Newspaper Page Text
O B R e o T Ty
b ':sfi,.»;--'i;»"" U L R
‘A\"i;«\ Be A TTRi TST Lk ‘ Q"\‘“'M wfig"‘ .
SR gg b 0 sBF il . wet O i s
%ee ‘PR L T e
Foo b TL B N R R
o B g? ? 111 Reee ‘' , fi
T 3 S e "}3l".;:_’. . P . it 1 |
b obeds ETP RVR et ::‘“ g. P .
A 1 M W Mo DENRULESTORE SRS
oatage o R e e “M‘Q 4
¥ 2 3 i£ 23 Tt et s ';W -oy e orrriaapatih
|W¥ N i G
; R R i R e
:“"c,»'?'::‘ 1:3“: % $ o i ‘.' i 1: N TN . ¥~‘w‘
e o .y y t“’ y IR e ?«. ‘
D e SN, G e (e L
'5:, ~;m ‘\( * e ‘,‘/,‘! ,' HT L ki vy
00t5..Z% 2 e N o » 2
o m‘,‘,‘"’" v : g,;}’;" LG g s(fi A p’x
oA R i AA W (i
&_};"?fi% : mflw@ £:iDS 2 B wap ¥
P e T RS iR A L
KEMMERER, WYOMING, WAS SCENE OF FIRST
PENNEY’S — Believing Golden Rule principles should
be applied in busi{l(:ss as well as personal life, J. C.
Penney called his first stores “The Golden Rule.” Above,
“The Golden Rule” in Kemmerer, Wyoming, as it ap
peared in the early 1900’s. From a single store eventu
ally grew the largest department store chain in the
world. with total sales last year of more than one billion
dollars.
Penney Speaker
At Meefingln
Atlantic City
America still is a land of oppor
tunity and, so far as J. C, Penney
Company il concerned, there are
two “enormous areas for develop
ment and growth right here in the
United States”.
That was the opinion voiced by
A. W. Hughes, president of the
Penney Company, speaking to
nearly 1,000 store managers, Cen
tral Office associates, warehouse
and field men meeting in Atlantic
City, N. J., to celebrate the open=
hng of the bompany's Golden Jub=-
ee.
Taking note of progress in this
country since 1902—the year J. C.
Penney Company was founded—
Mr. Hughes said it was impossible
to foretell what the next 25 years
would bring or the size and extent
of the Penney Company in 1977.
But he described two opportuni
ties he sees for development and
growth of the Penney Company
specifically and the merchandise
business generally.
First Opportunity
The first opportunity, he said, as
far as the Penney Company is
concerned, is in its present 1,625
stores, In the last six years, he
said, 1,109 were enlarged or im-!
proved at a cost of more than $75 ‘
million—all with the objective of
serving customers better. “There
is no limit, or ceiling, on our op
portunities in our present stores”,
he said, “except the limit we place
upon ourselves—and that of course
applies to all businesses”.
~he second opportunity, he said,
lies in physical expansicn to serve
areas not now being directly serv
ed. For instance, he pointed out,
there are 872 towns and cities
with population over 7,500 not
now conveniently served by Pen
ney stores.
“Undoubtedly there are many
more communities with a popula
tion under 7,500 where Penney
stores will be as important and as
great an asset to our Company—
and, we believe,to our country—
as are the 700 Penney stores today
#n similar locations . .. not to men
tion the undeveloped potential of
lorge metropolitan ‘centers.” He
added:
“Ajl these new areas will pro
vide new opportunities and new
jobs for thousands . . . not this
year, or the next, perhaps. But
certainly they will in the next 25
years—if we serve our fellow—
Americans as they want and need
to be served”.
Mr. Hughes said the Penney
Comnvany, like other responsible
~ members of the business com
munity, would continue to develop
and grow in the hands of men of
character and integrity who know ‘
how to “split open a problem and
find opportunity.” Penney man-l
agers, he said, have four responsi
bilities: ‘
1. The responsibility to do bet
ter in their present jobs and there- '
by prepare themselves for bigger
jobs,
9. The responsibility to “train
men who will do better than you
are—if you don't, how can we
count on a better Company to
morrow?”
3. The responsibility to find and
employ men of character and abil
ity who will constitute the “Pen~
ney team” of tomorrow.
4. The responsibility to be in- |
terested, honorable and respected(
citizens -of the communities in
which they live and do business. |
» Penney Discusses |
Customer Relation
J. C. Penney, founder and board
chairman, in the convention’s key
note address, applied his life-long
business philosophy of “Do It Bet
ter” to the field of customer rela
tions.
One store he cited had applied
the “Do It Better” philosophy to
the needs of an Indian customer.
Pleased with the way he had been
treated, the man wrote to the
Company.
“As a member of the Intertribal
Advisory Council, which repre
sents members of the 17 tribes of
Nevada, Arizona, Texas, New
Mexico, Utah and Colorado, I
shall let it be known in every
wickiup and hogan upon which
the stars shine that J. C. Penney
Company is an outstanding and
reputable organization that has
the personal interest of each cus
tomer at heart.”
He said the Company's future
would continue to lie in the hands
and heart and brain, not of one
man, but in those of thousands.
“A business so built and so op
erated cannot stagnate”, he add
ed. “It changes and improves with
every good man that joing the
%.m, ”.
WEDNESDAY, APRIL 30, 1059,
M o w e
io o T
sos 4 iy
‘ %%;; ' & i 0
gty =
g&A , s
Sl -y
et ";:', . e % J 2 ' e
' B 5, .
& il 4 o :-..:;; §
SFCET P e o SRR &
g i 4 : O kS
’ % .-’l-‘:""‘:'. i ,\ ,0;‘ s’-:'1 ¥
- W KT e
J. C. PENNEY RECEIVED AWARD—To commemorate
his founding of the company bearing his name, J. C.
Penney was presented with a sterling silver plaque at
the company’s recent convention in Atlantic City, N. J.
The company, which was founded by Mr. Penney in
1902, is celebrating this year its Golden Jubilee. Above,
left to right: J. C. Penney, chairman of the board; G. E.
Mack, executive vice-president and freasurer, and H. H.
Schwamb, vice-president in charge of personnel.
P o ‘ % ‘ 3
prosagh %
A eßae
it e s ¢
3 fe\w : g |
oo ;
b 5:,‘:;;; ”% @
4 A
\ R
e P
‘ i &6{3 v N : i fi;{ ’
BN R 3 B
Roo . e %
e e sl
- N YTy
J, C. PENNEY
Founder and board chairman
of the department store chain
bearing his name is J. C. Pen-~
ney, who personifies an Amer
ican success story in the best
tradition. The son of a farmer
and part-time preacher, he
started life in Missouri. Invest
ing SSOO savings and $1,500
borrowed capital, he onened a
little dry goods store in Kem
merer, Wyoming, in 1902, de
termined to operate it on the
Golden Rule principles taught
him as a boy. Today that store
has grown to more than 1,600
and the name J. C. Penney is
known to millions as a synonym
for fair dealing.
Local Scout Heads
Plan Summer Camp
The first meeting of the Girl
Scout Camp Staff was held Thurs
day at the Woodrow Street Scout
House. Miss Myra Pattishall, Ex
ecutive Director of the Athens
Girl Scouts, and Camp Director,
led the discussion on activities for
the Day Camp which will open it’s
first session June 2nd. :
There will be two eight day
periods June 2-Junel2 and June
16-June 26, in order, that chil
dren regularly attending Bible
Schools wil lhave an oppertunity
to also attend day camp. Regis
tration blanks are now available
and registered Girl Scouts may
register between April 28th and
May 16th. Non-scouts who wish
to attend camp may register be
tween May sth and May 16th.
Camp Noketchee is the site for
the day camp and is located about
five miles out of Athens on the
Holican Springs Road, adjacent
to U. 8. Highway 29. It is a beau
tifully wooded area with a natural
stream suitable for wading. Out
door activities were the center of
discussion at the meeting and the
need for special instruction in na
ture lore, music and crafts was
stressed. The camp staff will be
made up of volunteers who are
interested in children and enjoy
camping.
Any adult including high school
and college students who is in
terested in recreation experience
is asked to attend the camp train
ing meetings to become acquaint
ed with the program. The next
meeting for training Camp Staff
vrill be held Thursday, April 24th.
For information call the Girl
Scout Office, phone 3016.
Some jellyfish are as nywh as
7 feeb weross.
Begin st
Year Of Service
Starting this month the J. C.
Penney Company is celebrating
the f{fiftieth anniversary of the
opening of Mr. Penney'’s first store,
in Kemmerer, Wyoming. Its sales
for the first year were $28,000. In
1951 the annual sales of the Com=-
pany for the first time, passed the
billion dollar mark.
The early Penney stores op
erated under the name of “Golden
Rule Stores” because Mr. J. C.
Penney believed that the princi
ples of the Golden Rule should
govern not merely a man's per
sonal relationship with others but
also the conduct of business. Early
in the Company’s history a formal
statement of Company policies
were adopted, interpreting the
Golden Rule in terms of the Pen
ney Company’s operation. This
statement follows:
1. To serve the public, as nearly
as we can, to its entire satisface
tion.
2. To expect for the service we
render a fair remuneration and
not all the profit the traffic will
bear.
3. To do all in our pover to pack
the customer’s dollar full of qual
ity, value and satisfaction.
4. To continue to train ourselves
and our Associates so that the
service we give will be more and
more intelligently performed.
5. Constantly to improve the hu
man factor in our business.
6. To reward the men and wom
en of our organization through
participation in what the business
produces.
7. To test our every policy,
method, and act in this wise: Does
it square with what is right and
just.
No story of the J. C. Penney
Company would be in any sense
adequate without reference to the
people who make up this organ
ization. Thousands of Penney
sales-people give helpful, intell
igent, and friendly service to mill
ions of customers. This is the re
sult, not only of the constant ef
fort to make Penney’s a good place
l in which to work, but also of the
leadership of the 1621 store man-
I agers, who have the final respon
sibility for their individual stores.
In the central offices and ware
houses another group of interested
and loyal associates make their
contribution to the Company’s
function in the economic life of
this country—the distribution of
good merchandise at money-sav
ing prices and at a reasonable
profit. The Company recognizes, in
a financial way, the associates’ ef
forts through profit-sharing, both
for the management group and for
the great body of Penney associ
[ates. This principle has been of
| promary importance in the de
| velopment of this business.
BULLDOG SWIMMER
Georbia’s Charley Guyer, sen
ior swimming star from Savannah,
recently was voted Savannah’s
Outstanding Athlete of 1951. Last
year Guyer won the Southeastern
Conference 100 yard breastroke
and 150 yard individual medley
events and was sixth in the NCAA
100 yard breastroke finals. This
year Guver won the SEC 100 and
200 yard breastroke event in SEC
record time and also ‘he 150 yard
in fwidual medier.
v =
0 RROW-!
DT, &\ T S‘“ -
‘ S m P -BET
: ; ’ ) ” 4 R'é
ALWAY'S FIRST QUALITY! N !
.-4 a '," *// %t ; OT s e
sl . . A o
| ’ ; ) ) 4 ' . l : A S i Iv‘% 3 gR ' S
e ) W 7 ' 4 i N S i BRI , ::: SR \' X e g Sl \
: ¥ I a 8 4 of N e s MR R Yowy
' % v:i: %R; / ’ 7 Ay o e ;::"»f o E A e o ..: 4‘4 } % TR R i h
z ) b .t o e i * G, At 5 Gt ATt AL
e ; ok ' » A S T :,» 5 o W :f""r"»"':"t:u:i:;':‘f.~ S fomaeT ”‘:{,” % S Q\‘}‘
S : o e %; i @ %/«v}% Al ’v»{"ii)&’ S
R g R é%i: ’ e s MR T *"%\%: N
e i A me L T b P O B R “
Be L T Rel L cre D R VT[T TN
‘\ \ \ v-// ki g PR ST L ;// ;
"\ ( S §
' A ‘ egq® B¢
a EE rack upon rack of exciting |
% | S ° . : ‘f
LA ) nevw, just-arrived styles! K[é :
i * SEE dozens of wonderful, cool, g 4
. easy-to-care-for fabrics! g
et o
= 1 scores of fashion colors, R
patterns, details...in YOUR size! r
el ~ hundreds of tiny-priced . [§
.. ¢ W
LS 9 5\ 1
§~ dresses you'll wear now through v
Y | &
AW € e g
:3 ' ~~:;§f! - & ‘ SPE =sYM ey - ‘
: :\\: & 0 » @ %CIAL P P (
4 7 g URC
B a : : k - ey :
PRS e NV / H A N
) oem V- . N / 7il avl
DY > / ngs
L & . y o\ R ays]
INN /)g \ s \g" / ¢ 3 qy .
\, [ e\\"' , -‘f /7 "K’i\\ o'. B
AN &) w 2 emj,
[\ > 2 A 3 \ S H €rg
X\\ ‘Q eW\| \« | EE |
1P : 9. \"» S ~
Py 7 =6\ W E.Y
eV 38
J/’ ) 9 : " \\g ‘ g ILI[T ] "b/‘ \,{?
: (LT R g ) i 9 'PRéZED FOR 1y ‘/{K
(BTN~ EALI\ - T .. 00 AT b N
[;!f!!’!!! el\ s " FERLING_ o - SB.Up 4 ((#i
PO )40 R .. e ok, /[\ V]
/\e=t f ) Y rehy Muted ¢ because o A
Pl ‘g:_i;:.._ , \\ ‘f" , - Sheer ,;Zg Prints, ré'e Cgentle /,-Tg" ‘ 5
‘\,‘:\W !s%"§\\ ‘8 (fj' L. ;:rs n I;L\;:Z T "VeaaliSe they'rg l
‘\‘;\'i ;) $ A QN i ~, Siz o Misses' o You, o< nd | 1
o~ \\""‘,/ ’&‘\x 4<\ } e “ d e B es, ’ WOrr)en.S Size is /{,l % 1
A \w/”Q 4 o , s 3 i + and hay g l/it‘;\; b
oy ‘,\\ ) v\ P e ( e"ney’s S "Vi ""k Vg [
XN “ 1 e R “ond F / | }
:[\\ N 5 s N Qop, 4 \ i
.f!l) . P U]
i /\_N‘n&‘“ : : .r i \\ ,:Zl
: -
g 4 2 4 Lt
e%oomm JUBILEE vnn-woz-nszaj'@mnm JUBILEE vnn.woz-wszé‘@wmu JuE!
READ THE BANNER-HERALD WANT ADS
THE BANNER-HERALD, ATHENS, GEORGIA