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the sign at six Stewart Edward White, Author of The Bland Trail, The Cenjurer’sfloose, Etc.T (Continued from Yesterday.) Bnt thl. silence wis pnrtfaiUrlr ter- rlfytn* to both McCarthy and Jack Wartord. though neither would hare been able to analyse the reason for Its weirdness. For silence 1. In reality a composite of many leaser noises. In a woodland almost Inaudible Insects hum, brceaes blow, leans and grasses r “" tla: *“ tb " tln)r wa ™ lap the sides and equally tiny breaths of air stir ,be cordage; within th. conflnel of the human shell the mere physical acta of breathing, swanowtng, wink ing. the mere physical facta of the circulation of the hlood. the beating of the heart, produce each Its sound. \ man t0tally d “ f feel* the Live First, Talk Afterward The Trouble With the World Js There Are So Many Teaching the Truth, So Few Living It—Let Your Life Illustrate Your Theories bKS!y ! & ™ eyes- TH. isreof&ni manT ' "I* harr Tlns avenue stopped to festatlon came along too pat Tou re* • aze cn them curlouslv. Nttieriiwemn. u j < .. raze on them curiously, gathering com Pact a mob that blocked all traffic Policemen pushed their way in and began roughly to question—and to question in real audible words. But for the space of a full minute these people stood there staring up ward, drinking in the blessed sound that poured ?n on them lavishly from the life of tho street; drinking deep gulp* of air, .is though air had lacked. Darrow, and with him Jack War- ford, had descended more leisurely. Before leaving the building Darrow Placed the flat of his hands over hia ears, and motioned Jack to do the same. Thus they missed the stunning effect of receiving the world of noise ... . _ ——-■> iceis me eirect subtle Influence of these latter nhv. I »n nose latter phys-, all at onoe; as a man goes to a bright I light from a dark room. Furthermore, ! Darrow returned several times from : tbe sound to the silence, trying to de- i Pennine where the line of dernarca- tlon was drawn. Then, motioning to • Jack, he began methodically to make j bia wav through the crowd. | This proved to be by no means an easy task. Rumors of all sorts were afoot Some bold spirits were testing a new sensation by venturing into the corridor of the building. The police were undecided as to what should be done. One or two reporters were al ready at hand, investigating. Me- ; Carthy, his assurance returned, was conversing earnestly with a police j captain. j Percy Darrow, closely followed by Jack, managed to worm his way through the crowd, and finally de bouched on Broadway. ! “What was it? What struck us?- demanded Jack. “Do you know?” "Do You Know Whether Any Other j f au guess; in essence,” said Per- Instrument Caught This?" cy. “I was pretty sure after last e.n- leal * , I n,nK ' B trouble; but this underscores leal phenomena. And underneath all it, proves it. Also, it opens the wa7 " sound, perceptible alike to those who | “What do you mean?” _ can hear and those who can not, are ( “Along the lines of these phenomena ----- the vibrations that accompany every ! there are two more things possible ,n ^Lf n irr *pressible chuckle, activity of nature as the manifesto Possible, I say. They might be called ^ick-necked. thldfrvltted. ’ life. An nr. certain, VAn > « fool! said he. —.——*/*«- tun re member, It cut off the dressing-down he was going to give me.” Darrow chuckled in appreciation. “Didn't the humor of that strike you?” “Me? Oh, I was scared,” admitted Jack. “I want you to go home and tell Helen just what happened In the Atr las Building. Do not tell her that I believe the phenomena are due to any human agency. Say simply that If it is repeated, and she happens to be within the zone of Ha influence, to keep calm, and wait It will pass, and It is not to be feared. Tell her I said “Lord!" cried Jack. “You don’t think it’s going to happen again!” “Within the next twenty-four hours, said Darrow. “Oughtn’t we to warn the people?” “And let our hidden antagonist know we are aware of his existence?'* inquired Darrow. “Anything else 7” “No—yes. Buy a gun. If I bring you into any trouble, I'll see you clear. You understand.?” “I do.” “I rely on your being came.” “To the limit” said Jack. “Here comes your friend. Won’t this arrest ball things up? Shall I rustle ball?” “No,” said Darrow. “I want to think. All I need is all the papers. I'll be out by ten tomorrow morning, sure.” “Why are you sure of that?” “Because by that hour McCarthy will have disappeared,” said Percy Darrow. The man in the gray suit, having finished his scrutiny, lounged forward. “You are Mr. Darrow,” he stated. ‘Sure I am, my amiable but obvious sleuth,” drawled that young man. ’Lead on.” He nodded & farewell to (By EU« Wheeler Wilcox.) ’T'reclsely. Now as to *heqt1sf of Ar ® you a student 9* tb$ power of the ultimate cause. Naturally this mlnd ov * r matter? Are you talking I. exceedlnglylocallMa, n« to My ■“! and SpWn,al S' 1 ™*" ZT' Z bT think” some way acquired unprecedented ers? ® 1 * 0, i to !t Th «t Your Life Illustrates tricity and wund. These he can evk Your Theories, dently, at wUl, either foous, aa on the I If you are, see to it that your life Atlas Building, or diffuse, as oarer the illustrates your theories. Do not let city. For the moment we will adopt it all end In talk. lt ‘^ t, .^ h . rPOthe ’ te ',' i 1 ha ™ known a eelf-aupporiteg mat it is a man In potseseion of woman to use all her Income in litera- extraordinary powers,” said Helen, ture and lectures and lessons on these leaning forward In her Interest ”Oo subjects: “How to Control Destiny,” ft U.” ;“How to Grow Success,” “How to At- "We have, completed, only the phe- taln Self-Mastery” and “How to Be nomena of electricity,” continued Dar- Wel1 and Prosperous.” Yet she was row; "the phenomena of sound remain always aI,ln £- She had not one pen- to be completed. We observe as to ny saved * nor respectable clothing in that (a)”—he folded back his fore- her wardr °be; sh e slighted her work finger—"the Atlas manifestation last- a ” d . forgot her duties and was alto- ed about nine and a half hours; and A * er an unsatisfactory human being. <*>"—he folded hie middle fingera- .Twira’ "tHe. ejty manifestation w U a Mttle lead than two hours.” tL°m „ t_-v . • ... Thoaght, or any kindred subject, a «JJ^Lr* Cried J Ck * 1Wt ***** large ma 3° rlt y of the unkempt and second—' nervous and erratic beings are to be One minute, Interrupted Darrow; encountered. This is true, we know, “let me finish. Now, let ns place oui* °f all new theories and creeds, for the selves in the position of a man pos- disappointed and dissatisfied souls of ■essed of a new toy, or a new power eart h naturally t”»" ♦ - which he has never tried out! What thou Sht, hoping would he do?” "Try It cut," said Jack. you have gained a little light and be gin to understand the philosophy of life do not set yourself up for a teacher or an exhorter until you have prov. a by your life that w hat you teach and preach is practicable. Wait Until You Succeed Before Preaching Success. Wait until you can keep yourself in health before you begin healing others-. ^ a,t until you are successful in your undertakings before you tell others the way to win success. "V\ait until your face expresses peace and calm and happiness before you preach the power of your philosophy produce these results. ve first—talk afterward. .’enues of _ find peace. But w k hen we find these unfortunate types . i representing a religion or a theory and ‘Certainly; try it out to th® limit, taIk,n £ lts precepts to every passerby, — j—a ...... . — It is a matter of more than temporary to see just what it could do In differ- lt is a ent clrenTnfitanraMt Nov reget. ent circumstances. Now, take the lapses of time I have mentioned, and Unt . U you can Indicate by your life, assume, for the sake of argument, that face, your manner and your work these powers are limited.” that you have found a solution for the “Just how do you mean—Hmitedr e f ,stence and a panacea for asked Helen human ills, do not talk about it. Wait »ea neiea. ln the silence and grow 1 mean uhuutlMe, Ilka a water. It la a almpler fitter to be miefl lntpot. Yon can water Juet 10 ranch, with a conviction than it [a to prove and then you have to go back and fill that conviction to the world, up again. In that case, we can sup- kut while there are thousands WOMEN ON THE WING The issuing of a manifesto the other day by the Women’s Aerial League Initiating a national, crusade for the At almort a^T~'gatherlna"o?** people STfirt that"^' reCa ” 8 ““ ~ interested In Men-lever as cold ’ '? man who c; XT e'er as ended in an aeroplane is be- Science, or New lieved to be a Ghent lady, who companied Henr>’ Farman on a flight outside her own city in 1908. The first certificated woman pilot in the world was the Baroness de la Roche, who, after breaking her shoulder by running into a clump of poplar trees during practice, obtained her brevet at Heliopolis, going thence to St. Petersburg, where the czar per sonally congratulated her upon her skill. In July, 19H V while she was leading in a big race in France, her machine suddenly dropped to earth like a stone. Her life was despaired of, but after a long convalescence she began flying again in February, 1912. Exactly who was the first English woman to fly in an aeroplane is un certain, but the honor lies between Mrs. S. F. Cody, wife of the pioneer aeroplanist, and Miss Bacon, daugh- tlons of motion or of life. or dinary deep silence Is not so much an absence of sound as an absence of accustomed or loud sound. And in that unusual hush often for the first time a man becomes actutely aware of the singing of the blood in hie ears. But this silence was absolute. All these minor sounds had been elim inated. • Fbr a moment Boss McCarthy star ed; then shoved hack his chair with a violent motion, and rose. He was like Jack, ud linked hi, arm In that of the “ P «». wa ean np. hut will, thaw arc thousand of! former mada^ several^ ni-M l I offleer. After a few momenta ha bunt ? Me thll “ m “ * * tr ““ --U 1 taat nina People today talking and writing the | husband during his” 'cnrH.r Wl '* h f into an irrepressible chuckle 5°“™ *" d » »*« »• -While, -t Philosophy not ten In any thousand are Iraeni and the la ter « , 7° ,' dOTm „ n llk , th# Atu , Baild . livln g what thoy t , lk . A wom “» “h a *he latter at Rhelms in if will empty Itself la about was all nerve, and hysteria and ^ “i,” •• save " . ! 7 tr i p CHAPTER VIII, Percy Barrow's Theory. lng; but II will empty itsslf in about wa « nerves and hysteria and I “it | s •* mi™ * .. , , two hourp when he turns her upside ke P t herself and every one about her ous buoyant sensation witho,? * ° rt ~ down over a whole city. There r®- in contusion and excitement over her rallel and thnvfm wlt *U“* a pa ‘ mains only the length of time neeoa- doubles and aliments was urged to try it is delicious beyond S- ’ cary to ref.il the weter-pot to round P ™" I ' enC 1 f „.. Protr.incnt among British lady -via- Percy Da^ow In the pollie'station. ^ i” „ 0 t necd any'cne .o “hl^. "I do j tors is Mrs. Maurice Hewlett,^wife 1 of where he had been j more than nine hours and somstime® ‘ need any one to help me in that; the popular novelist. * *" h “ *■ - - ' 1 Th^ ls the great trouble with the | Uen“ FtT H,Xi!°R%. gained his brevet last year. Mrs. Hew- certain, were we dealing only with theory; but there Is still some doubt how the practical side of it may work out” “I suppose you know what you’re talking about,” said Jack resignedly. "I don’t.” whS u mean.TXif™t’ V—tlV^It**!-S3■“ ,,0 " ,r '*■ i* w. are likely ta he surprised still f«.; p,y“The<^t “d2 i -e^„d." ' “ ,sl Lime i went on an aero- . Mns ' Hewlett says, •! quite Imagined It was stationary. The sen sation when I realised the motion was the most glorious I have ever experi enced. At first I was a llttu bil afraid, but the performance actually TCri-eI h " etf ' Ct 0t s,ren aliening One of the best known French avia. «.Th?4f M,1 °- He, ' ne who, as the human arrow.” performed dax- Ing leaps of forty-five feet through. a „ blcycle ln the ■“"«« till the police prohibited the feat as dangerous. 5 Mile Dutrleu rejoices In the nick name of the "bantam of aviation - she only weighs as much as a small boy. Unique in Its way is the entranoo of Miss Mathllde Molsant Into aviation. According to all traditions this charm ing American should dread the very thought of aerial navigation, as her brother was dashed to death in her presence while flying m December. Though small in stature. Miss Mots-' ant is big In spirit Some time ago the police were Informed that she had been flying on a Sunday and set out to apprehend her for contravening a wUhonfraT' w BUt th * y had r *‘*°"<*i without their hoot Just as the ren resentatlves of the law hove in sight Miss Molsant started her engine mid iurlsdtrH° rf , ln » th '’ OUt of *h«H Jurisdiction!—Pearson’s Weekly. OUR SAVAGE KINSMEN OF YEZO Whatever the Ignorant Indifferent : selfish may say or suggest he whs has read carefully Japan’, ancient rec ords. studied th. language, art and .inquiries, not only thinks, but knows —for the evidence a overwhelming— That Th JaPariMe nre a race. That thos have in them Tartar and Malay blood no one doubts. it |, certain, also, that the blood of another of the most gifted of races, the Se mitic. flow, in their veins. Apart from the testimony of language, history r< *° rda , that colonies of Semitic stock sottied in the islands. Aa for the Aryan strain in the Japanese, It is very rich, and possibly even the greatest Language, mythology, tradition, all show the Ayran Infusion of words deas and blood. Ths names of ths' mountains and the rivers tell of ths first inhabitants, who were the Ainu, and who are of Aryan blood. A rem nant of these white savages, numbsr. Ing over fifteen thousand souls vel 1 remains They speak a language al lied with thoso of lSurope. Their faces features, eyes, beards and mental pro-' cesses are exactly like likely ta be*surprised~.tin'hiri «*» ^t£T ^ ^ I ^ L ^ ^ --^eratT^ Jack ruminated; then hi. engaging ! ^ "J ?! ri 85, “ 0 J h,Ci ’ “ P *° on rile larger'^01^ Ue wmnrtural^ anTtoT’ P<!00 ' e teach "'s ' >ett holds tho view^Tallw yrara 1 I'd race’on th’^Th PU ” ° r Unmlx ‘ nmnopoUredT ££o“ his HZ’Tl d ° “ * «• «™t oppoitunity “STSta a ^°/cwHving the truth, Because’ women wiii he starring of“ To "he" ! aid * °” “* aartl '-^ci., ten H er- cigarette depending fram on. cori-r 7 at . or ' I>ot » But he wtohea , young face lighted np with a smile, i ,, . _ - shsdow on a screen. The niching I "All right.” said he; "I’m enlisted I c |„r„tL ~ water-pot Is refilled. » But he wishes from the world of one element of lta I for the war. -What have yon got to c, *?” tte ‘I'Peoding from one comer to do so at the first effect!™ onorav every-day life bad unexpectedly ren- J ( 1° with It?” 7 ^ * inouth, read them through to tunitr. What is the mart dered it all phantasmagoric. *TU exDlaln tht. much ’’ ..i, ■ ^he end. Then he Indulged the white mom.*** sffc-;llv/. ■■ — uit« ficmeni or its * u » me wa every-day life bad unexpectedly ren- do with It?" i —. — *«*« tnntty What It Om W ■rr. nir. ■ dered it all phantasmagoric. ‘Til explain this much,” said Dar- ,nda,ged th e ^ite moment? The rush howT What are As McCarthy Bhouted, end no found row; "more 111 net tell at present. '’’7.°T tlw rush houmt From eight to'ten, came; as he moved from behind hie | <"<» to you. If one breath should get “ril hi. “ “ ple!t of and at itx. SInoe he did not pull off desk, and no Jar accompanied his j °»t that any one suspected—well, thin S, hJ 4 .* 0 .* 1 alUl . comete ' hie show In the morning we arc fairly heayy footfall, he appeared to lose l»» man-hunt." a . The most elaborate traced ont an an- justl(!ed ta oo^iSlliir. tentatively blood and substance, to become unreal. “Who’s the man?” N al ° Ky between the “blind spot” In vl- the As no sound issued from his contorted I " An ensmy of McCarthy.” j ® Qn .. and a ,pol °^° f ** pbyical then, and, aa th® phenomena IniT’ " ki* 1 w emed that no force would i v ‘ ,Whom you solng to find for ' 7^' * ub * M ® d at three of the x^rning be- follow his blow, were be to deliver one. j Wn> V i » n °Y ba PPen«d to drift to a fora> ^ , nferenco Ig obTtena * He stumbled forward do«g»i nmi • “Perhana.’* crowded center, and so became mant- t t, a groping as though he were ln the dark, instead of merely in silence; a striking example in the uncertainty i crowded center, and so became maul, j ”B« tank th."io.t effecri^, rime at forme^rpart" Cr“paj?” that ** L hut fautartic youth”w* I SSS r "SS'*S, ^ — —- —v—. —ni.y i Percy Darrow smiled slowly. I 5 cr ! y ® ar ^ la ^ J trlbu i 6 t0 the ““thor, | -Goo^ hoy|~ approyed Darrow of his movements pf how closely ouri ” A » »*1 of my pay—from McCarthy,” j P ?“ #r Eldr d f* the nnlvorsity. railht h walt&Tfor that But the -xsrdfsrs- jy^s Lis 8 ^ : lh,msbort i^ k .ed:rir .coked reedy for enything. ’ I ~ -^ff/crira ^toTero iect a human note-book. When he had found all of wS* !j!? 7 *** tIm ® a,ter n,ne - McCarthy arrives as the clook strikes.” Jack shook his head. A look of mild triumph illumined ! nle In h e are the —-»-■ -- uuo an Percy Darrow’s usually languid coun- orlJn fO 7 8U8pect a human note-book. WTion he had found all of enance. He stepped quickly to the! mof . * OUler : theBe - and ta* 1 trenscrihed them, they wall, end turn’d ^he buttomof taeta ! ri„, «ro "'t W °" in,! ' aDd wU1 »n-1 appeared about .. follow.; a _..i_ tinne to work, on tne supposition that: Atlas—^Wednesday. 5:t5. 8:00 (about): ° suits of some unbal-! “rsiLl'i?' m. . « - Z STS ta.“d^Vd 0r un S : : ““^'‘"“^'ih^Hnc^rta -C^r^e of'LeTatteTC™ certamC,, “ I * b * Vitbout al «=flclty or he made some calculation. wW™ ^°hy r —«h d -' - wt^rr-cn 1 — d end. Better be good ” “*“* • ^ | n °™ “ contl ” lio theEe Phenomena "Need more etetlstlce McCarthy’, bulldog courage had re- ISb Z T ’T 1, But himself, "before I cat Th! U Mta« aZe ' Heb( '* aD : *>'"■ Ha i« I reason ^°r“uy‘ ^eraet" D ° W * " CreT peraoua!’ iT^uZ’ aTsota TlZZZ U Vour^ufy't'T S “ "* * K9 ™> 0b - Aa — ! Z SZLSh. There Tnow' no hi. two compeuione. Thl. rolieyod him before he nse. the fourth °arrow i discovered the in. As Percy’s case was merelv one 1 l7 ‘ . h wmntad do tb 1 ® morning “Oh, it’s not proof; it’s idle hy- pothesls,” admitted Darrow. "We shall have to test lt But let’s go on with it, anyway, and see how it works out” "What’s McCarthy got to do with it?” demanded Helen. with I , “Th* 1 ’ 1 80, you aren’t in touch with doub-1 there. ’ Darrow sketched briefly the „ . , ' situation as It affected the boss. Hel- “ I en ’ B eyeB wer ® lining with interest * “Now,” continued Darrow, ^having merely a ^ tried out his new power to the limit friend would begin to use it only . h rian m g°new r a^pfe’y.‘ U5PtCtSd "“'i ^'eTod'"^ in. A, Percy’s case was merely “DM you expect this?” he wrote. d^ul*” ° ° DS 8 °" 71181 * B aIways ,a of d « tent!on . or for some other ob- Darrow sodded. Jack’s eves were ! BC ^ Te ^ ” a f on * known onI >' to, those Together th. throe ghost, left the "Dolly " he crirt I ra ra™ ? rder ? trom h°S,a' i " H ° may “ abl ^ ™ the ! %£? We " ,eft “ 0ne t0 »" OM otMoe of ^a^were ^raadv Zt' P °" er 40 '* UI,Cb tbe fmlrtb and dan - i After the first greetings and reaehed out fartlyely to touch her PepC y Darrow hid been tomking "Ir it myleri’’ ^ * 1 ” ant “ ttzszrSLS it:: “ sss- r d 11 - iu - a -»«‘i ™«by. of his reality. Urged by an uncon trollable impulse, a man thrust his hand through th® ground glass of an office door. Th® glass shivered, and crashed to the tile floor. The pieces broke—sitotly. It was as though the man had iSen th® figure in a cinemato graph Illusion. He stared at his cut and bleeding hand. The woman who had touched the man suddenly threw back her head and screamed. They could see her eyes roll back, her face chasg® color, could discern the strain ing of her throat. Nc sound came. At this a panic seized them. They rushed down ths stairs, chambering over one another, pushing, scrambling, falling. A mob of a hundred men fought for precedence. Blows were struck. No faintest murmur of tumult came trom their futile heat It might have been the riot of a wax-works in a vacuum. They fell Into th® lower, hallway, and fought their way to the street, Ha4 hood there dazed and staring, a 'This !■ one of your Jobs, fellow de-‘: “Is it wise to talk here?” he iaked. I 6 ! 1 '?’ '* id be - , u 7l V ' a : gCl 10 ***[ n don,t doubt the * haT = arrangements * ^ '? ma ,*° “l 1I>k at - ! f»r overhearing anything that is said." 1 700 d tblnk a Httle more | “I don’t think they care what clearly,” observed Jack. “It sounds ’ say,” observed Darrow. “They Interesting, but jumbled.. 1 feel the - • • way 1 did when T began to read Greek. "McCarthy’s incidental,” observed Darrow a ln his detached tone. “Eh?**’' -y. ’£ -»•- ■ “Oh, T thcrdgbt' we might as well wor ry McCarthy 'by msHng him for that job On the/xidd. It’s amusing.” “WHat do ’ you d want me to do?” ask ed Jack. -■er-r;.-'•»- : . “This* said' Darrow; with an nnsual rapidity of utteronC^'. “8<ie that thick set, quick man In 'gAy clothes?’ fip’s a policeman. In a moment he’ll arrest me." , “Arrest yr-a—why?” demanded Jack, In tones ol great astonishment. “I reason that McCarthy will come merely detaining me on some excuse or other that I haven’t even taken the trouble to inquire about.” "That must astor ish them some.' said Jack. “And it- tliey do overhear;' I don’t much care. Now,” said he, turning to hefc three ktrange taflpeningy* comprising tW phenome- na—the cutting off of the electricity, first in the Atlas Building; second In the city at large; and the cutting off of sound in the Atlas. Although we are/drebdrse, not justified in general*. Izlng from one instance, what would you thihk by analogy w(mld be 'the next thing to expect?” “That sound would be cut off iu the * wcoonuy wui come souna would be cut off in the to that conclusion. He la beginning to city," said Helen; “but Jack hue al- thlnk I have something to do with ready delivered me your warning or what he calls his annoyances. I saw It j advice,” jh® added. was to Bcare McCarthy, and impress the public. He did that in thirty- eight minutes. Oa the basis of four teen fcdnrs to fill the waW*floi‘-!t ! ii evident that he would be rehabilitated, ready for business, in an hour. There fore, all he Is waiting for now is the most effective moment to try out his city-wide experiment of silence. I Imagine that will be about six.” “Sounds reasonable,’*’ admitted Jack. "Reasonable! It’s certain!" cried Helen. Darrow smiled. “No. only, a wild hypothesis.” “They’re scared already; and they’re somewhat prepared by the perform ance this morning. Besides, I don’t see yet that human agency is sus pected.” “Don’t you think you’d better.wan people what is going to happen, and tell them there’s nothing to be fright ened of?” pleaded Hdlen. - “No,” said Darrow, “I do not. It would confuse' that phenomena, and they must be unconfuted In order that I can either prove or disprove, -my’ hypothesis. If this lasts about two hours, the fact will go far to -profs me right. If the next manifestation comes at about ten the next morning, we shall have established: i axTO^od- icity. at least- But if the^maa rsinkes' that Us existence Is suspected, he will puroosely van U order to mix me To Be Continued Tomorrow WHEN THE PEOPLE REFUSE TO PAY Ever since the signing of The Declaration of Independence people have been discovering new rights and asserting them. Engage the people learned how to get what they wanted-by the simple expedient of “refusing to pay.” In the days when kings played “war” with oneanother the people could always put a sudden end to the fun by “refusing to pay.” Today, when men play the great game of business, they have to de pend on the people, even as did those kings of long ago. When the people stop payment, the game ends. 1 Soon the world discovered that it had an appetite for facts. Arvt in the readjustment of things for the proper satisfaction of this appetite^ .we have developed a new science— its name is “Advertising.” Now that we have learned there la a way of telling us, we demand . to know. By the exercise of a power that has never failed—the refusal to pay unless satisfied—the people have set up a new order of things. The manufacturers and merchants are telling us everything we want to know—through advertising. lt When we buy soap, we must know “Whose soap?” “How is it made?” “What are its properties?” “What are its uses?” “Wherein does it excell” Advertising toils us. * , ■4 Of high Importance is “the right to know” as applied to modem commerce. The people have decid ed they want a “reason .why” be fore they buy. We awoke to this fact hut a short while ago, when a few manufac turers began to tell us some of the things they thought we should know about their goods. They were the pioneer advertisers. It's the same with well-nigh everything we buy—food, clothes, furniture, pianos, automobiles. We will have the facts about these things—or we will refuse to pay. , We,-the public, have created a new world force. We can it “Advertising.” THE DAILY HERALD KOBE PEOPLE THAN ANY OTHER PAPER IN THIS CITY.