Newspaper Page Text
, PAGE.*}TWO
... .THE feiUfaEk.iATHEy& GA
. WEDNESDAY. NOVEMBER 22, 19*.:
if,; ■
. 6 -: *
Sdur Stomach
Best*. Relieved 'by Chewing
■ Stuart's Dyspepsia Tablet—No
Hater Needed—Carry Them
“ ..Loose in Your I’otket
Vi'Yhit the average person needs
H in itgV: day and age is the balanced
etc:’tacit sweetener that he ear.
I taiii’-at any time, at any place and
B gc: Jtiicf right away. This effect
I it bad with one or two Stuart's
I !>:■ pepsia Tablets. No mattei
,P you cat or drink, if the
gets gassy, seem
press against the
belches and heartburn
males you miserable, try these
I I tnh is. The moment they, reach
II the stomach they neutralize Die
J acioK tney give the stomach liv
■r . it. ?f.... ~e *. i*. :
Society
Ej cli; one efect it is craving for and
B thuiryou soon feel good, the stom-
I acr 3 settled and the taulis 01 in
digegion are thus corrected. You
ma «now eat pie, cheese, sausage, oDce
pici res, if you get a 60 cent bo:
of p art’s Dyspepsia Tablets to.
day at any drug store.—Advertise
ment
: mm
MARRIAGE
A LA MODE
In Alaska the hride never pro -
pares a wedding trousseau. She
bos a complete new outfit, but it Is
tile gift of her prospective hus
band, not the fattier.
The wedding feast Is held at the
home of the bridegroom and Is
provided by him. The parents of
the bride, however, make an elab
orate gift to the bridegroom's fant
tiy-
—SH
IP YOU ARE
WELL BRED
You do ■ not! when in company
I out of respect for the late Senator |
I WUtson of Georgia, uiion whose j
death she was appointed to fill tin:- j
vacancy two months ago, tho pros-,
pects for fulfillment of that as-1
plration were regarded as favora-j
ble. Her successor, Walter F.
George, elected in November, still I
adhered to his intention Tuesday :
of giving Mrs. Felton an opportiw- j
lty to he sworn In and sit for a day
before presenting Ills credentials. 1
MOST TQ1 WHAT iCITTSFOIOIT
nss null! sour of Sim
Ith two persons, invite one to | also precluded presentation by Vice
vour home and Ignore the other. | President Coolldge of the resigns
PENSAcflLA, Fla.—(Bv Tito As-
Patronsof the postal sen ice can Boclated p re ss)_Followlng delia
save themselves the loss of muon eratlon:i ta , t | nR on | y nine minutes
SEVERAL OTHER j valuable-property and the govern-j a j ury j n xTnlted States dis-
NEW SENATORS | mont and local postoffice employes lr ; ct cour t here Monday night found
Several other new senate mem- valu “ bl ® ti " ) ® and |“ ut ' h em . barraBR ' 1 Sidney J. Catts, former governor o',
hers were to lake the oath Tues- '™ ent tol J'" K the employes at 1 Florida, not guflty of tile charge
after which the senate was ,he A,he . n8 , ’ f , ,k T wh ® welgh l>a ‘ b ' ,of having held in a state of plena
ages nml sell the 3tamps exactly j 0 ) ul Henry Rogers, negro,
wl at the package contains when it i District Attorney C'ubbrrtv indl-
Is nresentod for mailing. |cated shortly after the verdict was
Postmaster Smith Tuesday Is-1 returned he would move Tuesday
sued a statement in which he de- j to nolle prosSe an indictment
elared that many packages were npa |nflt Mr. Catts charging peona
a™ 116 hi
expected to go ahead on ita un
finished business while the houao
’ ill. Monday’s brief senate session
devotes Its attention to the subsidy
Look Young! Bring Back
Its.Natural Color, Gloss
Attractiveness
Common garden sage brewed in
to ajieavy tea with sulphur added
will turn gray, streaked and faded
hair.. beautifully dark and
lunMnnt. Just a few applications
will .prove a revelation if your hair
is fading, streaked or gray. Mix-
K ing Ahe Sage Tea and Sulphur
reeiph at home, though, is trou-
blersit - *
comes boautirully dark, glossy,
luxuriant.—Advertise
ment
blcrprne. An easier way is to get
a b Ittle of Wyeth’s Sage and Sul
phur Compound at any drug store
all ready for use. This is the old-
time recipe improved by the ad
dition of other ingredients.
\V*tjile wispy, gray, faded hair is
rot iainful, we all desire to retain
our "youthful appearance and nt-
tra-livcncss. By darkening your
hnlcywith Wyeth’s Sage and Sul
phur. Compound, no one can tell,
because it does it so naturally, so
evcrJSr. You Just dampen a sponge
or soft- brush with it and draw
thisUhrough your hair, taking one
snv-il strand at a time: by
ing <me small strand at a time; by
motMnq all gray hairs have dis
appeared, and after another ap
plication or two, your hair be-
To keep your hostess stand-
ilk while yon n.ako a prolonged
farewell is Inconsiuerate ami Im
polite.
ATHFNS WOMEN TO
ATTEND STATE
BAPTIST MEETING
Among tlioBe going from Athens
to the State convention of tho' Wo-
manl3 Missionary union of t)io
Baptist churches of flporgla, at the
second Paptlst church In Atlanta.
November 21-T3. i.ro Mrs. John W.
Jenkins. Miss Mildred Rutherford.
Miss Eps e Campbe.l and Mrs. Qeo
Thornton, who represent tile vari
ous missionary organizations of
the First Baptist church.
Mrs. Will Crane, delegate from
tile Athens District of Sareptu W.
M. U.. will also be in attendance.
M ss Rutherford is on the pro-,
gram to address the convention on
the afternoon of November 23rd.
.— pE
SCALLOPED
OYSTERS
Of Columbia University
By BERTHA M. SHAPLEIGH
l quart or 3 dozen oysters.
I 1-2 cups bread crumbs (from
the center of n stale loaf).
1 1-2 cups cracker crumbs.
1-4 cup cream.
1-2 cup oyster liquor.
Salt and pepper.
Slight grating nutmeg.
record Tuesday.
While the bouse itself engaged v w()U ui simply say | mr a jury was secu
only In tho usual preliminary form* j cunta w hlcli lie added, advanced rapidly.
Millies Mnnrinv before adjourning I „ “ .liiitude of sins'' in concluded shortly
out of resnect to the late Reprc- 1 Jovere conduct of the both sides waived
You should wait to extend your (lion of Truman H. Newberry of I «„nt B d for mailing with the word 1 relating to Kd Brown, another no-
Invitation until U. e <miwrtlmms i Michigan. Mr. Newberry's name P r ' “ 'X. ‘ ( i| ae " written on them, gro, said to have been employed by
per«on is not present. continued on the senate rolls Tuea-i m . , t mor «. were presented wltn [Mr. catts at the vvim* tine of Ro<-
When you have risen in do- day hut his letter of resignation ““J* .. diem at all to reveal era. '
i r • | nothing on ti-'‘ ljat w i,en the i The former executive was plnred
I their content, . the , WC kage oil trial early Monday. An hour In-
| person was ask siml ,i y tray | ter a jury was secured and the cast-
Evidence was
before midnight.
v. - — conduct of tno oum biu«» waived arguments and
sentative Nolan of C alifornia. He-! W r . ll ’ B cerne d. ^ case wa Vj? the jury’s hands
mihilran members of the merchant 1 P ac ^ ag . . *i lp office find that following a brief charge 'by the
marine committee met to consider : "-"i.doyea at the on. i«,n,
the subsidy bill and agreed to sev
eral amendments. One was a pro-1
vision for direct payment by the'i’ simmy iisked to prot
government of compensation to : the shtpnie j
mall carrying ships instead of turn .* UCUT it
Ing the amount due into the gener- REQUIREMfcN i
ai subsidy revolving fund, this he- BY GOVERNM .
ing designed to offset losses, to ship | . a mlth called attrn-
onerations resulting from the pro- 1 ostu ':' 3t ,„ . ' t h)a office force
hlbltion against the sale of liquor, Iwn to fhe* ne EO vernnient to
Another amendment would give the Is requ red by the govern^^ ^
shinning board the same author!- find oat t hat P aU parcels be
ty over coastwise steamship lines, tn'.n and to ina * wrapped 1 o-
Includlng power to fix rates, that, crop, rly P®®* “ „m(I that
the interstate .commerce con,mil- fere acceptedI lor 1; ,
^ I n,a"T’peoP-e-senr‘the .quest.o,L jndg
Be ' i“Wliat is in the package, "hen it
1“°- ..Mkeil to nrotect them and C
Succeeds Wirth
sion exorcises over railroads.
Increased Trade
Between Americas
Is Being Planned
(Continued from Page One.)
Pick over and drain from liquor
the oysters. Add butter to'bread
nml cracker crumbs. In the bottom
of a buttered dish place a layer > f
crumbs, over this a thick layer of
oysters, adding half the cream'and
oyster liqudr. Sprinkle with salt
and penper. Repeat and on top of
iho second laver of oysters have a
layer of erumhs. Bake 111 p moder
ate oven 30 minutes.
Alwnys have only two layers of
nvsters ns any more would leave
the middle layer under-done, while
the ton and bottom'layers would or
over-cooked.
President Hqrd»ntr
Urues Ship Subsidy
In Address Tuesday
(Continued From I’nge 1)
Ti
pain.
M SI? Jacobs Oil stops any ,
i}Jhoumutism is pain only. .
• Njtt one case in fifty requires
"nteenal treatment. Stop drugging!
’.lilt’ soothing, penetrating Sp
Ir.rJJs Oil right into your sore,
tiffr aching joints, and relief
omm instantly. St. Jacobs Oil is
i Mrmless rheumatism liniment,
biin never disappoints and can-
otjjurn-the skin.
benefits commonly shared." said
he.
If the government aid Is a fair
term to apply to authorizations
aggregating *76.000 000 to promote
rood mails for market highway#
the president added. It Is enu«llv
fit to he applied to tho establish
ment and maintenance of American
market highways on the salt seas.’’
WOULD WIPE
OUT BIO LOSS
As In l.reKPpl go'eril'Pullt opera
tions of the shipping hoard fleet
Ml. t'nrdlng SMpI there was tho'ii'i-
nvoidnhlp task of wining out a flf-
.. ,tv million duller nonuul loss and
LJjther up! Quit cornplainingl losses aggregating "many hundred"
'.a small itrial bottle of old, - of millions’' in worn-out. sacrificed
feel that the interests in Norlh
America do not—understand South
American undeveloped resources
said Dr. Soule. They belevc u»
to he a great and progressive
tlon, largely altruistic nml unsel
fish. and feel that they need help
nml guidance from us, and that
wo are the natural countries with
which to have commercial relation
sh'p and If they nrc promoted It
will he ,to mutual benefit. The
delegates' from all countries be
lieve this will,bo very helpful In
commercial ways and will give
both countries an outlet for pro
ducts closer to home.
the question "what is I
pm, uge?” I» asked it Is dime I-
the sMprtr's protection and1 Inst...
of i-.nving “merchnrdlse lie .a
"cake" or "f.uit." or whatever Is In
the pac-kngc, and that this will In
nearly every case save loss or in-
. , iu the article in transit.
AH this is done for tile good o.
e nubile, and the postmaster u-.i -
stlv asks the i-oopcratlo.i of the
in this>espcct.
luhli
SOULE NAMED
VICE PRESIDENT
Dr. Souk* wub elected first vice-
rs
!S HIGHLY' PH.5EB
WASHINGTON—The Dual esti
mate of cotton production in Egypt
for 1322 Is placed at S30.000 bales
of 47 3 pounds ner, according to i
cable received by the department
of agriculture from the Interna
tional Institute of agriculture at
Itomo. The corresponding official
estimate for 1921 was os4,ooo bales,
but receipts Indicate that the crop
probably would exceed 800.000
bales The area this year is esti
mated at 1,621.000 acres against 1,-
339,000 acres last' year.
The warm weather during Oc
tober in lower California hns Im
proved the crop prospects in that
state and tho Tormor estimate of
about 96,000 baleB. may be reach
ed. rays the department. Ill the
Lagutin district :nc crop is practi
cally picked that estimates of pro
duction arc conflicting, ranging
from 16.000 to 35,000 bales, on the
basis of these estimates. 120.000
bales is regarded as a reasonable
rough estimate for tho two dls-
Irjets which produce practically
tho whole Mexicdn crop.
In India the condition of tho crop
during September is reported as
have bell generally gdod. In
Bengal districts, however raij caus
cd serious damage. Typhoncs ill
China 111 lilt- middle of Septemlier
the distribution of liquors which |k/| •„!
formerly was the business of sa- lvllS. OWlllK
loons are to be studied by a-com
mittee appointed by the associa
tion.
All of the delegates at the meet
ing expressed Jubilance over what
they declare .were overwhelming
victories for the wet forces In the
November elections.
Was
Blue Over Her
Health 4
lanie Swbik, '
Jastonio,, N,-C. k
"Before .f/koiik^Taiilai-
WASHINGTON.—Replying to s
request from Governor Parker of
Louisiana for federal assistance Ir
cutting off nti{alile support and cu
couragement which he assertK Is
being received by the Ku l(lu\ Kim
organization 111 that stale. Presi
dent llardlng lius given uBsuraiices
that wherever federal Interests are
Involved 111 the activities of tin
Klan the federal authorities were
ready to extend full cooperation.
At the White House conference
Monday daring which the govern-
Among the thousands of \ )rt 2
Carolina people who have l-eaHftflj
the fact that Tanlac brings h'-alS
strength and happiness is jjJJi
r* Mills, Sm®
s. -Swink sai»j|
, , yTim. I could,
ot work hnMmf lime, and wht»
(lid worktsfejrtrt-^rntlld
oinpletely exhausted I , 0 ,|^,
ardly eat enough to keen alive'
ind night after night I wuiM to
■nd roll with an awful heai'aehi
At times I felt so discounige.l auj
blue I could hardly stand it.
"If it had not been for Tanlac 1
would still be a sjck woman, for
lothing else ever did me a |,,t [if
goad. 1 hvae taken four hottSk
now and haven't a troubl,
world. I eat anything I
sttep good every night ui
know what a headache
more.”
Tanlac is sold by all K0 „
gists.—Advertisement.
m the
don't
auj
care ot the situation. Governor
Parker oil leaving the conference!
'declared ill a formal statement [
that "regardless of cost or const.-1
caused serious damage to the Cot- puenees" the statu authority
ton crop in the the east of China, determined in make a thorough in-j
I vcstigatlou of reported outrages hy|
! the Klan in Louisiana
has been
■fit ct is conffd'-pl
to earth. During li
instrumental in
alleged confide,;, o
! That there prevails in tile state,
however, any such situation ns pic
tured ill articles bv a staff corre
spondent of the Washington Post
and given wide publication, was
vigorously denied by Governor Par-1 sei, in the order g
ker in a letter to the Post made
public Monday. Mr. Parker said tli-'j —
article was "n slander oil Loulsi
ana and its chief executive.”
The Mississippi, frequently , ( vh
of as the second longest * i u,.,. ,
the world. Ip reul.ty is ih,.
being surpassed by the Amazon
the Nile, tile Yapgtse and the v en ;.
President of this Cofffercnco, and !
The [ullow-lrg item, taken fi
a r«celu issue lilt* Atl^ta I'on-
tlilution, icgurdintf the accred.te«
HCiiool at Crawtoiu wifi be of hi-
.ereht to the peupie of this get:
.on in that Mra. l'hil W. IXivia,
the delegates expressed a desire
to meet in Amcr:ca in 1924. It
will be suggested by tho American
delegates to the proper authorities
and is very probable that the next
meeting will l>e hfid in this coun
try.
T. Larry Gantt's Column
(Ccntinucd From Page 1)
ifiWtt St. Ja.cfcc Oil at any drat?
itui8£ an|J in just a moment you’ll
be from rheumatic pain, sore-
nnd stiffness. Don’t suffer!
i!|5f awaits you. St. Jacobs Oil
:t as good for sciatica, neu
ilgfe, lumbago, backache, sprains,
‘^’ertiaement.
fine cattle, hpgs and everything
else. Mr. Giles who has a pen of
home-raised hogs weighing around
400 pounds each, ns / uiso cribs of
croir and all other supplies. And
then in this settlement iives Mrs.
John Hale, who raises the finest
flowers. She has buyers for her
flowers from Athens and other
ities and many days sell $10 or
$15 worth of ehrysanthenums
which she grows to perfection.
Hut thir, entire section is settled
with up-to-date and independent
farmers and they all live at home
and board at the same place. Tim
well known in Athens is the heut
f'thiH splend.d school.
The fine tfork of th» HeaUhmo*
idle at Crawford, Oa., is described
*>y Mrs. W. VV. Armistead, of tlK
Crawford Community club, % as fol
lows:
"Due to the alertness of tho sup
erln endent of the Crawford ac
credited rush school, we were for
tunate enough to «.ave with us QL
Wednesday-of last week Dr. Mosi
ly aniV r the
bile. She, \
nurse, came
morning.
•Ith
nd
nderful Hcnlthmo-
most splendic
in on Wednesday
rent Htrulght tc
tentlon tbr^t tho rovernment shin*
wenp bpjtjv worn out without oro-
vlsion for renl^e**ment and that p
proerom cf surrender and sacrifice
nm| the lin»ddntlon whieh he tle-
rfnred would 4 bo inevitable unless
tin* proposed legislation would be
enacted would cost, scores of mil
lions. The cost of the proposed leg-
Isi»tion giving direct’ aid. ho said
with ocean-carrying maintained at
-—vi * u , #. the present average would not
51?-- mS ov« r [those of I reytj, $20,000,000 a year and the
maximum direct aid iC American
shlppiug were ho promoted that it
carried one-half the nation’s deep
sen commerce would not excerd
thirty millions annually
President Harding was to address
a Joint session of congress in the
house chamber at 12:3c o’clock
Tuesday, his message. It was un-
MODERN MOTHER
f'rnvty't} shipping. He cnlled efc-»hnll weevil has no affect on them.
They raise the finest blooded hogs,
cattle and poultry. That must be
an ideal community.
[ her ^forbears. She herself must b#
much more competent jHirson,
cony.ining in one individual the
duticj of nurse, cook, teacher and
Ejnonl instructor. It is no wonder
th.'iftinany consOscientious women
ureik under the strain, and that
oth«s drag out a miserable exis-
tcnce; always tired and yet unable
to t4u:eH day’s vacation. Such \fo- fierstood being devoted largely :o
| meif^will find themselves benefited j j»*-puninjit f»voting earlv passage
puid^their burdens made easier by of the administration’s shir subsidy
Lydia E. Pinkham’s bill, for consideration of which
^able Compound, wheih was chiefly the Hpecial session Vatf eall-
for suffering women, and ed. Formal report of, the measure
hot fail to-relieve them.—Ad-1 to ^he hou*»e w'aa r.lanned Tuettday
ement. latter a f«l! meetiug of the mec-
i chant marine committee follqwijnr
the president’M address. Adoption.
bv«tii(* house WWnesdav of a spe-
»*bii ru’o exnected to be issued, frpn'
the rules committee giving ifrtaht
of way. would start consideration
of the hill not favorable Thursday
| under the program railing fbr a
I fiual vote November 29. \ ' *
I Whether Georgfa’it "grand old
lady,” Mrs. W. H. Felton, first wo-
man senator, would be among tho
j sitting of that "body to hear the
president's. message Tuesday
SAFELY
: BLADDER
HwRUCCISTS. cm TRIAL BOX BY HAIL SO <
I PROM PLANTEN 13 HENRY ST. OROOKIYN. N.Y
*BtWARE OF IMITATIONS ►
main*»d to be determined previous
ly on the senate floor. With the
, j n a, question of permitting Mrs. Felton
ate and County taxes to be sworn in and sit for a day
5^0^ -due* N forced over Monday by almost im-
- ^ MALLORY j n,eiIIato adjournment of the senate ^
NEW BEAUTY DEVICE
A new device is on the market
to beautify the elbows. It con
sists of a strap of , silk gauze
wPlich holds a pud in place so that
it covers the darkened and rough
place one is apt to get on the el
bow. The pad is saturated with
blenching cream and worn at
night until the original softness
and smoothness of the flesh has
returned.
There is no fundamental law up
on \Niichl the constitution of the
Hr.tlsh empire rests, though there
ar«* three main principles underly
ing its administration—8elf*govern
ment, self-support end se! -de
fense.
An ueroplune traveling constant
iy at^p. speed of 100 miles an hour
would tnke nghi'ly lo-“» years to
reach the sun. y
work with the school children, on
ly stopping ono hour nt noon.
"They were guests at lunch oi
Miss J«ntimer, the very cfficicn.
domestic science teacher, and heo
domestic science class, in theii
rooms at tho school building. A
delicious luncheon was served l>u»
fet style.
"All patrons or the nrhoo! feei
very much under obligations to
Mrs. Davis, our superintendent, for
having secured the set vices oi
those skilled lad*P3, and we fee*
that our city, our school ai)d out
homes have- been vastly bnefited
by theirKhaving been with us.
"They weighed the children
measured them, examined them
Closely, und while moBt of out
children were found certainly to
have no alarming Cefects, yet the
reports sent into the parents of
these children by such capable ad
visers helped them to see where
they might be benefited in their
home life. N They gave a splendid
entortJiinment within itself, al
though given to teach the child
the pr ict cal lessons of hygiene, in
the way of moving pictures both
morning and evening. Dr. Mosely
lectured on the subjects illustrat
ed. This Is ohe of the many bene
fits wb have received in having so
nhlc ii woman as Mis. Philip \Y\
Davis at the head of our school.
Wo feel that we have a
Permissible pride in that we have
the only accreditea school of the
county, and with her supervision
we feel assured of (treater things
during the school year.'
Germany will now have a gov*
•mraent of business men aa Wll
telm Cuno. director-general of the
aamburg-Amerlcnn line. Is organ
ting tho now German govornmeirt.
f Che new primo minister Is invlUns
.nto his cabinet men high in the
Jerman Industrial world.
Three Years On
Swindler Hunt
Press)—Declaring file results of
i ST LOUIS.—I By The Associated
the recent election were a strong
Indication that public sentiment
- favors repeal of the Volstead act.
j a score of state secretaries ot tile
I Association Opposed to the Prohi-
I bltlon Amendment Tuesday per-
l fcctod plans for modification of the
dry enforcement law and eventual
ly repeal of the eighteenth ameiid-
1 ment at the cloning Session here of
|a two-day conference,
j Resolutions providing for tho
! working out of a plan for dispens
ing alcoholic beverages nnder the
regulation of the states and other
directing the presentation to con
gress of hills for legislation favor
able to 'the wets were prepared for i
. submission to the conference which
met in public session. >
Although tho association was i Ha|( , gwl j, dIed h | m> Norfleet hns
HALF CENTRE, Texas — \s a
free lance detective and criminal
elia-or. J. Frank Norflett is In a
class nil by himself.
Ai rare Intervals when lie re
turns to his ranch home 1) n-lles
we. t of hero. N'orfl L:!k« ct the
ut'untureg lie Ins had si.-co he
to* 1; up tile trail of a gang of con
fide p e men who fleeced him out of
•M5.«en in. Dallas in 131;).
N -fleet has b- n a wanderer
fluce thar expel me. He. has left
his ranch to the i.ianagement of
his wife and their son, Peter.
In his pursuit of the men. who he
i 1=' traveled mono Than mOoY miles
. Through numerous wanings and! obtaining the repeal of the prohl- . , , .15000 .hnso
^rivals tho game Of croquet ls;bR!on amendment. Its executlvo ontl b fj nt nenll> jl.
traceable back to the ancient Gauls, j committee has adopted a resolution
— 1 nnhoslug the restoration of saloonu
Try it
Free yourself from your
cough and your cold. Dis
agreeable phlegm cleared
away; scratchy, tender
membranes soothed; cough
checked; cold broken up.
Now,today—ask^your drug
gist for
D&KJNGS&m
-a syrupfor coughs & colds
'The use of eggs at Easter is a 1” ,he event of the manufacture and
survival of a pagan custom, qultol*®l° °f light winos and beer being
unrelated to Christianity. permitted. 1
1 IV'aya nml means of caring for 1
GENUINELY GOOD \7A\I KTIT GENEROUSLY GOOD.
IN QUALITY v IN QUANTITY'
.VAN-NIL I, a lynthetle vaollla of nrc flavouring content non-alcoholic.)'
Tax Collector.
PBlIk TUBE with each CORD
TIRE purchased at our Special
- >w going.on.
Auto Supply
* Station
147 £oIlego Are. Athena, Ga.
Phene 757,
Y
Four "Charmers” Jn "Tanflarin a,” the famous music., production
I which will b, offered at the Colonial th^tre Friday evening, Novem-
I *>.r 24. v , _- . ; -rttlrz*:. -U VSSUUBC;
Making New Markets
With Printers Ink
One of the most striking changes of
the past ten years is that which has
come about in the important business
of housekeeping. In this short time
the broom and the washboard have
vanished from the housewife’s coat of
arms, and the comic pictures in which
Mary hurls the flatiron at John don’t
ring true, as t|iey once did.
chandise and benefiting them in many
other ways, national advertising is
constantly creating markets for new
merchandise and opening up new
channels of trade.
Broom, washboard and flatiron have
given way to suction sweeper, electric
washing machine and electric iron.
And Mary doesn't hurl the iron at
John any longer, not simply because
it’s fastened to a cord, but because
she’s taking no chances with it.
It is because America reads adver
tising that the new idea today so
swiftly supplants the old. Advertising
changes deep-rooted habits. Advertis
ing creates new desires. Advertising
sets new and better standards. And
all this it does with amazing swiftness
—for advertising speaks to millions
simultaneously.
What has brought about this new
and agreeable state of affairs? Well,
how did Mary happen to buy that new
iron which has proved such a boon to
herself—and John? She saw it adver
tised, of course. And the Multiplied
Marys of today represent a great mar
ket created largely through national
advertising.
The safety razor, the player piano,
massage cream, the glass baking dish,
wallboard, fireproof roofing, the talk
ing machine, soap flakes, canned soup
—one could go on indefinitely extend
ing the list of products which today
testify to the ability of national adver
tising tc create new merchandise de
mands.
No wonder the alert retailer and
the wholesaler have come to hold na
tional advertising in high esteem—for
besides making easier for them the
sale of goods with long-established
markets, quickening their turnover,
protecting them against inferior mer-
-There is probably no industry today
for which advertising has not blazed
new trails. There is no merchant
wholesale or retail, the scope of tfFuSse ti
business it has not greatly wdfieijed;** \
But the main thing which advfeMi^-'
ing does for the retailer is to speed up
-his turnover; that’s what makes him a
profit.
■ r THE BANNER-HERALD
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