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TOE ATHENS DAILY HERALD.
FRIDAY EVENING, JANUARY 2, ISM.
m rut rw*, K
Got a
Thirst?
j T?hen Get
S: a Good
Drink for It
Try
At Founts and in the
Hobble
Skirt Bottle
5c
USE HERALD
WANT ADS
WHY
Eat an inferior grade of
oysters when you can
get by asking your dealer
at the same price, for
HOPKIN’S OYSTERS
caught
Bay?
in Chesapeake
If you want GOOD
PRINTING
at Reasonable Prices
call Phone 578
GARDNER-PRICE
PRINTING CO.
Herald Building.
1 •
WHITE SPACE
WILL attract attention to
aa ad which otherwise
might be overlooked by
the very person you wish
to reach.
It’s Inexpensive and
very effective. Aik about
ft.
handbag,
H immu riutg, fur imm,
bunch of beys, pocket-
book, etc., etc., that you
has boon found By a
reader. The way
to have it returned to
you ie by a Herald want,
which' once seen by the
Herald reader cauees a
guide return. Use the
telephone in sending in
‘ad where quick re-
, are desired.
HIGHLY ESTEEMED
WOMANS DEAD
Funeral of Mrs. Elizabeth Lester
Held This Afternoon in
Madison County.
Mrs. Elizabeth Lester died yester
day at her home on First street. She
wad seventy-nii.c years of a" - * and
had been critically ill for some time.
The funeral took place this afternoon
in Madison county and Messrs. H. O
Richards, Henry lister, Arthur Les
ter Emile Lester, James Beavers and
Carl Childers acted as pallbearers.
Mrs. Lester is survived by her five
children, Messrs. James Lester of
Monroe, and Edward Lester, of Ath
ens; Mrs. P. Bullard, of Athens; Mrs.
Lula Richards, of Athens, and Mrs.
Mattie Childers, of Macon.
Mrs. Lester was a very noble wo
man and was generally beloved by all
who knew her.
Sir. Thomas Lipton and Mr. Nicholson,
Designer of Yatch to Race for America’s Cup
Miss Mattie MarVin, of Madison,
was the guest of Mr. and Mrs. E. D.
Parr during the holidays.
Miss Lollie Lauders and Miss Ma-
belle Roane, of Monroe, are the guests
this week of Mrs. Ed N. Center.
Mrs. J. T. Stowe, of Macon, is
spending the holidays with horuefoiks
and relatives here.
Mrs. C. M. Young and Master Ralph
Young, of Athens, are visiting friends
here for a few days.
Mr. and Mrs. J. E. McKee, Mr. and
Mrs. R. S. Abbott, of Atlanta, mo
tored over and spent a few days re
cently with Mr. an<j Mrs. Ed Center.
Miss Maude Jones spent the holi
days with her brother, Mr. Walter
Jones, in Athens.
Mr. and Mrs. L. Anthony, Mr. and
Mrs. Jack Shellnut, of Clarkston, have
returned home after spending the
holidays with relatives.
?»fr, and Mr«. Fr**d Harris, of Marnn.
have returned after a visit of a few
days with relatives here.
Mr. H. H. Price left Monday for
South Georgia, whert he will spend
several days in hunting.
Mrs. B. E. Anderson, of Bostwick,
and Mrs. 0. A. Nunnally, of Jackson
ville, Fla., were the guests recently
of Mr. and Mrs. J. B. Hattaway.
Mr. O. H. Hinton and Miss Louise
Hinton, of Danville, Va., have return
ed home after spending the holidays
with his brother, Captain J. W. Hin
ton.
bring one to you.
If President Wil»on really aspires
to he a national hero and to hold
the attention of the world while tak
ing a vacation in Miaaiaeippl he must
loam to chase a bear up a tree with
a pack of hounds.—New York World.
Read “The Whip.”
HERALD. PATTERNS
Address Pattern Dept.,
The Athens Herald
ITS ELECTRICAL
SEE US
711 New Smith
■ • Inf.
ENGINEERING CO.
Sir Thomas Lipton, who has chal
lenged again for the America’s Cup,
and his designer, Mr. Nicholson, are
confident they will be able to lift it
this time. They have not given out
details of the vessel which is to sail
across the Atlantic with the purpose
of taking home the cup that has been
in the possession of the American
yachtsmen for a half century. Noe
have the designers at work on the
American yachts which will compete
in the trials for the honor of sailing
against Lipton published their plans.
Lipton assumes the same jaunty hope
of victory he has had in his former
and unsuce°ssfu1 attempts to win the
cupi as shown in the photograph just
taken of him.
[WITH THE CLASSES OF CITY
iBARACA-PHILATHEA UNION
9809—A Unique and Stylish Design.
Ladies’ Skirl with Shaped
Panel Back and Front Insert.
This skirt is gracefully draped at
ihe aide where it joins a shaped back
panel. The fronts are slashed near
the hem and finished with a small in
sert. Dart tuck's confine the fullness
over the hips; the model is effective
for serge, broadcloth, panama, voile,
velvet, corduroy, satin or silk. As
here shown gray prunella was used,
with trimmintp *»f *«»lf-rAv«»rs»ri v»lv»t
buttons and insert of velvet. The pat
tern it cut in 5 sizes: 22, 24, 26, 28
and 30 inches waist measure. It re
quires 2% yards of 44-inch materia]
for a 24-inch sire.
A pattern of this illustration mail
ed to any address on receipt of ten
cents in Mi If or or stamps. (Advi)
\ Conducted by the Union Editor
With the Classes of the City Baraca-
I’hilathca Union.
We desire to extend our new year
greetings to every Baraca and ^hilf-
thea class in the city, whether a mem
ber of the city union or not. May this
be a year of unusual prosperity in the
great organisation to which we be
long. May every Baraca and every
Philathea in our city lend their loyal
support to their respective classes,
and a3 one united band with one com
mon purpose in view may they un
selfishly lend their presence and en
couragement to the work of the un
ion.
And now, Baracas and Philatheas,
as we enter upon the work of this glad
new year just begun, let us stand
shoulder to shoulder in hearty co-op
eration, remembering that in unity
there is strength.
Most of the reporter* 0>ok holiday
last week so the editor did not give
the few notices to the paper.
The following class reports have
been received for this week’s notice:
First Baptist Philatheas.
Sunday during the holidays our
class did not have many of its mem
bers. Every old member is expected
to begin the new year by coming and
trying to bring some new member
with them, In this way starting the
new year as Philatheas should. The
class is to be commended for the work
done during Christmas in sending out
gifts to the sick and to those whom
thing otherwise. Christmas being in
commemoration of Christ’s birthday
it is good to remember, “As often as
you do it unto the least of these, you
do it also unto me.”
Oconee Street Philatheas.
We had sixteen members present
and two visitors last Sunday. Mr.
Jackson taught the lesson, and as us
ual was good. We want our girls to
start the new year by coming to class
and being regular in attendance. This
is your class and you are expected to
do your part in the work.
Baptist Tabernacle Baracas and Phil-
atheaa.
Both classes had very good attend-
Plione No. 449
ance Sunday. The lesson being re
view all the classes remained in the
main auditorium and Rev. R.
Neighbour gave us a very interesting
and helpful talk, his subject being,
“Following Christ Fully.’’
The men are requested to be pres
ent Sunday morning at 10 o’clock, in
the Baraca room. Bro. Neighbour’s
father, Mr. W. W. Neighbour, a busi
ness man of Sandu3gy Ohio,.will be
present and will speak to you. We are
glad to h^ve Mr. Neighbour with us
and are sure you will enjoy hearing
him. Remember the time is 10 o’clock.
The Philatheas are expected to come
Sunday resolving to be more regular
and to do more work for Christ.
We desire to ask the class reporters
to give us as full report as possible
every week. They wiii piease to let us
have their reports not later than 12
o’clock on Tuesdays.
The success of this department of
our Baraca and Philathea work de
pends very largely on the interest
manifested by the reporters and so
we kindly ask of them their united
support.
Any reporters who desire to do so,
may write out thoir weekly notices
and mail same on Mondays to the edi
tor of this department. In this way
fuller and more accurate notices are
likely to be given.
But please to remember that the ed
itor is always glad to receive the re
ports by telephone, if that method is
nrefered to the one just suggested.
MRS. CANNING BETTER.
Mrs. O. T. Canning of this city is
now rapidly improving from her ill
ness and will soon he in perfect health.
This will be hailed with delight by her
many friends in this city.
Large number old news
papers for sale. Special
price for the lot. Herald
WIN ONE MORE
COURT VICTORY
Illinois Women Are Safeguarded
by Decision of Judge Foell on
Suffrage Act.
Still another judicial decision in Il
linois has upheld the new suffrage
act. Judge Foell has sustained a de
murrer against the suit begun by
William J. Seown to obtain an in
junction against women from voting
next year. An appeal was made by-
counsel, and the case will go as speed
ily as possible to the supreme court.
The suit was brought against the
board of election commissioners to re
strain them from printing women’s
ballots, and the board was represent
ed by its own counsel, Mr. Charles H.
Mitchell.—The Woman’s Journal.
SLEEP AN ILLUSION?
Paris—Gabriel d’Annunzio as a be
liever in the occult and a student of
physical phenomena is the new role
wherein the poet is about to reveal
himself to Paris in a book entitled,
j “Aspects of the Unknown,” the early
I publication of which is awaited with
| the liveliest interest by scientists and
literary men alike.
I After many months of investiga-
! tion, during which he has attended
j with leading scientists of the day nu
merous seances, at which the services
of the best known mediums were in-
I voked, d’Annunzio has arrived at the
i conclusion that man does not like an
| undivided individual life. Always by
his side, he insists, in his double.
1 magic being, working for him and
I prompting all his actions.
“Man himself,” the poet asserts,
“does not require sleep, which is only
an illusion. It is his invisible prompt
er that tires of performing for him
those everyday actions which man
attributes to his own personality.
“When man’s mysterious partner
requires rest, all he does is to remove
from the mundane body something
essential to man’s wakefulness, where
upon sleep supervenes.
“The process is like that of the me
chanic who, wishing to damage a
piece of machinery, removes an es
sential part. Exactly what man’s
magic aid removes in order to send
him to sleep I do not know, but I am
convinced we shall discover in time.”
rice.
A 10-cent box of shoe polish will
go further than a $100 diamond pin
toward making a fellow amaf a gen
tleman.—New Orleans Pl<4yune.
The Herald’s store ne«4
and business annoucements
have a real value. Read Her*
aid ads.
Norway employs 277,615 women in
its various industries.
Cigarette of
Quality
To get the same choice,
mellow tobacco, the same
perfect workmanship, the
same uniform quality, you
must pay more than Sc.
That’s why Piedmont has
grown to be the biggest-
selling 5c. cigarette in
America. It’s the BEST
for the money. Whole
coupon in each package.
B eaver board ha,«
advantages over lath
and plaster for Walls and
Ceilings. Let us tell you
about them.
R. L. MOSS MFG. CO.
■L ■ ■—
CcaaaMTi
Red Cedar Shingles, Acme Plaster, Sash, Doors, Blinds, Building
Materia). Phone 78.
AMERICAN STATE BANK
Broad Street, Athens, Ga.
Farmers and those who will desire advances
next Spring should have accounts with the Bank
during the fall and winter.
Loans will be made in proportion to balances
and responsibility.
DEPOSIT NOW.
B. W. Sixer, Cashier. H. C. Erwin, V: P. J no. J. Wilkin*, Pres.
CLIP THIS COUPON
T * l""* nkr jm mmat im. Six Cm^h IAt tki, »
— WMiw EMBROIDERY OUTFIT is gu&ran-
teed to be the greatest coUectioo and biggest bargain in
pattern, ever offered The K0 patten* have a retail
vjkie of 10 cents eadLor more than *10.00 in aU. Bring
SIX Coupons and 68 -eats to this office and vou will be
with One Complete Outfit, including Book of
*All Meta! Hood. The 68 cents is to
— vy— —~ w cents is vo
covy duty, express, handling and the numerous ora-
head expenses rfgettmg the psehsge from factory to you.
N. B.—Omot Town Readmit wtti add 7 cents extra for
pottage and expanse mf mailing.
To Women Readers of The Athens Herald.
A Mistaken Idea
About Advertising
No! Advertising is not based merely on bargain offerings. “Bargains."
In the genera! acceptance of the term, i« bat a of tb- ..l.i..:...,
advertising offers.
That “bargain offerings” constitute the whole of advertising is one of
the most mistaken ideas a woman ever held. I know, because it used to bo
mine—before I began to analyze." advertising. Then I became aware of cer
tain truths which you, too, must recognize.
First, that we get the most and best of our stylo ideas through adver
tising—perhaps unconsciously, but nevertheless we do.
Through advertising we learn what fabrics are fashionable, what color,
are being worn and what is modish in millinery and in footwear. ‘
And we gain our itteis- of. values through the various prices that,.adver
tisements quote. They serve us just aa market reporta serve business Wen-,
they estimate the purchasing power of our every shopping dollar.
All of which are of importance equal to any particular price advantage.
In fact, the foregoing forms the basis of s!! so-called "bargain offerings."
Before I knew these things about advertising my purchases were made
haphazard. In those days, too, my purse was far less elastic than it is now)
Usually when I bought a new gown it was at odds with my hat or my
•hoes, and vice versa. Try as I would, somehow I couldn’t preserve harmony
in my appearance. ' . ,
Then I took to watching the advertisements in the newspapers every day.
And as I absorbed their information 1 could feel myself gaining in judgment.
Styles, fabrics, colorings, proper trimmings, quality and eosts—I got to
know them as well as any dressmaker..
Gradually I became keen on values, through the wide comparisons which
advertising affords. No buying opportunities that I was able' to taka ad
vantage of ever escaped me. ( .. /
Unknowingly, I was working toward a real reward. A reward which V>ok
the form of finding myself with better clothes than I had ever kqown, and at
a lower price than I had ever paid. '' j
An entire costume—Uat, suit, shoes, gloves and hosiery—was frequently
mine at less cost than the suit alone used to be. Nor did I make a single
sacrifice of style or quality.
Small wonder, then, why I preach the profits of advertising. Nothing
that I know pays more, in proportion to the time given it, than constant and
careful reading of the stores’ news.
« Also, it is a practice as pleaaureable aa it is profitable, because, after all,
this is the most interesting news printed—interesting because it concern!
ourselves, our opportunities, A WOMAN SHOPPER.