Newspaper Page Text
BUTTS COUNTY PROGRESS.
Published Every Friday.
ALFRED AKERMAN, - Proprietor.
J. DOYLE JONES, - - - Editor.
St bscription $1 a Year
Entered hh tteeond-ciass matter, Novem
ber 8, I'JOT, at the poetofficeat Jackson, La.
November 20th, 1908.
ANNOUNCEMENT.
With this number of the
Progress, Mr. J. D. Jones be
comes its editor and manager,
taking the place of Mr. Van
Wilhite, who has been in charge
of the paper for some time.
The political policy of the pa
per will be democratic. Both its
proprietor and editor have al
ways been affiliated with the
democratic party and each has a
record of having worn his dem
ocracy straight. But it is not
our purpose to urge our views to
the exclusion of the views of
others of our subscribers. The
columns of the Progress are
open at all times for our readers
and discussion is invited.
As heretofore, the Progress
will do all possible to promote
ttie interests of Jackson and
Butts county. In the past it has
Established a reputation as a
clean paper, no patent medicine
or whiskey advertisements be
ing allowed in its columns, and
this record will be kept up in the
future. This makes it desirable
as a home and family paper. It
will ever strive to be a tribune of
the people, working for every
thing that will make for a greater
Jackson and a greater Butts
county and a cleaner and better
citizenship. To this end its pol
icy is dedicated forever.
Mr. Jones is an experienced
newspaper man, having served
as editor of the Waycross Daily
Journal and later as court report
er and editorial writer on the
Savannah Press. He brings
ability and training to the work
and, at the same time, a love for
the calling of the fourth estate.
He also brings a desire to get
out the best paper in the history
of Butts county. I bespeak for
him your hearty support.
Mr. C. D. Allen, who will be
foreman of the composing de
partment of the Progress, is ,a
practical newspaper man of
twelve years or more experience.
He was formerly in the news
paper business in Georgia and
Florida. His good taste in dis
playing advertisements and job
printing is sure to make itself
felt. Besides being a good news
paper man he is a true gentle
man. Respectfully,
ALFRED AKERMAN.
•j Proprietor.
Butts county would be richer
and better with good roads-pro
vided she is abte to build them.
It is to be hoped the people will
take a keener interest in the good
roads campaign. Perhaps a re
turn to the old road system for a
year or two until a chaingang
can be maintained, would be a
good idea. Some suggestions
will be welcomed.
H v- a *Soi.f *1 Civic Improvement
r (VI u‘ for Jackson? Tne City
goes hand in nd with
ihe o; ty Greater and the City
Coot 1 ..
r■ ■ ■
The wagon is repor
ted headed this way. We will
iili climb aboard when it gets here.
FOREWORD.
“But the greatest of these is
the fourth estate.” So spoke
the great Edmund Burke of
newspapers back in England’s
gilded reign of the caste system.
Greater than the nobility, great
er than the other ruling powers
of the kingdom, is the organ that
carries enlightenment, culture
and truth into the homes and to
the hearthstones of the great
common people. Time has
abundantly vindicated the state
ment of Burke and today there is
no force that makes for good in
the same degree as do the news
papers of the world.
Convinced of this fact, and
with our unworthiness forced
upon us, we come to cast our
little mite in the upbuilding of
a great section and a great state.
All that can be done for the
town, the county and the section
will be done.
But without the support and
cooperation of the people nothing
can be accomplished. Seeing the
right and knowing the right we
will do our duty. We ask and
expect the support of the people.
The policy of the pape> shall
be conservative, firm, fearless
and independent without being
blatant or obtrusive. No charac
ter assassination will be engaged
in or allowed by others in these
columns and no Iquestionable or
improper hews shall find its way
into print under our guidance.
We believe in our heart of
hearts that the people of Jackson
and Butts county want a. paper
representative of the progressive
spirit of the age, a paper narrow
enough to be broad and broad
enough to be narrow when the
occasion demands, energetic,
breezy and clean, a paper in keep
ing With the twentieth century
civilization. All the news fit to
print will be handled. The field
will be covered thoroughly and
completely.
Later, improvements will be
added. Jackson will soon be out
of the once-a-week paper stage
and will be ripe for something
better. When that time comes
we will endeavor to fill the want.
Great things are in store for a
county and a section as rich in
natural resources and possibilli
ties as this one is. We shall try
to point the way to every oppor
tunity that presents itself. What
ever ability and talents we have
will be poured out unselfishly and
freely upon the altar of Jackson
and Butts county.
The circulation of the paper
will be run up to unheard-of fig
ures so far as this county is con
cerned. As an advertising med
ium the paper will excel. We
want the business concerns of the
city to feel that when they ad
vertise with us their advertise
ment will be read by the largest
number of people possible.
There is a rich territory be
tween Macon on one hand and
Atlanta on the other and this
section will be covered by the
Progress. Jackson has the
chance to be the best and the
biggest city in all this portion of
the state. And it will be when
the city comes into her own.
The size of the paper will be
enlarged. At first six pages will
be gotten out, later on eight and
if the conditions justify it a pa
per of twelve or fifteen pages
will be the offering. The paper
has ample financial backing to
carry out every one of its plans.
We are here for business and
mean business. A square deal
awaits every man who has deal
ings with the paper. We only
ask that much in return. •
J. D. JONES.
THE STROLLER. 4
Under this head will appear
from time to time any matter of
interest, gossip or news that
happens to be run across in a
day’s work.
Prof. R. E. Park, Jr., of the
department of English literature
of the University of Georgia,
spent Sunday in Jackson as the
guest of old University boys,
quite a number of whom are to
be found here. Altogether he
had a strenuous day of it, leav
ing home in the morning at 3:30,
arriving here shortly after 9
o’clock, leaving the city in the
afternoon for a drive out to the
camps of the Central Georgia
Power Company on the Ocmul
gee river, then driving to Monti
cello, where he caught the north
bound Central of Georgia train
for Athens, arriving home at
9:20. When reminded that the
trip was in the nature of a Taft
or Bryan political jaunt in the
balmy days of the late campaign,
he said: “I guess it is good for
school teachers to have to take
such trips occasionally, The
pleasure of being with the old
Georgia boys outweighs any dis
comfort or inconveniences of the
trip.”
Mr. Park is one of the most
popular of all the professors at
the University, and deservedly
so. He is a mother, father, sis
ter and brother to many a home
sick freshman. And the boys all
love him.
When asked about the recent
trip of the commission on coun
try life to the University, Prof.
Park said that he was well
pleased with the visit. “I am
sure,” he said, “that the visit of
the commission appointed by
President Roosevelt will be pro
ductive of good. A warm wel
come was given the commission
in Athens.”
He was much impressed by the
work being done out on the river
and says that when completed
the dam will be the biggest of
its kind in the South. He
evinced keen interest in the work
as the details were pointed out
to him.
So great is Prof. Park’s love
for the University that he re
fused a very attractive offer to
head a college in Alabama. He
thinks when the University of
Georgia rightfully comes into her
own that it will be the greatest
of all Southern Universities and
to that principle he is dedicating
his time, talents and energy.
The Stroller.
How about a Chamber of Com
merce or Board of Trade for
Jackson? Wouldn’t it be a bully
idea to have a trades body and
send a delegation down to Augus
ta and have Billy Taft come over
to see the big dam on the Ocmul
gee river? Then maybe in his
message to congress he would
make an earnest plea for the im
provemei t jf inland waterways.
And this would interest and bene
fit Jackson. The matter is
worth looking into.
It will not be long before
Butts county will have the big
gest power plant of any county
in the State and the South.
There are many bigger and bet
ter things in store for the peo
ple when this gigantic plant is
completed. Let's look to the
future. The future alone has
hdpe and optimism.
? ■ , „
The farmer that plants food
crops is the one best able to with
stand panics and hard times.
Sensations are perfectly natur
al for Atlanta and the peodle do
not mind one bit. Now it is hei
mayor that has her in the lime
light.
Cood roads mean a saving in
time and money. They are the
best investment a people can ever
make.
The Sunday School teachers of
the Baptist church met at the
residence of Mr. F. S. Etheridge
on Thursday night and went over
the lesson for the coming Sunday.
A good number of the teachers
were present and an interesting
discussion was engaged in by
those in attendance.
The A B C and X
A SERIES OF TEN TALKS ON ADVERTISING "KT ~ Q
written by Seymour Eaton oi Philadelphia J- - kJ* V
Most department store advertising may be
divided into three classes: bad, very bad, and
damned bad.
Bargain advertising is in the first class. It does
sell goods; but if well done it could easily make
three blades of grass grow where one grows now.
The “worth-$2 O-now-$12.50” bargain offer has
been done to death. The people buy the $12.50
article because $12.50 is as much as they want to pay;
because they have seen the goods; because they
have intelligence enough to know that they are getting
good value for the price; but for every one who buys
there are two others shoo-ed off by the roll-up,
tumble-up, throw-up-your-money hurrah.
An honest bargain properly announced is always
good advertising. If I controlled a newspaper page I
should use one-third of.it, down the side, for legiti
mate bargains. I should put the word “Bargains” or
"Today’s Bargains” at the top and with the descrip
tions of the articles I should give selling prices only;
say nothing in figures about values or cost prices;
use that space for describing the goods. I should
make the descriptions as brief as possible, leave
everything to the imagination of the customer except
the selling price ; and now and then I should omit
that; let the customer come to the store to find out.
Then I should make these bargains look like charity
by very contrast; by using the remainder of the page
to advertise my regular-priced, always-in-stock cloth
ing and dress goods and carpets and furniture and all
that sort of thing ; and I should make this department
so full of life and spirit and enthusiasm for the goods
as to make my counters irresistible. .
The store that preaches is in the second class.
Preaching isn't advertising. It may be entertaining
and instructive ; it may analyze to a nicety the ethical
policy of the store; it may impress the weak-minded
with the fact that this store is a great public benefactor,
a powerful influence for good in the community, a sort
of merchandise university which ought to be endowed
by the State. But preaching doesn’t sell goods; it
doesn’t even draw a crowd. ,
The formal, refrigerator, my-brass-plate-is-suffi
cient advertising is in the third class. It has all the
dignity and drawing power of a corpse. Mark you, I
am not criticising the idea. The idea is fine. To be
a chosen people clothed in purple and fine linen; to
bask in the sunshine of wealth, or of aristocracy, or
of fame ; to eat where it eats, tp drink what it drinks,
to wear what it wears, to buy where it buys, to talk
what it talks, to dress your poodle dog with what it
dresses its poodle dog; to be somebody exclusive,
even one or two removed or second hand; that is
greatness; and people pay big money for greatness,
even for the varnish or veneer. It is the adver
tising that is bad. It might easily quadruple the
trade and yet keep within the boundaries of the elect. Ex
clusive people don’t think. You don't need to put salt on their
tails. They follow a leader like a lot of sheep. Your business
as an advertiser is to capture the leader; the bellwether of the
set. The rest is easy. The others will pay for the privilege
of standing in line.
Embalm and bury the brass-plate advertising. Use the
space to talk to your customers. Some of them read adver
tisements. If a poor plebeian should happen to read about
your goods and wander into your shop by mistake let him do
the worrying.
t‘ ppyrl.Bt. INS, by Tribun. C..puy, v . .
Two Questions.
“Why don't we see men like the nov
elists describe?”
“I give It up. , Why don’t we see
girls like the Illustrators draw?’-
Louisvllle Courier-Journal.
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