Newspaper Page Text
ROYAL
BAKING
POWDER
Absolutely Pure
[From a series of elaborate chemical tests.]
Comparative digestibility of food made with
different baking powders.
An equal quantity of bread (biscuit) was made
with each of two kinds of baking powder —cream
of tartar and alum —and submitted separately to
the action of the digestive fluid, each for the same
length of time.
The percentage of the food digested is shown as
follows:
Bread mada with Royal Crwun of Tartar PowtUr;
| 99 Par Cant Digastad |
Bread wad# vMi alum powder t
Royal Baking Powder raised food is shown to be
of greatly superior digestibility and healthfulness.
THE JACKSON ARGUS
Telephone 119.
Published every Friday at *1 00 a year.
Entered at Jackson I’oMottloe as second class
mall matter.
E. W. CARROLL. Editor and Publisher
Official Paper City of Jackson
Official Okoan of Bctth County
ADVERTISINU RATES.
Display, 10c per column Inch; specinl
rate on contracts. One page, one
Insertion, $10; special price on con
tracts covering 4 weeks or longer.
Half page,one week, $0; four weeks’
contract, $5 for each insert lon.
Quarter page, one week, $3; four
weeks, $lO. Professional cards, one
Inch, $1 per month; $5 per year if
paid in advance. Local reading
notices (black face type), 10c per
line for flist. insertion; repetitions
fc per line. All legal advertise
ments payable In advance, as re
quired by law.
JACKSON, OA„ JAN. 10, 1918.
Congressman Bartlett is of ti e
opinion that the South, after hav
ing had her Federal officeholders
selected for the last sixteen years
by Republican “referees,” without
the representatives of her people in
Congress having any voice in the
matter, should not be expected to
supinely submit to have these Re
publican officeholders permanently
fixed on her by Republican execu
tive orders. Judge Bartlett’s feel
ings are quite human, to say the
least.—Macon News.
PARCELS POST AND THE LOCAL MERCHANT
The new parcels post law which went into effect on January Ist
has been viewed with a great deal of misgiving by local merchants
everywhere. However, it should give them new opportunities of which
they have had liitle conception.
H certaiuly improves their position as respects distant mail order
houses. A mail order house 300 or 600 miles away must pay 62 cents
to get a 10-pound parcel mailed. Ihe local merchant serviug the same
article to a 50-mile territory can get the same thing carried for 32 cents.
He can send it for local delivery, including such rural routes as may
start at the home postoffice, for 14 cents.
A mail order house 1,000 miles away must pay 91 ceuts to get such
a parcel mailed.
It should be possible, therefore, for the Jackson merchants to de
velop a good mail order trade throughout a half dozen counties or more
in this section of the State.
Suppose, for instance, a farmer wants a steak for dinner. He can
order it by telephone and have it mailed within 50 miles for 8 cents.
The possibilities for the development of this business are practically
unlimited. The postage is cheaper than the time he would spemf in
the provisiou store making his purchase and paying for it, not count
ing the time he would consume in makiug the trip to town.
In the outlying country around Jackson there is thus a great po
tential trade waiting for our enterprising merchants to get. It will go
to the man who gets after it with advertising. The people of the rural
communities in Butts and adjoining counties will not send their parcels
post orders to the mail order houses in Atlanta, Macon and other large
cities if they are impressed with the fact that they can get the same
goods to better advantage and at lower price from the local merchants.
Suggests More Spelling Bees
Mrs. Josephine C. Preston, who
was recently chosen to the office of
State Superintendent of Schools in
Washington, advocates a return to
the once-popular spelling bee in
school instruction. She believes
that children should be taught to
spell correctly.
Spelling bees were once popular
in Georgia, and were held not only
in the schools, but in public amuse
ment halls, at school
Saturday night clubs, etc., with
teams of spellers representing dif
ferent schools or communities.
Nowadays, as everybody knows,
spelling does not receive tkejatten
tion in our public schools that it
did in past years, and frequently
stories are told of high school grad
uates who are ridiculously faulty
in spelling. A restoration of the
old-time spelling bee might bring
about a reform.
Sunday Services at
the Methodist Church
At II o’clock Sunday morning
the pastor, Rev. M. S. Williams,
will preach on “The Fall of Man,”
reviewing the transaction in the
Garden of Kden. At the conclu
sion of the sermon a church con
ference will be held, when the roll
of members will be called, and the
committees for the present year
will be appointed.
It Pays to Advertise.
The merchants in the smaller
towns fear the parcels post. They
believe —they have been taught, in
fact—that the mail order business
is to seriously injure them, ______
It is noticed that the greaterjnmn
ber of the smaller newspapers do
not share in this belief. They are
persistently advising their mer
chants io advertise their goods—
to let the people [know what they
have.
This may seem, to some, advice
selfishly given. Bat it is not. The
big mail order houses are the great
est advertisers in the world. With
out advertising, of course, they
could do no business.. Their ad
vertisements get before the people
in the country and win attention.
Just as advertisements in the local
paper will win attention.
Many merchants, in different
sections of the country, are already
advertising sale prices which in
clude postage. If the big bouses
can arrest attention and win pur
chases in this way, so can the local
merchant. There is not a post-
office, hardly, these days which has
not its rural free delivery routes.
There is hardly a merchant, even
in the humblest town, who cannot,
if he will, profit by the parcels post.
In the larger towns, in the cities
and iii the great centers of popula
tion, merchants must now adver
tise to keep abreast of the times.
The Columbus Ledger is one of the
papers which has given a great deal
of attention to this subject. It is
sure that retail merchants will be
benefited by this new post service.
This paper believes that if the city
stores with large stocks of mailable
goods will go in partnership with
their local papers and advertise at
tractive lists of mailable goods and
state whether they will pay the post
age or not, it will be a great ad
vantage to people in the home
county and adjoining counties.
With a classified list of goods and
the prices given, many a woman
would prefer to make out her order
and have all light packages sent
by mail. That will save much time
for the merchant. Suppose his
morning mails should bring in fifty
orders. lie aud all his clerks may
be busy till late in the afternoon.
When they are at leisure the mail
orders can be turned over to them.
The packages can be properly
wrapped, weighed, addressed aud
postage paid in less time than a
clerk could make three unimport
ant sales to shopping women.
Jackson merchants can best reach
the people of the rural routes and
the neighboring towns of Jenkins
burg, Locust Grove, Flovilla, Stark,
Cork, Berner and others in this sec
tion through the columns of The
Argus.
For Governor.
Senator William J. Harris, Chair
man of the State Democratic Ex
ecutive Committee, is being highly
spoken of as a candidate for Gov
ernor to succeed Governor Slaton
four years hence, and a number of
the Georgia weeklies have already
announced for him. The Argus is
glad to note the prominence into
which this sterling young Democrat
is leaping, aud it unequivocally
places itself on his side for what
ever he wants at the hands of the
Georgia Democracy.—Jackson Ar
gus.
The Argus is not alone in boom
ing the Senator for the next Gov
ernor. Several papers in the State
are with The Argus. We have no
personal acquaintance with the Sen
ator, but from all accounts he has
the ability and qualifications. Now,
if he gets the right kind of back
ing something might happen. A
great many things could happen in
four years. You can never tell
what turn politics will take.—
Metter Advertiser.
Yes, a great many things could
happen and doubtless will happen
in the political world in the next
four years. Senator Harris, for
instance, is sure to be drafted by
President Wilson for a position
next to that of a cabinet officer in
the matter of responsibility and
importance, which office the pres
ent leader of Georgia Democracy
will fill in such a creditable man
ner as to make him the more avail
able for the governship in 1916.
Mark the prediction!
reMks will mRESi ri&TM
Ml Do you remember hearing your mother tell of #
tow it was always Mother s best preseui . ■
bride,'who never’had but the one outfit, for it I
lasted all her life? . lir u
You have desired for a long time to buy such I
Bsr.' I!
and see if they are not more attractive than any ,||
you ever saw. _ L
1 1
m 'TI NWAUE- jft
(ENOUGH-SAID)
Deiqpsey Hardware Cos.,
JACKSON, GEORGIA.
HAM & CARTER'
COMPANY’S
COST SALE
Is still going on. You have been in to see us and know
we are doing what we advertise.
Don’t Hiss This
Opportunity
to get your Dry Goods. Entire stock of Dry Goods going
at Wholesale Cost
FOR SASH ONLYI
*
HAM & CARTER CO.,
The Popular Price Store, Jackson, Ga.