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Easter March 23.
This is the earliest taster we have had in many years and will not have another this early for 250 years to come. <he
point is this, the earlier Easter the earlier you have to begin thinking and planning what you will wear. We nave Dee n
thinking, fixing, bu\ing.and working to this end for two months or more. We are prepared to take care of these ~prmg
demands! This applies to father, mother, son and daughter. _ a
Mr Etheridge and our I rimmer, Miss Warfield, of Baltimore, have returned from the markets, and you may expect as
usual to see and find here the best assortment of stylish Spring Merchandise. We ask you to let us prove it. Miss
Warfield lives in the city of Baltimore, one of the recognized millinery centers, besides spending some time in New vorK
in Februarv where she bought goods and got all the data on millinery styles that was worth having.
It is with pleasure and assurance that we promise you the BEST Merchandise, BEST styles, BEST store service for
sDrinsr and summer 1013 that money and talent can buy. Our Hats, Suits, Dresses, Trimmings, Dress Materials, Nov
elties etc. are different from the ordinary kind and that’s CALLED STYLE and that’s what we want and work for.
Its what every designer and manufacturer gets pay for. Webring and offer you Broadway and Fifth venue styles and
materials at J ickson prices.
SPRING OPENING to be soon, to which you are specially invited.
*'- £ TF-E- -G-EG-ETOJE :JT —A ttZP&ISTO
Il
Combination Suits and Gowns
At qßc. Each.
In the combination we have tHo Co r set Cover ami Drawers and Dorset
Cover and Skirt made of the softest of nainsook and lingerie cloths, daintily
trimmed in vnl. and eluny laces, nearly all finished with heading—ribbon
run. *
20 Different Styles
In the Gowns, all made of the finest lingerie doth. Some are trimmed with
val. or eluny laces, others embroidery trimmed.
Included in this lot we are showing the popular Crepe Down in white, pink
light blue, also the fancy effects.
Etheridge, Smith & Cos.
Silks and Flouncings. The?e will reflect possibly more credit for the ability of the manufactur
ers and designers, ass well as our buyer, as any two items we will show this season. Louis XIV and XV
others in direct opposition. Bulgarian and Balkan styles with their daring color combinations, now
advertised and shown for the first time in .Jackson. Brocades, Calot featins, Silk bailies, houlaids,
Brocaded Charmeuse, at all prices. Our Flouncings new as a May morning. Fresh Sheer Swiss and
embroidered Voiles at 5 0C to $2.50 yd.
An Authentic Presentation of the
Real Styles in'Spring Suits
Easter comes at the earliest date in sixty years, and the suit
section has planned accordingly. It’s high time! to think ot new
clothes.
Shall the new suit he draped ?
Shall the new coat be long?
Shall it be short?
Shall it he a cutaway ?
Shall it have a basque?
Shall it. have a waistcoat?
Shall it he of serge, or hairline stripe suiting, or the new
cord effects, or silk eponge, bengaline or vigareaux?
All of these questions and more, too, will be answered to
your satisfaction by the suits we have assembled. Included are
Imported Models, Adaptations and Original Creations by New
York’s best Artist Tailors. A Russian blouse after Paul Poiret
has tapestry vesteeand hand-painted porcelain buttons. Drapul
skirt.
An Amy Linker model of navy serge is an extreme cutaway
developed in chamois-colored ratine revers and cults.
This original importation bespeaks the Balkan war Bul
garian blouse cut in rather a military 7 effect, which is heightened
bv calvary strapped trimmings.
This striking cutaway of plum silk moire is after a model by
Beer. Lined with pompadour silk crepe de chine.
The above clever suits retail from §20.00 to §40.00. They
arc chiefly novelties, however, and most women will prefer the
less extreme styles at §12.50 to §25.00. Full assortments of
each kind to please all.
p. S. Middies, House Dresses, Skirts, Petticoats.
Ready-to-Wear second floor.
New Spring Models in
Women’s Waists SI.OO to $3.50
Eijit different styles in white crepe, lingerie eioth, cotton
voile waist and all-over embroidery waists. Some are elabo
rately lace trimmed, high or low collars, long or short sleeves,
The new Bulgarian Embroidery Blouses, with the Persian
Embroidered Sailor collars and jabots, also the colored collar
and front panel, hand embroidered and lace trimmed sleeves
aud blouse.
p. s. We are featuring hair goods this season direct from a
Sanitary Manufacturer.
Individuality and Simplicity the Keynote
©f the New Spring Hats
“I can’t wear such tiny hats,” exclaimed one woman ; then tried them
on, and before leaving ordered two.
We predict this will happen many times this season, fcr the hats
were never so charming and distinctively individual.
Small shapes rule, but the variations permit a wide choice. Flat and
shallow crowns, boat shaped models and hats of irregular line are shown
freely. Let us look at a few :
A striking model of soft nnlan with irregular brim is draped with
pannier effect electric blue velvet and edged with french flowers, fWO
a tractively arranged branches of Goura complete this hat.
This jaunty tri-corner tan hat has soft French silk, French crepe crown
edged with flowers. The upper brim trimmed in heavy applique. Fin
ished with a tall touffe of Coq de Roche r.umide.
A small boat shape hat of moire hemp is caught up at the side with
French bouquet and long bow of two-tone taffeta silk.
One of the prettiest models is a black tagal hat with white facing and
prettily shaped brim of Nell Rose taffeta silk. Trimmed far back with
high standing bouquet.
A hemp turban is developed in black and gold trimmed on side with
silk bow. Upstanding Coq de Roche genuine numide leather.
Millinery second floor.
HOSIERY FOR ALL AGES AND SEXES.
We get chesty when we think or speak of our Hosiery. We
are proud of it, we like to show and sell it, we want you to know
as much about it as we do. We buy the best made and from the
largest dealers in this country who make and have made hosiery
a life study. We sell them from the cheapest 10c. cotton to the
§2.50 silks from baby to grandmother. When you want reliable
hosiery values, correct weight and colors think of The Big Store.
WE SELL CHEAPER