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PAGE TWELVE
What's New In
Cigaret Lighters?
8 By HAL BOYLE
NEW YSRK—-(AP)—-In a world
of free matches Americans are
forking out $50,000,000 annually
for gadgets to light their cigaretts.
The first world war popularized
the wrist watch. And what that
war did for the wrist watch the
second world war has done for
the cigaret lighter.
“Now the flint business alone is
bigger than the entire lighter in
dustry 15 vears ago,” said Alfred
R. Nathan, vice president of the
Ronson Art Metal Works, Inc.
The Ronson Company —the
equivalent of General Motors in
%s field — soon will market its
35,000,000 th lighter.
It was founded 56 years ago by
the late Louis V. Aronson, a met
allurgical engineer who put the
voice in the mama doll. Aronson,
who died in 1940, was a pink
cheeked man with a passion for
maroon—he even wore maroon
shirts.
Developed Match
“Oddly, as a young man he once
won a $5,000 prize from the Bel
gian government for developing a
safety match,” Nathan recalled.
Repenting of this, Aronson turn
ed to the mechanical lighter. His
biggest contribution was a push
button invention that brought the
light to life with the pregsure of
a finger. It made him so much
money he could pal around with
kings. He even bought a 70-foot
yacht 8o he could sail to see them.
“He had lighters from one end
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SIRLOIN STEAK, Ib. .... ... 75¢ GROUND BEEF, Ib. .... ... 5%
T - BONE STEAK,Ib. .... ... 85¢ BONELESS STEW,Ib. .... .. 53¢
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the baskeleria
of the yacht to the other,” said
Nathan.” “Even had one in his
bathroom.” %
One of Nathan’s present vice
presidential duties is the assem
bling of a museum of mechanical
lighters.
’ “In the early years they put
lighters in everything from sword
canes to baby shoes cast in
bronze,” he said.
This rococo peried is dying out.
The Ronson Company, for exam
ple, has cut down its number of
models from 1,000 to about 100.
“The thing was just getting out
of hand,” Nathan said.
In his museum collections are ‘a
number sent by grateful®soldiers
who said the lighters saved their
lives by stopping flak, shell frag
ments or bullets. One soldier
scratched his will on his lighter,
“I leave everything to Brother
Jim,” and Nathan said the will
was held valid.
Matches Free
Why should anyone fork out $6
to $5,000 (a custom built, jewel
encrusted job) for a lighter when
nearly every drug store now of
fers giveaway matches.
“We don’'t want to make any
odious comparisons,” remarked
Nathan, indicating the match in
dustry couldn’t understand that
one either.
“But people like to be modern.
A lighter is modern, and people
feel less awkward using them than
they do matches, That’s our be
lief anyway.” 2
Nathan has a ready answer to
scoffers who say lighters are a
step back to the flint-and-steel
era.
“There isn’t any flint in lighter
flints,” he said. “They are made
of perro-cerium, an alloy devel
oped in Europe. The alloy, when
struck, becomes hungry for oxy
gen, and the heat engendered
creates the spark.
The industry hasm’t yet caught
up with postwar demand.
“We have barely scratched the
surface,” said Nathan. The indus
try goal is to get a pencil lighter
—it lights at one end, writes at
the other—in every man’s vest, a
combination cigaret case and
lighter in every woman’s purse,
and a table lighter in*every room.
How about a lifetime lighter
that will never need refuefing?
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STILL IN BOX —~ When he
completes a southern exhibition
swing with Jackie Robinson,
Pitcher Don Newcombe of the
Dodgers will display his sales
technique during the off-season
in a Brooklyn clothing store .
Nathan looked cautious.
“Maybe one will come along that
will last a year without refueling,”
he said, “but not a lifetime—in
your lifetime.”
Georgia Review
Publication
The Georgia Review, Univer
sity of Georgia quarterly, will re
sume publication with a Fall is
sue in early November, President
J. C. Rogers has announced,
Actually no issues will have
been missed, although recent
economies indicated that publica
tion might have to be suspended.
The Review, which is edited by
Dr. John D, Wade, will operate
on a reduced budget, however.,
Scheduled to appear in the
publication in November are ar
ticles on Georgia grapes, regional
library service, university exten
sion in the Southeast, and a
story, “The Afternoon of a
Glove,” by Harriett L. Cann, Sa
vannan.
President Rogers points out
that the Review, now in its third
year, is fast gaining recognition
in general reader and literary
circles. Although emphasis is.on
Georgia, the magazine includes
many articles of universal appeal.
Night illumination at the 1939
World’s Fair in New York City
was 30,000,000,000 candlepower,
according to estimates.
SRR T 44 ELAReT YR NS
THE BANNER-HERALD, ATHENS, GEORGIA
Hlustrated
>
Lecture Given
* .
At University
Hal Hentz, retired architect of
Winter Park, Fla.,, gave an illus
trated lecture using colored
slides Wednesday night #t the
University of Georgia landscape
architecture department. Slides
were of English and French gar
dens and were made by Mr, Hentz
on a recent European trip.
Included were views of gardens
at Hammpton Court, Xensington,
Blenheim, Montacute, Versailles
and Anjon.
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‘: SWIFT'S PREMIUM R :;é:; choose will be RIGHT to a *T"’
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No. 2 Can IOC e W “Axi_xfipal& |
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FUDGE You Ever Tasted! :
Ask For - 3 Tal POSS' OLD FASHIONED GA. SUPERFINE TRIPPLE ILb can t(
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Blossom Honey, 14 oz. jar . . 27¢ e T Hygrade, 11b. pkg. ... . 49¢
DROMEDARY INSTANT SWIFT PREMIMUM
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FANCY EVAP. APPLES ()Rp g' \:; YOUNG TENDER FLA., k Zrlfkngi)g{lllig?e’ 40L Can 11720
Peaches, Ib. cello. .. .. .. p --9 |hs, 25¢ Peaske S >
Peaches, Ib. cello. .. .. .. 2%¢ T polp Beans, - - 2108, 25¢ ' Tuna Fish, 6% oz. can .. .. 3%
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Following . the lecture, Mr.
Hentz wag honored at 2 reception
in the gallery of the Landscape
Architecture = Building. Invited
were = students, staff and special
guests.
Mr. Hentz was formerly a
partner of Hentz, Adler and
Shutze, one of the best-known
architectural firms in the South,
Bobby Cobb
With Navy
On Cruise
Bobby B. Cobb, fireman, USN,
of 258 Dougherty street, Athens,
recently visited -Istanbul, Turkey,
as 8 ¢rew member aboard the
destroyef USS Turner, which en=
abled the crew to spend liberty
ashore after intensive maneuvers
in the Mediterranean with the
Sixth Task Fleet.
The Turner arrived in the Med
iterranean September 16 for a
four-month cruise that is taking
it to many ports throughout the
area,
PBT DSRITS LS K
Chili sauce and peanut butter,
mixed together in equal propor
tions, make a quick sandwich
filling. Serve the sandwiches with
a hearty soup and a green salad
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THURSDAY, OCTOBEX 18, 1546