The Banner-herald. (Athens, Ga.) 1923-1933, June 25, 1923, Image 2

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The Banner-herald., June 25, 1923, Image 2

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Newspaper Page TextTBB BAWWEB.mtKAtP. ATHENS. GEORGIA _ MONDAY, JUNE 23,1<m Classified Advertisements WANT AC RATES 2 Centsa Word Minimum Charge of 40 Centf Insertions. Seven times for the price of five Insertions. AH discontinuances MUST fee made In person at The Ban. ner-Herald Office or by letter. Telephone discontinuances are NOT valid. iWANT AD PHONK •ANNEn-HERAI.0 WANT * - -* T 75 75 AOS OCT RESULTS FOR RENT—GARAGE. APPLY" T6 Mrs. Alice Adams, 326 Hill Street. FOR RENT — 4-ROOM UPSTAIRS apartment, private bath, sink in kitchen, block from MWedge. Phone 354-J. j26p Bulldogs Prepare For Two Game Series Here Thursday FOR RENT—COOL. QUIET AND well furnished room with private Fitting room. 153 cioverhurst Ter- 1 race. Phono 142-W. J26c ' Lost and Found STOLEN — ROMA BICYCLE FROM porch, of Mrs. Nell Flournoy, ."OS Oconee FUrcet. ‘Reward for return or for information/ j26c LOST—JTNW JlMh, KODAK 2A, car rying 12 expoemift: roll with 4# nega tives of Mika Mildred Mcll. Return tn 479 Cobh SL Reward. J25e WANTED—HELP EARN |20 WEEKLY SPARE TIME, at home, addressing, mailing, music, clrsulnra. Send fOo for music, Infor mation. American Music Co., 1G5S Broadway. Dept., N. ,Y. J25p Wanted WANTED—QUITE A NUMBER OF table boarders. for the summer at reasonable rates. Just across street from campus. Apply at 370 S. Lump- J.in Streot. J25p FOR RENT—Eight .room furnished house. Jhree blocks from Post Office. $100 for summer. Write/ 1 *""• ,he vniwpiw Box r>61 for particulars. j26p _ _jwwffc ay boon Become Order of Things (By Associated Press) CHICAGO—Ntgfct flying by avi ators 1ms been brought squarely boforo the public by the great non-stop flight across the rentin' ent by Lieutenants MarRendy anil j Kelley and, through this demon.' j Newfeamfe Ofer Vacathni to Tired Mmfo ZpA'hh.wtonMadall^ ■JF 1 COULD only set away and Foil KBNT—UNFUnMISIIKI) lKJU»e- I ket-ping-apartment of three rooms and bath. Private entrance. Separate meters. Couple without children or two elderly people preferred. Imme diate possession. Leaned by year only. Call 794 Prince Ave. or phone 426. J26c FOR RENT—NICE FOUR ROOM apartment. Modem convenience*!. Ideal location. A. H. Davison. J2fic FOR RENT—TWO , ROOMS, 347 3. By J. D. THOMASON itx-Georgla State leaguer, Mumford Wit the scalps of the Buford war- who tried oht with Atlanta, Black- f rlors safely tucked under their'stork and Askew candidates for n j getration of its feasibility, general »■*!♦« the TTnlvoraitV nf Oenrorln berth On Little Rock's Club Oil*’ . . , ,, . . •• , Uo.well, promlnlnir T«h fro.hmn. nll5M ,l5 "" B nml 0,0 ,lcllver > r of will all appear In the gamee. mall daring the night may became ] These games will mark the ini tial appearance of the Hummer School team In Athens and bnsebal funs of the city and summer Rehdo’ are urged s to be out and give th< amn boy* th« support that Is Necessary to insure a winning team. Coach White has not announced his line up but It Is presumed ,that thr same team that started against Buford will be'fined, with Mock probably taking the hurling assign Georgia berth on Little Rock’ Hummer School team composed ol Georgia’s varsity , and Freshmen players, will encounter the fast Perrin’s Athletics, of,'-Atlanta on Thursday and Friday of this week. While no definite llni-up Is forth coming from the Capital city, they boast of one of the’ fastest • j tear tennis In the state. Angiy. all-prep'catcher of ynl- versify IIIkP and one of the most promising athletes tn the 8auth l: expected to receive In one of thr games While Lefty Parker, former- J^t* Z "Cftf In order thnt the b„„l„,« men ol one of the pitching aimlgnmont.. j Ath , lul may the wll , tlly Peace, ace of (he Oglethorpe | s[art at q.jo wUh either McWhor- pitching staff, and one of thr j ter or Harper officiating, moundsrwn to oppose Georgia In} Popular prices will prevail, seat thirty-five nn accomplished fict before or d of the summer, according tc 1.1 J. O’Malley, of Chicago, In a re- j cent address berore the Chicago J Aviation club. * • % j “A great part pf tho plans for this epoch-making achievement In' , aviation now rests with the public I you are a ttyusand miles away.' have a complete change of thought.** sighed a friend of 'mine, *Td be a new man again. But 1 can’t. I’m tied down to my job and my family responsibilities.** “Ev^r .tfled music?’* I suggested. “Musict What t*as that got to do with itr . . *f?A lot. i Music gives your mind a [' 40*11*0 * “Bat I can’t sing or play any in strument.” •'You.don’t have to. thanks to the phonograph. Just put on a good retoril and close your eyes —and utility lighting companies or Hie I cill«*s themselves,*' said Mr. .O’Mai-I ley. “Guide or beacon lights are I necessary for r.-ght flying partic ularly when stops are to be made for delivery of mall or passengers, j A great start has been made In; this respect, rs well as In the con struction of landing fields, and f I*. O. Box 232. J26c. BOARDERS WANTED—CAN accom modate three or four summer school girls. Close In. two doors from Christian Church. 610 Pulaski Streot. , J26c J. LoflUO.NO,- INSTRUCTOR ON String Instruments. Call 643 North Lumpkin, near Dougherty, or P. O. Box 826. ju12p ati,l lights Included. J2CP FOR RENT-ONE LARGE furnished bedroom, $16.00. Suitable for four girl*. 6S9 Meigs Street. 127c —^ ; j Baseball Results! i i FOR RENT—NICBLY FURNISHED room, close In. $!2 per month. Itinne 1129. STANDING OF CLUD8 •SOUTHERN LEAGUE CLUB— W. L. Pet New Orleans 39 22 .631 Mobile 33 24 .66’. Nashville 36 29 .56*' Atlanta — 34 29 .64f- FOR SALE FOR RATaK — FRESII COUNTRY Eggs and good Sorghum Molnases. Call at Banner-Herald Office. FOR SALE—Mung Beans. Apply llanner-IIerald office. F.lrmlmibam 29 33 .451 Chattanooga 26 S3 .491 Little Ilock 19 40 .429' OUR PEDIGREED USED CARS ere good for long and satisfactory serv ice. You save the difference. Conolly Motor Co. j26c AMERICAN LEAGUE CLUB— W. L. Pet. New York 28 21 .644 FOR HALE — ONE ROLLER TOP ’ desk, chair nnd two filing cabinets. Philadelphia 32 27 -64* Cleveland 32 28 .63? Detroit 29 31 .49! May be yy,c Warited—Boarders WANTED BOARDERS—CAN accom-| JZTJZXL ^LTI^STS j FARMERS who wish to College Avenue. J25c | have HIGH ILAhb Ht. Louis .... Washington .... Chluago Boston STOCK THAT GIVE RE- W ANTED — CAN ACCOMMODATE, ______ __ - - a few boarders, nclr Agricultural SULTS, SCC MflCpnCrSOn S College, 980 8. Lumpkin St., Phone — 1774. J27e For Rentr—Rooms For' 1 RENT—NO. 1 FIRST FLOOR furnished apartment with all con veniences for light housekeeping. Desirable neighborhood. On car line. Those 949-3. 122c JERSEYS on Hall Street, Athens, Ga. j26p SEE OUR PEDIGREED USED CARS before you buy. Conolly Motor Co. j26o CLUB— New York ... ’ittsburg Cincinnati .... Chicago Brooklyn Ht. Louis Boston Philadelphia ’OR nENT—A nED ROOM, ALSO furnished mom for housekeeping. »horte 1345. Mrs. T. E.'Jsgo. j26e ’OR RENT — ONE FURNISHED mom with connecting bath; In ralklng distance of town. Thono 233-J. 125c We wish to express our heartfelt thanks and appreciation to those.J-' who were ao kind to us during the Illness and death of our dear hus band and father. Moy God's richest leasings rest on each of you la our prayer. MRS. W. B. AKIN and FAMILY. j24<! FOR RENT—UNFURNISHED FIRST Boor * apartment. All conveniences, private ’bath, entrances and meters. To couple or two grown people. Phone 4M.> i RAILROAD -SCHEDULES SEABOARD AIR LINB RY. Northbound Southbound 10:0? a Atlanta-Mnnroe local 6:16 p 3:42 p All.-Birmingham-Mem. 3:12 p 3:42 p Norfojk-Ulch.-N. Y. 3:11 p 7:56 p All.-Abbeville local Atl.'Birmlnghawi Norfolk - Washington Wilmlngton-N. Y. 11:34 p 11:24 p 11:24 P 7:30 a 6:19 6:39 a 6 29 a GEORQIA RAILROAD Arrive Depart 7:29 pm 8:29 32:10 pm Y *585 pm CENTRAL OF GEORGIA RY. W- O- Bolton, Agent. Phone 1661 * Qentral of Georgia HtntJvn ! Depart for Macon 7:30 a. m. 1 4:46 p. m. Arrive from Macon 12:10 p. m. s 9:30 p. m. For'further Information l9*»ne *'J. Y. Bruce. C. A., SO] GAINESVILLE MIDLAND RY. ' Schedules Leave Athens Arrive 7:45 A. M.0 *5:20 **• * 10:45 A- M.ee ••19:19 A- **. •Dally. ••Dally Except Sunday. BE .SOUTHERN RAILWAY Wr, Effective Sunday, April 29, 1923. No. S leaves Athena 7:45 a. m.. ar rives Lula 9:20 a. m. No. 8 leaves Athena 4:15 p. m., ar rives Lula 6:46 p. m. No, -7 leaves Lula 6:55 p. m., ar rives Athens 8:39 p. m. No. t leaves Lula 19:10 a. tn.. ar- ;• rives Afb*'X» 1}:4S *• m * O. B.' MILLER, c. A., Athens. Ga. Telephone «J. CARD OF THANKS SALLY LEAGUE CLUB— W./ 1 Charlotte 44 2 Augusta *38 3 Spartanburg 36 2 Greenville 33 3 Macon .......... 23 4 Columbia DANGER IN STUBBORN COUGH Stubborn coughs that hang or are liable to lead to serloua com* plications and should be checked promptly with Foley’s Honey am* Tar. *’I have not coughed slncr taking Foley’a Honey nnd Tar. Oth er medicines I tried did not help me** writes John J. Henly, Pitta- field, Moss. For quick relief frorr roughs, colda crpup asthma bron chitis and hay fever use Foley’i Honey and Tar. The largeat sell ing cough medicine In the World Contain* no oplntes—Ingredient! printed on carton. Sold everywhere —Advertisement E. KAY •THE smiling painter- Fin, painting ,"i InUrlor Dacoritlng Phono 1297, Athena, Ge. NATIONAL LRAOl :: 40 20 34 23 33 26 34 29 30 28 31 30 19 42 17 41 -Jll THE MMUGER, TOO ALBANY, Ga.—Albany defeated re, 6 to 3, In a game ten- one of the most unusual fifty cent* probably more work will bo done | n (jfn’otim during tho coming min’nor. “Tho United States Aerial Mali he<U developed a plan for flying night mail which rooms •horonvlily practicable, nnco tho various cider over which tho right mall rnasofi ngroo to maintain tho necessary lighting systom nnd emergency Innding floldr. “If Is a fact, that tie whole futuro success of the-aerial tnai’ hinges upon tho. success of night flying, since tho time that Is lost by laying over nights would elim inate the saving of time oMnlnci* through day flying. Cordell rollea the ball to Reed, coaching for Board Uccnr»»ne»-«lR New gasoline Tax fBv Associated Proia.1 Atlanta—a now gnsoiin? t^r nf two cents n gallon and a tax or. lubricating oils to create a stat# eld road fund to help G'mrgit counti n s which hava not m>ne; enough to build roads unaif *d, nv.t recommended to Governor Thmua Hardwick Saturday by thr “You talk like a hypnotist!" “I, may sound so. I\ut l-'tn glm* !>ly speaking from my own personal expert- once; for I have found, inustc to be a sort of handy magic for lifting one’s spirits out of the dully rut The Instant I yield to the spell PaBlo Casals Albany u up the bail nifd While hr was looking at ' It, McCullough came trotting in home. Reed ther tossed the ball away, nnd Kim- brell scored. Kndy, Albany pitcher ’ fitato irighwny Board.' umprlng the game,* allowed both run* to count, over the protest o' the Bainbridge players. The puxxllng piny was the suh ject of rnueh heated argumen* i« to be gathered from the repor # npiong the fans after the game that In 1922 now huIIdir.gH top val- oome Insisting that the runs worrju' of 16.92G.000 taels were erect- This marks a falling off, how r, from the total of the preced- r of approximately five mil- ftno record 1 am transported Into * realm of repose and beauty.**- “But Tip too practical for thnt. "Well, then, let's put ft practical ly. It Is a case of recharging the mind battery." Getting Phonograph Habit He was still unconvinced, next time 1 saw him—a week later —he said: “You know. I’ve tried that music listening stunt of yours It dods sort of lift you out of your self nnd freshen up your mind. I’m yetting the habit** Have you ever tried it? Some of the recently Issued rec ords are suitable for making this test. For example there is the rich ly sonorous one by,Pablo Casals, 'cellist, of Rubinstein's “Rojnance” (Op. 44, No. 1). This cou^positlon. while not so well known as Rubin stein's “Molody In F," has an even stronger appeal; the tune Is fraught with more affecting human emotion. SHANGHAI—Thnt Shanghai, dc Casals playj It with artistic slncor- spite hard times/-continues to grn\C ^tv. evoking from the deeply vibrant SHANGHAI BUILDING SLUMPS ..... 51 47 Attention Y. SI. C. A. Campers U. S. Army Trunks With Tray i For Camp $6.00 KM»KI camp hat* Jult tin Thing (or Camp '25c each (a* ua (or your oupplloo In Olnn.ot.. K— Klto.. mntrono. DIXIE ARMY STORE College Avs. Athens, Os. n.»KUUim [ PURE AND. SPARKLING f NATURE’S BEST REMEDY No other water haa tha wonderful taate, th. InvlBoratlno »«•'- ing that It leavet after each glaoa full—It'a dallflhtful, ya».|t’a— LINTON SPRINGS WATER f Drink It All Year ’Round—But Especially in Spring and Sum- mei—PHONE 05 . r • —— Linton Springs Water Company Office Broad Street BEDBS SUNDAY’S RESULTS . SOUTHERN LEAGUE Moblly 6; Birmingham 0. Uhatfanooga 2; Nashville 7. Memphis 4; Little Rock 7. New OrleaiiH 8-6; Atlanta 3-0. americatTleaque Cleveland 8; Ht. leouta 2. Philadelphia 9; Washington I. Chicago 9; Detroit 8. Only three gntnes scheduled. NATIONAL LEAGUE Brooklyn 9; Philadelphia 4. Chicago 2; Cincinnati.0. New York 9; Bftston 3. Bt.’Louis 4; Pittsburg 9. mondatTgames SOUTHERN LEAGUE Atlanta at New Orleans. Birmingham at Mobile. Little Rock at Chattanooga. Memphis at Nashville. AMERICAN LEAGUE Chicago at Detroit. Ht. mils nt Cleveland. Washington at Philadelphia. New York at Boston. NATIONAL LEAGUE RlttHburg nt 8L I-ouls. Cincinnati nt Clileogo. Boston at Brooklyn. Philadelphia at New York. HALLY LEAGUE Augusta at Mneon Charlotte at Qreenvllle. Spartanburg at Columbia. School Board Meets Tuesday Afternoon A meeting of the Athena Board o’ Education wltl be held Tuesday af ternoon at 3:30 o’clock in tha city hall. The meeting Tueeday Is the regu lar monthly session of the Board legal, while others asserted hall was dead when Boney plckff 1 it up and the mns should nnt hnv.* been allowed to count. Wlthou these two runs, Albany would hav» »won the game, anyway, 4 to 3 Pet. Manager Rtnckbouso. „f nnlii .9571 bridge, protested the game. A noth, R °‘ r. r fea , lure of «*»• knmq was tha'* the winning team made only tov r 'while the losers made twelve.? The box score: Bpinbridg. ab. r. h. po. ,. , Gibson c r. i 3 a o i p U"h 31> 4 A e « , • Harmon 2b 3 Webb lb 4 Rhepnrd cf. j Ftsckhouse.rf 4 Walton If. Ha roll as. Cordell p Totals Albany «■ B n-n.r Jh j Wdrldro If * , MoPiiiioiii-h lb. t Rwenn rt. j Plmbr.ll p. t j Ronay rf. j p im,ron 5b 4 Jforrl, p '* , BETTER SHOE REPAIRING HOFMEISTER SHOE SHOP Pibne Your Ortmr . . «** "*1 We Call Fur and pallyar. ATHENS BUSINESS COLLEGE Bookkeeping, Shorthand nnd Typewriting Save CO per cent of expenet* by attending thin school. The grad- uttea or the Athena Bualneaa Collage alaraya get tha heu po- •Itfon. Exery Graduated em- ployed. Write for Information Sex «43, Athen,. Q.. *1 u z 1 r I DM j.k 1 II 0 |r 4 1 1 2 0 f 4 1 ?. 4 3 1 3 13 24 13 ah# r. h pe. *, 1 0 0 3 f Totals ... 2* C 6 27 13 Mon tnoli. The report i.fxued by • • „ r*-..*>t-r! nF |oner of Public Works «»y* r *.478 new ntrurturos were • <*d. of which 4,267 were Chi > houses nnd 84 were building? for • foreigners. ■ strings of his 'cello tone* that throb and sing. , The Impassioned Violin And there Is edthrallment for the listener In the violin numbers play ed this month by Sascha Jacobsen. , issas.. r& Marguerite^ and she la' answering him. Wordlessly, wondrously the violin makes real to us this ecstatic duet. Then suddenly we find our* selves in the Gypsylon.d of Bohe mia; now the violin is crooning with tender reminiscence Dvorak's "Songs My Mother Taught Me.” Memory and music are closely linked. (Tho old-time songs are gar landed ( jwith associations such as the nepri offerings can acquire only little by little. Two ohnrmlng fa* vbrltos from Recollection's precious hoard are tho sweetly melodious "When the Swallows Homeward Fly," by, Franx Abt, and the pertly hlmsical "When Love Is Kind"—a aainty declaration that unless Cu pid bring cheerfulness he shall be sent packing. Lucy Gates, soprano, sings these most agreeably. Enjoy able, too are the numbers by Cy- rena Van Gordon, contralto, who stirs home longings with Krelsler’s pensively tuneful "The Old Re frain" and an .effective ballad called “The Old Road.” Ditties, of the Scotch A Scotch barltone/Cameron Me- Learn though not laj>e!ed as “Symphony" nrtiut. proves splen didly dramatic and magnetically masculine In "The Pipes of Gor don's Men" (flamniond) and “The Hundred Pipers," a ditty of. the days of Bonnie Prince Charlfe. Charles Hackett, whose recent concert tour in England won him a series of ovations, gives an espe- ially lino Interpretation of Shall Know” (Mana Zucca), a song ex pressing poetically the belief that lovo survives death, to attain a new nnd supernal exaltation. The soul of tho lover who has passed on waits In the mystic shadows for tho coming of his loved one. As sung by Hackett! this idealistic song Is made vivid, tremendous, thrilling. Good Nonsense 8ongt Whon stimulus of a Broadwaylsh sort is needed # there are pepful per formers who can supply it in abun dance. Billy Jones and Earnest Haro, duettlsts. celebrate In song tho achievements cf “Barney goo gle." tho comic stripling, and his peeriesl steed. Spark Plug, .the short circuit marvel; and also “Old King Tut," who when ha lived was very much alive and never lacked (emtutne company. Furman and Nash, another half-quartet, carol concerning a happy-go-lucky couple who dwell In a bungalow and bold ' nt rural classics. In one we mump »rfi»i| to the Garden • n Fm.Mt." Goethe's hero lit impassioned love for are Instrumental transorlp* ghldy week-end paYtlcs to the tune of “Don’t Wo Carry On;” as a come back fo which we are told of a Greek fruiterer whose English Is as yet unripe—he says, “Yes. We Have conriaUng or' Meura. Van Schenck, burble bubollcally “Bes'd. tho Babbling Brook," nni ee , “ yn copatedly sentimental about Old Ramshackle 8haek"-domlcll! cf Mammy. Blossom Seeley coium out squally-In favor of tho South i, said Botoethin*' Wbcn Yot Said Dixie and "Down Among th. Sleepy Hilts of Tennoai'cc." V l V *'? Ua «IWtreU aided by Al Bernard, add a pair o’ dark* Jollities entitled Scene" and "Levee Sceno." wherein Ethiopian cohfab Is punctuated with banjo and mouth organ out- bursts. Peppery Dance Olios That consoling Old’g&'wlll reap, pear Is convincingly predicted by Al Jolson In "Morning Will Come;- meanwhile Charles Hart and Elliott Shaw Inquire melodiously “When Will the Sun Shine fob Ms?" Dolly Kny discourses vamp philosophy in "Don't Think You'll Be Missed" and Imparts tsrpstchorean adtaonltlona In "Wet Yo- Thumb." Roth Roye, another Indigo artiste, makes vlr;d one "Louisville Lou," and sketches for ns a pagan paradise In the South Seas called "Hotsy Totay Town," where customs are as tropical as tho climate. Innocently idyllic in comparison are the dulcet Hawaiian tinkllngs of Perera and Prenchlnl— •'Honeymoon C|Umes" and “One Little Smile" (facial, not sartorial!) —with Vernon Dalhart singing Inci dentally. For dancing there Is a like pro. fusion of pop. The beamish band, of which Tod Lewis Is the syncope- ter famlllas, does soma momentum moaning la "Aunt Hagar's Biota;" then chortles nproar- lonely "Wet Yo" Thu tab." The Columbians ad minister zip to "Swingin' Down th* Lane" and "Some Little Someone." Paul Specht scatter! d* luxe nlttl-' nesa over "Rosea of Picardy" and "Tha World la Waiting for the Sun rise." "Railroad M*n" provokes Frank Westphal and cOfltodurate, to choo-choo locomotion; and on second thought they play "Bugle Can Rag.” featuring authentic toots. And the Meyer Davis Dance (Jr- chcatra Is •llmnlatlngb'sprightly In "South Sea Eyci" arnl^W Love to Hare Ya.” Thle organization, I un derstand, Is often dunpod to at the White House., But uptA«.Rie. Ruth Roye Score Ity innings; , „ IZT" awasx-Ljs »Iccunoimh. Klmbrvli twice; nlruck out by Gordrll 2; double nlnva Cullough ,„d na^'jW- '“J Cnmcren nnd McCullough: Norla, McCul- BalnbHa nd C , 00t " r - rt on tanea Mma’bBfl \/"“"T * Time o Fama, 1:80. Umplra Endy. Clarke Has 2.070 Automobiles Savs Official Record There as 5070 automobiles It j Clarke county reglatlred with tin I “vratary of elate, S. o. McLendon, according,on ,o a ll.t forwarded to the county commlaelonere b, Mr. McLandon. •» Ownsra of this many cars havr I J h ® re ar# ’ in addl tlon to thJsuumbvrg others who have bought tags since the report win compiled while some have also nor purchased tags as an Inspection on * n n, d J y .° f lh * car * on lh * rtrens will disclose. The list sent to the commlsL carries tlis name and adress of owner, the car model and the ~ number. City Court Met And Adjourned City Court convened Monday morning and Immediately adjourn ed until August. This action wai taken in consideration of the back ward condition of the crops tn thlr section and the urgent need o: every fanner at his place of bust- ess now. „ . The civil business of the current aesloh baa been disposed of and tic " Inal docket was, to have been i » up Monday morning. ' - 1 » Bradwrl! will announce thr of sltlfns: liter. (THIS WAS WRITTEN BY A WOMAN) Why mm Are Some Storekeep So Obstinate? vio I am' an old-fashioned buyer of the necessities for my household. I go to the store myself; To me this work is not irksome. In fact, I like it. I like to look at the shelves so full of cans nnd packages of so many colors. I like to do this, for the same reason that I don’t mind being in a crowd. •When in a crowd I look for familiar faces. When I sec them I am delighted. When I am in a store I look for famil iar goods and when I see them I buy. Those goods have become familiar to me through advertising and I have no ticed thnt the grocery men who have the most of those familiar packages somehow or other seem to always go ahead, i J went into a store not of my- own choosing but with a friend who, among other things, asked, for a very well known article of food which is packed in a can, although 'she did not ask for .•ny sjiecfic kind. I always buy ...... nnd instinctively I told her that was the kind she should ask for. The denier overheard me and said, “Madam, I never sell that article. I sell instead something very much better ...... my own brand.” Then 'he launched; into a five-minute talk on why this article was better than the one I had named. But some how my friend had been convinced by what I had suggested and she did not buy tho can which the grocer offered. And I thought as 1 walked out flow stubborn and obstinate that man was. He had lost a sale, had probably taken buy and which I always buy I know have been submitted to the criticijj of both competitor and consumer, subjection to almost world-wide cal examination demonstrates to that the manufacturer has supreg confidence in his goods. H9 cub) tell a falsehood about the things makes, because there are too many' the tforld to find him out ' Constant advertising, of any product proves that product has stood the test of scrutiny. Is it any wonder then why I, as one of several million women in my same position, prefer articles witfi if which I am acquainted to products- about which I 'have no knowledge and ■. about which the manufacturer docs not seem to have the courage to £ri-‘ * lighten me? J! 1,0 hi? first step toward losing a customer, - and had certainly lost a good deal-JiaG time, especially since some other peo-J^ pie were standing around waiting rtf 11 bo waited bn. • If that grocer had sold advertis jnds he would certainly have had t rand I suggested and he would have ade a sale; incidentally, he would 'five bid us good day cheerily and he Mid ye fraud have been satisfied. J Familiar faces are wonderful Tp t.. flje,'in my capacity as a buyer fof a J ' fairiy large household, familiar things on the shelves of the stores I visit aten only a little less- wonderful, for those familiar things help me in doing better; and more economically the job which I niust work at every day. Those advertised articles which I I {HKAH'JC — anoii’lj 5? ■j Published by The Banner-Herald in co-operation with Thb American Association ot Advertising Agencies. * v kU'i -as.