Newspaper Page Text
Oi'cind Millinery and
Ready-to-Wear Opening
. ; •
Tuesday and Wednesday, Sept. 23 and 24.
THl i> WORLD WOULD BE A DREARY WORLD IE j4LL THE WORLD WORE THE &A/\E &ORT OF CLOTHED THE YEj4R ROUAD
The new clothes of each season are a
world tonic, and it is a natural impulse, and
notan idle whim, for people to desire a
a change of dress; apart altogether from the
demands of atmospheric conditions..
Also, and this is very important, it keeps
the wheels turning and the wolf at a respect
ful distance from millions of doors.
I ,
# f *
Ati IMTERESTIMG S.4LE OF MEW
Ati ß BEAUTIFUL 4PP./IREL HERE.
They say truth is stronger than fiction. Undoubtedly it
is oftentimes more interesting. The trouble with so much
advertising today i&that the people who write it think they
must color things highly to make them interesting.
There is nothing so interesting as a true picture. Art is
largely an effort to seize upon and perpetuate a truth ; it may
be in scenery o'r in human life. Many a landscape lias be
come a laughing stock because some misguided artist thought
he could improve on nature by a touch here and there.
The truth of this new apparel we are
going to show you Tuesday and Wednes
day is too interesting to be spoiled by
exaggeration--the facta are too genuinely inter
esting to be overdrawn .
THE BEAUTIFUL G.4RMEMTS
that await vou are as good as gold—that is to say, as good as
the gold of sincere purpose, expert knowledge and unwaver
ing determination to excel cap make them.
The best fashion-knowledge, the best fabric-knowledge,
and the best tailoring-knowledge of America are expressed in
the That is saving a good deal, but it is a true indication of
what we set out to accomplish this season ; and feeling that
we have succeeded, we also feel that we should tell you of *t,
and, of course, we are ready to stand back of the Statement.
An% PRICED
Areiust as low as will permit us to certify that every dollar
you spend will be safely and wisely invested.
OUR EXHIBIT OF ,4UTUMM H4TSIS
IrtBEEB M EXQUISITE lOrtE.
W shall make Tuesday and Wednesday a most elaborate
dispUy of Autumn MUlinery direct from Philadelphia New
York and Baltimore, as well as a charming array of origma
models from our own workrooms.
NEVER, in the history of our business,
have we been better prepared to serve you
in high-class Millinery at conservative
than we are THIS SEASON.
The new shades and color combinations are indeed won
. -# ,i urhi lau i] black is of course, much in evidence, as
usual ' Manvof the black hats are given soft color effects by
ostrich trim?n?ngs. fur is greatly used th ß y r o match
the new fur-trimmed downs and costumes al ‘
binds predominate in the trimmings of dress hats. These are
Shown with both the French plumes and fancy mounts,
be Amnnz the colors most in demand will be copper, bronze,
mustard. Tete de Negre and new greens. The new blues are
Prussian, Chines© and Sevres.
Our Miss Setzer, who is with us this season,
j a on e of the greatest artists in Hat Trimming that
come, out of New York City To prove th
assertion come and look through.
rr 1 iZZTZI )U„11 tlbe Bus? Corner. Cbe Store tbat Ikeeps prices IDown
Carmichael-Mallet Cos., jackson, Georgia
SEE OUR TRIAAEB SPECMLS AT
$4.00, $5.00, $7-50, SIO.OO.
Millinery Department 2nd Floor.
THE yIUTUAW COJITS BRIAC
M4MY FABRICS.
Broadtail, corduroy,duvetyns, Astrakln cloth and Ztbi
lene, plain colors, plaids, and mixtures. All rich, heavy pile
fabrics, with many .ur collars and voluminous drapings in
the novelty wraps. But we have many of the plainer, more
practical coats for service and comfort.
SMART, SERVICEABLE
WOOL DRESSES.
The practical little serge and other wool drerses are not
goldg to be kept in the background. They have been made
up so prettily, and such dresses are constantly in demand.
High crushed girdles, or little sashes, usually fringed; soft,
loose blouse effects; lon \ sleeves, so smart and becoming.
for as little as
$6.50
♦
One pretty style for as little as $0.50, is of serge; has nov
elty sash, collars and cuffs; long sleeves; comes in blue, tahpe
and black. Very Binart Street Dresses of either Bedford cord
or brocaded prunella, with novel trimming; in navy Copen
hagen or black, are priced at SIO.OO.
Dresses of Sponge in navy or black, have collar and cuffs
of red moire silk with embroidered finish; crushed girdle of
black satin, draped skirt, long sleeves, priced at $12.50.
Rich and cozy looking dresses of two-toned eponge, green
blue, copper-and-bronze, or chinchilla; a Bulgarian sash; collar
and cuffs of same, add a bright and pleasing touch of color.
Charming dresses they are, and
priced at only
sls°°
PRESEMTIMC SOME PRETTY, YET
IAEXPEMSIVE SILK BRESSES
Channelise, crepe de chine and silk poplin are among
the most popular fabrics for Fall. Here are stylish, pretty
street or afternoon dresses of these materials at very little
c JSt.
Htylish little dresses of similar style: choice of crepe de
chine or charmeuse In navy, taupe, brown or black; priced
at sl2 60.
Charming dress..s for street or general wear of poplin;
black, navy, brown, Copenhageu; collar and cuffs of white
satin; dainty vest of lace; skirt of tunic, front effect, draped
back. Price $12.50. ,
Everything for Men
and Boys.