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THE MOST SURP
In 6 Days the Largest Stock Bought and Brought to Athens Ever Shown. Twenty-Eight Thousand Dollars Expended in
i • • • • <«. i* ; / %. . . ; v.. • ; j r .
Northern Markets, and yet over Forty Thousand Dollars worth of Goods Gotten for it.
Not a dollar’s worth of regular
tfoods bought, only such as, were
knocked down to him either under
the Auc ioneet’s hammer, or par
ties that have gone under,juver to
rise again, through the d^zrai blow
of their ledgers. Thirty and Sixty
days time, with their speculative
40 per cent, profit, has drawn their '
last spark of breath from them.
This shall never occur to the
proprietor of the ‘ GILT EDGE
PALACE STORE.” I shall ask
POSITIVELY CASH
for all these great inducements that
I will offer for the next ten
day and enumerate below.
Admitting the secret. Not a dollar’s
worth could I duy on a credit, as
the parties were obliged *0 have
money. Yes, ^.oney is what will
show you Monday, a miracle our
ancestors would have called. The
old fogies always commenced with
calicoe®, and most of the great
advertisers are ashamed to speak
of calicoes at all. I cannot omit this
necessity of woman’s apparel.
A 7c. Calico at 2^c. must not be
omitted.
To Begins
2,000 yards new spring Prints at
2 i-2 cents.
1,600 yards unknown brand 4.-4.:
Bleaching, slightly damaged,$ 1-4C.,
none worse than Wamsutta.
848 yards good quality 7c Bleach*
ing at 4 i-2 cents.
365 yards of a well known brand
to you at 10 cents, to go at 7^c.
It is true that I do not have to
beg the public to buy a few yards
of the above named goods, for I
could readily dispose of them to my
competitors for probably more
money, and on a credit, their usual
way of buying, for considerably
more money. Yet I prefer having^
the fun to distribute them among*
my customers so they may have,
something to remember the name
of MAX JOSEPH as a household
word.
How will a small lot of $3,416
Spring and Summer Goods taste
to you, two days after having had .
the largest snow storm since 1838.
It may look to you .like forcing the
season, but bear in mind when you
can save your hard working hus
band 50 per cent.on your purchases
now,on what you will be compelled
to buy in less than a month, and
Max Joseph will be compelled to
be silent, as no doubt one or two
days’ sales will gobble up all he ha«,
then you’ll regret it. Come
soon; don’t buy unless my
assertions proye, as heretofore,
exactly up to the notch.
940 yards Diagonal 22^ cents
Dress Goods, at 11 cents.
418 yards all wocl 35 cents Beige
at 18 cents.
619 yards newest shades Mohair
manufacturer’s price 19c, at i6£c.
936 yards all wool Challies,worth
28 cents, at r4£ cents.
1,006 yards handsome gray shades
all wool 35 cent Dress Goods,at 12-}
cents.
64 pieces best Batistes 12 1-2
cent quality, at 8 1-2 cents.
48 pieces not quite as good as the
first, i§c Challies, at 7^ cents.
940 yards remnants finest quality
French Chambray, regular if^c.
quality, at 9 cents.
613 yards 20c Crown Satteen, at
11 cents.
960 yards French Satteen at 7^
cents. "
614 yards imported, finest quality,
35c Satteen, at i6£ cents.
Dont frighten when I speak of a
finest qnality of Checked Ginghams
that cost at factory 8£c, for 5 cents
per yard only for ten. days I will
add at *, cents a 15c Raised Seer
sucker Gingham*, only a tew pieces
for Monday; the balance left, you
can obtain Tuesday at 12 1-2 cents
My instructions Thursday to my
hardworking employees, were to
cover up the White Lawns with
heavy blankets. It is disheartening
to have bought such goods as are
fcold mainly in April and May, but
how can I resist fabulous prices?
Don’t I know as an experienced
merchant, that goods well bought,
are half sold. Why the mid-win
ter of November and December
could not desist me from purchases
at half and less stilly prices as I
bought? Don’t the people know
when I sell them Blankets at ^ or -J-
prices in July, that it is to their in
terest to buy? Why not then offer
Summer goods in February.
Supposing I offer you White
Lawns at 1-3 or 1-2 prices that
you’ll have to pay in one month
hence, would you hesitote for one
momeut in buying? I assure you,
while one unthinking person will
•do se, a dozen others.know how to
invest judiciously.
1,446 yards of 9 cents White
Lawn at
1,336 “ Check Nainsook 8c.
quality, 5c.
646 “ India Linen Lawns
I2^c. quality, 7c.
743 “ Double fold fine
Lawns 17^0. qua’ity, SJc.
963 “ Finest quality
Check Nainsook, sells at 15c. at 8$c.
I bought $2,336 worth ot Rem
nant Dress Goods from 40c. to 65c.
a yard, good values.
DRESS GOODS.
I cannot give you 14 or 16 yards
length, but 1 can match up in
smaller pieces as much as you need
to make a dress of the same quality
and color, say from 4^ to yards
length at exactly £ or £ the regular
prices. Last season’s experience
proved to me plainly, that the
handsomest dress seen on our
streets was made up from remnants.
Supposing I offer you 1,346 yards
of the finest Pongees that you pay
regularly 45c. at i6Jct? Will you
not buy it? especially the newest
Shades of the season.
1,360 yards of Venire de Venice
at ioc.
And qualities of short length, not
space enough to enumerate? Why?
Not half enough of store, room in
Athens to hold the crowd if they
would just know the specialties are
in my store for them. I pride my
self in stating that my advertise
ment is sought and read in the great
medium of our city the glorions
Banner-Watchman, a paper that
does a merchant more good than
any paper in the State, if judicious
ly advertised in.
A WARNING,
Have quantities of goods ia your
store that you really want to sell,
but douj* practice, as has been done
many a time before, fictitious prices
and no goods to back upon.
Was there ever a customer in my
store that did not fine more goods
at less prices than I advertised?
Many of you, my competitors, would
like to follow my rule of doing
•business, had you goods to back
your assertions.
Let me give you a piece of good
advice. Sell all your old stuff at
a mere trifle at the end of the sea
son, and you’ll be called per tele
gram from abroad by those who
want and must have the money
when you have it. I did business
years ago, buying on a credit, but
experience is a good teacher. Ad-
vestising Dr* Goods, Clothing,
Boots, Shoes, fiats, Notions,Pistols.
Watches and Sundries has played
‘outjin the ip century. Sell your old
stock for half or ^th what it cost
you, renew your stock with choice
goods, such as you can readily buy
nt 25% or 35^ on the dollar, and
you’ll have as much to do as we al
ways have.
We never complain of dull times.
The people know that Max Joseph
is the only place to buy real good
valuhs, none like them to can be du
plicated anywhere in the State.
Towels are always needed. The
plain facts are, I bought none reg
ularly. A friend from Salt Lake
City got me into the secret. A fac
tory was obliged to close out certain
goods from over production, and
Sixty-Nine Thousand Dollars
worth of their stuff was forced
the market, a portion ol
from under the hammer of a Bi
way Auctioneer. I procured
of the goods that brought
values on foui months time,
there were certain Towels sold
23c. on the dollar, but they wi
marked For Cash Only.
Just the thing I looked for. Wj
did I care for . four months
when I wanted goods real cl
for money that I had taken
me. In short, I bought 600
Towels that a certain store ai
rises for ioc. from me you’ll
3 cents.
6S doz. Linen Towels worth u|
at 5c.
« (i <( (i
at 9£c.
.** « <* 11 j|
at 12^’c.
16 a •* « «
at 14c.
4b <* « « «
at 2oJ-c. These latter qualities cu
not be matched anywhere.
34 dozen of 85c Towels, the Snei
loom produced, at 53c.
Many a customer will smile
morrow. That’s right, every hon
hold needs Tablecloths, and fr<
the way I bought, my clerks thong!
I intended to give a Tablecon
away to every house in Athei
Well, £ will come very near it
HOW? READ.
. 968 yards all Linen Dan-ask, 1
elegant Pink Border that cos
Import from Cork, Ireland, 4^!
yard, I will put on Sale at 25 c -"
yard, r
32 pieces Turkey Red, wart
Fast Color, and the regular
75c. per yard.
Come, apd gel some at 35c.
All orders prompt
filled and gnranteed
money per Post-office
money order is accoi*
pani6d with the order.