Newspaper Page Text
fWe Believe Iri
Our Town, County, State, President
and Our Nation.
J|yl We believe in her Constitution, her laws, and the principles for which she stands.
JJif We believe in her future —in her resources, her great possibilities and her wonderful certainties.
9uJ We believe in our people, their genius, their brain, their honesty and dependability. Nothing can
ff stand in the way of their advancement, prosperity, rights and principles.
|| We believe that what are termed “times of business depresssion” are but the period of preparation
for greater and more pronounced successes. Signs of better times are evident.
11 n2 And we believe that in our country are being worked out great problems, the solution of which will
be for the benefit of all mankind.
In Times
Like
These
f / . : -' ‘ . '
tls when a like ours
►lays an important part in
he economic and general
Welfare of a community,
pur values and prices shine
conspicuously, your dollar
goes farther, our service,
policies and methods are all
modern and liberal.
It pays to conned: with an
in&itution like this. If you
don’t we all lose.
Send Us
Your Orders
*i ' .
We have been “up and
doing’’ for several months
making contrads for goods
at prices that will indantly
appeal to you when you hear
them.
Moral—Always get our
prices.
The Big Store
Sells Cheaper
The Truth and
Nothing But
The Truth
We Want
Your Trade
(We Await Your Verdid)
It’s human and natural for
you and us to want more
business. That’s why we
operate a comfortable, con
venient up-to-date dore and
employ experiencied sales
people. That’s why we buy
jar cash in case and bale lots
anti sell goods cheap.
Many years of knowing
how, good friends and loyal
customers, good goods at
right prices is the secret of
out success and makes us
love our business.
ETHERIDGE, SMITH & COMPANY.
OUR
Department Store
PRICES.
Had it ever occurred to you why a Big
Department Store Like Ours
Can and does sell the same goods cheaper than the smaller stores, with in
adequate stocks, limited capital? That’s why we built and made conven
iently and comfortable this modern store. We wanted room in which to
carry lines that we. felt sure could be bought and sold cheaper, and that's
why we are making new friends and customers. We are steadily growing.
We are proud of our store and success. We like our business.
We Thank The Public For It All.
These Are The Whys:
1. Ample capital and modern store
2. Experienced buying and selling.
3. Big advantage buying in quan
tities. •
4. Bale and case lots freights are
paid.
5. Hundred departments under
one head.
6. Every department helps another
7. "In union there is strength.”
8. We buy direct from manufac
turers.
9. Good established trade of long
standing.
As A Result We Have 1200 Good Ac
counts and a Large Cash Trade. Join us.
The very latent from thelooms and hence the
most 'stylish are the dress fabrics we offer
ribw for hot days. And such beautiful pat
' terns and wonderful colorings you haven’t
seen in manyK>ons. Kvery-new and wan
ted dress fabric is here from the newest suit
ings, cloths, cheviots and shepherd checks,
through a- w ide range of chiffon taffetas,
moires, silk poplins, crepes, voiles, ratines,
right down to plain every-day always popu
lar ginghams and percales. Come see the
new fabrics we offer during May.
10. Nothing added for people who
do not pay.
11. Satisfied with small profits.
12. We turn our stock fast and
often.
13. Our customers always come
back.
14. The Big Store sells cheaper.
15. What we advertise we sell.
16. What we sell advertises us.
17. Competent and courteous sales
people.
18. We give value received.
19. We have a perfect organiza
tion.
We Dress People Up
Keep Store Bills Down
THAT’S OCR BUSINESS 4^,
and we like it. We have been WjSf'
several years doing nothing Kjf
else. We have but the one
iron in the fire and are look
ing after it to the best of our *
ability. We are succeeding
by hard work and the loyalty
of our friends that appreciate |m j.
our efforts and operations of a wWI |
Fir&-Class De- 13 lij
partment Store IIJt IB
Carrying all lines at lowest jktii' ill\\
prices consistent with Rood
value and service. v
You would not want to go y ”
back to the old way of doing business and
neither would we. Our organization and
this store is doing just what it set out to do,
and that’s to get stronger every dav. If you
don’t trade with us why not? If the fault is
ours we want to know and correct it.
IMPORTANT, READ THIS!
We wint you to attend our Dress and Suit
Sale this week. We are making some big
reductions and it will pay you to investigate
it if interested.
Don’t
Scatter
But concentrate your bus
iness all in one place. Select
The Old Reliable
New York Store,
The true and tried, with am
ple capital, modern methods,
with many departments un
der one roof and manage
ment.
Foresight
and
Farsight
Are two mighty impor
tant factors in success
ful merchandising. We've
exercised them both this
season and this message is
sent to you as a suggestion
to “fall in line’’ and derive
the advantages for yourself.
Every one knows what
the advance in cotton has
done for cotton goods, and
what the war did for woolen
fabrics and prices.
Just as soon as the first
prices were made we
jumped into the market and
started buying—that was
foresight. The several ad
vances that have taken effedt
since has proven our advan
tage. We also exercised the
same alertness in buying all
other lines. We are protect
ed for one year to come
againSf any advances.
But we will not let our
foresight run away with our
farsight. Instead of taking
this advantage for ourselves
in larger profits, we prefer
to take it in the shape of lar
ger business and give our
trade the benefit by offering
greater values—that’s far
sight.