Newspaper Page Text
1
PAGE,SIX g.
THK HAKOTR-HEttALD. ATHaNS-CEOttGlA.
SUM)AV,. NOVEMBER |
The Sporting World
- By Earle Watson
Alabama Loses To Kentucky In
Bitterly Fought Game, 6 to Oj
r— | —— *- I
Alabama Is Unable Toll
?Gain Through Line And
^Launches Aerial Attack.
*To No Avail.
Kf.'it
Sat i
P
*ac
Jec
2 LEXINGTON, Ky.—The I n v* r-
#;iy of Alabama was dofeatel
turday by the Wildcats of th°
nh'ersit.v of Kentucky C to o, in
le most bitterly fought gridiron
ttle in the history of Stoll field.
Kentucky’s lone touchdown tame
Ji the third quarter and was tin*
S Jsult of line plunges by Cur:is
ftndefs, a pass from Fuller to
ollowell and an end run by Fell-
Fuller failed To kick goal.
The teams fought on even term.?
r the first half with the play
side the forty yard lines. Only
first downs were made in
_ ip first half, one to the credit of
tfilCh team. At. the start of the
icond half Kentucky statted off
Jth n devastating attack and had
e<l the Crimson goal line b e -
Tore Alabama got into action.
.Only four penalttes we/e im
posed in the clash, two on Ken
tucky and the same numebr on
Alabama.
When it wr.gj^cen by the Ala
bama quarterback that no gains
could 1>o‘ made through the line.
Alabama opened up with a des
perate aerial attack end although
the vis tors completed some for
good gains, the Wildcats knocked
them down or Intercepted them at
critical moments. Kentucky made
8 first downs to 4 for Alabama.
Alabama turned hack ir. a
drive for all-soirhern gridiron
honors, fought desperately to
swing the tide from the W Idrnts
fflvor. The field was virtually a
rpji of mud nnd numerous fem-
blos marked Ihe wo.I; on both
sldey.
Lineup and summary:
FOOTBALL
FINALS
Maryland Univ. .1; Johns Hop-
[ kins l’niv. 0.
I Western Reserve If); Kenyon
FOR AIDING ESCAPE
jto Montgomery to consult his
jfriend and physician. Dr. Blue. Al
though he had a premonition that'
| he would not return he bnu'-'ly ac
cepted the situation and went forth
! without fear and without flinching
Jto battle with the last adversary.
Mr. Billing was 76 years of age
and had lived all sis life in Ala-i
bama until four y°a r s ago when in* J
'accompanied his son. Mr. J. M. \\\\ | Attracted
i ling, the secretary and- treasurer |
j of the Athens Railway and Klee-j
j trie Company, to Athens.
! He passed awav peacefully amt-*
Rafet Pasha Says Sultan | <•"!«£
Has Surrendered Call- and was buried on Friday .iftPinoon |
In the family lot in Montgomery. ,
mm pie
Much Atten
tion At Convention of
American Bottlers of
Carbonated Beverages
Last Week.
phate By Leavihg Turk
ish Soil For Christians.
Tufts 9; Muss. Aggies 6. | coNSTANTINOi’I.E.— (By The
W. & J. 0; Pittsburgh in. j Associated Brers)—The Turkish
C’larkston 13: Holbart 14. j Notionalists consider that Sult-ri
N. C. State $; Georgia Tech IT. | Mohammed VI. by his flight, ha
Another Hero Added To!
List of Princeton Stars)
When Smith Boots Field.
Goal.
PRINCETON. X. -T. — Ano'he"
hero was added to the long j
«.f Princeton’s gridiron stars when j
Kenneth Smith, the Tigers’ right I
end. drop kicked a field g.»e’ in
,h« third period of the g line
ngnim.t Vale here Saturday after- ;
r on an«l won the annual inter !
varsity classic for tile Orange ard J
Black, f. to 0.
Smith s name will go dowi in j
PlinCeton pigskin history with I
t o?e < r the Poe’s .John DeVVut. !
Sam White and others who with j
r er'.ing gridiron deeds have scor- )
ed winning points for their alma i
Auburn 6; 0.
Vanderbilt 12; Georgia 0.
Notre Dame 12; Butler 3.
Wabash 35; Chicago Y. M. C. A.
College 7.
X. If. state College 13; Boston
l’niv. 13 (tie)
Wo.cester 19; Mount Union 3.
Princeton 3; Yale 0.
Cornell 48; Albright 14.
’Holly Cross 28; Fordham 0.
University Pennsylvania 7; Penn
State 6.
Syracuse 14; Colgate 7.
Harvard 0* Brown 3.
Tenn 18; /Hewanee 7.
Alabama 0; Kentucky 6.
University of Tenn. Medical De
partment 32; Univ. Mississippi 0.
William and Mary 45; Gallaudet
0.
mater.
j All season PrTnCcton Coaches
! have been drilling Smith in the art
of drop kicking. Today their task
* brought ample reward. The New
ark lad. scarcely out of his teens,
standing on Yalew 15 yard lin
-calmly lifted the bal! over th*
Kentucky (6) „ Alaabma (0)
Loft End
Hi’llowoll
C,’emon3
Rfjmsry
Left T»C?t?C
Hovater
Fortin
Left Guard ^
a Wosley
i >.*
fonter
Fost
Hunter
Right Gun ril
, Prlbhlo
Compton
Right Tackle
•Russell
Cooper (C)
Right End
Colpltts
Newton
drcRg
Qimrterrxinc
Bartlett
Ferguson
Left Halfback
Batty
Right Halfback
Fuller
Oliver
£
Fullback
Sanders
Hubert
Sc ore by periods:
Kentucky n n n o—c,
Aijbama ooo o—o
f fntucky scoring Touchdown,
Br. Referee. Coier (Clemson):
ire. ECkStrom (Ohio State);
lllnesmnn. Hinton (Yale.)
ie. p
md this feat, not particular
ly impress've at the time, spelled
victory in huge letters late in the
twilight when the game ended with
out ferther scoring.
Outstanding in Princeton’s de
fensive play was the brilliant work
of Tackles Treat and Baker. Cap
tain Dickinson at guard, and Gray,
at end.
Failure to sustain its running at
tack coat Yale its golden oppor-
tunf les. Yale had mo effective
aer .1 game to fall hack on when
Princeton’s sensational defense
smashed its rushing tactics.
An analysis of the fame show?*
clearly Vale’s offensive strength
nnd Princeton’s defensive power.
Vale registered 16 first downs to »
6 for Princeton and gained 215 J
cards by pushing to 99 for the !
Tigers. Princeton's aerial game |
was superior to that of its oppon- ’
ents. j
The Tigers completed three for- J
ward passes for a total gain of 41 I
yards while Yale completed two for I
r. gain of 24 yards, five Yale tosses *
and four of Princeton's were inconi '
pinto. ' I
, Itunnoak College 68: Guilford 0.
j Virginia Military Institute 45;
I Georfic Washington 0. 1
Centenary 38; University of
' I.oulsvllle 13.
j West Point 39; Pates 0.
Vermont 32; Middle Rury 0.
Husquehenna 31; IlaArford JO.
DePnuw 24: Hanover 0.
! Yr.le Freshmen 21: Harvard
j Freshmen 12.
„ I St. Xavier 20: Franklin (Ind)
i-College 0.
A . K M. 24; Rice 0.
Drake 21; CrinnCt 0.
Oklahoma Central Normal 14;
Ames 13.
South Dakota 0; St. Louis 24.
Lawrence college 3: Hamline 0.
Oborlin 3: Miami u.
Infantry School 15; Marines 0.
At Columbus.
North Caro University 29: David
son 6.
V. P. I. 41: Washington and Leo
Alligators “Tear
Down’’ Tulane
E W ORLEANS. — Battered
n to but a ho’.low shell of Its
^Strength. Tu.ane vainly tried
itave off the onrushes
University of Florida footbcl
at Tulane Stadium Saturday
moon and went down to do.
foil by the seme of 27 to 6. The
&tor* hammered down the
lldter Tulane men Into submit-
sift und then started an nreial
attack that compleliy routed their
oifflonents. When the final whis-
tlwhlew there was hardly a reg
ular Tulane player left on the
fi^Rd. nearly all of them going out
tt&mgh injury or exhaustion,
son. Florida’s rollback.
left halfback, were
factors in Tulane’s defeat
f 1
Carolina Parries
Ga. Tech’s Offer
Of Game In 1923
S-'v Their Policy Is To
Play N. C. Teams, And
Neighboring State Uni
versity Elevens.
cimri.oTTB. N. r.—X o r t h
Carolina’ and Georgia Universities
are negotiating for a football
game next year nnd may play If
they ran arrange their schedules.
Vharles T. Woleri, graduate man
ager of athletics at North Caro
lina. said Saturday night. He
added.that North Carolina would
n-*t iday- ^Georgia Tech and In re
ply to questions Bald Tech had
sought a game, hut North Caro-
and j lina’s policy was to play its state
the ; teams and what state universities
from nearby states it could.
Chicago 9; Illnois 0.
Michigan 13; Wisconsin 6.
Ohio State 9; Iowa 12.
Muskingum 6; Marshal 0.
Coe 13; Cornell College 7.
Lehigh 0; Lcbnnnon 2.
St. Ignatius 46; Defiance n.
, Rutgers 37: New York 0.
Williams 27; Amherst 0.
Missouri 27; Wahlngton 0
Kansas 39; Colorado 6.
Detroit 3; Marquette 6.
I West Virginia 13; Virginia 0.
I Georgetown 19; Bucknoll 7.
Dartmouth 28; Columbia 7
'•xter 12; Andover 3.
Hoston College 13; Canlsius 7.
I,lch mond 31; Hampden Sidney
ClemRon 53. Ersklno 0.
Alabama Freshmen o, Florida
Freshmen 14.
1 Carson-Newman 67. Milligan Col-
Florlda 27. Tulane 6.
Mississippi A. and M. 7. Louisi
ana State University 0.
Texas 0. Oklahoma 7.
Furman 41, Wofford 0.
Birmingham Soctbern 0. Missis
sippi College 6.
Transylvania 0 ;Earthnm 25.
— y
John Thomas Runs
Wild And Illinois
Loses To Chicago
CHICAGO.—With Johnny Thom
as. tho human “battcriug ram” r»p-
plng^p.nd tearing the line to pieces,
Chicago triumphed over Illinois 0
fo o in their twenty-third annual
game on Stagg field Saturday,
keeping thte -Maroons undefeated
in the race for the western confer
ence championship.
FDFF’l For Every Registered
J/ Subscriber of ,
The Banner-Herald
A Travel Accident Insurance Policy
$1,000
E0R
You may be the most careful person in the world—but that
doesn’t protect you against the carelessness of others. You rpay
measure with extreme care every step you take—.yet, through
the recklessness of someone else, meet with an accident before
the sun rises tomorrow.
The every-day toll of lives taken by accident is appalling.
Hence the wisdom of Free Travel
Accident Insurance.
Protect Yourself Without Cost
surrendered the Caliphate, accord
ing to Rafet Paslui. Kemallst go.
ernor of Constantinople,
“According to the Moslem law,"
be told the Associated press," when
the sultan leaves Turkish soil anil
«nters Christian territory, he nbu .
himself under Christian sech’slc,"
and thereby loses the Ualpihato.
ceasing to retain any authority over
the Moslems.”
Mohammed’s departure on Hi?
British dreadnaugiit Malava In the
face of threatened trial for treasoi.
hy the Angora government was
compared by Ratet Pasha to ha
flight of Fearld Pasha, former
grand visler and the “ther mem
bers of the opposition, who by
their acts were roirmrotiihsed in tie-
eyes of the whole Turkish nation."
“Great Britain's connivance In
the escape.’ ’he added. “Is fli-
-rant Interference In Turkey's in
ternal affairs.”
Rafet spent three hours follow
ing the escape In telephoning An-
Negro Leader to
Speak In Athens
On November 27
Dr. R. R. Moton Will
Come Here in
of Good Between Races.
Athenians who attended the na
tional convention in Atlanta this
week of the American Bottlers *f
c arbonated Beverages apeak in en
thusiastic terms of the exhibits that
wore put on in tho auditorium by
• tf.m-4 connected with the soft
drink industry.
u » r .* about 200 nianufac-
• Mrors w*»h displays at the exposi
tion and three to four thousand bot-
Interest J t,0PS in atu,nrtance from a11 i ,ar,s
f the country.
The Bud wine booth attracted a
1 versit.v of Notre Dame, the final f
j score being 3 2to 3 in favor of the !
l team from upstate,
j The victory wa sa costly one.
• however, Paul Castner, fullback for
. Notre Dame being injured in the
third period when he wa stackled.
BELOVEOlifEN
LOST 111 DEATH OF
.FI
Was Friend To All And
Brought Sunshine Into
Life Of Those With
Whom He Associated.
Athens lost one of her most be
loved citizens in the passing of •Mi'.
MAIN FRONT ...
PROPAGANDA BEING
Propaganda Being
Spread In Brazil
(Continued From Page 1)
The English representative stated
♦hev want three million hales of
cotton with one nnd one-eiehth to
one and one-half Inch staple, and
Dr. Soule stated that the United
.States can supply this. They
thought we could not produce cot
ton any longer on account ot.tbe
tveovll and had turned to South
America as a source of supply. \\
ELECTED
OFFICER
The speaking dates on the (Joe
Will Tour of Georgia which will 1
made by Dr. R. R. Moton. prinei*
jal of Tuskegoe Institute,
announced as follows.
Sunday, November 26, Atlanta. I
Monday, November 27, Elberton,
Washington. Athens.
Tuesday, November 28, Waynes- j
boro. j
Wednesday
vannah. /
Thursday, November ?,% Way
cross, Brunswick.
Friday, December 1. Albany, Am
ericus.
Saturday, December 2, Macon
Columbus.
In the interest of good will be
tween the races Principal Motoi
! great deal of attention and was Frank Myers, whose funeral
renounced by many to he one of
I he most attractive displays shown,
direct result of this display
conducted Friday at the Synagogue
with Rabbi Stern officiating.
Mr. Myers enjoyed the friendship
i Die Rudwine companv is making |t) f ma ny in every walk of life. He
♦ he first shipment of Budwire to a . xvas a y n( | an <i gentle husband and
large number of bottlers in many f nt j H , r anf j always had a cheerful
states who made their first af .'jsmile and bright word for those
quafntance witu Budwin^at this j w {jjj n -hom he came in contact.
! Although in good health until' a
Something like $100,000^was^ ex-^ f ew ( j aVK before his death Thurs-
.. in, day morning, he had been confined
gora for instructions and takin.'^M be accompanied by a number of ^ Co.
• ♦•ecautions agalrst the flight of
the members of the sultan’s cab
inet and other high personages
•wanted bv the Nationalists.
The sultan left his palace by the
back door, known ns the Malla gate
which heretofore has always he^n
sealed. The British for some tinm
■had been aware of his anxiety ami
fear for his personal safety, an 1
were prepared to remove him when
he naid the word. They exniaine !.
howeVer, that tho reouest for safe
conduct must come front him as
they could not he placed in the false
rosition of having kidnapptwl him.
.. nded in rearranging and de
November 29, Sr.-! rating the auditorium and in put
ting on the displays. Some pro
nounced it far ahead of any of the
automobile shows or other exhibi
tions ever held there.
Mr. Lee. of the Buffalo Rock
Company. Birminghiyn. was electe.1
president of the National Associa
tion succeeding Mr. Chas. W. Rain-
ater of the Coca Cola Bottling |
Georgia colored leaders and
will he introduced by prominent
white citizens of the towns vis
ited.
This will he the first opportunity ]
for many Georgian* to hen- Booker
Washington’s successor, as the on!v
other vfsjt which- he made the
state on such a mission was in Ath
ens last year during the state
welfare conference.
Dr. Moton Is particularly apt hi
nresenting the (rue aspirations of
the ten million negroes ir the Uri-
ted States and advocating hard
work and cooreration with south
ern people in fulfilling these aims.
On previous tours of Mississippi
and North Carolina he addressed
audiences averaging around three
thousand.
Detroit Barely
Leads In Y Race
The race in the Sunday "Y”
League is getting closer every Sun
day. Hodgson’s St. Louis team
has Ik?on steadily decreasing the
lead which Dopoiirant’S Detroit
team won at the beginning of the
to his home with a minor illness
•md intended returning to his busi
ness the morning he w*as stricken
with the paralytic stroke from
which he never recovered.
Athena never had a citizen more
devoted to 1 tsu progress than Mr.
Myers and the community feels a
keen sense of loss at his going.
The heartfelt sympathy of an en •
tire city is extended to hi* bereav
ed loved ones in their hour of sor
row.
Splendid Service
Georgia Special
Tl;p Ganrgln rnllrom] excursion
train from Augusta bringing tho
Rlclunond Academy football team
came In on good time. There wore
Wats
Near Eastern (’nnfej
ence Opens At i.ausana
Monday With Anieri,
Observers
Proceedings.
Recent Events Hai
Demonstrated I)e]j CJ |
Nature Of Relations fii
tween England A s
France Concerning Eaj
■ ■,
• mi i
!•• x,
league, until Detroit Is leading by j nearly five hundred on board and
only three points. I everybody was In good spirits and
Detroit has 156 points. St. Louis I delighted with the trip.
153. nnd Philadelphia Is holding The train consisted of a nambci
third place with 124 points. j°f tho best roaches on Mio road, and
| itin «eri,|ee w
first class. The hoys nnd
LAl’SANNK. .It;
ed Press.)—Ak'pihi ;
Htabilize the pciuo
he undertatieu ADu
inauguration licit-
Eastern i'oiif«vmr
practically all ,v.
western and si.utiic
Summoned t<> <
between victorious '
tented Greece, the ■
sefisea vastly mou
lt must settle tie*
have grown out or
turn to the ciuiuo
fmm which they
after the great w.
the all-dominant -i
freedom of the
which America has
terest.
The conference n
Turkey’s new front
up the delicate nil
key’s capitulations,
whereby foreigners In Turkey.!
those living In China, Have
exempt from Turkish laws
free from taxation. Tot key
mands freedom from these rest*
tions 'and clamors
administrative liheit
delicate
NATURE
nferenc-
import,inq.
r-
,.s well |
stion uf t!
rdanelle*-
natural
t lay dot
•s and
•**n of Ta
or concessi
Next Sunday
scoring as
,vi 11 he n gala day
large number
Without departing front her p
idy of non-intervention in IAb
pean polltiCH. the United Stab
has designated the three obsrver
Richard Washburn Ciilld, Amei
can amhassuflor to Italy; Josi|
ftf every resnect I Grew, minslter t«» Sw.tzoriand. a
their | un«l Hear Admiral Mark L. Britt
hoys art expected to turn out of j friends were warm in their pra*®" i of Constantino]>le.
Indications are that the tour wPI! hear Mr. Lewis or the University Y | °f this action on the part of tho , Recent events In London. P»rl
he well received in Georgia as it | speak on “Europe—Chaos or j Georgia railroad. j and Constantinople- and Ath*
Christ.” | Pome of the officials of the road have demonstrated the d»lkm
Mr. Lewis has Just returned j came from Augusta with the excu:*-j nature of the relation^ betwf
from an extended trip to Europe, j sionlsts.
where under the auspices of the i .
Young Men’s Christian Association I **».,. n
he spent four months In ten differ- j ▼VslIJ l^PCOflStniCt ‘
ent countries study?™? the Religi- | Foi’CCS
has already been endorsed by
number of* civic and religious or
ganizations.
Lost Articles
At Police Station
Dr. Sonia marta a tour of Inanne-
tlon throughout tho intorlor of Bra
zil and Bddreaaod tho National So
ciety of Brazil. Ho wna greeted h“
a lareo gathering of prominent land
owners and Industrial men aed
nointed out the dlffieultlen Brazl 1 -
inn cotton growers are going to
have to face.
asked for cooperation In
helping to establish Rtandsrd
grades of cotton throughout the
world. He ureed the Institutions of
learning to do scientific breeding
and nroduce cotton which would
lu sure the producer a fair Drlr
His suggestions were received wl'h I
favor nnd If Is not imllkelv that a j
commission from the Brazilian env-1-
ernment will he nnnolnted to con
fer wtth-a committee from the Uni
fed States to establish standard
grades of cotton.
Dr. Soule wp selected vice-pres
ident of the World’s Gotten Con
gress apd Invited the conference tc
hold its nest session In America
The Invitation wa saccepted.
Ministers Praia#-
ReV. E. H. Jennings
(Continued "From Page 1)
hmthwr to the eordlnl and generm-s
fellowship of the sainta in our sis
ter state—the Land of Flowers. Ami
especially would we speak an ear
nest word to our Baptist broth
erhood. that they will ever find Ir.
Jennings a sane, safe and ronserv
atlve leader In every good cause
“To his church we extend greet
Ings and congratulations, where
we trust he Will find among a no-
hle and wortbv r-eoole an invl-'nc
end widening field of usefulness fer
his sui,n4|d talents which wrought
*1 well the last six years In our
city and tn extended fields of .'■'eu
gollsm for which he has marked
consecrated gifts.
“Fitrt 1 ermore, we destr.i that this
txprcKston of our esteem for our
mo’t worthy nnd beloved brother
’>•• published In the Florida Baptist
tFD'.oss. the Christian Index. Tin
Athens Banner and the Bradettown
paper.
A. J. BELL, Committee.
Bv order of the Bantlst Ministers’
Conference of Northeast Georgia
In regular session at Athens Bap
list church, Athens, C-a„ November
13, 1
C. H. EDWARDS, Secretary
nits and economical conditions of
those countries. j
Most Of the talk will be stories I NEW YORK.—State prohibition
A dark Colored o -ereoat and a la- j of his experiences nnd sugK-estfona - headquarters malie known Pntnr-
Itly’s gray glove, both lost In .the j ns to how we as Individuals may day nglht that flftv agents had h»en
'grandstands at Sanford Field ves- profit hy the mistakes and failures j Crooned from the force on Instruc-
1 tcrtlay are waiting for their thnt are being made in those eoun i lions of Acting State Director E. C
owners at police h- adquartets Chiet tries today. j Yollowly, who now is In Wnsh-
H. W. Beusse stated last night. j All hoys arc Invited to these Ington.
Sneclnl duty men were assigned j meeflngs which are held every I T« enty-two o fthe men were
to the big game Saturday and froart Sunday afternoon at three o'clock employed In New York city, end th >
all reports their work was com-1 at the Young Men’s Christian Asso , remainder upstate. It wa* said
' 1 elation.
England and France conceni
this Near * Eastern tiiusl--, s:
stutesmen of each of these r»u
tries striving for "unity of Irol
which will safeguard their srpi
ate national asplratkina as >
gards.,Commerce and ilu-lr vari«
"special^position*." . ; j
The prediction Is freely ini
here that tho Lausanne eonlmi
will have n weighty henrinc
the nature nnd harmonious ci
eration lictwocn Enclan-l
France in European affair..
“BO’S" TEAM ON TAP
mendabte. Many articles of alVtar-
o|. lewelry and purses were left b
their owners on the seats or
dropped under tho stands. They
were recovered and all but the
overcoat and glove have been re
turned.
headquarters. No charges against- LOUISVILLE Kv. I’em-naryCi
, the men dismissed Were made put • lege, coached hv "Bo" Mi Milk
CASTNER IS INJURED [lie. but It was Indicated that Mr. I former Ceutf, i-ollere all-will
INDIANAPOLIS. Ind. — Butler i^fellowly’a action was the first ster star, completely orfelasse-i the D
College’s hopes for the Indiana col-1 In a reconstruction’o fthe whr<e liver-:tv of Lot,'-n111- football’a
lege football elmmpionhlp werso force, which has consisted of 250 ! on the latter s field lo-'e 6all
shattered here today by the Uni- - men. day. Final score was 33 toll
— —■ ' J
Desire Upholds Business
Mr. F. M. Billincs
Buried On Friday
(Continued From Page 1)
sltlon In Montgomery a« th” di
recting head of the banking house
of Joslah Morris f- Co., one of the
most nromlnent financial Institu
tions In the state of Alabama.
The basic changes that have taken place
in business during the past year or more
—specifically the change in price levels
and price tendencies—have caused
business men everywhere to think less
superficially and more fundamentally
about bhsiness.
(Great basic facts which were but lit
tle realized, except by thinkers along
economic li" '', have now become clear
er to the md lie at large, and to business
leaders in particular.
One such fact is that Desire is the
foundation of business. It is the desire
of the people for any article of com
merce that makes it profitable to pro
duce it. When that desire fails all the
agencies of its production must cease to
operate.
This fact was considered academic
until the nation-wide cessation of liber
al buying made it a matter of cardinal
importance, and the question of the
hour became the means, if any, of re
storing the popular desire to do busi
ness—the desire to buy.
It came to be seen that the public de^
sire for products of a business or an in
dustry was the only real and permanent
asset. Every other assumed asset be
came a liability when that desire sub
sided.
It is upon this basic fact that Adver
tising rests.
It is the function of Advertising to
create desire.
The desire that Is created by Adver
tising is always some specialized form
of an elemental need. Element^ needs,
in their simple form, are the raw mate
rial out of which must be created the
Demand for the products of’ industry.
This Demand, in its turn, upholds civil-
ization itself. It is the one necessary
thing that inspires all human activity.
It is the function of Art and Industry
to take the raw materials of nature and
refine them into products that constitute
Supply. It is the function of Advertising
to take the raw materials of elemental
need for food, shelter, and clothing,
and refine them into the desires for the
finest products of Art and Industry, and
these desires constitute Demand. Each
function is as important as the other.
And now the time has come when this
fact is realized as never before.
THE BANNER-HERALD