Newspaper Page Text
PAGE SIX-A
* N
{ NEW YORK.—Thomas A. Kdi
son never received due credit for
his extraordinary sense of show
manship. according to Edward
Longstreth, author of the Edison
radio dramas now heard on
WTFI at Athens.
: “The night he dazzled the elder
J. P. Morgan, then America's No.
1 financier, with a demonstration
of street Ilighting, at Menlo Park,
N. J., Edison put on a show that
swould have aroused the envy of
P..T. Barnum,” Mr. Longstreth
said.
“Morgan had raised $300,000 to
start the world's first incandescent
electric light company, gambling
on the inventor's ability to pro
duce a practical electric light. On
New Year's Eve, 1879, Edison
fter months of unremitting toil,
gad installed ‘53 lamps, all on one
eircuit, along Menlo Park's main
street and in some of the business
bouaes. He invited Morgan and
Other Wall Street tycoons to see
how' 'the new light worked.
. “The inventor carefully seated
is audience at a window of his
actory, explained his lamp, point
d" to the pitch-black darkness
tside and bade them watch. Like
magician pulling a rabbit out of
& hat, he jerked the switch and
stantly the night blazed with
candescence. Morgan and the
thers were speechless at this
;nlrl.cle performed before their
yes."”
? The episcde is dramatically por
aved in the ‘“Life of Edison”
roadcéasts running serially under
he sponsorship of the Thomas
lva Edison Foundation, which is
ngaged in establishing the living
emorial to the great inventor in
'{he form of 100 grants each year
0 exceptional . young people who
emonstrate unusual aptitude
long scientific lines.
en’s Civic Club
:
" Presents Program
? day, 4:00 P.M
- Sunday, 4: A
{
| Members of the Men's Civie
club, local colored organization,
will present a vocational guidance
and educational program this aft
ernoon at 4 o'clock at First A.
M. E. church, to which the gen
erai public is cordially invitoti.
‘Thn club held its last meeting
the past week at the home of
Spencer Jones in Morristown and
the next session will be held at
the home of Dr. E. F. McLen
don, 815 Reese street. All mem
bers are urged to attend.
On the program this afternoon
the main speakers will be Prof.
G. L. Chandler of Moorehouse
ccllege, Atlanta, and Prof. C. A,
Bayoote of Atlanta University
“Gradbdte school, F. L. Fitzpat
rick, publidty chairman for the
club, announced. Presiding over
the program will be Aaron Brown,
Jr.
The program follows:
Song-—Congregation.
Scripture-—J. W. Davis.
Prayer—Rev. A. J. Edwards.
Vocal Duet—Union Institute.
Address—G. L. Chandler. In
troduction by R. B. Ware.
Seleetion — High School Glee
club.
Address—Prof. C. A. Baycote.
Introduction by Prof. Aaron,
Brown, jr,
Instrumental Solg—Union Insti
tute.
Collections and announcements.
Final Selection — High School
Glee club,
ARMY ORDERS
WASHINGTON . —(#)—Army or.
ders included:
Tdeutenant Colonel-——Walter Gul
lion, Agd., Fort Benning, Ga. to
Fort Sam Houston, Texas
Majors—Frank R. Schucker, Inf.,
Jowa City, Ta., to Fort McPherson,
Ga. . James Nathaniel Keelin, jr.
sr., Atlanta to Washington, D. C
Captains: Evan K. Meredith,
Inf., Salt Lake City, Utah, to Fort
Screven, Ga.
- OFF GOLD STANDARD
CHARLOTTE, N, C. — () —
Bhamrock, three-foot pet alligator
of W. B. Matthews, offered a try
ing problem in diet after they
found him last year, It took sev
eral weeks to break his craving
for goldfish- Now he will settle
for hamburger.
AN
‘"éi‘ Ry
et g M TR 8
Wi i TR
Your Atlanta
Home
SSO light, airy, fire-proof rooms,
‘sach equipped with bath, ceiling
fan, circulating ice water, bed
-head lamps and Beauty Rest
'Mattress assures you comfort
and safety. Our Dining Terrace,
‘overlooking Peachtree, warm in
L@M and cool in summer, is
Atlanta’s choicest dining place.
‘An excellent Coffee Shop for
g k service and low prices.
IM RATES FROM $2.50 UP.
i 2 d
3. F. DeJARNETTE,
_ g President and Manager
\:é‘*‘é‘f;;‘: Tk NTA, GA.
Kate Smith Celebrates Fifth Year
As Radio’s Most Popular Songstress
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- “When the Moon Comes Over the!
!M‘ountaln," the identifying thomei
of Kate Smith and her Swanefi{
music ushered in the fifth anniver
sary or radio’s most popular song-f
stress, May 4th, Coincident with'
this event will be the celebratlon.!
of Kate's Dirthday. With the an
nouncement that she was to bhe)
tendered a party on that night by;
the Washington, D. C., unit of the
A and P Tea company, she was |
deluged with letters from he.'l
thousands of listeners extending
congratulations and good wishes.’
Her desk has been piled high dally\
with bundles of fan mail.
Her hosts were employees of the?
Washington branch and their
friends, and included everyone fromr
the leading executives down to the
newest delivery hoys. Ted (,‘ollins,i
her announcer-manager, and Jack
Miller and his orchestra who are
heard with Kate every Tuesday,
Wednesday and Thursday on A ana
P's popular “Coffee-Time” pro
gram over the Columbia network |
at 7:30 p. m,, £.0.T.,, were on hand‘
when she extended her greetings toi
her 3,800 guests at Constltution|
hall.
Much has been written aboutl
Kate Smith—blessed with a full,
sweet voice, a spontaneous laugh,
common sense and an utter disdain
for a glender figure. But her ser
ies of mounting achievements, more
recently enhanced by her work on!
behalf of the Red Cross for relief{
of the flood victims, calls for ano
ther glance at the record books. I
The Klate Smith history starts 27|
years ago in Greenville, Va,, butl
iher childhood wag spent in Whash- .
ington, D. C., where tomboy Kate
}outdld most of the boys on her
block. She discovered her voice
lwhen she was very young (to this
day she has never taken a singing
lesson) and ghe used it mainly for
Iher own amusement and that of the
neighborhood kids,
Kate soon was called to enter
tain at some of the affairs in
Washington, FEven then ghe had
her musical triumphs, for at one
of these early performances Nich
olas Longworth predicted a dis
|tingulshed shging career for her,
and President Wilson and Harding}
were among her appreciative audi
tors, Al 11 she received her flrst{
salary * from vaudeville engage
ments on “amateur night.” She al-!
ways has been able to move the
imagination of her audience. and
in war time was a youthful fav
orite with such ballards as ‘‘Rose
of No Man’s Land.” Still wearing
pig-tails down her back, gshe made
frequent trips to nearby training
camps to sing for doughboys,
To please her family, she entered
nursing school after completing her
high school course. A year later
she emphatically announced that
she wanted to sing, and it wag not
long before she appearad on Broad:
way. There she chalked up her
first triumph in “Honeymoon Lane.”
After a two-year run she rollicked
into the cast of “Flying High”
where, to use the language of the
time, she “wowed ’'em.”
Kate started broadcasting over
Columbia in May, 1931, and her
fame spread immediately. She
didn't croon, lilt coyly, or vocalize.
She “just sang” in a hearty way
that won a huge and devoted aud
ience. :
Later she was booked for a weex
at the Capitol theatre, where she
had made her metropolitan bow
four yeard before. The one week
extended to nine, and a record was
marked up for that theatre. Early
in the summer she was swamped
with votes when the New York
| Daily Mirror ran a radio popularity
contest which acclaimed her as
“Queen of the Air.” A short time
later she started an engagement at
the Palace theatre. She still was
’a( the Palace two monthg later,
breaking records for a theatre with
‘her Ji-week run. In December,
1931, less than a year after her ra
dio debut, she was chosen as the
air's favorite woman singer of
popular songs in a nationwide poll
of radio editors, conducted by Ihv‘
New York World-Telegram. Thisi
vear a similar honor was hestowed
upon. Kate when she was awarded
first place ‘as America's leading
popular feminine singer. i
The following February sht-|
made a triumphant home-coming
when sghe appeared in Wathington
for a wesx. The Canital turnea
out In full to fete a favorite daugh- |
"ter. Equally rousing receptionsi
lhave been accorded her since then
lm many other large cities wherel
she has been appearing in vaude-1
ville, 1‘
In April, 1932, socfal registerites
flocked to New York's fashlonable‘;
Central Park Casino to acclaim
Kate wildly. ' It was her first sup
per club engagement in the five
years sinte she had appeared at
the College Inn in Chicago. Her
first engagement of this type took
place when she wag a small girl in
Whashington, appearing at LePara-
Fr“ Triumph in another medium
soon was hers for Kate was nmong}
[fifiwm in the Paramount
~ This screen triumph soon was
one when she was starred in the|
Paramount production, “Hello
Everybody,” based on Fannie
Hurst's original story.
The past year has been full of
high spots for Kate, but ghe has
found herself in a continual whirl
of activity that has completely
usged up all her leisure and might
well have caused a breakdown for
anyone less buoyant and buxom.
All the myriad details of radio re
hearsalg and programs, recordings,
personal stage appearances and
frequent benefits, have kept her
unbelievably busy. Then there have
been the mpny trips to hospitals
and sanitariums where her songs
and her chuckles have worked with
tonic effect. In benefits or pro
fessional appearances she ig al-‘
ways accompanied by her manager,
Ted Collins, whe hag guided her
career.
Kate has also appeared as soloist‘
with the Philadelphia Orchestra.
With Stokowski directing, she sang
an operatic aria from “Samson
and Delilah,” In response to con
tinued applause from the distin
guished audience of music lovers
and members of the orchestra, she
dropped into the more familiar
medium of popular melodies — in
cluding “When the Moon Comes
Over the Mountain,” and scored a
sensational success.
Despite all this, she is today as
Wnspoiled as ever, Parades and
celebrations have attended her.
‘With them also have come the
trials end tribulationg which as
sail celebrities. These include
countless appeals for financial aid,
thleats of cranks and a thousand
and one other cares of a similar
nature, But Kate keeps her chuck-
Je, She'd like to find tlme for her
Itu.vorite diversiongs—swimming, dri
{ving in her fast roadster, and
cheering herself hoarse at football;
games. Yet, as long ag she brings
diversion to so many, all diversion
for herself must be postponed to a
Idislant future.
e
ey
AT STATION WTFI
| Eastern Standard Time
1450 Kilocycles
R |
Monday, May 11, 1936 l
B:oo—Sign on. o
B:os—Alarm Clock. &
B:3o—Banner-Herald. v
.B:4s—Fan Mail Man. 4
9:oo—Metropolitan Moods.
9:3o—Popular Tunes,
10:00—Bing Crosby.
10:30-—~Bert Lown. 2
11:00—Bob Conley. < |
11:15—Chuck Warner. Y . ‘
11:30—Co-Ed Hour.
11:45—Carter’s Sketches.
11:46—C0-Ed Hour,
| 12:00—World-Wide Cotten Market
} 12:15-~Farm Flashes.
| Afternoon
| 12:30—Little Church in the Wild.
} wood. \
| I:oo—Dance Rhythms,
| I:ls—Banner-Herald.
I:3o—Ford V-8 Review,
I:4s—Abe Lyman.
2:oo—Southern Singers,
2:3o—Popular Dance.
( 3:oo—Vie Fraser.
| 3:3o—Tom Gerum.
f . :45—Atlanta Georgian Globe
| Trotter.
| 4:oo—Ralph Small's Orchestra.
! 4:ls—Louls Armstrong,
| 4:3o—lsham Jones. :
| 4:4s—Farmers’ Independence
| Council.
' s:oo—Request Program,
’ 6:oo—Ben Selvin.
| 6:3o—Musical Moments.
| 6:4s—Jordan's String Band.
j’ 7:ls—Banner-Herald,
I 7:3o—Athens Public Schools.
| 7:46—Diary of Jimmy Mattern.
. %:00—Good night.
-
Ex-Service Men Can
Get in CCC If They
File Names by May 15
Notice has been received by all |
distriet managers of the National
Reemployment Service and all
commanders and adjutants of ex
service organizations that the
Civilian Conservation Corps has
openings for the veteran contin
gency which will include -both
white and colored veterans.
Mayor C. Buckley, adjutant nf‘
Allen R. Fleming, jr.. Post of the
American Legion, said Saturda)"
that - qualifications - for a veteran
to' secure an appointment are the j
following: {
1. Certified by the Works Pro
- gress Administration.
2. Eligible for relief.
i Closing date for making out
~apvplications is'May 15 and any ex
}lservice man interested can secure
iapplication blanks from Adjutant
Buckley at the Buckley Weather
Stripping company office on Clay
[ ton street, or at his home,
| Y e
There were 18 commercial avi
~ation operators in the U. 8. in
/1926, and nearly all were small
BEGIN HERE TODAY
Toby Ryan, 19, is a com
mercia! model, posing for pho
tographs to be used in adver
tisements. She shares an
apartment with Harriet Holm,
also a model.
At a charity style show Toby
meets wealthy Tim Jamieson,
who showers her with atten
tions for a time. Tim leaves
town for “a few days,” prom
ising to call Toby as soon as
he returns. The time stretches
out and no word comes from
him.
Toby spends a day “on lo
cation,” making photographs
to illustrate a magazine
story. When she reaches home
a letter is waiting for her.
NOW GO ON WITH THE STORY
CHAPTER XXII.
Harriet, who was at the mirror
coaxing her hair into soft waves,
said, ‘“There’'s a letter for you
Toby. It came in the afternoon
mail—"
Toby picked up the letter and
for one breathless moment her
heart soared. Then she saw the
name on the corner of the envel
ope and the warm feeling that
had surrounded her vanished. The
letter wasn't from Tim. The name
on the envelope was that of an
advertising agency.
She said, “It's nothing very im
portant, T guess,” and tore open
the enebelope. There were two
sheets inside, folded separately.
The first bore the letterhead of
the advertiging agency. It ' read,
briefly, that -the enclosed letter
had been received from a publica
tion carrying their advertising
and, since it seemed to be for
Toby, they were forwarding it to
her.
The second page was a sheet of
pale pink notepaper, . written in
purple ink. Attached was a pic
ture of Toby, cut from an adver
tisement. The picture was rather
worn and had been folded so that
a crease came directly down the
center of her face. But it was
Toby just the same.
She folded back the clipping
and read:
~ “Dear Dream Girl: [ suppose
yvou will be surprised to get this
letter from someone you have
never seen or heard of, but since
I do not know where you are,
. rpsEe ™™™ » 4440000 o .j
g PR s R S
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MORE MILES PER GALLON 1S GOOD. .. .
3 4 % D FIFFVFIEY
» MILES PER DOLLAR IS BETTEH
MORE | . OLLAR 1S BETTER
e e ‘
ENTHUSIASTIC sales talk often begins and ends Here are the big items that make the Ford an and of better materials, there is no waste {
with gasoline mileage. Some salesmen would economical car: anywhere. Many dollars are saved by Ford
like you to believe it is the whole story of More value for every dollar you pay. production methods and low-profit poligy,
automobile economy. But drivers ought to : ? Those savings are put back into the car.
— Lower cost for repairs and service. l
know better. . ‘ L You pay a thousand dollars more for any {
; Yo Long life. Slow depreciation. ; ,
The big items of car cconomy are low first other car with the power and performance
-.’2sL s 2 L 8 <
cost, low up-keep cost, and low depreciation. The up-keep cost of today’s Ford V-8 is the of a V-8 cylinder engine. No other low-price
Savings here can make a great deal of differ- lowest of any Ford ever built. car gives you modern Center-Poise Riding,
ence in cost per mile, Quality means economy and the 1936 Ford safe, sure, dependable mechanical Brakias
Gasoline mileage is more of a talking point V-8 gives you more real quality than any other with 186 square inches of braking surface
than an economy factor. low-price car. Made to closer precision limits and Safety Glass all around at no extra cost
e SRR DN,
$25 A MONTH, AFTER USUAL DOWN-PAYMENT, BUYS ANY MODEL OF THE NEW FORD V-5 CAR FROM ANY FORD
DEALER, ANYWHERE IN THE UNITED STATES. ASK ABOUT THE NEW UCC %% PER MONTH FINANCE PLANS et
BE OUR GUESTS .. . Ford Sunday Evening Hour, Columbia Network. Fred Waring and His Pennsylvanians on Tuesday nights (Columbia) and Friday nights (N. B Sos rodilinads sos At
Mm
C.A. TRUSSELL MOTOR CO.
>
cAthens’ Oldest “Dealer
PHONE 1097 E. CLAYTON STREET .
THE BANNER -HERALD, ATHENS, GEORGIA
writing this letter is the best I
| can do. 1 hope. it will reach you,
‘ Dream Girl, for you are the one I
| have been searching for all my
Illfe. I have another picture like
the one I am putting in this let
l ter ahd I keep it in my watch and
iluok at it many times a day.
| “I would send you one of my
| pictures, but I do not have any
| that do me justice. Dream Girl, I
| have roved the world, but now I
l'am ready to settle down .in a
'Jinle home and know that you are
| the one to share my lot. Will you
| please write to me and tell me
*your name and address? « Until
then I will just call you Dream
’Glrl and count the days until I
hear from you. :
“Ever-lovingly, ,
“Jonas Huckleberry,”
Toby read it slowly, for some
of the words were almost illegible.
Then she said, ‘“Why, Harriet—
l how ridiculous!”
| “What's the matter, honey?”
i “This letter, It's’ perfectly
crazy. Listen to this—" .
I She read the letter again,” this
ltime aloud. Harriet crossed the
room and took it from her-when
| she had finished. “It's a proposal,”
Harriet exclaimed. ‘Jonas.Huc
kleberry wants you ‘to marry him,
Toby. He's asking you to, share
his lot—and T'H bet it’s a fine one!
I've had some fan mail mysel, but
never anything | to ' equal’ this.
Well, darling, there’s*a husband
it you want Bim S o F e
“I certainly: don't.”
The other laughed. “You needn’t
take it so seriously,” she said.
“He'll never be able to find your
| name or address. Listen, honey,
ICl:,'do's going to be busy tonight.
iVVhat do you say we see a movie
{ tcgether.”
Toby said, “Why, yes. I'd like
§o." %
It was the afternoon of the fol
lowing day. Howard Blane, junior
member of the firm of Amberson
and Blane, stood in the office of
Al McCracken, ace copy writer of
the advertising agency.
‘l've just been talking to Ram
sey,” Blane said. “He’ll have
those tables of statistics over
here this afternoon.”
“Good.” McCracken nodded. “T'll
get to work on them as soon as
they show up.” He reached for a
B LAURA \OU BACOKMAM
D et &
sheaf of “papers. “Here's the first
draft of the Kimball Bakeries
copy. Want to take a look at it?”
“Thanks.” Blane took the bulky
sheets and turned to go. Half-way
to the door, he swung around and
came back. “I thought we were
ready to go ahead on that Hillyer
soap series,” he said confidentially,
“but there's another delay. Hill
ver wasn't satisfied with the model
Joyce picked. That's the trouble
with that place. Everything's got
to be okayed by Hillyer himself.
Talking to anyone else is just a
waste of time—"" .
“l shouldn’t think it would be
hard to find a model,” McCracken
said. “New York's full of them.”
“I know—but finding one to
suit Hillyer's another matter. He's
got his own ideas. Wants a girl
whose picture hasn’t been used
too much or associated with an
other produect. One with fresh
ness and charm. Unsophisticated.
The sort of a girl who can hold a
bar of soap in her hand and smile
and make you think that, because
she likes it, you'll like it, too.
“It's going to be a nice job for
the girl who lands it. They're go
ing to give her a contract and
SI,OOO bonus to agree not to pose
for another soap manufacturer
for a year. Of course, she'll be
paid for all the posing she does,
besides. She can pose for any
other product, but no other soap
manufacturer.”
There was a sound in the door
way and both men turned. Bill
Brandt stood there. He said,
“Excuse me, I thought you wera
aione, Mr. McCracken.”
“Did you finish that Bradley
copy,” McCracken asked.
“Yes. I have it here.”
“Leave it with me,” McCracken
said. “I'll go over it later and
talk to you about it.”
Bill gave him the typewritten
sheets and returned to his own
desk. He couldn’t’ have avoided
hearing what Blane had said about
finding a model for the Hillyer
si.z p advertisements. Everyone in
the office knew what a big ac
count thet was. Back pages, in
color. on the best .known maga
zines in the country. One of the
biggest jobs Amerson and Blane
had ever landed.
Blane's words still rang in Bill's
ears. “A girl whose pictures
haven't been used too mueh . . .
one with freshness and charm . . .
who can hol@ a bar of soap in her
hand and make you ' think that,
Lecause she likes it, yowll like it
too. . . . It's going to be a nice
job for the girl who lands it—"
On Bill’'s desk was a box of
cough drops and a manuscript re
!viewing the history of the com
pany manufacturing them. He was
supposed to he reading that his
tory. But Bill disregarded it, as
well as .the cough drops. He
opened a drawer of his desk and
took out several clippings. They
were advertisements, cut from
newspapers and magazines. In
each there was a picture of a girl
—the same girl.
Bill laid the clippings out be
fore him, rearranged them. He
sat back and studied them and
presently withdrew one. Then an
other. At last only one remained.
It was the photograph of a girl
with an armful of daigies. She
was looking up, smiling, and the
wind had blown her hair bock
from her face. It was easy to im
agine this girl halted by the glor
iousness of a summer morning,
drinking in the beauty of trees
'and sky and yellow sunshine. It
lwafl Toby Ryan.
For several minutes Bill studied
the picture. Then he arose and
went to Howard Blane's private
office. The door of the room was
open and Bill stood there a mo
ment betfors he entered.
“mr. Blane,” he said, “I couldn’t
hely hearing what you were say
ing about finding a model to pose
for the Hillyer soap advertise
ments.,”
; Blane looked up, surprised. “Er
{ —what's that?”
“I couldn’'t help hearing what
Iyou were saying to Mr. McCrack
en,” Bill repeated, “about finding
a mcdel for the Hillyer soap ads.
I wanted to show you this pic
ture.” He laid the clipping on the
desk. “This girl,” he went on,
“hasn't been posing very long. I
thought perhaps you hadn’t seen
her photographs.”
Blane took the eclipping. “Hm,”
he said. Then he looked up at
Bill and smiled. “Girl friend?” he
asked.
“Oh, no,” Bill said hastily. *I
—that is, we used to live on the
same street, It was just that
what you said about wanting
Isomeone with freshness and
i charm and all that made me think
of this picture. Toby really is like
that. Toby Ryan, her name is.”
“But these pictures are going
to be in color,” Blane objected.
SUNDAY, MAV 10, 1336
| It takes more than Jjust a pretty
xfacc—-"
; “That's what I wanted to tell
| you," Bill went on eagerly.
I"Toh\"ll be a knock-out in' color.”
| “Hm. Has she ever posed for
!zmy color photographs?”’
| “No. I don’t think so, but that's
;u-.‘lly an. advantage. You sald
{ you were anxious to find a girl
I\\hn~:n picture hasn't been used a
{ lot. In color photographs Toby
l\.ill look like a different girl. No
| one will ever know they've seen
l her before.”
‘ Blane eyed the clipping nar
irnwly. “She's a pretty girl,” he
! said, ““What agency does she
| work with?”
| “The Models’ League.”
| “Well, I'll tell you what I'll do.
‘]'l] put her picture in with some
| others we're considering.” He
!‘wpnr on, smiling, “It occurs to
| me, Brandt, that we've had you
lin the wrong department. Maybe
{ veu should be selling ads instead
¢ of writing them.”
; “I'q like to try it, Mr. Blane.”
{ ““Would you Well, go back to
I vour desk and finish whatever you
have to do there. And Monday
lmoming report to Mr. Nagle.”
l (To Be Continued).
g
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