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FRIDAY, MARCH 1, 1918 Continuous Spring Opening! ESSS any foS° dlVeta Ipeniig/11l One Continuous Display and Sale Throughout the Spring and Sami etl Goods in all departments, as frit as they come in will beput out and shown, nothing held back from this date We | are pleased to say that we; have in most of our Spring goods, due to going to market much earlier than usual, and this I policy is good for our customers and friends to buy early. There can be no advantage in watting this time. We are ■ fortunate in having contra* s placed months ago. We made a big saving which we pass on to you, and as suggested I last week, we repeat. .no n* , Buv Staole Heavy Goods of any kind for next Fall and Winter. You will Save Moneys y P BECAUSE SOME LINES WILL BE HARD TO GET THEN. ■ We have made preparations looking forward to the largest business in the history of this store this spring. We are put- ■ ting forth greater efforts to meet the demands of and satisfy the public. We solicit your valuable patronage, assuring I you of a hearty welcome, courteous treatment and appreciation of your favors. ... I I Our Millinery Display Surpasses anything we have ever had. Miss Landes, of Baltimore, our design er, is producing some gems of art in ne * les °f i m_ ported models at half the We build hats EASTER WEAR- to order, conforming to AB LES 4 . .... Niuiinery, Saits, \* \ individual tastes, figures Coals, Presses, 'O' NeJui’i.r nSry A- A and faces - becoming and in anti on display. 1 Will have no formal 1 1 economical. You are cordial I v in- „ _ . _ ~ * vlted to call NOW. I READ\ TO WEARS j*{ Etheridge, Smith v 6 Cos. A/p and new models are X co niing in by express. ast as new sty^es are ax V' ■ ■ jfrx crea ted in New York we get them in 3 days. OVER THE TOP Surely! We have the top notchers, the best that New York can produce in Suits, Coats, Dresses, Blouses, in all the new fabrics, colors and styles—it takes too much space to tell you about them. After all you have to see and try them on to appreciate their beauty. No trouble to show goods here. JACKSON PROCRESS-ARGUS Our Silks, White and Piece Goods Were never more complete. Purchas es made last September have proven the part of wisdom and you can see^ the advantage and make a saving as a result. We invite you to anticipate your wants in these lines and make se lections early as we have the goods on our shelves and we are proud to have them for you under conditions that ex ist today. Etheridge, Smith & Cos. JACKSON : : GEORGIA