Newspaper Page Text
Third Section
THE ATHENS BANNER
Third Section
ESTABLISHED 1832
ATHENS, GA., THURSDAY MORNING, MAY 18, 1916.
established itu
MANY LODGES SUSPENDED
DURING PAST YEAR, GUT
GENERAL CONDITION OF
TDE ORDER IS SETTER
TDAN EVER GEFORE
Yesterday the annual report of the
grand chancellor of Georgia, Knights
of Pythias, was made. It Is com
plete and fuU of detail and much of
It pertains only to matters of purely
lodge interest. He expresses the
highest appreciation of the honor of
• he trust reposed in him, and thanks
to the Grand Keeper of Records and
Beal, W. H. Leopold, and his assist
ant, B. T. Simpson, for assistance to
him in his year’s work.
Among the topics the report han
dles are the following excerpts of
general interest to Knights general
ly and of considerable interest to
the public at large:
Delinquent Lodges.
The most depressing part of the
work of this office is that of dealing
with the delinquent lodges. It has
been my painful duty to suspend the
charters of more subordinate lodges
during the year than haB any prede
cessor since the institution of this
grand lodge! A complete list of
these lodges will be found attached
to this report. It has been my hon
est effort to “remove the dead wood”
or "to squeeze out the water,” which
ever figure you prefer, that we
might have some idea what the real
strength of the order is in this
Grand Domain. I have found many
lodges that for several years have
held no meetings, made no reports,
paid no per capita tax, and would
not even reply to letters! It seemed
to me eminently unfair that we
should continue to carry them as ac
tive lodges. In true Scriptural fash
ion we have made every effort to re
vive them; Brother Leopold, as n
faithful vinedresses, has "dug about
them" and worked with them, and in
no case has a charter been suspend
ed where there was the least indica
tion of a desire to continue the work
of the order. In many cases the
lodges had become hopelessly in ar
rears for rent and other expenses,
and the members despaired of ever
getting out of debt. In some in
stances It is more probable that the
lodges can be revived later on, or
new ones instituted. The office of
the G. K. of R. & S. has on file in
formation that will prove available
along this line.
District Conventions.
1 can not too strongly commend
the holding of these district conven
tions. They are of the greatest pos
sible service to the order, and serve
to draw the members together more
closely in the bonds of Pythian
friendship. “If fraternal love held
all men bound, how beautiful this
world would be!” But care should
be taken that the social features do
Hot crowd out the more serious work
of the convention. The exemplifica
tion of the secret work of the order
should be given an Important place
on the program of each convention.
It has been my pleasure during the
year to attend district conventions
at Commerce, Syivania, Brunswick,
Waycross and Monroe, and at each
place to make a public address in
behalf of the order.
Official Visits of Grand Chancellor.
In addition to visiting officially
my own lodge, St. Elmo No. 40, of
Athens, it has been my pleasure to
accept every Invitation tendered me
during the year, when the same
could be done for the good of the or
der. and without conflicting with oth
er engagements previously made.
Since my installation I have offi
cially visited:
July 8, 1915, Athens.
July 9, 1916, Atlanta.
July 13, 1916, Augusta.
July 16, 1915, Commerce.
July £3, 1916, Thomson.
July 27, 1915, Crawfordvllle.
August 4, 1915, Leila.
August 9, 1915, Waycross.
August 10, 1915, Brunswick.
September 15, 1915, Macon.
October 26, 1915, Augusta.
November 8, 1915, Atlanta.
November 17, 1915, Savannah.
November 22, 1915, Savannah.
, November 23, 1915, Syivania.
January 11, 1916, Waynesboro.
January 13, 1916, Brunswick.
January 14, 1916, Savannah.
January 19, 1916, Jefferson.
January 21, 1916, Augusta.
January 26, 1916, Aiken, S. C.
February 15, 1916, Waycross.
February 21, 1916, Gainesville.
February 24, 1916, Monroe.
February 28, 1916, Atlanta.
April 3, 1916, Crawfordville.
LA total of nearly seven thousand-
miles; and at each place availed my
self of the opportunity for address
ing the public upon the history and
teachings of our beloved order, and
in the privacy of the lodge room
stressed the importance of those
things which in my judgment are es
sential to a live lodge. .
Care of Members.
True Pythianism does not consist
in perfect ritual, or accuracy In the
secret work, but in ministering to
tlie needs of a brother, or the fam-
'ly v' a brother, sick or In distress;
too much care can not be taken iu
matters of this sort. Our order has
but one purpose, one result, the ele
vation, the happiness, the betterment
of mankind! When the darkness of
sickness or death hovers over the
home of a friend our duty Is there—
to comfort, to console and, If possi
ble, to point through the gloom to
the stars that shine beyond! Let
words of counsel and of cheer, set
to the music of fraternal sympathy
fall from our lips—and we should
strive so to live that when we come
to the River “that marks the un
known shore” our hands may be fill
ed with deeds of charity—“the gold
en key that ope the palace of eter
nity."
The “cooling water from the
brook” carried by that unknown Es
quire to the stricken Knight was not
more appreciated than is the bunch
of flower, or other courtesy se^
the home of a friend in distress.
Auxiliaries of the Order.
(A). The Insurance Department: I
know of no better way to tell you of
the remarkable growth of the insur
ance department than by embodying
in this report a part of a letter re
cently received from Brother W. O.
Powers, of Indianapolis, who is gen
eral secretary:
“We have 2,199 members in that
state carrying insurance to the
amount of $3,561,132. Since the or
ganization we have paid 629 death
claims in that state amounting to
$1,377,717.07.
“The ledger assets of the insur
ance department on March 31 last
were $7,854,788.93, which includes
the reserve according to the Ameri
can Experience Table of Mortality at
314 per cent, and which under the
valuation of December 31, 1915,
amounted to $6,587,642.46. The mem
bership of the Insurance department
on March 31 last was 70,952 and the
insurance in force $96,271,082.
“The Insurance department owns
securities in the state of Georgia
amounting to $282,300.
"There has been a very decided in
crease in new business written since
the first of the year over the corre
sponding period of 1915, and the in
crease for February of this year over
the same month of 1915 was 65 per
cent. This department of the order
is worthy of the support and cooper
ation of every member of the order.”
(B) . The Uniform Rank. This is
a most valuable adjunct to the order.
Not only does it furnish wholesome
training along military lines but it
also draws the members closer to
gether, enables them to appear in
public as representatives of our chiv
alric order, and attracts favorable
attention upon all occasions.
(C) . The Dramatic Order of the
Knights of Khorassan. The Grand
Domain of Georgia has been signally
honored by this branch of the order,
in that one of the faithful and de
voted Knights, Brother George Eu
banks of Atlanta, has been elevated
to the high office of Imperial Prince
for the entire Supreme Domain—an
honor worthily conferred, and one
that should be greatly appreciated
not only by the brother himself and
by his lodge, but by the entire
Grand Domain.
It is, I think, a mistake to speak
of this auxiliary as merely the “play
ground of Pythianism.” It is some
thing far more than this. It teaches
in a most impressive way at least
ant, and as beneficial to mankind as
any other lesson taught In our in
comparable ritual.
I would urge that this dramatic
order be not cheapened, but be kept
upon the same high plane that it
now occupies.
There has been no specific report
made to me as to growth in numbers
during the year, but each of our
Temples is in healthy condition and
substantial progress is seen along all
lines.
(D.) Pythian Sisters. No words
of mine could fully express our deep
sense of gratitude to this noble band
of good ladles for their kindly and
constant ministrations to the sick,
the needy and the afflicted of our
brotherhood. Those of you who were
present at the Grand Lodge last May
will, I am sure, recall the feelings of
pride and gratitude that thrilled you
as you heard the verbal report of
our distinguished guest, Mrs. Cora
M. Davis, of Union, Oregon, the Su
preme Chief of the Pythian Sisters.
Had a report of the work of our Sis
ters in this Grand Domain reached
me I should gladly have Incorporated
it In this report.
Recommendations.
Article 7 Paragraph 7 of our Grand
Constitution makes it incumbent
upon the Grand Chancellor to offer
such suggestions or recommenda
tions as he may deem necessary or
expedient. In accordance with this
proviso I beg to offer the following:
(A) . That each lodge in this
Grand Domain shall, at least annu
ally, attend the public worship of
Almighty God in a body. In eommu-
nities where there are two or more
lodges the spirit of the recommenda
tion will be carried out by the sev
eral lodges attending jointly. The
purpose of this would be to hear pub
lic testimony to the fact that, as an
order, we believe in and worship the
Supreme Ruler of the Universe, and
that no one is eligible for member
ship in the order who does not ac
cept His Word as the rule and guide
of his life.
(B) . Memorial Day. The Me
morial Day of our order ought to be
more generally observed than it is.
Grand Satute No. 293 as now of force
names the last Sunday in April as
“Memorial Day” of the order; by
properly observing it we would bear
testimony to the fact that “Those
whom we loved long since and lost
awhile” are not gone from us per
manently, but are to join with us, a
“united Brotherhood, to share the'
blessings of life eternal!” The wit
ness to the fact that we cherish their
memory is distinctly worth while,
and would attract much favorable at
tention.
(C.) Public Installation of Offi
cers. I would recommend that the
public installation of officers, with an
address upon the history, purposes
or teachings of the order be held
much more frequently than is now
customary.
(D). Election of Officers. Great
care should be exercised in selecting
our officers, both in the subordinate
and Grand Lodge; and doubly im
portant this is if we aTe to continue
tf.e present unwise plan of progres
sion in office. No office should be
considered as merely an honor—an I
it is not an honor unless the duties
pertaining to It are honorably dis
charged. No one should be wiling
to accept an office who does not ex
pect to render the very best service
of which he is capable; nor shoull
he desire to advance, unless he has
really served to the best of his abili
ty and understanding. In language
that I am quite sure most of you
will recognize. “I would urge that all
cl beers be made to carve their way
to the high honors they 3Ci fit to
ilaim”—and this “carv should
be done by faithful, loyal ani consci
entious service in the rant', and In
the subordinate offices. “The wish
to know contains not always the fac
ulty to acquire,” and tne desire to
hold office does not a.-xa.vs prove a
willingness to render service that
the office demands. To wear the
Golden Spur of Knighthood WE
SHOULD WIN IT!
(E). Term of Office. My experi
ence thla year has convinced me that
the Grand Chancellor should hold of
fice more than one year. This is not
a bid tor re-election! To select a
lommander-ln-Ohlef and put him at
'he head of a great organisation like
this, then retire him at the end of
me year Is, in my judgment, a mis-
.ake.
The officers of a subordinate lodge
•ould render far better service by
•emaining in office at least a year,
-vhile It requires most of this time
*or the Grand Chancellor to become
of the work to bo anything more
than an assistant to the Grand Keep
er of Records and Seal!
It may be necessary before very
long to secure the services of one
who can devote his entire time to
this work, and until this can be done
there should be placed at the dis
posal of the Grand Chancellor not
less than a thousand dollars per an
num for the vigorous extension of
the order throughout this Domain.
In this connection I would call
your attention to the fact that Para
graph D of Grand Statute No. 68
is entirely impracticable and would
oe very expensive if acted upon. Dur
ing the first part of the year I ad
vised the G. K. of R. & S. not to visit
the delinquent lodges, as I felt sure
that the District Deputies would do
this in their several districts and so
avoid th© expense of the long jour
neys of the G. K. of R. & S.; but in
this hope I was disappointed, as the
Deputies did very little visiting, and
this work finally had to be done by
the Grand Keeper of Records and
Seal and-myself! More than fifty de
linquent reports have been received
since February 1st.
lF). Saluting the Flag of Our
Country. I have found that in many
of the lodges this beautiful ceremony
adopted by the last Supreme Lodge
is not observed; and I would strong
ly urge that the Representatives in
this Grand Body make it their duty
to see that the presenting of the Flag
of our Country becomes a part of the
opening ceremony in their respec
tive lodges.
(G) . The Official Button of the
Order. The otficial button of our or
der, as adopted by the last Supreme
Lodge, supercedes and takes the
place of all buttons formerly used.
It Is copyrighted and can be procur
ed only by members of the order.
For this reason, if for no other, it
should be of peculiar value to us and
I beg to suggest that we make its
use much more general throughout
this Grand Domain. "
(H) . Conferring of the Grand
lodge Rank. The -conferring of the
Grand Lodge Rank consumes so
much time of each session of the
Grand Lodge that some plan ought to
be devised for avoiding this. Prac
tically every Grand Lodge that I
have had the honor of attending has
wrestled with this problem, but with--
out relief. I suggest that the
Grand Chancellor be authorized to
appoint a committee of grand repre
sentatives, past grand representa
tives or officers of the Grand Lodge,
Who shall confer this rank upon
those entitled to it in advance of the
opening of the Grand Lodge.
(I) . Economy of Printing. There
are two items in the Journal of our
proceedings that are very valuable
In the office of the Grand Chancellor
or of the G. K. of R. & S., but which
the average member has little or no
occasion to use. I refer to the report
of the Supreme Keeper of Records &
Seal—pages 5414 to 5425, and the ros
ter of members—pages 5537 to '565;
these two items cover about forty
pages in the Journal and add very
materially to the cost of its publica
tion, while the information contain
ed in- them is matter of record in
the office of the G. K. of R. & S. any
way, and a typewritten copy for the
Grand Chancellor would serve prac
tically every purpose of the printed
pages. In the interest of economy I
suggest that both these items be
eliminated from the Journal of pro
ceedings of this Grand Lodge.
(J). Prizes for Accuracy in the
Work. I know of no way in which
some of the funds of this body could
be used to better advantage than by
offering prizes to subordinate lodges
and to individuals for excellence In
the Rank Work of the order. It mat
ters not much what form the prize
takes; the object to be aimed at is
to stimulate interest and beget
“friendly rivalry, or rather emula
tion, as to who best can work and
best can serve.”
A few small loving cups as trophies
for individual work, and larger ones
for “Rank teams,” to be held as
trophies and competed for at each
Grand Lodge would, I believe, great
ly improve the quality of our work
—and would give a new Interest to
the sessions of the Grand Lodge.
It has been my pleasure recently
to see the part of Pythagoras, of the
Monitor, of the Prelate, the King and
the Senate rendered In a way that
would have done honor to the best
professional actors, and In many
•■ases by brothers who have not hat 1
the advantages of higher educatlor
■*r. of special training along these
•ines.
Where the work Is done In thlf
memorized, and the officers all know
ing their parts, there will be no dif
ficulty in maintaining the interest
of the members, and we will have
few, if any, delinquent lodges.
(K) . A "School of Instruction.”
Many lodges in the state have found
it interesting and profitable to hold
“Schools of Instrutcion” for their
members. To be more specific:
-When there is no Rank work a broth
er Knight Is used as a “candidate”
and upon him is conferred one of
the ranks in full and amplified form;
as this is solely for the purpose of
instrutcion and practice the least in-
acuracy is immediately detected and
corrected; the meeting is found far
more interesting than one which con
sists only of opening and closing.
(L) . “Country Lodges.” Fpr the
benefit of what are commonly called
“Country Lodges” I would commend
the holding of their meetings in the
day time rather than at night. This
would avoid the necessity of being
away from home and loved ones
after nightfall, and would frequently
save a long, dark drive into town and
out again—the very thing that has
proven the undoing of so many of
our smaller lodges.
ELMO MASSENGALE, PIONEER
SOUTHERN ADVERTISING AGENT
MARVELOUS BUSINESS, EM-
DRACINO ENTIRE COUNTRY,
BAS BEEN BUILT UP IN
TWENTY YEARS OF
ACTIVITY
AFTER A MOST SUCCESSFUL
YEAR, NAMED TEACHING
FORCE FOR ANOTHER
YEAR.
Bishop, Ga„ May 17.—At a recent
meeting of the Board of Trustees or
Bishop High school the present teach
ing force was re-elected: Prof. J. G.
Colbert, principal. Miss Frances Hill
and Miss Sallie Johns as assistants
and Miss Helen Williamson, music.
Miss Hill having decided to change
her line of work resigned and Miss
Adams, of Butler, was selected to
take her place.
Miss Williamson also resigned but
her successor has not yet been se
lected.
During the year just closed the
Bishop High school has been most
successful. The enrollment has far
exceed any year in the past. The
people are justly proud of their
school, believing it to be second to
none in the county.
NEW FILLING STATION
FOR THE STANDARD OIL.
CENTRALLY LOCATED AND THE
BEST OF GOODS ARE DIS
PENSED CONVENIENTLY.
The Standard Oil Company is
known wherever a match is struck to
dispel the darkness of night or wher
ever an auto crank Is turned to start
an ignition system to work. Recent
ly this company opened a filling sta'
tion in Athens at the corner of Col
lege avenue and Clayton street and
is handling the very best of gasoline
and oils with free air and water.
URGED TO GO AFTER
PEACE VOTE OF U. S.
(By Associated Press.)
Lincoln, Neb., May 17.—William J
iBryan in a signed article published
today declared that the democratic
party “must move towards peace”
and thereby capture the “peace” ele
ment of the republican party. He
said democrats must face the fact
that the united republicans will hard
ly enter the campaign with a popu
lar majority of a million and three
hundred thousand votes. He said the
vote for Henry Ford In several
states showed a big peace element
in the republican party. He said
the way is open for President Wil
son to conciliate the element by
making the race as a peace-maker,
Linton Spring water. It's pore.
Phone 604.
THREE BEAUTIFUL
HOMES FOR RENT
6- room house, Harris St., $16.50.
8-room two-story honse, Hancocl
Lve., $25.00.
7- room house, Hancock Ave., $20.0*
All of these houses have just bee
minted and walls done over. Mod
irn conveniences.
By DUDLEY GLASS.
Tlwenty years ago this May a young
man who had worked a few years for
newspaper and a few more for the
old Wesleyan Christian Advocate
conceived a new idea. He carried it
out by renting a little office In the
Gould Building, which was quite a
modern structure in those days, and
announcing himself as an advertising
agent. His name was St. Elmo Mas-
sengale, and it Is a name rather well
known in the advertising field today.
The hardest part of his work lay in
explaining what an advertising agent
was and what he could do. The ad
vertiser of the period devoted eleven
hours a day to running his business
and half an hour to scribbling big
words, marked for bigger type, on a
sheet of wrapping paper. Frequently
he waited until the advertising solici
tor was at his elbow to say the pa
per would be going to press pretty
soon.
It was up to young Massengale to
explain that advertising was the par
ticular profession—that so long as a
merchant or manufacturer was pay
ing a good price for newspaper or
magazine space he might’as well de
vote some slight attention to what be
put into that space. Better still, why
not let Massengale, the specialist,
handle the proposition? He could do
it better, the man who had something
to sell could devote his time to other
details, and—strange to say—Mas-
sengale’s service wouldn’t cost the
manufacturer a cent!
The Great Pitfall.
This was the first advertising agen
cy South of Philadelphia, and the sys
tem was something new to Southern
advertisers. Most men cherish the
secret conviction that they can con
duct a newspaper, operate a farm or
write advertising just a little bit bet
ter than others who have spent naif
their lives at it. This widespread
opinion has cost more fortunes than
all the fake mines that ever were pro
moted. And the fallacy about adver
tising was worst of all because the
man who had spent a thousand dol
lars on poor copy and unsuitable me
diums and had seen no returns did
not blame it on his own mistakes. He
said advertising was all bunk, and he
knew it, because he had been stung.
There are some of the type still
doing businessa— small business.
But St. Elmo Massengale kept plug
ging away. He picked up a client
here and there who let him conduct a
small campaign. Their returns began
to increase, and, with their new real
ization of what good advertising
could do they increased their appro
priations.
Coca-Cola was beginning to be a
man who has other ends of his busi
ness o'n his mind.
“And we have grown beyond Just
advertising. We have necessarily be
come merchandising counselors. Sup
pose the man with something to sell
were willing to invest $5,000 In adver
tising, but had net developed a plan
for answering inquiries promptly, for
delivering the goods, for taking rull
advantage of our advertising. Hia
money would be wasted, of course.
We, therefore, have found ourselves
becoming business developers—mer
chandising advei risers. We lay out a
complete merchandising system fer a
client, following up every detail that
will make his advertising effective.
We have built tiny business enter
prises into enormously successful
ones. And our profession differ*
from many other in that there is no
charge for our sen ices. You see. the
advertiser pays tne same price for
his advertising space as though he
purchased it direct from the puolica-
tion, and our commissions are paid
by the publication, not by the client.
Foi the advice, for the followlng-up
sjstem, for the work we do in assist
ing the campaign we get nothing. But
if a small campaign brings results it
means a bigger campaign next year, a
larger investment and larger volume
of commissions abatis the when
idea—to make big advertising of l*t-
tle ones by developing their busi
ness.”
Client’s Success Made Massengale.
With the success of his first clients
came success for Massengale. Other
men with something to sell sought his
advice. Many of them had been wast
ing their advertising fund by bad
judgment. He taught them to make
every dollar count. The longer he
worked the more he learned. Expert
knowledge gained in one year aided
the business of all his clients next
year. Advertising, once haphazard,
freakish, looked upon as a gamble, be
came a pure business investment.
Given an article of merit, the right
copy, the right publications, a suffi
cient investment, and the result was
certain. It was no longer a specula
tion.
As the business grew Massengale's -
spread out. Mr. Massengale trained
a number of young men, some of them
today among the leading advertising
experts In the country. One by one
his three brothers—Gordon, Roscoe
and Raymond—joined the business.
Today they have as completely
equipped a “plant”—territory consid
ered—as any In the country, with copy
writers .artists, a private printing
plant, experts In all branches of ad
vertising. Some years ago they add
ed outdoor advertising to their work,
the Massengale Bulletin System.and
the Massengale electric sign.
A business like that of the Massen
gale Advertising Agency does not
prosper alone. Its home city necessa
rily shares in its progress. It devel
oped many big business firms from
small beginnings, brought many others
to Atlanta and helped them grow. It
would be hard to say just how many
Georgia fortunes owe a large share of
popular soda fountain drink in At- their being to the expert aid of SL
lanta, where is was manufactured. Elmo Massengale. And Massengale's
The company was doing a little ad
vertising with placards and signs.
“If it’s good In Atlanta, why
wouldn’t it be good in Boston, or
Chicago, or Yuma, Arizona?” inquired
young Massengale. “Why not let
these places 'in on a good thing? Let’s
advertise it.”
You all know the answer there.
Well, Massengale’s has handled part
of the Coca-Cola advertising ever
since then, without Interruption. I’d
hate to try to think how many thou
sands of dollars they have Invested
for the Coca-Cola Company. The
point is, the advertising agent
brought results. If he hadn’t, cer
tainly that business would have
stuck twenty years, growing so rapid-
idly it was hard to keep up with It,
Agent Is a Specialist.
isn’t merely an Atlanta agency or a
Georgia or a Southern agency. It
has its big clients in the East and
West; it places Its business from
Maine to California. St. Elmo Mas
sengale is as well known in the ad
vertising world of the East as the
experts whose offices are there. He
has been Invited to speak on advertis
ing before all the great organizations
of advertising men; he is a prominent
figure at the national conventions of
the advertising profession. He is a
“home-grown product,” but he has far
more than a purely “home circula
tion.”
The automobile manufacturers of
America, In the last few years, learn
ing that the motorist was interested
In something beyond polished bodies
and new-type engines, began to give a
You see, it’s like this,” said St. I new meaning to a very old-fashioned
Elmo Massengale, chatting in one cf 1 word, one of the geratest words in the
his offices in the Candler Building— language—Service.
't’s quite a big suite now, with a I do not think any other word or a
dozen or so men hard at work. “An dozen could so well sum up the work
advertising agent, a real one, is an St Elmo Massengale has done and. is
expert, a specialist. If you’re sick, doing for his friend the advertiser.
you go to a doctor. If you have
toothache, you go to a dentist If you
seed legal advice, you go to the best
'awyer you can find. It is our busi
ness to know advertising in all its
\ngles. We learned it by experience.
We have had the time to acquire a
amiliarity with it far greater than
Proper Treatment for Blllutisneaa,
For a long time Miss Lola Skelton,
Churchvllle, N. Y., was bilious and
had sick headache and dizzy spells.
Chamberlain’s Tablets were the only
thing that gave her permanent relief.