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4'<^W^ r a a\\ 7 M ILll YV // / ® ] A>iP'in\ KM /V' l i'*'/ i/ \ S/jli 7 ft X / j|l ' ( IV 11 \ M\ \ 1 x \ \ 7/ i • '\\ J/y /ji j \\ \ | \ \\ C-J j i , A J ' ',./\\ / ■ i MW // y\ ’\M fv Uf j i ’• \\\ U j V sl\\ y | Ml jf ! v\ / if / j \\ // / „ ' \ | \ / i LJ/f M * l\y vL/l \ ] / . L) A { L' \ M ■* "• ■“—: —— ~ i Jf ( Vv 4. mV ■. ♦' - > J J / / x 7% / (v —\ -'- M yy/O t MESS B HUH Pit' PAREONESS OUR STRONG POINT For months we have seen the “Handwrit ing on the wall.” We began last fall to ne gotiate with mills and manufacturers and made contracts that we feel very proud of today. We own goods and contracts that we could sell at a nice profit and never ship the goods, but we are retail distributors of mer chandise and we want it for our trade that depends upon us and we upon them year in and year out. and we expect to protect you as long as we can with old prices, although ev erything is advancing almost hourly, and in some cases goods of certain kinds are unob- Conditions are propitious and we are look ingforone of the best seasons in years. Mills are all operating on full time, money plentiful, increased demand for American goods of every kind, cotton a good price, Peace in this glorious free country of ours. All this should make happiness reign in every home and call forth expressions of praise and thanksgiving. Compare our surroundings with those of the warring nations. We are very optimistic and are inclined to say too much along this line and less about our store and business, back to the main subject. OUR OPENING DISPLAY AND FASH ION WEEK was a grand success, surpassing anything of the kind we have had in many years, the attendance and sales made, voice the correctness of our styles and materials and the lowness of our prices. We have ev ery assurance and encouragement of the. trad ing public that we have the goods styles and prices that please and we have planned and bought accordingly for a very big season. The goods are here to speak for themselves. The styles and coloring are VERY PRETTY and becoming to all. We have a VERY COM PETFNT courteous corps of salespeople who are anxious to show and who are enthusiastic over their respective departments and lines of goods. We especially mention Miss Aitcher son our designer and trimmer as being the best we have had in years. Come let us prove it. With a store like ours, (everything under one roof), convenient and comfortable, de partmentized and stocked with almost every thing used by all sexes, classes and races, in the home and on the farm, with an unsur passed service, affords the public a trading place equal to any Citv. We are proud of our store, and love our work, we appreciate and want your trade for which we promise our best efforts in every transaction. ETHERIDGE, SMITH & COMPANY. P. S.—We want to remind you lest you forget our Furniture Department with every piece new and up-to-date. We want to say too that we will sell it at department store prices like we do everything else. When you think ar, in the furniture line think of us. Etheridge, Smith & Cos. . —w \ I j sJIMm >, - mem ■" ~ iL -‘iffityilE - 'nj , : ■4- if P#SB:• A^SR miSffttjSXSjk flam II llllA\\\ If 111 1 ////if II 111 1 1 111 I I/ll 11//1 // / llill HIHIII tl I //1 11 111 I 'll /I If Iff 7/7 [ /^ PmGHT£ , /// y I r /// \ -> emSAe . , ifFr*^' - ”''' itL ' *xY//// \ J l '///// ,/, '////// \\ A // / ;- \