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Counter No. I 100 Hats. They range up to $2 00, $2.25, $2.50, $2.75, $3.00, $3 35 and $3 50 values, all to go at one price. Every one new fresh this season styles. They are the talk of the country. Look at the cuts; they show some ot the styles. Choice si.os each IM'J j w: If fit '?Sj / l If 1 Millinery Exclusively This is the first full page advertisement devoted EXCLUSIVELY TO HILLINERY ever given any Jackson paper. This becomes necessary on account of this department having grown to such proportions, the styles are so varied, the bargains so many it takes more space to tell you about this the greatest line we have ever shown. We have already had the best season we ever had for the same length of time, and there are fifteen good reasons why : 1 We have large well lighted show rooms. 2 Courteous competent salespeople. 3 All markets are open to us. 4 Our buyers are experienced and competent. 5 We buy case lots and PAY CASH. 6 WE ORIGINATE, don’t imitate styles. 7 We love our business and try to please. APRIL SALE OF MILLINERY. We want every lady in Butts county and as many from other counties as can to see andj attend this sale. Counter No. 3 58 Hats. We got today by express 2 cases of Millinery from a New York house, and one large case from a Western House of some trimmed hats and some shapes. The stick-ups are newer, the untrimmed shapes are later than we saw and bought in New York, and that’s the cause of all the talk about us doing all the millinery business in jackson. We will give you your hat same day you buy it. We want you to come even if you are not inter ested. Choice of values worth twice the amount Only $3 95 That Ribbon the Sensation. Will you do us the favor to look at it? Examine the quality, the width, the patterns. All the very newest, the shades are beautiful indeed and you will wonder how we can sell them so cheap. Well, we buy it right, that s why. ] 75c. values choice 35c Children Remembered Most stores forget to provide for the children, but we have in a big lot for their choosing, and to suit any age or size. We want the hard to please and tit kind. We can handle them to a “queen’s taste.” PANAHAS FOR OLD AND YOUNG. They are nothing new, but are the same stand by fox' service. We turned a trick this time that we are proud of. 'J he genuine wide brim, soft, flexible South American Panama that you have been paying $8.50 and $1 .00 for. We will make a run on them during April for Only $3.95 and $4.95. Untrimmed Shapes. We have an arrangement by which we get the new shapes as fast as ihey are made and ap proved bv the fashion world. They coine to us the next day bv express. That’s the kind of ser vice you have in hatdom. NONE BETTER ANYWHERE. We received 63 shapes yesterday, and this is true of every few days. Please get your order in early, this makes it possible to get it out to you on time. Etheridge, Smith & Cos. 8 We have the goods the people want. 9 And when they want them. 10 All new, fresh, clean this season’s goods. 11 We have the best trimmer Jackson ever bad. 12 Only Jackson trimmer that visited New York. 13 If its in town we’ve got it. 14 If you get it here it’s right. 15 The Big Store sells cheaper. Counter No. 2 75 Hats. Here is where we shine. These values are the result of a 'ace purchase from a firm in a posi tion where we almost had our own way about the price. Some would say lie was in financial dis tress. Anyway, we got his hats, they came this week, everyone a gem. Some large, some small, some medium shapes. All colors. The cuts on this pige give you an idea of some of the styles. $3.75, $4 00, $4 25, $4.75, $5 00 values to go at one price. Choice $2 95 each * wj