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^TBK BAWWBB>HHRALD. ATOHWB. OBflBCM
MONDAY, MAY 7, 1923.
SPORT NEWS
wIm
Will Speak Here
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.ADS QET RESULTS
< The Weather
iB IflN G
Bj Gen
WASHINGTON. —Forecast:
iBeorgia^—Generally fair 'Monday
And Tixfcday; little change In tem
per turq.
Ljost And Found
LOS T—Banner-Herald
Roifte Book, Number 7.
Findef please return to
Banner-Herald Office on
Hancock Ave. and receive
reward.
LOST—IJLUK HAND RAO contain Inc
about tmjnty-cight dollars, Sunday
night, ofc ot near MIHedge avenue.
t'hone c4*-.W for reward] -- I
[Help Wanted
rniNTEtt OPERATOR WANTED
for tvto J week’s work loginning
June week. Write Com
merce Observer, Commerce, Ca. m"c
Important Series Played
By Georgia Here This Week
m9c
For Rent—Rooms
JFOR RENT — TWO OR THREE
unfum|slted rooms for light house
keeping. with sink In kitchen. Call
jSfra. Lewis, day phono 1371, night
phone 4o| f m$c
FOR RI&T — TWO DELIGHTFUL
furnished rooms for light house-
keepingr-done In. Phone 269. % m9p
For Sale
won f^LR—CHKAP 8BVEHAI, nice
milclt»«ows t fresh In. J. M. Rogers.
m7c
FOR $ALE—CUT DOWN 8TUDE-
IJAKJqn, cheap for cash. Phone 77.
FOU fjjVI.E — REFRIGERATOR IN
ron —Of]T IXlWN FOIID with
top. -windshield and fenders. Bar-
sin. See TV. M. Hals at Newark
*fe>re. Clayton «L- m7p
Fon ;h,m:
i.t:—KIIIU) .REDAN. 1031
. mot eg i and chassis, Tt«6d condition.
“ ly #225. Seo W. D. Paschnll,
TniverflUy of Ga.. or call 1279. m8c
SALE OR TRADE—ONE extra
nice Jersey milch cow. will give 4
onu.jir more per day, calf 24 days
^jpiPD 976.09. Also one Jersey cow
i calf t weeks old, has given
Rating 2 lbs. per day, prlco 976.00.
*— $j*?nllch cows, fresh In. for less
y;< Also moat any kind of mulo
hovtfls. Can ho seen at my sta-
K Clayton 8t., Phono 1479. m9e
ri i
K&3
n
HAI.E— f)NE I-TON WHITE
; m eood repair- cheap for
aood note. Apply jiudwlne
snip
ttlliw. co.
KIDEi^V TROUBLE BEC0ME8
J]! 8ERIOUS
fBoOsred with serera headache,
tckache and pnlna In my lets nnd
under ;(ny shoulder blade. Sly kid-
1 bladder were In bad con-
I was weak and nervous
tired nnd worn out. Walk
me short of breath. Ev
In* my face and handa
tied. Medicines failed tc
condition nnd doctors ad-
. operation," writes Maggie
.Mandate, Fla.' “Fortunate-
rtilil about Foley Kidney Pllle,
I tljrin and *ot relief."—Advor-
Up iijjr t
—
RAILROAD
SCHEDULES
SEABOARD AIR LIN* RV,
* 'tnd Southbound
- AtUnta-Monros local f:ii p
p,.At!.-Birmingham-Item. I:!0 p
p. . Norfolk-Rleh.-N. T. 1:10 p
Atl.-Abberule local 7:10 a
Pjjj Atl.-Birmingham 1:3. a
p.„ Nrwfoik-Washington C:35 a
P I: Wllmlngton-N. T. 6:3S a
SEORtlA RAILROAD
Depart
•:S0 am
I* pm
I. SA1NESVILLB MIDLAND
(' RAILWAY
■5 Bchsdulss
| M Ataen Arrive
A.'M.e #5:29 p. M.
A. !!.•• •010:11 A. M.
Dally.'.»e Dally Except Sunday.
'CENTRAL OP OEOROIA RY.
a, Bolton, Agent, Phone 1M1
Central of Georgia station
Depart for lfacoo 7:10 a. m.
4:41 p. m.
Arrlre from Macon 13:11 p. m.
m 1:34 p, ra.
F. r further Information phone
3. T. Brace. C. A., 440.
fOUTHERN RAILWAY
live Sunday, April 27, 1421.
. leaves Athene 7:44 a m.. ar
ils 4:20 a m.
leaves Athene 4:1* p. m., ar-
ela 1:44 p. m.
leaves J-ula 0:55 p. m., arrlvea
*««» I.ula 10:10 a so., or-
the ns M:4f ft. m.
auLLKR, C. A., Athena, Ga.
Dr. Arlo Ayres Brown, president
of the University or Chattanoogi
and noted religious educator, wil
be one of tho principal spsskers
at the convention of tho Georgir
Sunday School Association harp
May 1b, 15, 16.
Ths Fairway
Eight 'player* now survlvo ii
the special tournament that fn
at tho Colverhurnt Country Cl ut:
and those eight nre matched ur
follows:
Anderson ve. Berry; Merlin vs
Tift; Griffith, J. vs. Cartledgo; anc'
N. Hamilton vs. Witcher.
After one more round of|play th<
meet goes into the semi-finals. th«
winners there to play for two gol
bags, a, $10.00 bag as first prize ant
a $5.00 bag ns second prize.
The course is being worked ovei
following tho heavy rains of Iasi
week and will be in fine shape fo>
play immediately.
Oglethorpe
game series
day afternoon and will play again
Tuesday, the games both duys get
ting under way at 4:30.
The Georgia team seems to
have hit ita stride now and is
headed for the close of anothci
good season with Oglcthorpo. Mer
cer and Auburn scheduled for the
remaining games, two xjgainst Au
burn, four against Mercer and the
prosent two game series against
Oglethorpe.
Georgia has already won one
game from Auburn, the only one
played of the scheduled two ior
last week-
So far Georgia ha:i not lost ?
scries to ft Southern College.
TEN GAMES BY
ONE HUN MARGIN
’etrels began a two I shutout against the Old .Dominion
Sanford r ield Mon-
Georgia meets Auburn in two
games here Friday and Saturday
®«<1 will play Mercer the following
Monday and Tuesday, closing the
season the next Friday and Sat
urday with games in Macon
against the Baptists.
Here are the scores of the seasor
to date:
Georgia 4, G^mp Denning 3.
Georgia 2, Camp Denning 3.
Georgia 12, Dahionega 4.
Georgia 1. Pennsylvania 3.
Georgia D. Yale 0-
Georgia 7, Yale 2.
Georgia 4, Maryland 3.
Georgia 4, Dartmouth 4.
Georgia 3, Dartmouth 4.
Georgia U, Clemson 2.
Georgia 1, Clemson 2-
Georgia 1, Trinity 2.
Georgia f>, Michigan (J.
Georgia 5, Miss. A. & M. 4.
Georgia 1. Miss- A- & ,M* -•
Georgia 3, Alabama 1.
Georgia 2, Alabama 5.
Georgia 0, Vanderbilt 3.
Georgia 2, Vanderbilt b*
Georgiy 4, Virgil
Tho Bulldogs have been in ten
Barnes this season where one run
separated the winners from the
losers.' Of these Georgia won four
an d .lost six. Georgia has scored
a total of 104 runs during the sea
son and has had 68 scored against
«er. me Duiutogs nave scoteu in
every ganyj of the seasop and hove
shut out two opponents, Yale ond
Virginia, the phenomenal game
Chinese Bandits Wreck
Express Train, Capture
Three Hundred People
(Continued From Page One)
ARMED 0ANDIJS QET
- PAY ROLL OF $3,00C
CHICAGO—Three armed bnndite
seized a money bag containing n
$3,000 ‘pay roll, Saturday from an 1
employe ot Gloiiph: Decorators Com
pany, when he,' returned from i
bank, they esopped.
child BURNED TO DEATH
PORTSMOUTH—Belva Felty, 8
was burned to death tonight at hei
her
her nightgown caught fire from an
open grate.
is exepected to follow the latest-
violence of Chinese bandits, the
reported wrecking of a train !r
southern Shantung, with several
Americans among those captured.
Up to a late hour neither the homo. 10 miles east °f J 1 CT y
state department nor the Chinese
legation here had received any
word of the reported outrage. Teh
delay was thought to bo due to
the remoteness of the point wher*
the wreck occurred and the diffi
culty of communication.
A serious situation has been cre
ated by this incident, especially In
view of the murder of an American
citizen In China some time ago, foi
which the Chinese government Jim
never given full satisfaction.
Withdrawals of recognition. It 1;
understood has already been non
government
SUMMER TERM
Deglnners and Advanced Class.
AUSTIN J. WIGHT
' Phono 801-W.
Distributed by
KELLER MOTOR & MACHINE
| COMPANY . s
> Made by Wllkenlng Mfg. Co. Pblla. Pa.
Georgia 6, Virginia 8.
Georgia 9, North Carolina 1.
Georgia 7, Auburn 5.
PERIL IN POTATO PEELING
NEW YORK.—Two women died
here from lockjaw caused by cut
ting their fingere while peeling
potaotes-
Golden Days
of Easy Profits
In the hanhs of the
-historians. The period of more
store-keeping Is gone—until nftor
another great war. The four-
flushers, the profiteers nnd the
Incompetents are being wooded
out by the Immutable laws of
economy. Tho trade .victories of
this era jr)lt he genoraJIfSg ¥ by
dolcsmansltlp *and captained l\y
Service. Novcr woro there such
opportunities for business men
who are capable of applying the
lessons of the last twelve months.
Advertising
Is a dominant factor In sales
man ship today. The man
who doesn’t realize this Is
simply asleep. And the de-
mand Is for REAL adver.
tlslng—careful, persistent
broadcasting of commercial
massagas, steady radiation of
trade magnetism.
The
Banner-Herald
aeeka to render a gonulne ser
vice to bbusiness men. It main
tains a service department for
the express purpose of nsslstlng
in the production of copy which
brings results. The service de
partment is particularly for tho
small advertiser. Thoughtful men
will make use of It.
If you'wish a copy of nn In
teresting booklet, caller. the “A
U C’s of N^wspapo; Advertis
ing,” The Danner-Herald will be
glad to mall you one 'free with
Its compliments.
A PQ8T CARD UR1NOS »T.
ARMEL’S GARAGE
Now Up-to-Date
Ready for all kind, of work.
Reborinfj cylinders, welding,
vulcanizing, burning-in bear
ings, electrical work ond any
thing in the machinery line.
PIIONE 587
lit W.‘ Washington St
Baseball Results 1 i
SOUTHERN LEAGUE
Birmingham 0: .Mobile 1,
Memphis 0: Chattanooa 6.
Nashville 10; Little Hock 0.
New Orleans 14; Atlunta 9.
STANDING OF CLUBS
SOUTHERN LEAGUE
CLI/JJH: w. L. Pet
12 C .667
Now Orion
Uhattanooj
Memphis
Mobile •
Dirntinghn
10 G ,636
9 7
5C3
8 10 .444
Atlanta 8 11 .421
Littlo Rock 5 12 .35?
Around Athens
With Col. T. Larry Gantt
nee as in Virginia or North Caro
lina,, but of course the grower j sidered by this
muni know' how to cultivate and .cause of the Impotence of the Chi-|
cure it- His experiment will be ! nC 8e government in fixing respon-!
watched with interest. jsibllity for that act. 1
Similar delay In punishing the J
PARTIES in the city from reported Violence may result In •
around Ila say that Mr. R. p’>drastic measures by this govern-*
Freeman, the road commissioner, is me nt. perhaps a punitive expedi-J
top-soiling the road from .Stovall s tion s j m n ar to that of General Per-
store to Athens, and when com-. flh lng into Mexico. |
pleted will be one of the bc3t roans Alfred Szo. Chinese minister tc
in the county. Tins is an impor- Ljj P united States, now on ids way i
tant highway for our city, for country to straightcr!
leads to one of the finest farming | out strained situation created I
sections of the r rec State, j iy t j, e j nst violence, will lie met byl
j strong demands from tho govern-1
THERE WILL be «a larg? attend- jment that American lives nnd prop-1
ance in May from nil surrounding P rty be safe-guarded in his coun-
»er>soi}’s
jbreetd
GOOD BREAD
MADE ^'"CRISCJO^MILK
counties t<p the State Sunday
School Convention that will be hold
in Athens Mav. 14. 15 nnd 1C. Th®
convention will fill our city for
three days with splendid people
from out ip the country, and of
courso we will extend them i royal
welcome.
AMERICAN LEAGUE
CLITnS: % W. L. Pet
Now York 11 7 .611
Detroit 11 8 .57!
Cleveland 11 8 .579
Philadelphia 9 7 .563
Boston 7 10 .412
Washington 7 10 .412
8t. Louis 7 10 .412
Chicago 7 10 .41?
NATIONAL LEAGUE
OLt'Rfi: \V. L. Pet
New York .
Boston
Chicago
Pittsburg ....
St. Louis ....
Cincinnati ..
Philadelphia
Brooklyn
.... 15 5 .737
9 8 .521-
... 10 9 .626
.... 10 9 .526
...w 8 11 .421
' 6 10.-375
C 13 .33?
MONDAY'S GAMES
80UTHERN LEAGUE
Little Rock at Atlanta.
Memphis at Birmingham.
(Only two games scheduled.)
MR. J. A. EZELL, of Oklahoma,
passed through Athens in his car
a few days since- He says when
the boll weevil appeared in his
state fanners quit grawing cotton
and only p.V’nted a limited acre
age. They turned their attention
to stock, grain and hay. and are
in a more prosperous condition
than ever bet ore.
MR. LUNSFORD, of Walton
county, has worked out n, system
of pasturage for cattle the whole
year. He grazes his cattle during
February, March and April on
clovet*. .From «May until Decem
ber on Bermuda grass, lesperdea
and Dallas grass. December nnd
January are the only months that
require extra crops to be grown-
Mr- Lunsford has ft f'eld of corn
and velvet beans from which he
harvests com and allows tho cnHlo
to feed on b^ens and viner. This
gives feed which comes without
cost as his corn piys for the cul
tivation of the beans-
A GENTLEMAN who has re
ccntly travelled all over the coun-
Athens Visitors
Among those visiting in Athens
Monday were: O- A. Klein nnd
Mrs. Klein. Madison, Wis.; Mr.
nnd Mrs. P. J. Moss, Philadelphia,
Pa.
MR. JOHNNY CONE, the real
estate agent of Crawford, was in
the city yesterday. He a few days
onducted v lard rale in Gen-
try in his car, passed through Ath- ,.„„ ntv in SoutV, rw- ; l a . 'th'
cna this week. He snid that the,, i t ,„. tion saIc th; ,. Mr> r „ n „
next election would result m .«us- M ,| j n fwo
ele Shc-:l3 being turned ovei- to j hrou-nt from. SR to $no per e—e.
Henry Ford and it would mean | hut Mr Con „ sava lt was a thjn
the enrichment of the Sjutii, for h- ' rn(Iv ri ,| KP . He thinks real estate
will furnish fnrmoro foitlirer now begin to plek up- for -i-v-
$10 per ton. This gentleman
a grc.it future await:
brrni sales hove recently taken placo
' jJ " Av .in this section.
R. L. Boden, Atlanta; E. E.
Roby, shcville, N~ C.; Airs. Nora
Courts, Asheville, N. C-; J. II.
Adams. Ashburn, Ga.; R. AL
Afont3. Jr., Commerce, Ga. £
B. J. Lane, Atlanta; C. J.
Cochran, Atlanta; H. J. Fisher,
Atlanta: Air. and Mrs- M. J, Pat
terson, Denver; I. Sell iff, New
York City.
tion will develop into in • create »t ' ~
agricultural country in Uo.4for!d
AMERICAN LEAGUE
St. Louta at Cleveland.
Detroit at Chicago,
MR. ED ARNOtC, of Athms,
spent some tune in l..c country
around the Glade la Oglethorpe
county, t'ind says he novcr saw far-
,mcrs at work with such hope and
i determination- They arc taking
l more pains in preparing their
j fields and it sure looks like pros
perity in that fine section.
PATENT APPLIED FOR
HI nre. tho U. S. Wis decreed that
no foreign vessel can come into
port with a ‘‘wet" cprgo and re
versed a ruling «ivbig the Stars
nnd Stripes the right to float
nbovo a brass rail ngain why don’t
those various captains arrange e
schedule so that, us one is coming
into the three mile tho other
Is just entrelng fhe three thousand
mile wet to tho for’wnrd zone nnd
with a littlo maneuvering, bbtfi
boys are squill for their could then prooatul twrltWh Ui«
age. So nro somo raon. | law.” *'
Plenty of Money to Lend on Real Estate
/ * Commission 3 per cent, ovor $1,000;
10 per cent up to $1,000.
HUBERT M. RYLEE
Law offices Phone 1576.
/405 Holman Bldg. Athens, Georgia
PURE AND SPARKLING C1 ['
NATURE’S BEST REMEDY
No other water hao tho wonderful teste, the Invldorotln, fool
ing that It loavea after each glaos full—It’s delightful, yee !*?•—
LINTON SPRINGS WATER
Drink It All Year -Round—But Especially In 8orlng and. 8um-
mer—PHONE 85
Linton Springs Water Company
Office Bread (treat
NATIONAL LEAGUE
HI. Louis at Plttsbu g<
Brooklyn nt Boston.-
Now York at rhilnUolphla.
SUNDAY’S RESULTS
AMERICAN LEAGUE
New York 1, l’hllndi Iphla 5.
Cleveland ,4; St. Louis 6.
Boston 1, Washington 4.
Cliicngo 4, Detroit 9.
NATIONAL LEAGUE
Ht. fe'-iil.s 16; Chicago 4.
Brooklyn 7. Philadelphia 4.
Cincinnati 8; Pittsburg 7.
(Only three games scheduled.)
MR- KING, of Alto, in Banks
county, was in Athens a lew days
ago and says his section will abin-
don cotton since tho appearance of
the boll weevil and go in for food
crops. They arc setting out apple
orchards. The Stato Tuberculosis
Hospital is near that place. There
arc about 150 white patients noW
treated there, but a new and larger
white hospital will be built nnd
the old building turned over to the
colored people.
MR- BOB ASHFORD says that
n man named Clarke, of West Vir
ginia, has rented n farm nenr
Watkinsvillc nndfwill plant tobac
co this year. Mr. Clarke says as
fine tobacco can be grown in Oco-
EVERETT TRUE
By Condo
Building Business
for the Long Run
W. L COXE
Transfer Co.
Long Trlpi Our 8p«clalty.
Cheapest Truck In Town.
600 Thomas St.
Phone 1351
E. KAY
•THE SMILING PAINTER*
Find Painting and Interior
Decorating
Phono 1297, A then*, Ga.
The truth about anything requires a
certain perspective. If viewed too
closely, even a masterpiece cannot be
understood or appreciated. It takes a
certain distance to bring out its values.
This is especially true in building a
business, and^in using advertising as
one of the means of building if. The
clear vision comes only with the con
sideration of what is best in the'long
run.
One Reason’s business may be ab
normally large or abnormally small-
due to conditions over which the
owners of the business have no con
trol. To consider the business itself as
safe and sound juBt because, at a cer
tain season, the orders are coming in,
' is often a dangerous fallacy/far more
threatening to the eventual welfare of
the business than a season of slow
business that makes it difficult to keep
going.
J^Uring the past few years economic
conditions have combined to prove the
fallacy of a hand-to-mouth policy of
manufacturing and marketing, always,
at the mercy of market fluctuations,
with the manufacturer helpless to in
fluence his market And, on the other
hand, these conditions have proved the
wisdom of considering the long run
and making all plans in accordance
with that view.
learned, tens of thousands of dealers,
in every like of merchandise, are giv
ing a new emphasis to their preference
for lines of merchandise that are trade-
marked and adequately advertised by
the manufacturer. The public, during
the period of minimum sales, demon
strated' its preponderant preference
for advertised goods, and the defers
will not do otherwise than accept the
situation and build theic business for
the future in harmony with it.
Thousands of manufacturers who
today are facing a shortage of demand
for their product, and who see what
demand there is going to competitive
manufacturers who have insured their
own market by means of advertsiing,
are now looking to advertising as the
logical key to future selling success.
It is highly important then, in 9eek-
Today, as a result of recent eco
nomic dianges, and of lessons severely
ing to apply the force of advertisin: .
that it be considered not as a ready
made cure-all for sales inactivity, but
as a permanent factor in business
building.
Every advertising p|an that can lay
claim to wisdoni or hope for long run
effectiveness requires three tilings:
First, to determine what are, unques
tionably, the best objectives for the
business in the long run. Second,
what are the best means, all told, of
obtaining those objectives. Third, how
and to what extent advertising can be
assigned its rightful place among and
in relation to those means.
/q
IlLiU
«» X*
Published by Hie Banner-Herald in co-operation with
Tlte American Association of Advertising Agencies
