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Capital
Necessarily and primarily means MONEY, cash
wjth which to finance a business enterprise. That
makes you able to pttt into execution any plans for
the best interest of your business and at the same
time take care of your customers.
To enable you to buy goods in car and case
lota at the very lowest possible prices. A
lack of capital makes this kind of business a hard
road to travel. It makes it hard for all who are
connected in any way whatever with it.
It enables us to carry all the lines and all
grades and kinds. It enables us to dictate the
price, and not have to do what the other fellow
says, when making purchases.
Remember this:
We have the capital.
We pay spot cash.
We want your trade.
Management
As we understand it, means several things. Or
ganized effort on the part of every one allied
with a business pulling in the same direction for
success, methods, system and policy are
akin to all the others and are very important
factors, and without them you would not last long,
nay nothing of the burden and hardship.
Experience counts. “The knowing how.’'
Would you want a doctor’s advice who knew less
about medicine than yourself? Same thing is true
of a merchant. Experience then is a protection
to the public. You ask the question why are yon
writing an advertisement ot this kind ? It is to say
this:
We have the organization.
We have the right methods.
We have system in our business.
We employ honest lair policies.
Experienced management. That’s us.
MODERN STORE
Capital and managers could not ascertain the
highest degree of retailing unless they had a store
suitable and built for their particular needs, made
made modern, comfortable and convenient for both
buyer and seller.
l)id you ever stop to consider the difference in
the service we render the public NOW as com
pared to what it was before we entered the field?
Steam heat, elevator, telephones, electric lights,
fire-proof vaults, lavoratories, rest room, ample
light, good ventilation, Automobile delivery, hitch
ing sheds.
We are thankful to the public who made it possi
ble for us to have these modern improvements for
you.
What are the points then?
We merchandise on plans of least resist
ance:
Comforts and conveniences when shopping
Compare service now and 20 years ago. ,
rtodem store of many departments.
Make this store your store.
Cardinal Points
Necessary iq Jterdtaqdisiqij.
WE HAVE THEM ALL!
Etheridge, Smith & Cos.
Use Parcels Pest
Use Us.
Success!
These Are the Whys s
1 Ample capital and modern store
2 Experienced buying and selling
3 Big advantage buying in quantities
4 Bale and car lots freights are paid
5 Hundred departments under one head
6 Every department helps another
7 “In union there is strength”
8 We buy direct from manufacturers
9 Good established trade of long standing
10 Nothing added for people who doun’t pay
11 Satisfied with small profits
12 We turn qour stock fast and often
13 Our customers always come back
14 The big store sells everything cheaper
15 What we advertise we sell
16 What we sell advertises us
17 Competent, courteous salespeople
18 We give value received
19 We have an perfect organization
ODR BUSINESS GREED.
To do the right thing, at the right time, in the right
way; to do some things better than they were ever done
betore; to eliminate errors; to know both sides of the
question; to be courteous; to be an example; to antici
pate requirements; to develop resources; to recoguize no
impediments; to master circumstances; to act from reason
rather than rule; to be satisfied with nothing short of
perfection.
The Old Reliable
New York Store
rierchandise
Is the thing that reflects just what a business is.
You can judge a store better by the stock than any
other way. The quantity and quality reflect the
capital. Condition and sales reflect manage
ment. Displays and arrangement reflect the sales
people. Now listen ; We invite comparison
and criticism on any line. We want to improve
our store at any point where needed; we want to
do business in a way that pleases the most people ;
we want our store to meet local conditions and de
mands exactly.
What you find in our store:
Big stocks in all lines
Quality and style our slogan
New fresh goods every season
What you want, when you want it
At the right price
Salespeople
There are no better assets in any business than
honest, industrious, conscientious salespeople. They
are as necessary to success as the other cardinal
points here named.
Every clerk is not a salesman, consequently we
make it a point to get salesmen with experience
and knowledge along special lines for special de
partments, who can wait ou the trade intelligently
and with satisfaction to all interested. This is a
day of specializing, that’s why we departmentized ’
our store.
We want to .say the honest, conscientious,
industrious salesforce knowing how and 1
doing good work satisfies buyer and stller. '
Sales repeat and purchases duplicate.
That’s the kind we have here. You know
them and we appreciate them.
Customers
We have several hundred and new ones coming
everyday. We want several hundred more. Our
way of doing things is approved and appreciated
l)v the public, and as a result we are growing
steadily, we are not satisfied to stand still. We
want to be going forward, and that is why we are
writing this kind of an ad; is to tell you what we
have and what we are doing. We want you if you
are not already our customer to join this BIG k
STORE with its large army of patrons to make *
1913 a banner year. We don’t mean to be boast
ful, but why not link up with an institution
That has the capital
That has the management
That the salespeople
That has the store
That has the merchandise
That has tne customers
That wants more