Starch, 1 Pound.—Thickening gravy, ">«*i"g custard, one-tblrd sub- atitute In cake. K7 Com Grits, 4 Pounds.—Fried tike • mush, used with meal In making com Rolled Oats, 8 Pounds.—One-fourth to one-third substitutes In bread, oae- half substitute In muffins; breakfast * porridge, use freely; eatmeal cookie*, oatmeal soup. Buckwheat (Tour, 2 Pounds.—One- fourth substitute la bread, buckwheat Hominy, 2 Pound*—Bollsd for din ner, baked tor dimer, with cheese sauce. . Rice, 4 Pounds.—One-fourth substi tute in wheat bread, one-third eubeti- i In com bread, boded for dinner (a cot), as a breakfast food, to i seeps, rice pudding Instead of r pie, rice batter eske* tisementa are fewest to' the very time when a message to th epublic will get the most attention. It is good “psy chology” to push the advertisement of a winter product in slimmer and of a summer product In winter. Do not forget that the supply of labor and materials to limited. If yon ack a worker to make something for you, he can not make something for the Government at the asms time and hec an not use that amem aterial both for your needs and for the Govern ment's needs. Never forget the investment fea tures of War Savings Stamp*. When yon bny them yon become a stock holder in tbe United States, the best corporation in the world. If yon think more of saving than bf spending yon will be surprised to learn that there are many thing* which yon do not need after sIL ZIRON IRON TONIC FOR YOUR BLOOD! -DO YOU NEED IT? Help th* terrified civilian popula tion now under th* heel of the Han. Lack of Iron In the Blood Means Lack of Appetite, Loss of Energy, Pale Cheeks, and a General Debili tated Condition of the Entire System. ZIRON Will Pat bon Into Yonr Blood. Be physically fit! Guard your bealtb as the most prised possession you have. When yon find yourself losing your grip, becoming irritable, nervous, weak, anemic, taka Inventory. See what to wrong! Tour blood probably does not contain sufficient iron. Tbe red corpuscles nay have become diminished, and consequently, yonr entire system suffers from Insufficient and Impoverished blood supply, and the accumulation ol poisonous waste matter. If yon flnd thls to be th* case, you will want a remedy that will supply Iron, which will Increase the number of red corpuscles. Try ZIRON, the new Iron Tonic, which contains no alcohol. no hablMonnlog drugs, and Is rec- ommended as A safe, reliable, tonlo remedy for men, women and children. Mrs. Lizzie Pennington, of Adamsvtlle, Ala. writes: "About two weeks ago I was In bed with an awful bad cold, and I was awful weak. I bad token purgative medicine, but wanted to try something with Iron to see If I couldn't get back my strength. My son thought Ziron would help me, so 1 commenced It My nerves generally run down in tbe Spring and I need something to build me up...When I got some better and was up and around, we commenced the Ziron and It surely helped me to gain my strength and throw off the - —- *- - - * : fee! e o much better awhile.” your druggist’* Buy War Savings Stamps for a quick, and glre It a fair trial, according to directions-an the bottle.' If, after using vptSto'bOU* - - — “ *“ victory. - up ese bottle, yon Ond It has not benellted m, take tb* empty bottle tack to the druggist and he will refund what you paid Mm for 1L We repay Mm. ^coffee Luzianne and Com Pbne '-Yum-'Yum! YTTHEM you see year mammy, Honey, V V bringin’ in the coffee and the pone, you can tell before you taste it that the coffee’s Luzianne—aure-nuf-by the whlfs ■•streaming; •teaming in the air. v It’s the coffee—Luzianne—yon remember and yon hanker after it until you get another cup. Luzianne Coffee (your grocer has it) comm put up in tins. Try it tomorrow morning for breakfast If it isn’t all you expect, you. can get your money beck. Luzianne for aroma, fragrance and snap, Try it TESTE TIRE You Know what You Get for YOUR MONEY It seems to us that up to this season tire-buying has been a gamble—You paid your money—but you didn’t know what you’d bought until your tire had run ita mil eage. Sometimes you won—and sometimes you didn’t Goodrich has taken the gamble out of tire buying 1 When we sell our customers Goodrich Tires we know what we’re selling. For Goodrich Tires are Road Test ed Tires. Six big fleets of Goodrich Test Cars battered their way over 1,000,000 miles in 1917—more than 4,000,000' tire miles. They not only proved beyond doubt that Goodrich Tires as then made had the strength the stamina, the endurance to roll up big mileage under advene condi tions— But they learned new things about tire construc tion—things embodied now in the tires you buy from These features of strength and endurance you can buy only in Goodrich Road Tested Tires and Tubes. L. L. WOODWARD, Agent WAR OR RKAt GEORGIA. TECH is Tfsiiiing Men For Higher Service Either in War or Peace Ita regular eoursseln Merhenk-el,Etoctrtcel.Cavfl. CljitoHq end Textile Engineering, Chemistry, AitiMtocttre MtiCo** tanwtaeseltoedMSssmiieerewnltaoMl rfflm. GEO Ron II t II Subscribe for THE. NEWS ,/