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PAG6E TWO TOE BANNER-HERALD. ATHENS. OEOEGtA ^SUNDAY, SEPTEMBER 16, 1923. ATHENS POUCE MAKE THE , THIEVES MORE THOUGHTFUL Paris Garter Manufacturers Tell r: - • . They Believe in Newspaper Advertising fety for Emogencies Buick 7our*wheel Brakes Buick four-wheel brakei meet the demands of, pres ent day traffic conditions by having power in re serve to insure a rapid, safe and reliable "stop”. Actual braking effectiveness is practically doubled by Buick four-wheel brakes. This is accomplished by stowing down the two front wheels. Each brake band has a three-quarter wrap or grip on its brake drum, rather than the half-way wrap in cqfomon practice. The Buick four-wheel brakes ore an integral part of the Buick front axle design. Their arrangement and operation are simple. The front brakes are coupled in relation to the rear so that when the brake pedal is operated more pressure is put on the rear brakes than on the front. • Buick four-wheel brakes [on all models] are one of many definite advances in motor car operation and maintenance that the 1924 Buicks have contri buted to automobile transportation. ' . p Yon Cannot Steer By lence too often only shows us the you h«Ve experienced financial loss bv fire, accident o tffKDCTicc tells vou to insure.. Do not steer by a rtcrnlight ence. Insure today—befdre low. * •Wo^ban give you all forms of Property Promotion Policies. "The Hinton Securities Co.. Ath'V’s. Gn. gr^Wrroncwin* letter on the sub ject of advertising Is interesting ; because it represents the view ol ‘ • «m*^rdfcrfl*e larfiort nncl most con* ,'|§latent*1tt8vertlsere in the counry: .| ?, Chicago, III., . ‘j . Septe.nber 6, 1923. ’[Mr. William A. Thomttron. Doctor ijBurcnu ol Advertising. .[Wptid, Building, • !New York City. N. Y, -IjpHy 4esr Mr. Thompson: if The economic consequences of ■advertising is n question which if •engaging,.considrable consideration. !'since C9gt* of distribution which .Include .hfvertlslng and selling, arc } UisproportlInnate to manufacturing 1 constantly extending our • adver tising efforts on Purls Carter* am’ Hickory Products In a conspicuour way with reference to our employ ment of newspaper space vloutly enough, we have coupled up other very vifni elements with our ndvertiflng work which have had immeasurable Influence in fa vorably effecting results. Our continued, consistent use of news papers ‘■rnnhasizes our idea o' their effectiveness In the same un mistakable measure ms does our firm adherence to .Jiuer v proven good business practices. Mak!nf the best merchandise possible anlng a rales force with Jncrroi |po*t* In'some quarter*. I have my| / n g manarffment and ndverffslmr ..opinions on this subject nnd glar are all integral parts o'f our pro- :}to give them to you n* requested | g-nm. The common purpose of all General advertising has proven jour efforts is to give the consumei ; ’dt» own cits* in ko many instenccr j the best his money can buv and tr .'that we t c4n scarcely escape the ! J?t him know about It. To make '^conclusion thnt it is helping man?-j the former possible the latter must ■organizations build profits through ; he nceotnpllshod without waste, ilncreared sales nnd production a* j We wnteh our costs and could nof Hlcver costs and bringing to* the | persist In pursuing *v«i|r|p« that j’ultlrante consumer standardized j resulted at variance with our ch- giiarartee#! nnd dependable mer-]'fctJvf—increasing sales, lotrerlnp i|rh«ndis© 7>r service. Insuring grent- 1 costs. -The Intelligent purchase nnd :er HDspr by virtue of Increased ' use of newspaper advertising op- [mtljlty and satisfaction, nt mini-i crate* ' this mum .expense. j desirable nnd attainable end. ( “Newspaper advertising faithfully! Von*- »* r- ♦-••- -fgpntlnJDS nfong thes- lines, For* ..»*>SEPH M. KftACfg. the* past six years we have beer Advertising M(*r, A. Stein & Co WEEK TO BE OBSERVED HERE a Storn'lo-ht mistakes of th-* rant. After bv fire, accident or theft, not steer by a Etcrnliffht-experi- The truth that anyone who can afford a car costing in the neighborhood ol *1200, -sf can much better afford a Packard Single* ,V' • Six at *2485, is becoming impressed upon ■ ' the public mind more and more every day. The final accounting is emphatically in Packard’s favor/ The Single-Six does cost more to buy it but it costs no more to keep. And the fact that it stands up so much longer, more thanoffsets the higher first cost. KNIGHT & BONA ALLEN, JR. • _< Phone 997 ■ACKAR.D SIX Athens Kiawnis Club Will Hold Special Program Thursday. Rotarians In vited. Gov. to Attend. .Athens Klwan.'nns are planning to observe Constitution week, Sep tember 17-22. A special program for Thursday Is being worked* out now by a committee appointed by President J. W. Barnett. The club will have as Its guests, at this meeting members of the Athens Rotary club nnd of the tax comm'slon which will be in Ath ens on that day. Governor Clif ford A!. Walker and Judge Thomas F. Green will be the princlpr speakers of the occasion. Judge Green will deliver an ad dreso on the Constitution of the United States as the Kiwanis club* intematlcnal are ohBerv.'ng Con stltution Week with special pro grams. A committee composed of Major A. L. McCoy, Dupree Hun- ilcutt and Walter Hodgson working out the dsialll of meeting. COOLIDGE ENDORSES PLAN That the American people prill be the more disposed to live In ac cordance with principles of the Constitution of tee United Statei is they u uiefstaad the advantages of that c'jcuemnt better, la th< statement mado by Ureoldent cool dye In a communication to Thr K wauls Club International, commenting upon the activity of that orgaiizatlon in holding a na tiomtoda celebration of tho signing of the Constitution; by over a thou sand c\be, on September 17th, and lur.'ng U© week of September 16- 22, which bes becomo to bo konwr as “Constitution Week.’ 'The presi dent's message in full reads: Tho annua! observance of Sep> tembc'-.' 17th. on Constitution Da* in honor of tho fact that It Is the anniversary of tho signing of that jreat charter, is a custom uiiogeth :r worthy of continuation and per MjtuatV.n. I am glad to know that ho Civ will bo so wlcUlv role *rntcd this year, for 1 rm s«ro that •* tho American peoplo widely n- '•'••’hie the blesslnzs that their Constitution lias lnsu«rc(\ to them o ther ^*Ji b* the more d sposc' ■* live in accordance with Its pro opts and purposes.” STEWART MAIDEN Tl SINGLE a — ■cfo*- % Qfiwumcement The new Ford care are now ready'for your j inspection, introducing changes that Improve ' tho appearance ol the various body types and increase their comfort and utility. They offer you not only economical and depend able transportation, but also a mane attractive atyle and a greater share ol motoring convenience —a combination that makes the outstanding value ot Ford care more impressive than ever. See the new Ford models now on display In our showroom. Thur cm cm bt obtained Ikrvnik the * 3rd li’ttkly Pnrckatt Plan, C; A. Tnisseil Motor Co. CARS - TRUCKS - TRACTORS Bobby Jones. Alexa Ster ling and Perry Adair Are All His Pupils; Splendid Teacher. ATLANTA. Go.—Connie Mack despite the fact thnt for ft num ber of years he has been In chnrg« af o tallender. If regarded ns the jfrentest doveloper of baseball "hflcolons, star athletes of tho din mond. v Mack nets them \roung. moldr their career, nnd then In a grea many cases disposes of them other clubs, greatly to the benefl ot his bank toll. Practically every club In Atne-lcsn League and several Ii the National League boast of play ers who got their arly training ander Mnck. The great Bddl Collins, Wally Scha.ng, “Stuffy Mclnnis, Amos Strunk, < Herb Pen nock are just rx tew of the.score o more major league ntcr# who ow* their start to MStk. In golfing circles, Stewart Mald en of Atlanta, Ga.. might well bt •'nlled the Connie Mnck of thr links. Malden has developed threr of >the game’s lending players -Ir Bobby Jones, Alexa Stirling and Perry Adair. All three began tr play under Malden's direction al most ns Infanta. Bobby Jonea la national go]' champion. Miss Stirling haa thre< successive wins In the national to her credit and Adair »wlce wor the souther!) amateur title. Strangely enough Maiden ha never won a title of -any conse quence.ln »Ke golfing game. Do You Know What the Police Are Doing Here While You Sleep? Those of our readers who follow the profession of burglary or boot- legging will, of course, nnd thir story quite Insipid nntf the state 1 ments therein trite, for ns everyone knows, when the subject of poller or minor law cases Is brought up there is no one wh^ggn talk more glihely on the subject than some of our negro friends, or others who have had a wide experience with ruch mntters. Many a person ad mired for his knowledge of thr ways of the law has learned it from experience—while in prison for^ln- stance. But. as the great majority ot our readers are occupied with the task of earning an honest living, nnd therefore have little time to Invest ♦ ■gate the interesting game of thieves versus police, we thought *t not out of place to mention a few of the things learned while thoughtfulness of thieves. ou know it, is not the klndncst of rogues and you doubt perhap; whether,or not it Is thoughtfulness hut do you know that m* you sleep members of the Athens police forc« no ss your place of business, tr* th.« lock, study with trained eyei and ears its surroundings, and mak* 1?vem! reports each night, re cording any Irregularity, an Un locked door, a stranger hanging around and so forth? Do yor know that any one entering a store after closing hours Is questioned 1 possible, his name taken and re ported to Chief Beusee. whether h' be a.clerk or what not? Policemer study people- They know Just About who will steal around here nnd who will not. They watcl strangers and they know a lo' about pome fellows thnt their owi others don’t know. The thief knows those things. He'S in on the game, feels guilty knows he’s being wstrhed. ant nmes quite thoughtful. He he 1 come* thoughtful of the policeman nd the chances are thnt while ir hunting an answer to the ques* j this pensive mqod he’ll decide thn Mon. “TV’hot does an Athens^ po J he didn’t really want to steal an- 1 Iretoan do anyway, except walk thing after all. No—safety here 1 ♦h»* streets, make nn arrest now j not a matter of luck nor of-kind* and then nnd direct traffic?” 1 ness It is a matter of potlcemer Well. In the first place Just rec* —nnd the thoughtfulness they Iq- ognlze the fact that right here ir I sp're. A thr ns there ore hundreds of per-( The policeman Is perhaps •on* woh. If given a chance, will, valuable to Athens *teaf. It Is a known fact - — - * •Mherw has a smaller percentngr of thieveries than most other cltler of its size, still there are hundrfdr of such persons here. At the snmr *!me there are hundreds of citi zens who do not lock their door or take other precautions agalns’ the thief. Is it just luck, the way nf fate, or the kfnrtne** am* thoughtfulness of rogues that pre vents many thefts a day? Ypti know* lt f ls not the klndnesr e have no more burglaries her* than we do Is on account or th' preventlv than ns a cure. It’s his business ♦ o catch the thief of course, nnd though Its the part we hear mos’ of it Is the least of his services. Fat better he keeps our possession? where they are. nvolding the neces slty of hunting tRero un and get ting the doubtful satisfaction o' prosecuting some thief. lew ot the tyrant place which the four-wheel automobile brake occupies In the motor world today, the demonstration of the Buick 192l models, equipped’ with four wheel brakes, which is being onductcd by ponolly Motor Co., local Buick dealer, has created unusual Interest Hnd attention. The demonstrations are being made by Mr. C. B. Barrett, repro entuilve of the Buick Motor Com- tmny, who arrived here in a I92 / Buick Roadster He has made simitar demonstrations in various parts of the state, and.reports thnt the general public is keenly Inter ested in this latest development In automobile construction, which has been called the greato.it advance In the industry sine? the advent of tho self, starter. In his demonstration the Buick man endeavored to illustrate the* working of tho brake under vverj j sort of road and traffic condition The enr was put throng!- its puvci J gentle manner by its driver The operation of the f»ur whtc‘ brakes was demonstrated on up grades, on down grades, turning corners, in congested traffic and wet, slippery pavemento where any could be found, nnd In 11 in stances, nccoralng to wltnes-ic* the four wheel brakes performed perfectly. The ability to Mtop *hr car suddenly q nthe strnlghtawny and on curves was brought out I very striking manner, nnd some cases In a very thriUtng man ner. Among those who h i! a riding demonstration in the new Dutch was Mr. C. E. Rcagraics, chief of detectives and in speaking of experiences, he made the following statement: "I nm not surprised that, nnum tier of insurance companies havt reduced their collision rates ears equipped with four wheel brakes, after seeing this demci strntlon. I was shown to my en tire satisfaction how the fou wheel brakes will lersen the dan tfer from nccidents entiged by con gested traffic and slippery pave ments. The driver of a 1924 Bulcfc i’ertnlnly has greater ea»e of mlful thnn Is possible to the driver of car not so equipped,” When Athens children get out o school n member of the Athens po lice force is near to keep down traffic, to guard tho lives of fu ture citizens. Of the 24 policem?r in the Athens department about twelve are always on duty. Trainer eyes and enr* of n dozen men nrr on the watchout day nnd night foi the chance «park, the puff o' rmoke. the suspicious! stranger— • anything endangering Athenians. | their possessions or friends. While reading clever Jetectiv' > stories some nights, we little dream of the mysteries being solved rlgh' in our own city by Athclns police men. This very day a number o them are *?orU|n S «« » case ar baffling ns many found iti gnylj decked hooks. This ticking away must cease or the editor will do a great deal of chopping of $opy paper. But reallj it’s a fnci, and If space allowed we could prove it, that the Athens po* ticeman besides the things written up reaches into a hundred places doing good, protecting, and en couraging 1 straight living, that most of us arc unuwaro of. CONOLLY MOTOR COMPANY Athens, Qeorgia WHEN BETTER. AUTOMOBILES ARE BUILT. BUICK WILL BUILD. THEM Read Banner-Herald Want Ads Wore Money For Jap Relief Sent Red Cross Here More money for the Japanese re lief fund raised’ through tho Red i'ro«« here wae received Friday, nirmjlg the total aubscrtbtlon to and far over the top. The Red Croti la pleaied that / tbcnlapi responded in the way . , _ _ . . - I they dlcf and keft Clarke county ■study Gas Problem 1 from bel ” B amon * ,he communwei Motorists Invited o Attend Meeting WASHINGTON. — All automo bile clubs of the United States are Invited to the national Motorists Association to attend a conference at Ctevetyid September 20, 21, 22 to plan action for a complete sur vey of the gasoline situation in an effort to Uetdrmiue why motorists are ”< haegedi from 12 to IS cents gallon for Was In one state and from 22 to «\ cents A gallon In another. Fred If. SaleyV executive tecre tary of th< at fact d to the state ongrcs.s for remedi- itton, Huggested ?<1 and s failing to raise the designated quota. The quota for this commu- | nity was $500. Ladies of tho order of the East ern 8tar, Salonla chapter, <111 have an Important meeting Monday night at eight o'clock at tho Ma sonic temple. All members of the order are urged* to attend. CARD OF"THANKS We wiah t> thank our friends for their kftdrfHs during tho ill ness and death of cur husband and father.' Wnt. Hiram Lester. MBS T.KSTKR. MRS. W. T. NASH.. - HOT A bath, a shave,' a shampoo whenever you want, wish or choose-it, plenty of it j* WATER Steaming, for the laundry, for dish washing or for scrub bing and cleaning. oAsk Yourself This Question “Am i Perfectly Satisfied With My , Present Hot Water Supply” Do you have all the hot water you Waflt whenever you want it? Is there plenty for every purpose, night or day? - Do you have to wait for it or does it cotne the instant you turn a hot water faucet anyutiere in the house—kitcheh,' laundry,'lavatory or bath? Do you know the actual cost of your hot water and are you satisfied with that? Thousands of Ruud Automatic Storage Systems are giving constant, cheap Hot Water service right now. Own a Ruud and know the continuous joy of hot water at every faucet—all the time—without worry or watfching—and at a low cost. . v Watch the Ruud work at our Sales and Service Office 170 Col lege Avenue. Compare it with your present system. Or if you have no hot water system in your home, think what a Ruud would mean. A whole day’s supply of hot water not only for. t yourself, but for the whole family at the cost of an ordinary cake of toilet soap. ,We will give you a liberal allowance on your old heater. Ask about our easy payment plan. Athens Gas, Light & Fuel Co. - 4 • •- i SALES AND SERVICE DEPARTMENT