Below is the OCR text representation for this newspapers page.

ARTICLE S YOU WANT RIGHT NOW Porch Rugs, Rockers, and Furniture Porch Swings and Flower Pots Mattings, Shades, Poles, Curtains Ice Teas, Oil Stoves, Freezers Rubber Hose, Screen Doors and Windows- Kitchen Safes, Kitchen Tables Floor Mops and Floor Polish Silk Shirts, Silk Hosiery, Silk Ties Slippers, Straw Hats, Belts Two Thousand Pounds Binder Twine 250 D. & H. Scovil Hoes GET THEM NOW OE Etheridge,Smith & Company JACKSON, GEORGIA SATISFACTION There are a great many kinds of satisfaction or a great variety of things that produce it. We mention a few. First —A great satisfaction and joy to us is the confidence, patronage and reputation bestowed upon us by Eighteen Hundred and Ninety Seven regular accounts and more being added daily. It is also a satisfaction to be able to serve the best interests of the trading public by having a good, modern, convenient carrying stocks the people want when they want it, with able experienced salespeople in every department. PRICES RIGHT, and this should be a satisfaction to you also. Etheridge, Smith & Company, jack Srg.a Dye, Overall and Work Shirt Situation Last fall just before goods began to advance and the dye situation got so acute, we began to buy all kinds of Colored Goods in sufficiently large quantities to us all through 1916. Now if you doubt this you may see the contracts. On the other hand we can show you the goods them selves, as about half of them are ship ped and in our house. -WE SAW THE HANDWRITING ON THE WALL.” We have goods dyed with genu ine German pure Indigo dye. We could sell out for a good profit the contracts we now hold but we want the goods for our customers retail. We would caution you against cheap American dyes. THE BEST DYES HERE ARE NO HIGHER. Etheridge, Smith & Cos. JACKSON, GEORGIA ASK YOURSELF THIS QUESTION Why should a man scatter or divide his trade promisciously and have accounts all around town and maybe not know exactly to whom and how much he owes? Would there be any advantage or profit worth while to eith er the buyer or seller? Neither one could depend upon the other for any thing CERTAIN. Answer This Question By concentrating and simplifying your business, selecting a store like the OLD RELIABLE NEW YORK STORE that’s true and tried, that has weathered all the storms in the past, and today is growing stronger all the time, a store built for the purpose of supplying the needs, comforts and conveniences of the buying public. You can well afford to tie up and stick to an organization of this kind, because you get all you want right under one roof and at the lowest prices. We give unmatchable values and effi cient service for the least possible cost to you. This is due to the fact that we love and study our business and want to see it grow instead of go backward, this is made possible by giving value received, live and let live 6c. We work fast With ample capital and experience. Old methods like old machinery must be cast aside, because they cannot stand the shock and shell of modern progress. Condi tions and problems today can’t be met with the plans and policies of yesterday. Think it over, then think it over again and you’ll always be glad you thought MORAL: Join our big family. IF IT’S IN TOWN WE’VE GOT IT. IF YOU GET IT HERE IT’S RIGHT. THE BIG STORE SELLS CHEAPER. Etheridge, Smith & Company, jacks georgia One of Our Very Best CUSTOMERS The other day was in our and went up stairs —nat- urally he saw Furniture, i Springs, Chairs, Tables, Mat tresses, Dressing Tables, Boufets, etc. He stopped in amazement and exclaimed “I did not know you handled Furniture too! I have just bought some—l will come to see you next time.” We have advertised our Furniture Department sev eral times, but he just failed to notice. Maybe that you did not notice it. We are writing this and will continue to write again and again about our Furniture until every man, woman and child, white and. black, far and wide, reads and knows about OUR FURNITURE UP-STAIRS We don’t propose losing another sale because people don’t know about it. Furthermore, when they know that we carry the very best makes—bought cheap with the SPOT CASH and sold cheaper than you have ever seen it, every piece New, Fresh Stock. You can begin to draw on your imagination as to the kind of Furniture Business we propose doing. We venture the assertion when YOU WANT FURNITURE YOU WILL THINK OF US. Etheridge, Smith & Company JACKSON, GEORGIA Binder Twine and Scoville Hoes For a long time we have sold Twine and Hoes THE GENUINE ARTICLE, THE BEST MADE, and we will do the same thing this season. We want you to know that we appreciate your trade and will do all in cur power to hold it. We buy in LARGE LOTS with the SPOT CASH DIRECT FROM HEADQUART ERS. THE OLD RELIABLE NEW YORK STORE SELLS EVERYTHING CHEAPER. Get your orders in early. A word to the wise is sufficient. Etheridge, Smith & Company JACKSON, GEORGIA