Newspaper Page Text
sS M ot &Lo Sociie 20 R oS
LR e & i S
SRR T ¢ ; 5
‘“*’s e e TV, !
DN T N : b §
BRI i #
TR el TR Y k
IR b § g ;
o 0 R P e : ;
NT e :
YT 8§
£ Ng B e g
&£ e B ‘-:‘% ot : Bl &
GRS S R G e TR el
B IR RO TR BN L N RO T R O
LW o SRR
T bt T N
: T % b SRR TGN
B 58 e 3 g e G
k ¥3‘ % G e G %
b B A o 3 PR RSL SR L P e
8 B IRV SR R ey R PNS R 8
:RS e Y
} PP TN e S e i
SR LST S N e 3 fi e
w@é’*t}&)*fl S e
i | "y S T e 8
’ L ‘ ; S e \"‘%‘S‘\& '4;, i:; 3 %
'~ oßee RR T S m&‘ P
L Ret 4 S RRR WA
L SR i R R N
NO TOP HAT HE RE — U. 8. Ambassador Chester
Bowles rests in Himalayan foothills on the last lap of his trip
trom India to Nepal to present his credentials to Nepal’'s Kinz.“J
July Conventions In Chicago Wil
Be Biooest Video Show In History
By WADE JONES .
NEA Staff Correspondent
NEW YORK—The July political
conventions at Chicago will be the
pigwest television show in history.
gome politicos, a little appre
nensive of this TV tiger they have
py the tail, are beginning to wish
the thing would be just somewhat
less colossal.
The four networks, who will
televise the proceedings at Chi
caco’s International Amphi-thea- |
e, ectimate hat 17 _million TV
sefs in 62 cities will be tuned in.
That compares with only a half
million sets in nine cities during
the 1048 conventions.
Three networks have sold com
mercial sponsorship of conven
tion and post-convention goings
on for $8.,800,000. This stacks up!
aoainst the approximately $7,-
000,000 it will cost them to bring
the big show into your home.
NBC alone will move 300 TV
specialists and over $1,500,000
yorth of equipment into Chicago.
Looming large before conven
tion planners is the fact that
more than 60 million people will
be watehing convention acts and
antics on TV. About half of them
will be voters. Enough to make
a president or break a candidate.
Enough also to make head
aches for politicos who are just
xs aware of TV’s mighty power
ts they are unaware of how to
pse it on a mammoth convention
scale.
A professional party drum
beater in Washington confessed
with refreshing candor, “We want
to use TV big, but we don’t know‘
just how yet.”
Another preferred to dwell on
the time-honored media of news
paper ;, magazines and radio. But
when he did manage to touch
lightly upon the television prob
lem he summed it up neatly, if
with some understatement.
“Both parties,” he said, “will|
be confronted with the problem‘
of what's good politics and what'’s
good television.”
k & %
Enter now the party of the
second part—the-pros of the TV
industry—who certainly ought to
know what's good television and‘
who, before the whole thing’s
over, may also be the ones who(
know what's good politics.
The television industry already
carries plenty of weight and in
fluence in convention planning,
I the first place, it was the TV
boys who practically dictated the
site of the conventions. Chicago’s
Ir}ternational Amphitheatre was
picked because, from a television
standpoint, it's about the best
spot in the country. ‘
A chilly critic of latter-day TV
didoes might presume that what
the industry would prefer in the
way of a convention would be a
wide-open Donnybrook with no
holds barred. And he might be
rght,
s B ‘
But what TV wants, for the
;\f‘mi;d. fs something a little less.
BC’s Bill McAndrew says, “The
tmart party will have a well
organized but open convention.”
This would mean that conven
fion programs be tightened up—
many speeches eliminated en
t"el.\'y others cut in length—and
hat more of the convention busi
ness be conducted out in the open
;? the convention floor and less
the traditional but untelevised
Exfke—filled rooms,
: o 1 |
Bt Lo e TR B S g e
P Y e
' T R g o e w 0
i e e g
; £ B B gM G e
b O N SRR e S R { ol
B b § G e % i Paw e
$ % . o SRR S % A gL Pda
P e T S il B g i ot
R A SR & ¥ i
-e N [
% o " : L REE Tet
PR R e & e N B oA A
B 2 e & S B e
t',‘ ; G R SR % R :l“{{::',i'é}?';i:i:i‘.'_.;l-E;Z
Bir R e R
Boooh %??f =
bTee R T e ?
# e "ff'*“‘f’??f’:} B
ot fas R A Ee a 0 e
o g Foites it & b g @ W §¥”<,
| : bPR A N 3 & RO S S e
Eo i’%g XL R e G e
i e TSR AR, T o E ;;??“V
L e e
voL R T 8 ]
L T e G R e
T R o e e
e 4 ; \r;'f?::i{f:\'?s% e g’»‘g'
g 2 - % e POS
’ g&’T" YO PASSERSBY — san Franciscans havel:llt:
B ':’"X M’flm!ll‘lfi the business of Yheodore Pessolo for :
% #udlo home indioates his occupation as accordion teacher.
WEDNESDAY, APRIL 30, 1952.
All of which brings on the pos
s.xbxhty of opening up conven
tion .proceedings to the voting
public in a most revealing man
ner, a prospect that both saddens
and gladdens.
It’s been almost axiomatic that
the great masses of voters have
little or no control over the choice
of Presidential nominees. These
voters will be glad to know that
they will have as good a look-in
~on most of the proceedings .at
IChicago in July as if they were
l actually there.
*® ® *
“You'll be able to see a fly on
the speaker's nose,” says Sig
Mickelson of CBS.
And if they don’t like what
they see, telegrams or phone calls
'to “The (Blank) State Delega~
tion, International Amphitheatre,
Chicago,” will certainly have
their effect. . ‘
Saddened by such free-and
easy access to the closely-held
privileges of Presidential nom
ination would be some of the
professional politicians.
All too familiar with the way
TV can lift a man like Kefauver
from relative obscurity to na
tional renown, the party wheels
may well wonder who and what
else might be shoved down their
throats by TV at convention time.
© Kefauver's rise certainly was
no result of a helping hand from
President Truman. In the dear
dead days before television such
aloofness on the part of the party
' boss would certainly have spell
ed finis to any aspiring candidate.
The general skittishness of the
politicis over the TV question is
illustrated by the reported con
cern in'GOP ranks over how to
handle General MacArthur on
convention TV,
Republicans feel they stand to
benefit by a convention speech
from the Old Warrior. But Taft
land Eisenhower forces, aware of
the power of his oratory, don't
| want too big a dose of him, and
| are firmly against MacArthur's
speaking too close to ballot!ng‘
time.
Again this convention time the
Democrats will get a television
.break from the tradition which
| calls for the Republicans to hold
their assembly first. The Dem
ocrats can profit both from
avoiding Republican TV mistakes
and copying Ehei.r g:)od points.
In the 1948 conventions at
Philadelphia, the Democrats hast
ily assembled a list of do’s and
don’ts’ for delegates after TV
caught people at the Republican
conclave sleeping, yawning, and
reading newspapers while speech
es were in progress.
“Television has a merciless and
complete eye,” the Democratic
memo warned delegates with
some concern. “All of us must
remember that.”
In a later booklet, marked for
the “confidential” use of candi
dates and party officials, TV had
l become even more ominous. This
time it was called merciless and
I “tough.” Male speakers were ad
monished above all things to
shave before facing a TV camera.
It’s not a good idea, speakers
were told, to look grim and scowl,
although “flashes of righteous in
dignation” were recommended.
How well they learned their
lesson, only convention time and
TV’s tough and merciless eye will
tell,
PENNEY'S.
I'ALWAY‘_S» FIRST QUALITY! I
_ATHENS SAVINGS DAYS
RL T v-v__‘A . \} N
‘ 13' 5
R . @t @A 4
¥ i AN L A
Qg}@%%l‘ ‘ \ \;é v &-{‘ ..‘!}'“‘
X’%%f‘*,’. ,M wwg‘?
SPECIAL VALUE! ¥’ A
) =
MEN’S DRESS SHIRTS
Handsome shirts in smart solid
eolors or prints. Full cut and San- 1.66
forized. Bizes 14-17.
STREET FLOOR
’ \
E :.':‘ ; :;‘s:,‘ %
SHEER NYLONS THAT WEAR
51 gauge, 15 denier first quality
hose. And look at the low Penney
rice. In beautiful shades. Sizes
31/2-101/2. 63(
STREET FLOOR
* e
\\ \ ]
\ # ” %
GAY -STRAP SANDALS
Cool barefoot sandals you'll wear
fooropl)aytimg or for ;fl day long. 111
Go with all your summer frocks. o
In smart multi-color. Sizes 414
to 9.
STREET FLOOR
EXTRA SPECIAL!
SHORT LENGTHS IN COTTONS
Qummer sheers in solids and
prints. An outstanding Penney 34c
Special Purchase.
FABRIO CENTER — BALCONY Yd.
YOU SAVE PLENTY AT PENNEY °’S SHOP TODAY -
THE BANNER-HERALD, ATHENS, GEORGIA
SSTORE HOURS 9 A. M.—6 P. M — CLOSE WEDNESDAYS AT 1 P. M,
SPECIAL PURCHASE !
i
WOMEN’S UNIFORMS
The summertime favorite in white cotton plisse. The
no-iron fabric. Wash it, wear it! Oh, what a blessing
of a uniform for hot weather, Sizes 10-18.
LOOK AT THE 4 4
LOW PRICE ...i oquessisne "
UNIFORMS — BALCONY
#
, ( k NEWS ... Women’s
A ' PR
* 2 &’%L SHORT
- Sl
PP, Yo 8 3
m* oA 'u-':' % # i
.‘:‘ AR
s N\ 79y
R e )
# b N
{ ”“‘ ",, % M News, too, the price. Ray
’“’. on gabardine, the ever
‘L%«;’fi * popular fabric. Sizes 10-
18.
\ SECOND FLOOR
“
- . « . The Smart Little
% s Sleeveless
Bt
~ & Blouse
: '
(2 aisiN\ 1.50
Al T ' e
i:;-;_::: ¢ '-.: \ \
» | In sheer cotton...in
L b o
3‘%‘@‘; wy lots of colors. Sizes
koot dol 4 32-38. .
/' Naes SECOND FLOOR
“
@ SPECIAL—
D, SHORT
>N 3,
e
iy 1.33
\i !\‘ \\
/," ¢ ‘i Dainty printed cottons, just
R 4
i B wonderful for summertime
g ' ¥ [ sleeping. Well cut elastic waist
— shorts, elasticized midriff. Col
orful prints. Sizes 32-38.
i / , STREET FLOOR
ISR RS T SN S S R N 0 SO R TR AINNSO DNI
P /
(. Todders
2R " Sun Dresses
‘ ‘ & ‘: E’é
S .
A L) (@& 150
\_-'; 'Efi‘-‘: 31~ v 1 b
N R
Adorable! Priced es-
R| B NN . . .
ANy '\‘-L. pecially low for this
i PR ;{QE‘J < event. Crisp and dain
” o ty with beautiful de
fher SO NN W\ tails. Sizes 1-3.
4
388 ¥ 8./ ONE GROUP—
CHRE PRINTS & SHEERS
g For The 7-14 Girl
2 I.SO
SECOND FLOOR
J , % i
’,/ ’. S ¢ ', . ¥
"é 'k‘ f/. 0~.
/e " f({ o &
4 4 . & ‘ »}2 ",‘ _, ’/'
‘o'v ’ ;w gy P .’ 4"' /
‘v ‘ \ T 5:5“',355 ‘ . "" .:\” £ J ',” ’_g.
v i ::::'7'. g & "/ 4 ‘
bD e i
cOLORFUL RN/ (O
FLORAL TICKING !Baa 51
COMFORTABLE PILLOWS
Plumply filled with shredded
Latex Foam Rubber. You’ll get z.oo
long use and extra sleeping coms
fort from these. Sizes 20-26. Ea.
BASEMENT FLOOR
i e R — 3: "‘"’3
2\ N 7 v
RUGGED! 2\ N '
N N\
y. Gl e
& B
N °’o/: SAN Fo Rl ZED .
e 3 /'/-’
BOYS’ DENIM BLUE JEANS
Husky 8-ounce blue denims with
button fly and plenty of pocket 1.00
room. Priced Penney Low. Sizes
4-12,
BASEMENT FLOOR
i & A i.
TRAS R
‘ §s AT lO\
e . oS ’
2 ".’ % A":(\‘?}A Th—
p o 2
=4o 0 7
W / ’ r ¢
A */yx,‘ & % AL
‘ y \\ , :
| <\, o / P ,/-' RPN
MEN’S SPORT SHIRTS
Good quality Cotton Broadcloth
sports shirts. Short sleeve, in solid
| ('ultn'.‘: and \\'}»;l(:-], }'H(.:i'\fi(,‘.‘s' ::\({-L. I‘ll
Ideal for work shirt. Ea.
BASEMENT FLOOR
EXTRA SPECIAL!
PLASTIC COTTAGE SETS
Heavy gauge plastie curtains that
| can take lots of wear. Colorful. 88c
BASEMENT FLOOR SET