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I i ' ( \ \ CahtifU Itn \. y 4ifr hHMari o Cm LMmmm We Are Receiving New Goods By Every Freight and Express. n'he htst and hityc-est stocks in all departments will be exhibited here this season that Jackson has ever had, as we make a practice ol clean every season. This enables us to buy all NEW, FRESH GOODS, and that’s what you will see and get when you come to the ©lb Reliable flew JJorh Store. The same high standard of wide-awake retailing will be maintained by us, and as fast as the new goods and fnew styles come out we will show them first. You don’t have to wait for Opening or anything else if you want a Hat, Suit, Skirt, Waist or Coat. Thev are here and ready for sale every day. Men and boys are also well provided for |n every way. They too can buy new “Duds” of the VERY LATEST STYLE AND TEXTURE. Come in see the new things and get posted, even if you don’t care to buy now. We like to show and tell you about the new goods. our opexim; September 23 rd and 24th. YOU ARE CORDIALLY INVITED. J % m /y w / THE / NO NAME" HAT You.if you like to turn down the brim ' f your hat, remem ber that only good quality makes this possible. A poor gnuh of felt cannot l turned down with any grave. 1 lie particular “No Name" we show today lends itelf to rakish treatment. See it. Maybe its just what you are looking tor. The New Colors Are MAHOGANY terra COTTA midnight BLUE “NAIGRE” BROWN BLACK and WHITE NEW SHADES OF GREEN NEW SHADES OF RED NEW SHADES OF GRL\ ETHERIDGE, SMITH & COMPANY, Jackson, Georgia. FALL AND WINTER The New Styles Are THE TANGO DRESS THE SUFFREGETT SUIT THE PEG TOP SKIRT THE SLIT SKIRT THE FULL SLEEVE THE BIG SASH THE SPORT COAT CATHERINE De MEDICA RUFFS > • v lsrT Jf /X mkf' THE I- U/ "NO NAME** * HAT Wearing a smartly styled hat is much the same as wearing a pleasant smile. Both add to your good looks. The clever derby shown above has been treated in a novel and winning manner. Note the width of ribbon and position of bow—a little New York “touch” which will be welcomed here at home. But, there are many styles in “No Name’’ Hats. If you don't ca*e for this one, there is one vou will care for. See them. The New Goods Are MATELASSE BROCADES MOIRE VELVETS PLUSHES WAFFLE CLOTH URAL LAMB CHINCHILLA BOUCLES X 4 Uncage