Newspaper Page Text
REMEMBER THIS.
We are keeping up
our £tock and main
taining our force of
trained clerks who
know the wants and
wishes of the trading
public. Expedt the
same good goods and
service of us.
You are cor
dially invited
to attend our
Fall Opening
in every de
partment of
oursftore Sept.
23 and 24.
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You cant reverse or Stop the wheels of time. (Onward.) Neither can
you have a feathers weight in the effect or result of a war between
foreign countries, hence it behooves every individual to look condi
tions squarely in the face, bravely, sanely, and do his duty with a
smile. Various suggestions are offered, many opinions are expressed.
We admit it’s bad, but it could be worse. Fortunately, the United States
will not be involved, and though it may be indiredtly affected, it may be relied upon
to adjust itself quickly to changed conditions and to protedt business of all kinds. Al
though the world’s commerce was almost prostrated by the commencement of hostil
ities on a large scale, within a week afterward the situation so far as it affects this
country had begun to clear up.
Our Styles, Values and Prices as
shown by cuts above will instantly
appeal to you.
BOOST, Don’t Knock
This is the policy of
THE BIG STORE.
WE HAVE DECLAR
WAR ON HIGH
PRICES.
You can depend upon
us to see to it that you
wont be overcharged
for goods by anyone
this fall.
GOING TO WAR
FOR. BUSINESS
LOOK AHEAD!
On The Bright Side.
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Fall Openings Sept. 23 and 24.
Etheridge, Smith & Cos.,
JACKSON, GEORGIA.
The day war was declared by England, the Bank of England rate,
a barometer of trade the world over, jumped from 4 per cent to
10 per cent, but within a few days dropped back to 5 per cent,
about normal. Ocean traffic gradually being resumed, and theU.
S. Government is planning to provide ways and means of market
ing wheat, cotton, tobacco, and other crops. The situation gener
ally is now very encouraging. War or no war, we have people in
this country who have to eat, wear clothes, maintain their house
holds, and this calls for a vast amount of merchandise, and we
are happy to tell you the Old Reliable New York Store as usual
has them,
Of course under existing conditions, people will try to make a
dollar go as far as possible, and the merchant who can offer big
gest values will get the business.
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GIVE US A. LOOK.
THE BIG STORE, THE OLD RELIABLE,
Is here as usual with its same corps of competent,
courteous salespeople with whom you are well ac
quainted. Back of them is a well selected
where you can get what you want when you want
it at right prices.
Our Opening Days Are Sept. 23 and 24.
YOU ARE CORDIALLY INVITED.
In times like these
is when a
Department Store
like ours is
needed and appre
ciated. The pub
lic generally will
be more careful
about both
Quality and Price,
the two things we
feel we are justi
fied in boasting of.
This is a teeing
time and we invite
comparison and
criticism.
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We buy in case and
bale lots for
CASH
and this entitles
us to the
Lowest Price
the benefit of which
ourcustomersenjoy.
The OLD RELIABLE
wants your business.
These are a
few of our
many styles
in hats, suits,
dresses and
coats you are
invited to see
displayed.
These Suits and Hats
Can be seen and had here now.
WE HAVE HEARD IT SAID
And we repeat it for what it’s worth
to you “It’s growing more and more danger
ous everyday for one to be going around with
an old summer hat or dress on lest the gob
lins will get you. ” This applies to men as
well as ladies. These are notour words they
must have been spoken by a bird-man flying
over Paris, the home of styles and beauty.
IF ANY MERCHANT
tells you he is out of
so and so come to our
Big Department Store
where everything is
carried under one roof
and get it. We are
your friends.
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