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THURSDAY. OCTOBER 6. 1921. FINE WORDS FROM A BIG BANK MAN ,<lr George E. Patterson, vice pres ident of the Fourth National Bank of if aeon, delivered an address lust week in Macon which was full of fine thoughts. They are worth the atten tion of every hanker and merchant in the country. lie said: “Credit men of the big banks count 'he amount of advertising a merchant does as one of his assets. No bank wants to lend money on merchandise in the fall that should have been sold in the spring, and I know of nothing that rell cts the business tactics and methods of merchandising better than n /careful analysis of advertising. It may be an article or it may he a ser vice, but it requires salesmanship and salesmanship requires advertising.” “My impression is that a majority of people have wrong conceptions of what advertising is. Most of them seem to think unless you have a special article to place on the market, such as a can of tomatoes or some cotton goods, that advertising is not essential. 1 do not believe that this is the ease, for my opinion is that advertising is sales manship. and that salesmanship is ad vertising. Banks were the last large interests to take up advertising, feeling that it was not dignified, or rather this was a feeling of the old school, but the re verse condition exists today, and 1 know of no institution or business that spends more money on advertising thau the banks. Having always been an -enthusiastic believer in the proper form of advertising I did not feel it a •difficult task to make a few remarks on his subject, having been connected with credit in financial institutions for many years, and having analyzed ev ry conceivable asset, but this is tl.e first occasion that I have ever had to onsider advertising as a business asset, but the more thought to this subject the more essential 1 find it. “In analyzing overhead expenses anrt disbursements the p"oper credit man safe to it that due apportionments are made for expenses, and advertising is not overlooked. We must not overlook that we all have something to sell If may be an article or it may be a ser vice, but it requires salesmanship, and salesmanship requires, advertising.” Foot-Rule for Matrimony. The trouble with most marriages If that a man always makes the mistake of marrying the woman who carries film off his feet—lnstead of trying to find one who keeps him on them. —Los Angeles Express Latitude of Ukraine. Ukraine lies between latitude 48 de frees and 52 degrees, north. It Is wa tered by the Dnieper, which Intersects it la a winding course from north to south. The surface Is generallv level and It Is one of the most fertile parts of Europe. The heat of summer and the cold of winter are intense. How’s This? We offer One Hundred Dollar*- Reward for any case o' Catarrh , that cannot be cured by Hall’s Catarrh Cure. F. J. CHENEY & CO., Toledo, O. We, the undersigned, have known F. J "Cheney for the last 15 years, and believe him perfectly honorable in all business transactions and linanci UK' able to e;irr. anv obligations nn • hi. firm. NATIONAL. BAX r ’ < '.MMVUni, Toledo, < Hairs CM it.n-rnc.!l tfCT-' - dir^rtly it ’ and m• •imonii: k'.r * ' ’ ■'* *>V Taste is a matter of tobacco quality We state it as our honest belief that the tobaccos used in Chester field are of finer quality (and hence of better taste) than in any other cigarette at the price. Liggett & Myers Tobacco Cos. Che sterfield CIGARETTE S of Turkish and Domestic tobaccos —blended IS YOUR NAME ON THIS LIST? Many <>f our suseribers have heeded our distri'." call and have been renew - ing their subscriptions. To thes we re turn our sincerest thanks. If you are due us anything on subscription why not come in right away and pay up. Here are the ones that have befriended us lately: People's Fuel Company. E. C. Hill .1. L). Phillips E. I>. Thomas George ilayqs .1. S. Hilton Mark Sims Mrs. W. E. Mathews T. N. Suddeth Mrs. C. H. Stewart Ely Crow J. L. Lackey rs. Bessie Edwards Mrs. Annie Jackson Mrs. Claude Craig E. A. Sims I, P. Patten Mrs. Essie Hamilton W. E. Willoughby F. M. Kircus H. F. Daniel Ralph C. Cross A. H. Hall .T. T. Page W S. Smith R. J. Wheeler A. D. Robertson L. R. Herndon G. M. Mize F. E. Durst H. .T. Kennedy J. M. Cochran T. J. Austin F. Norris A. B. Wheeler .7. L. Harris C. O. Maddox Mrs. N. .T. Kelly O C. Sailors Mrs. C. P. Paschal. S. P. Smith T. R. Flanigan Mrs. L. A. House Miss Edith E. House. H. E. Oliver S. M. Bolton W. C. Maxey W. P. Parker R. L. Pirkle. R. W. Haynie F E. Collins T. C. Flanigan .T. W. B. Mauglion I)r,. .T. ,T. Bridgse Dr .T. J. Bridges pr. L. P. Pharr A. J. Durham .1. W. Austin Dry Clean Dye at the Capital City THE PEOPLE of the SOUTHERN STATES dctmcvu know from experience the perfect WE RENEW service of the Capital City. The rest Women’s Suits of the country knows us by reputa- Evening Gowns tion. From as far away as Wisconsin Evening Wraps come orders. Fancy Blouses “ Parcel Pott Your Package —Look To Us For Results” Capital City Dry Cleaning & Dye Works ATLANTA, GEORGIA H. V. Davis D P. Chandler L. G. Thomas Dr. S. A. Boland J. M. Porter Dr. J. C Daniel I* F Hammond I, W. Grizzle P. 1,. Hutchins Leo Hunt Mrs. W. M. Fite G 11. Cofer NOTICE TO THE PI BI.IC. On account of the great demand on our space, there will be a charge of one-half cent per word for obituaries, memoriams, resolutions of respect, cards of thanks, etc. from thus date. In sending in sucii communications count the words and send in amount, at one-half cent per word, to pay for same. Classified Ads. Loans made on farms and city prop erty. Lowest rates of interest and commissions.—W. H. Quarterman, At torney. LUMBER FOR SALE. Have large quantities of Framing and Boards for sale at prices that will sell. —Apply to A. P. Guffin. 21-tf Notice to Creditors. Ail creditors having claims against he estate of Mrs. C. J. Hill, deceased, are hereby notified to render same, in proper form, to me for approval. This the 25th day of August, 1921. V. A. SIMS, Administrator. Greensboro, Ga. fit-25. Hemstitching and Picot. Neat work. Prompt service, 10 and 12% cents yard cash.—Mrs. F. E. Durst, Commerce, Ga. 27-4 t LUMBER FOR SALE. Have large quantities of Framing and Boards for sale at prices that will —Apply to A. I*. Guffin. 21-tf Jud Tunklns. Jud Tunklns says he doesn’t believe there is any lion or tiger or other wild animal as dangerous to human life as s young woman who is showing off to a rich uncle how fast she can run her new automobile. Salmon Worth Taking. The biggest salmon ever taken In the fresh waters of New Hampshire re cently was caught In Lake Sunapee. its weight was 27 pounds. The larg est previous salmon caught In Sunapee weighed about 15 pounds. THE WINDER NEWS Michael’s Shoes Michael s “'"Sr bv Long, Easy Wear, j| a j r Treatment, Permanent . ATHENS, GEORGA Wave, Massage, Manicuring, Lowest Price. Etc. Saving Sales for Thursday, Friday and Saturday ATHENS. GA. SALE OF SILKS ( 40 inch Crepe de Chine SI.OO yard ffaffeta and Messaline $1.29 yard Charmeuse, Changeable Satin 1.95 yd. Canton Crepe, Moon Glo Satin $2.95 yd Satin Crepe, Satin Canton $2.95 yard Middv Blouses.... 98c Made of fine quality middy Twills, all white or with red or blue collars. $1 Silk Stockings 75c SI.OO Silk Stockings for 75c pair, fash ioned hose in black, white, brown. SUITS. COATS. DRESSES. HATS These Departments are most com plete with merchandise of the finest and newest character. Yet the prices are so low that they betray the splen did qualities. Do not make your Fall purchases until you inspect our stocks. Mail Orders Filled Same Day as Received. W ill iams-Thompson Company To Our Friends and Customers: We have quite a lot of building material, BRICK, LIME, PLASTER, PAINT, OILS, FLOORING, CEIL ING, SIDING, SHINGLES, MOULDINGS, in fact most anything to build a home. We have a fairly good stock of Hardware, Locks, Hinges, Nails, Etc., and domestic and farm stuff. We’ve got brooms, plows, stoves, phonographs, pitchforks, wash tubs,, shovels, lanterns, cedar buckets, horse col lars, sausage mills-, mail boxes, glass lamps, single trees, gun shells, Oh! shucks, we just got lots of things. This list may not cover what you need, but you just come along, we will try to supply your needs, and one thing sure we will give you a full hundred cents worth of mer chandise for your dollar. If you will come to see us we will convince you that a dollar spent here will buy more. Williams-Thompson Company Phones 191 and 88 SUBSCRIPTION: $1.50 A YEAR SALE OF COTTON GOODS Fall Dress Ginghams 20c yard Yard Wide Percales 19c'yard Outings All Patterns 18c yard Kimona Outings, Crepe Plisse 25c yard Silk Finish Pongee 35c yd Sjlk Stripe Shirtings, Madras 45c yd Nainsook, 40 inches wide 32c yard Long Chamoisette Gloves for .... $1.65 The best Imported Quality, value $2.50, colors, Tan, Chamoise, brown, Pongee. Pound Paper 35c Dound Envelooes 12c oackage FINE SILKS DRESS GOODS Our Piece Goods Sections are very proud ones. For they are displaying such handsome, new goods for the women who prefers to design and make her own Fall Clothes. Ali priced most reasonably.