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¥ MANENT FOR A POQCH is one of the items that makes |
America's dogs big business, The scene's inside a canine beauty
parlor, I‘
}merica’s Pels Find That Life s
(ne Big Comforiable Bed Of Roses
By RICHARD KLEINER
NEA Staff Correspondent
NEW YORK—(NEA)-—Life, for
America’s dogs, is going to the
people. Being a camine these days
is a fine career for an animal—
good food, pleasant hours, the
work I 8 easy and you pay no
taxes.
Take the Dog Bath Club, which |
is like a lot of toney dog beauty |
parlors across the country. Hore!
Fide gets his coat trimmed, his |
nails clipped, his tail bobhed and
his whole doggy self bathed—in
cocoanut oil shampoo, yet. A bath
costs $3.50 to $4.50, depending on |
how hairy a dog you bring with |
you., i
The club, water shortage per- |
mitting, will reopen its outdoor |
dog swimming pool this Summer. |
It's been quite a strain on the |
Park Avenue pooches, going with
out thelr dip these last two Sum
mers.
The club’s receptionist, who sits |
in the softly-lit waiting room sur
rounded by a fancy, modern de
cor, says that some people spend !
as much as S2OO a year in beauti
fying their beasts. That's after the
10 per cent discount they get as
club members, for a $lO bill a
year.
P
Don’t get the idea that only rich
dogs lead such a heady life. The
Dog Bath Club draws as much
from dingy Third Avenue as from
glittering Park. Little children
save up their pennies until they
can have their pets prettied up
and coconut-oil-shampooed.
Beauty parlors are only one
sgmall part of the booming dog in
dustry. It’s roughly estimated
that several hundred million dol
lars a year are spent by kind mas
ters on thelr tail-wagging friends.
The latest figure on America’s
dog population—and any dog cen
sus is probably an underestimate
—is 2,000,000. That's 200 per cent
more than 30 years ago; in that
same span, human beings in
Ameriea Increased only 50 per
cent,
That means 2,000,000 consum
ers for dog products, Every dog
has to eat, so dog food is the
Great Dane among dog industries.
And there are leashes, medicines,
rubber bones, training schools and
on down the line to the odds and \
ends like prafabricated dog houses
~ Simply Styled For Afternoon Wear
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BY SUE BURNETT
Something a little different to
wear in the afternoon is the re
quest of many of our readers. Pic
tured today are two styles that
are nicely detailed, flattering and
~ equal to the occasion.
Pattern No. 8739 is a sew-rite
~ perforated pattern in sizes 36, 38,
40, 42, 44, 46, 48, 50, 52. Size 38,
8% yards of 59-Inch; 1 inch trim.
Pattern No. 8782 is a sew-rite
perforated pattern in sizes 32, 34,
. 36, 38, 40, 42, 42, 46, Sizes 34, 41
yards of 39-inch.
and dog cemeteries,
" * 0
Although there are thousands
of dogs who manage to struggle
along on table scraps, the vast ma
jority of canines get their meals
out of a can or carton. About a
billion pounds of canned dog food
—well fortified with things like
| cod liver oil and mixed vitamins—
| mere sold in 1951. Add to that an
| other third of a billion pounds of
| dry food and you've got a lot.of
chow chow.
That's besides the uncounted
pounds of meat bought at the
butcher for the dogs, and the tid
| bits — like a dog candy called
| “Yummies”-—which go into hun=-
{i gry canine mouths,
! Besides looking beautiful and
| eating well, dogs lately have be
| gun smelling nicer, too. About a
half-dozen of the leading dog
food makers have taken to adding
a dash of chlorophyll to their pro
| duct, de-smelling the nation’s
pooches in the process.
From the time they're sold to
i their masters (at prices from a
few dollars to a couple of thou
sand for a prize specimen) until
they're buried (in a public incin
erator or a SIOO vault in a dog
cemetery), dogs mean dollars to
the nation’s businessmen.
There are smaller businesses,
like boarding and breeding ken
nels and veterinaries, and bigger
businesses, like the dog food com
panies. In between are such en
terprises as the American Kennel
Club, which keeps track of the
uppercrust dogs, the bow-wow
400.
® % %
As of the end of 1951, there
were 3,428,384 pedigreed dogs
registered by the AKC. About
22,000 new ones are taken in each
month. In case you're interested,
the five most popular breeds at
the moment, according to AKC re
cords, are cockers, beagles, boxers,
collies and dachshunds, in that or
der,
Add to all these such leftovers
as dog magazines, clothing, show
ing, photographing and toys and
yvou get the general idea—the dog
may be man’s best friend, but
he’s also his most expensive.
Poor, unadapted seeds are high
at any price, according to agron
omists.
Two separate patterns, 30 cents
each.
For these two patterns, send 30
cents for EACH, in COINS, your
name, address, sizes desired, and
the PATTERN NUMBER = sue
Burnett (The Banner-Herald),
1150 Avenue Americas, New York
N
Let the Spring and Summer
issue of Basic FASHION guide
you in planning a smart, versa
tile wardrobe for a new season.
Gift pattern printed inside the
book. 25 cents.
THE BANNER-HERALD, ATHENS, GEORGIA
We're Tooting Our Horn..
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--So Move Over Gabriel, We've Got Some Honking To D 0....
as WGAU
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Perry Mason
Daily, 2:15 P. M.
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and who w ouldn’t be?
We're tickled pink with the results from RADIO - TV MIRROR Magazine's
fifth annual poll —the only national poll which expresses the opinions of
the home listeners,
Many of our network programs — ARTHUR GODFREY TIME, JACK BEN
NY, OUR MISS BROOKS, LUX RADIO THEATER, MA PERKINS, and
many more were chosen ““tops’’ by radio listeners across the nation.
When The Votes Were Counted These
WGAU Features Were First----
Favorite radio dramatic program — LUX RADIO
THEATER
Favorite daytime serial — MA PERKINS
Favorite children’s program - LETS PRETEND
Favorite variety program — ARTHUR GODFREY’S
TALENT SCOUTS
Best program on radio- ARTHUR GODFREY TIME
Favorite comedienne -EVE ARDEN (OUR MISS
BROOKS)
Favorite comedian -JACK BENNY |
Best daytime serial actor- JOHN LARKIN (PERRY
. MASON) ‘
Best master of ceremonies = ART LINKLETTER.
These programs, which you have long enjoyed in Athens on WGAU, are ra
i ted ""tops’’ across the nation. But these are just a f e w of the features of
b WGAU and WGAU-FM. Add our local programs and personalities to the
picture, and you really get GOOD RADIO!
You get more dialing values when you shop at 1340 Radio Row for enter
tainment, information, education, and just plainold good listening!
So, moveover Gabriel, we've got somehonkingtodo. ..
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Arthur Godfrey
Time
Daily, 10 A, M.
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Saturday, 11:05 A. M.
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Monday, 8:30 P. M.
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Sunday, 6:30 P. M.