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OPENING DAYS SALE September 22nd and 23rd UOR the convenience and benefit of all who attend our ball opening in which e\er> erf our store will take part r make SPECIAL DISPLAYS. We offer the additional inducement sale of various items f ,rrd Tri?v at prices living at a distance can kill two birds with one stone. It wiU save a trip because you can °P®“is the firsti you had not dreamed of. We expect to add another page to the history ot .;u kson s u ' fu ' n f, f . -icesthat will have much step. You may keep your eyes and ears open. We will_drop reduction booms into the tretulus \ g mnr 2 th in ever It is onl^ to do with the savings of the public at large. If you will join our forces as buyers n\ e>n ill proiii si <■ l .. That’s what we by the hearty co-operation and loyal support of our many friends ami customers that \\o arc able to do*ooenine are writing this ad for, is to solicit your valuable patronage for the coming fall and W inter, to voulial > Right the 22nd and 23rd and at the same time save money during tb s sale It Usln l own \\ eve Got It. If \ou Get It Here It s g . The Big Store Sells Everything Cheaper. Money plentiful. Cotton 1# c. War talk or, good health, ft g patches, all should be ha py. R E A OY-TO - W E AR We can’t do this department justice with words —you must see the New Styles, you must try them on—stand before the mirror and the garments will speak for themselves. They are com ing in daily so we won’t attempt to describe them. If you will be on hand opening day you will be surprised at what you will see. Our suits, waists, skirts and coats are already the talk of the town and sales are beyond our most sanguine expectations. Be one of the first to wear the new styles. Stock Up At These Prices This beautiful 42 Piece Dinner Set decorated in several patterns for “NEWLY WEDS” Its value is $5.00 This sale only $2.98 Etheridge, Smith & Cos. Special Dry Goods 2 Days 1800 yds 10c Outing, assorted colors 6c 1500 yds best Calico made only 5c 700 dozen .1. AP. Coats spool cotton 3 for 10c, 7 for 25c 1000 yds Cotton Checks going at 5c 13 yds 12Jc or $1.65 worth good Bleach ing SI.OO 15 yds best 36 inch Savoy Sea Island going at SI.OO 12 yds fast color Cheviott or Sheeting to go at SI.OO New Hosiery and Neckwear New Underwear and Sweaters New Dress Goods and Trimming New Silks, Braids, Button and Fur by the vard New Hoods, Toques, Caps, Knit Skirts New White Goods, Linens and Wait ings Wool Checks and Plaids for suits and coat-s New Purses, Bags and Belts New Planeietts, Outings, and Heavy Sheeting New things in every shelf ready Stock up early at these prices. Don’t wait Tinware Opportunity 850 pieces all new and just opened up. We closed out the surplus of a factory, which was in financial distress and as a result you are the beneficiary 2 days 5c and 10c House Furnishing's All who admire pretty things for the house and appreciate getting them un der value should visit this corner of our store. LISTEN! 50 Rugs or Mats special sale 5c 81 Rugs, assorted, this sale 10c 9x12 Tapestry Art Squares, new stock, going a' $7.50 9x12 Tapestry Floral designs, bargain at $8.90 9x12 Axminster, others ask S2O, sale sl4 40 600 yds 25c 5-4 Table Oil Cloth only 15c All wool Carpets Remnants only 33Jc each f Trunks and Bags for every occasion Set of 6 white 7 in plates only 29c Set of 6 white cups and saucers only 29c 100 Plates and deep dishes, 6, 8 and 10 inch 10c 50 salad decorated salads special 15c Supply your kitchen and table now. Crockery Department 500 odd pieces w hite, decorated and gold line in half a hundred different shapes, kinds and sizes. Its open stock and you can buy as much or as little of a set as you like, all to match at sc, 10c and 15c Enamelw&re Don’t take our word but come see the goods and hear the price Fall and Winter Millinery On September /Ty We will exhibit in our -o Jjffj parlors a superior collec- \ / tion of large and small jpgjp— * L_ America.” Yes, made in Jackson, the produdt of our own work rooms. We will show hats for j particular people and for every occasion. We in- * -you both days. f Fine |§ T \ <1 Footwear If I O \ Our shoe reputation I \ or record is pegged, j© /Of \ nailed and sewed up Ap y\ / erv J in every pair of shoes /b J\ / We are care / yrT / ful in their selection / jj ( to get none but the ( I best styles and ALL 7 / LEATHER shoes. / * We are experienced, ** the buyer is experienced, STYLE FIRSVi V • Says the young man. \ the same, he experts to /5\ \&'\ j &ick by the suit to (Mm M; Nt * the last. This means A well wooven, well * I '§£m shrunken fabricsand L' I expert tailoring. To be su e of style $. T firrft and larft, pay a $ little more and get Jwf rr'§} the genuine. Ixmg If I lit after you’ve forgot ten the price, you’ll remember what a jjp JpjJ 11 Yo “ f ie < H Here O^SM’-z It'a Right jgy~