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rage mo. THE ATHENS DAILY HERALD. FRIDAY EVENING. DECEMBER 26, 1913. The Athens Daily Herald Published every afternoon doling the week by THE HEBAt.n PUBLISHING COHPANT. (No Sunday Issue.) WILLIAM G. GBEDIG, Editor. E. W. CARBOLL. Bus. Manager. holered at the postoffica at nails as matter of the second Athena, G»., for transroltaVn through VOL. 2. NO. 108 TELEPHONES; Business Office 12181 lEditorial Room ......a... 1216 Society Editor 120l||city Editor 1216 SUBSCRIPTION RATES; Dally, one year . $5.00j|Daily, three months $1-25 Daily, six months 2.50|| Daily, one month *• u TEN CENTS A WEEK. PAY THE CARRIER. THE HERALD invites communications open all questions, hot will ruse to publish anonymous letters. Communications intended for public* Hon must bear ths writer's name and addraan : WEATHER FORECAST. Washington, D. C., December 26.—Forecast for Georgia: Fair tonight and. Saturday; frost tonight. NEWSPAPER ADVERTISING THE BEST. There is science in advertising just as there is in anything else. Many advertisers throw away good money in absolutely worthless advertising fakes and never seem to wake up to the trouble with them. How many people do you ever see stoop and I pick up a hand bill and read it, or how many have you seen take the one proffered by the distributer? Do you read street car pigns? How many people do you see reading them? When you travel do you while away the time reading the advertisements painted on rocks, bams, fences, etc.? The wise advertiser is discerning. He appreciates that to get results tot money sown in advertising he must use the best medi um—and he knows that newspaper advertising is that medium. The following illustration from the city of Chicago carried force Jvith it and is worth reading and reflection: "Daily newspaper advertising has proved itself this Christ inas the kind that pays best for big Chicago department stores, .Which have the figures on every kind of advertising and the re sults of each,” said one of the advertising agency oracles. He was (discussing the selling force back of the $20,000,000 holiday trade •—25 per cent less than last year in all parts of the country. "When a dealer’s advertising appropriation runs into six figures, and weather is not propitious, he must know that he is getting the best results possible. They think they know.” He turned to sign some checks in four figures and a questioner had a chance. "How about the dealer in the smaller cities ?” he was asked. “They have less reason than the city merchant to go outside of their home dailies. The proportion of readers to the number of people is greater in a small city than in a large one. In Chicago, for ex ample, there are many who do not read anything except what kun-sr directly on their business, many others who are too busy, or indifferent to anything except their personal affairs, to do more than scan the headings, but in a smaller town the distractions are less and the newspapers are more closely read. My advice to my friends is to stick to the daily papers; to tell some direct story that will interest their customers about the firm, its goods, styles pr prices, and when they cannot do that, not to fill space with a mere name, address and the fact that they have dry goods to selL That is sign-writing, not advertising.” “THRIFT DAY” IN THE PUBLIC SCHOOLS. The proposal of a “Thrift Day” in the public schools through (out the United States, recommended by the American Society for .Thrift as “a good time to start all over again,” has gained mo mentum with the approach of New Year, when “so many good (resolves are made that another beginning is needed in the one particular of individual thrift,” as Chairman S. W. Straus of the American Society for Thrift has put it. Discussing the proposal of a “Thrift Day” in the schools, the editor of the Ardmore, Okla homa, Ardmorite, said: “False ideas of wealth have ruined many men and women. The idea that in order to have friends and prestige and power a show of wealth must be made had led boys to take the wrong step and has discouraged efforts along the right line of mental training. Contentment is dissipated by a desire to make a show of money and the loss of contentment takes the boy from school or gives him a false idea of education. A big per cent of many youug men leave the schools unfitted for money earning. They have the false idea that common labor is beneath their dignity and tliey are not willing to begin at the foot of the ladder and work up. Few of them have a soft berth awaiting them and discouragement is brought about by the establishment of false ideas.” The definition of thrift adopted by the American Society for Thrift is much broader than the mere saving to which a perverted idea of the word has restricted its meaning. The * Society has published a small book, “The Ways of Thrift,” which is mainly devoted to the ways by which one can increase the useful ness of one’s present possessions. The greatest 01 is the Christmas fcOL Athena spent her Christmas indoors in quiet bat happy Many an Athens tot is ready to testify today that Santa Clans is no myth. The newspapers will now dig op that old gag about the turkey hash once again. If there was an empty stocking in Athena yesterday morning the fact lias not been reported. Now let ns resolve to make 1914 the biggest year of progress in the ^ history of Athens. Live up to the slogan, “Athens, the City of THE BILLS By GEORGE W. REAB (With apologies to Mr. E. A. Poe, who wrote “The Bells.”) Hear the collectors with their bills, Christmas bills; How they wait, wait, wait, As they stand at our door, Will they leave us nevermore? With their strenuous exclamations That collections they are making Of the bills, bills, bills. See them pre** upon us bills (not greenback bills); What a nuisance does their visit To us fill . As they calmly take a chair; They will never go, we fear, With their bills, bills, bills; Saying we have called today, A small payment did you say? And we think D the bills, bills. What an argument they tell; How it swells, How they dwell On the bills, bills, bills. _ And we answer, Blandly saying, We are sorry, this delaying, / But today we can’t be Paying the bills, bills, bills. Hear their strenuous replying to our, sighing: It is due, due, du3. Can’t you pay us on account, Only just a small amount? We will wait for the rest A week or two. And their voices reach the higher In their desperate desire As they seem to never tire Of the bills, f ' ? 9 «*-» *» bills, bills. How they wait, wait, wait (while we have to work), With their bills— Work *twill never do to shirk, And we writhe and frown in fear As we see them keep their chair, Keeping on incessant dunning— The subject we are shunning— Telling us of what we owe; As if we did not know; Will they never, never go With their bills, bills, bill*. Hear thehm ask us—did we say we could pay These bills, bills, bills? What a world of solemn Thought do they fulfill, And we say we do regret^ That we cannot pay you yet, Call tomorrow with your bills (Taking chances on a borrow) Just to postpone the horror Of the bills, bills, bills. 0, the people; 0, the people, Who have met these men of bills, When the Christmas season’s over, What a pill—bitter pill, Do these callous, shrewd collectors Come to ns, financial spectres. Against our will With their bills, bill*, bills. What a time, time, time— What an ill ( To be always confronted, - With our finances disjointed, - With the bills, bills, bills, ' Every day, day, day. O, the moaning and the groaning When we think of what We are owing Without the cash a-showing For the • bills, . *. bills, The January American Magazine Two articles of exceptional interest flivt importance appear in the January American Magazine. One is Ida M. Tarbell's account of the work of the Court of Domestic Relations in Chi cago— a court especially created to handle cases that ments recently worked out by which boys are classified and standardized physically as‘they never have been be fore.. There are three types of boys according to Mr. Taylor—the slender type, the medium type and the heavy type—and he presents tables of meas urements worked out for boys between oairai? casra uiw> wnv vu, vi —— - between husbands and wive*. 74* *2* ages of 9 and 15, with which par- tide is filled with stories of specific can ettnpare their sons’ measure- cases, which show the extraordinary ments and from which they may gam capacity of the .court to disentangle valuable suggestions, and solve troubles which on their face Fiction is contributed by Walter ... . . _ -» would anuear to be insoluble. The Pritchard Eaton, Edna Ferber, Henry .-ccepted by no many business concents as their best Christmas gift. The 0 y let article is entitled “Better Boys"' Willace Phillips, Alfred Ollivant, leelmg appears to be most optimistic. A thorough test will toff its worth, ^ an account by Charles K. Tay- Maravene Thompson and Philip E. lor «£ in3re*i«tion» and oka»i»- Curtiss- Sketches of uweuaL comic It is gratifying to President Wilson no doubt that the currency Ml was and this is what the administration« GIRLS DON’T MISS THIS! Free Embroidery Patterns Greatest Offer Ever Made By a News paper The Girl Who Can Do Hand Embroi dery is die Envy Of All THE HERALD will present to you a complete embroidery outfit consisting of 160 very latest designs — enough to last you for years—one all metal hoop, and booklet of instructions, which teaches you every stitch, all for 6 Coupons and 68c you cannot buy one single pattern for less than 10c.'Therefore, this outfit saves you over $10«o. You will be delighted with this, the greatest of all newspaper bargains, as it means prettier things to wear and prettier things for the home at a trifling expense. For Our Readers Only Please bear in mind the six coupons are to * show you are a reader of this paper and are entitled to this bargain, and the 68c is to defray the expense from the factory, clerk hire, handling spid other expenses of get ting the outfit frdm the factory to you. Coupon Printed on Another Page Daily N.B.—Out of town readers will send 7 cents extra for postage power are contributed by James Mont gomery Flagg and Kin Hubbard. The regular departments—Interesting Peo pie, The Interpreter’s House, and The Theater—are filled with good reading. Prize-winning letters are published in a contest entitled “My Most Suc cessful New Year’s Resolution.” Old newsuaners, 10c a bundle; 3 bundles for 23c. Herald Office. ' Couldn’t Change Her Looks. There I think I have made my self plain, have I not?” she finished her tirade. Made yourself plain dear?” sweet ly answered the once friend. “Oh, no, dear, you were born, that way.”—Ar lington Argus. The congressional committee in the matter of charges against Whaley has given them the coup re Grace.—Co Jumbia State, Did Him. Brown—I got mixed up in a real estate deal last week. Browne—Did you? Broy^n—Yes, they did. — Sydney Bulletin. « Dr. Mary Walker is to enter vauc ville—to .fill the breeches in the van! Ex