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THE WAR DECLARED SALE IN FULL SWIN
Hundreds have attended this great bargain event during the first two days. Were you among
those numbered? Have you counted your needs? The magic power of low prices—like
ours—is rapidly vacating tables and shelves. Thousands of dollars worth of new, up-to-date
merchandise, cut in price until the bargains are almost irresistible. Sale lasts only 15 days.
Warning
Many will try to imitate. Do not be misled. Your
failure to get into the right store will be your loss.
M atch for our large blue and white signs.
Beware of Imitators.
YOU SHOULD DY ALL MEANS SHARE IN
THE BARGAINS WHICH THIS SALE OFFERS
Be Careful
When you go to a circus you are careful not to let
them carry you into the side shows. So be just as
careful here. Do not let them lead you by other
signs and ads, but see that you get into Jay H.
Epting Co.’s Store.
Dry Goods
Good quality Sheeting 3 l-2c yd
Good quality Apron Ginghams 5c yd.
Good Heavy Cotton Checks 4 l-2c yd.
India Linen, a 10c value 5c yd.
(!ood Calico 4c yd.
Short length Percale, worth 12V£c and 15c 7</ 2 c yd.
Plain and Fancy White Madras, for waists,
25c value 16c yd.
Yard wide 12V£c Percale for 8'/jC yd.
Special
150 Ladies Sample Suits—these Skirts comprise
the entire line of a well known Eastern manufac
turer; all this season’s productions. Values from
$5.00 to $10.00;
Your choice while they last $2.99
Clothing
In our new clothing quarters we are better pre
pared to serve the public than ever before. We have
all the late shades and weaves in Cashmeres, Diago
nals, Worsteds and Serges. Note prices below:
All $10.00 Suits, war price $ 7.48
All $12.00 Suits, war price S.98
All $13.50 Suits, war price 9.48
Men’s Furnishings
Men's Half Hose, in black and all colors,
15c value ‘. 7c pair
Men’s Half Hose, 25c value 16c pair
Men’s Half Hose, 50c value 23c pair
Men's Four-in-hand Ties, all colors, 25c value ... 10c
All 50c Ties 23c
Shirts
Men’s Blue Work Shirts 39c
Usually sell for 60s.
Men’s Dress Shirts—a complete line at prices that
will startle you.
50c values, war price .39c
$1.00 values, war price 69c
$1.25 values, war price 79c
Ladies’ Ribbed Vests
35c values, war price 18c
15c values, war price 11c
10c values 8c
C. & B. Corsets
$2.00 values 98c
$1.00 values 48c
Ladies’ black, white and tan Silk Hose,
50c values . 23c pair
Ladies’ black and white Silk Lisle Hose,
35c values 21c pair
Extra Specials
Druid LL. Excellent Soft Finish Sea Island,
15 yards for $1.00
24-inch Suit Cases, regular $1.60 kind,
war price 79c
Men’s Hats
The largest and most complete line of Men’s Hats
to be found in Northeast Georgia. A hat for every
head.
200 Men’s Sample Hats at 48c, 69c, 98c
(Just one-half factory cost).
223 Men’s $ample Hats, Derbies, wide and narrow
brim; almost any shape you desire,
to close at 98c
Ladies’ and Children’s
Ready-to-Wear
Children’s Gingham, Percale, Linene and Lawn
Dresses, latest styles, neatly tailored.
75c values ;..48c
$1.00 values ..79c
$1.25 values 98c
Ladies’ House and Street Dresses, Checked and
Striped Percale Dresses.
$1.25 values .59c
Shoes
. .98c
250 pairs Ladies Sample Shoes, all sizes,
worth from $1.50 to $3.50; choice ...
Ladies Gun Metal Button Shoes,
$3.00 value
Misses and Children’s Shoes,
$1.25 and $1.50 value, choice, pair ..79c
.$1.48
Middy Blouses—Sizes 8 to 20
75c values for 48c
$1.50 values for 98c
Ladies’ Muslin Underwear
White Peticoats, $1.00 values, war price 48c
White Petticoats, $2.00 values, war price ......98c
Ladies’ White Gowns
$1.00 values, war price 48c
$2.00 values, war price .... ( 98c
Black Petticoats
In Sateen, Hetherbloom, Messaline, Embroidered
effects, and in plain ruffle styles. All sizes and
some good makes.
All 75c values, war price 23c
All $1.00 values, war price .69c
AU $3.00 values, war price $1.69
Shoe Polish
Royal Gloss 8c
French Gloss 8c
Whittemore’s Baby Elite and Quick White 8c
Two in One Paste Polish, 10c seller 5c
Box Shinola Polish, either tan or black 5c
Wool Goods
Comprises Serges, Diagonals, Taffetas, Clpth Bas
ket Weave Mohair, Brazil Cloth, Broadcloth and
Danish Cloth. I
25c quality 15c yard,
75c quality 39c yard
$1.00 quality 49c yard
Bleaching
A good quality of bleaching, 7>/gc value ... ./Sc yard
One yard wide bleaching, 10c seller for. .7J^c yard
Sheets and Pillow Cases
Popular Brand Sheets, 72x90 39c each
Popular Brand Pillow Cases, 45x36, per pair, . .20c
Sterling Brand, 45x36, pe rpair .He
Special Linen finish Pillow Cases, 42x36, at ..9c
Umbrellas and Parasols
Our stock is now full of ladies’ and Men’s Parasols
and Umbrellas. We are going to clean up the entire
All $1.00 values 48c
All $1.50 values ;. .98c
All $2.00 values $1.39
A January Sale of Embroid
eries and Laces
Open with wonderful values and styles never be
fore shown. 45-inch Voile Flouncings, exquisite pat
terns—
$1.50 values, a yard 59c
75c values, a yard 39c
45-inch Flouncing, handsome designs;
$1.00 and $1.50 quality, a yard 59c
Handsome All-Over Embroidery, dainty patterns,
50c values, a yard 25c
27-inch Flouncing, 50c values, sale price, yard, 23c
18-inch Flouncing, 40c values, sale price, yard, 10c
Kimona Crepes in the latest patterns and all colors
and figures, 20c and 25c quality, sale price . ,15c
Stenciled Curtajn Scrims in all colors, 16c, 20c and
25c values 7c and 10c
Bed Spreads
Full size white Bed Spreads, $2.00 values 98c
A genuine Clarendon Bed Spread, $3.50 value $1.69
Summer Silks in All Shades
35c values 23c yard
Beautiful white and figured Flaxons,
25c quality 15c yard
Russian Cords, 25c values 18c yard
Ratines in all colors and the newest effects,
35c quality 23c yard
Bedford Cords in white and colors—
25c quality 19c yard
Figured Lawns, 15c quality, sale price ... .9c yard
Brown Linens, a nice assortment,
values up to $20c; sale price 10c yard
Striped Voiles, 15c and 20c quality 10c yard
A beautiful line of 32-inch Ginghapis—
15c quality, to gb at 10c per yd.
10c quality, to go at 8Vic per yd.
Ladies’ Shirtwaists
Alarm Clocks and Watches
100 Lord Balto Alarm Clocks, nickle plated, guaran
teed for one year—a regular $1.00 clock, for this
sale 40c
Lenox $1.00 Watches, an excellent time-keeper—
one year guarantee—war price 69c
Auto Rain Coats
This is absolutely the best value ever shown in
the state of Georgia or elsewhere.
Rubber surfaced black mercerized material with
Glove Clasp fasteners. These Coats are just the
proper thing for autoing, buggy riding, or school
wear. Positively a $5.00 value for 89c
Men’s and Ladies’ Rain Gapes
Of the same material as above—every size up to
56. Can fit anybody. $6.00 value $1.19
Grocery Department
Plain and fancy white Shirtwaists, in Lawn, Ba
tiste and Voile—the latest effects—
75c values 48c
$1.00 values .". 79c
Aprons
Large Gingham Aprons, in blue and brown
checks—
15c values 10c
25c value White Aprons 15c
Crystal Buttons, sold everywhere for 15c dozen,
our price 5c
Table Linen
Turkey Red Damask, 35c value 23c yard
White Satin finished Damask, 35c value . ,23c yard
White Table Linen, Bon Ton Brand,
50c value 39c yard
Towels
Good size Turkish Bath Towels 9c each
Large size Huck Towels 8c each
Extra large Turkish Bath Towels 19c each
Heavy Linen Toweling, 10c value for 6'/jc per yd.
Extra heavy Linen Towel Crash, 15c value for 9c
Room-Size Matting Squares
Made of Close Warp Jap Matting, beautifully
stenciled in floral and oriental designs,
Most stores get $6.00 for these—war price . .$2.69
We bought from a concern who contemplated en
tering this line of business in, Athens a full and
complete line of fancy Groceries and patent Medi
cines at 60 cents on the dollar. Now we do not ex
pect to continue these departments, therefore we
are going to give our friends and patrons the benefit.
of this pick-up purchase. Every article is positively
fresh and of a standard quality. We mention a few
of the many wonderful Bargains;
Flotilla Toilet Soap, 10 cakes for 25c
Wildwood Violet Soap, 8 cakes for 25c
Export Laundry Soap, 8 cakes for 25c
Green Glycerine Soap, 8 cakes for 25c
2-lb. can hand-packed Tomatoes, per can 6c
Veribest Pork and Beans, per can .8c
Dukes Mixture Smoking Tobacco 4c
Chewing Tobacco, best brands, per plug 5c
Best American Sardines, per can 4c
Bull Durham Smoking Tobacco 4c
Ash Hopper Hominy, 3-lb. can 8c
Pink Salmon, can .8c
Butter Cup, Railroad, Sweet Scotch Snuff,
5c Box 3c, 10c Box 7c, 50c Jar 32c.
10c Baking Powders 4c
Franklin Cigars 3c
Potted Meats 4c
Winner Coffee, 1 lb. can 21c
Celluloid Starch 3c
Best Brands Soda, pkg 3c
Sweetheart Soap, 8 cakes for 25c
Grandma Washing Powder 3c
Drugs Department
McEiree’s Wine of Cardui, $1.00 size .69c
Black Draught, 25c size 13c, $1.00 size 69c
Black Draught Liniment, $1.00 size .....69c
Castoria, 35c size .ISc
Blackberry Cordial, 25c size .15c
Syrup of Figs, 50c size .33c
Cheney’s Expectorant, 25c size 18c
B B B, $1.00 size .fljjc
Dr. Bell’s Pine Tar Honey, 25c size ...... 19t
Epsom Salts, 6c size 3c
Foster’s White Camphor Liniment, pint size .. 16c
All best Brands Flavoring Extracts, 10c size .. ,6c
JAY H. EPTING COMPANY
378 BROAD STREET
“WALK A
“UNDER THE BLAZING LIGHT” ' ATHENS, GEORGIA
BLOCK AND SAVE A DOLLAR”
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