Below is the OCR text representation for this newspapers page.

VOL m-SO. 2l D. W. D. BOULLY, Proprietor, CASH SUBSCRIPTION BATES. Oaeoepy On# copy xno&tni .••••••••••••• IW Oa copy throe months 76 Aar oaa furnishing fivo subscribers, with th. mtfmiy. wi “py free Subscribers wishing their papers changed from one po-tofflce to another, mut state the name of the poet office from which they wi>h It .changed, m well aa that to which they win ft sent. All subscription* ipoat be paid in advance. Tim paper will be stopped at the end of the tliae paid, for, naleaa subscriptions aro pre viously renewed. nfty numbers complete the year. CASH ADVERTISING BATES, gnea 1 rao 3mp 6 mu* U _ I Inch TV. * * S?J * 4 60 $ 6 00 $ 10 00 1 inches.. <6O 726 11 00 18 00 1 inehei.. 600 900 16 00 22 00 4 inehe... 660 11 00 18 00 27 00 1 column.. 660 UOO 26 00 85 00 1 column.. 12 60 26 00 40 00 ,60 00 f colnmn.. 22 00 41 00 62 00 MOO itafHage* and deaths not exceedin' six lines will be pnblished free. Paymentstp.be made quarterly In advance, according to schedule ratea, unless otherwise agreed uppn. Persons sending advertisements, will state the length of ftf&e they wish theft published, and the space they want them to occupy. Parties advertising by contract will be re stricted to their legitimate business. Least. AovxßTisKMesTs. Sheriff's sales, per Inch, four weeks.. ,*S 60 •• , mortgage fi fa sales, per inch, .eight weeks...... .......... 6 60 Citation for letters qf administration, guardianship, etc,, thirty day 5...... 8 00 Notice to debtqrp end creditors of ah . .„j estate, fortv days... 6 00 Application for leave to sell land, four AWeeh" . . ••••• ••• • • ....-•<00 |als of land, etc., per inch, forty days 6 00 .*• perishable property, per Inch, ten days.-.,. ... .. * 2 00 Application for letters of dismission from guardianship, forty days.... - , ... *OO Application for letters of dismission from administration, three months 7 60 Establishing lost paper*.. the full space of three months, per inch. ~ 7 00 Compelling titles from executors or ad ministrator*, where bond has been given by the, deceased. the full space - . of three months, per inch 7 00 Kfrsv notices, thirty days. 3 00 Ru‘e for foreclosure of mortgage, four mouths, monthly,.per .inch. 600 Sale of insolvent papers, thirty days... 300 Homestead, two weeks. .. ■, - lliJLßineiSa Oarda TDr- T- j_i- Jenkins, HAMILTON, GA'. THOA S. MITCHELL, M. D., Rtiltfeitl Physician and Surgeon, HAMILTON GEdRGtA Special attention given to operative surgery. Terms Cash PItESTON GIBBS, SURGEON AND p&ylcian, i Hamilton, Ga. Will be fpnjlrt at the hotel or the Rtore of w H Johiuton unless professionall7 eneaeed. CHATtXWOOCHEE house, By J. T. HMGIftBOTHESk WEST POINT; OA ALONZO A. DOZIER; v ~ Attorney and 'Counselor At Law, COLUMBUS, GA. Practices in S’ate and Federal Courts in Georgia and Alabama. Office over C. A. R*ld A Co’s 126 Broad st. dec4-8m HANDY ALEXANDER'S BARBER SHOP, . OGLEfHOR* E STBI ' Ga* Give me c*ll when yon come to town, pn i 1 will do my best to please. decll-6m aiildd Dossier, AttornEt-at la*, HAMILTON, GEORGIA Will practice in tie Chattahoochee Circuit. &*nvwhere else. . Office ip tt), Northwest ner of the Courthouse, tip-stairs. janß JtD. TERRI'S MaRRER SHOP, COLUMBtjf, GA. Go to Ed Terry’s, if. von went n essr tvs, and your hair cnt hy first-class har- and in a first-class barber shop. I/w*- tod under the Rankin House. sep4 ly Read This Twice. The People's Ledger contains no continned Stories, fc large p*re*. 48 columns of choice miscellaneous reading matter every week, to gether with articles from the pern* of snch weli-known writers as Na.by, Oliver Optic, Sylvanna Cobb,, Jr., Mire A'cott, Will Carl ton, J. T. Trowbridge, Mark Twain, etc. o^- 1 will fend the People'* Ledger to any address entry week for three months, on trial, on receipt of only 50 c. The People's Ledger is an old.established and reliable weekly paper, published every Saturday, and is very popular throughout the New England and Middle States. Addre* HERMANN K. CUBHB, Publisher, | dee36-8 n School ft, Boston, Mass llam n/r From thoTfeW OF THE OLD EST BUSINESS. The aifvertikiqg'tiWneßs is the old est and laTgest.buauiess ever known on earth. The literal meauing of the word advertise is to turn to. comes from the Latin a<i, to, and tmidri, to turn. JtV 'its broadest sense it rheans to call attention to, to proclaim, to publish, to make known. And the business of calling attention to, and proclaiming, publishing and making known, is tbb Oldest and lar gest business on earth. It is a uni versal business also. We all have more or less advertising to do. In this way or that way, and by this means or that means, and for this purpose or that purpose, we all try to turn detention to ourselves, or our interests. In truth, hardly anything can be done without advertising. Souls can not be saved, sinndrs cannot be con verted without it. Even the word con-oerf,—which means to turn about —comes from the same root which ad-tierfdsing domes from. The vert, which means to turn, is the pivot, the turning point, of the whole matter. The essential thing in Bn ad-nerf ise ment is for the ad-uerf-iser so to ad vert to his business as to con-eerf the public. To con-uerf a sinner is to turn him about. He has been going towards perdition; and his conver sion consists in his turning about so as to gd towards heaven. And he is con-oerf-ed by an ad-wrf-iseraent, or a Wrnirtg of his attafttlon to the consequences of sin; in short, by gos pel advertising. And so, all the preachers are advertising agents foir the Lord, arid all the churches are His advertising agencies. The word advertise ii > Bible word. It was used in the Bible be fore there were any newspapers to publish the modern advertisement, or tiny dictionary to define the term. An interesting real estate transaction, which took place in the land of Beth lehem sothe thousands of years ago, is described in the fourth chapter of the book or Ruth, where it io writ ten : “And he [Boas], said titUrblhe kinsrneW, Naomi, that is come again oiit of the country at Mcab, selleth a parcel of lancl which was our brother Siimelech’s, and I 'to adver tise thed, saying: Buy it before the inhabitants and before the elders of the people.” Boaz saw the necessity of advertis ing on that occasioij; and he did ad vertise j and he made hia point hand somely. In Numbers; Xxiv, 14, it is writ ten : “ And how, behold, Igo Uhto my people; come therefore, and I will advertise thefe what this people shall do thy in the latter days.” That advertieemehi Was a terrible prophbcy, a Settihg of the everlasting truth; and all adver tising oiight to be, like Scripture ad vertising, a setting forth of the truth; but it is not, and never has bc’en, since the. h'dur the devil deceived Eve by his lying advertisement in the fruit business. In fact, from that hour to the present moment; the devil has been running an advertising agency of ‘universal t’atnificatons, in order to build up his moral mock-atiction bus iness, and spiritual sawdust swindle. And he has had great success, and has, tarred many unto him, and has no lack of customers, notwithstand ing the prodigious efforts of the churches; and the Bible societies, and the tract societies,, And the mission ary societies, and the Sunday-schools, and the other numberless agencies ac tively workipg on the Lord’s side, to expose the devil’s wiles, and adver tise truth and rigbteoiisnes£ and judg ment to dome. Human nature will have its way; and now, tU in the old scripture days, , , . “ A mail shall fcafdly keep himself from doing wrong; and ah huckster shall hoi be free from sin. Many hayq sinned for a.small matter; and he that seeketif abundance shall turn his eyes away. As. a nail sticketh fast between thejoininga of the stones; so doth sin stick close between Wiy ing and selling’’—and advertising. In these days advertising does not necessarily mean either prophecy pr truth-telling, it does mean the turning of public attention to one’s business. And #ie question for the advertiser is, “How,.shall I advertise so as most effectually to torn public attention to my business, and not only turn it to my business, but fas ten it there t n An advertiser** snedesa in advert* HAMILTON, . i r v, ‘ " R ~ ".'v ' ing, will chiefly depend on tw;Q tjiings, namely: On the style in whic|i his advertisements are written, , and on the w@y In which they are published. A faet may bo stated in euch a dull manner as to attract little or no no tice ; faqf; ra iy be stated stf interestingly as to arrest geheral attention. So too, an advertisement may be published in such a way that it will fall deed; and the same tisenpent 'word for word, may be pub lished in such a manner as to ooca siop a wide spread sensation. As. a rule neither of these points ik sufficiently considered by adverti sers. When a man has a lawsuit, .and his case is to be advertised to and jury of twelve men, he wants a law yer to dd it, ivho ban vyield all the re sources ofargnment and eloquence in his behalf. sut the same man, when a jury of many thousands is to be ad dressed in behalf of his business, is apt to think that he can do it well enough himself, no matter how in competent he may be. In faot it is pretty generally supposed that, any kind of a statement, however bung, lingly it may be written, will answer for an advertisement, when the truth is that in order to have an advertise ment tell with greatest force upon pnb lio minds, it must be prepared with consummate skill. This is especially true of advertisements intended to secure the favorable consideration of ladies. Wehave known striking in. stances of ladies being irreconcilably prejudiced against an advertiser, by reason of some Quality in bis adver tisement which he doubtless supposed to be its chief point of excellence. But what to do with an advertise ment, after it is written, is perhaps the chief problem in this business. How shall the advertisement be laun ched upon the public with the most telling effect? There is much money in the correct answer to this question. Let us see if wo can get at the cor rect answer. And in order to get at the correct answer, let us see what it is that an advertiser wants to accom plish by advertising: He wants to turn the attention of as many persons as possible to bis goods,wares anrl merchandise, and to present himself and his business to them in siieh an attractive and per suasive manner, as to secure their fa vorable consideration and custom—iti short, so as to make them believe hi him, and in hjs business, and in what ever commodities he may have for is the advprtiser to launch his advertisment—(which we will sup pose to be properly and effectively written)—upon the public so as to accomplish.thesp results? He must, of course, firtd the best avenues to the pnbiib mind, apd through them but ton-hole the public attention with ad vertising finger. But what are the bpst avenues to the public mind ? Thpy are, of course, the newspapers ana periodicals of the time. And how is an advertiser to find out the newspapers and periodicals, and learn jvhich of them it would be best for Airp to advertise in? As there are thousands, many thous ands of newspapers and periodicals in the lahci, of vast diversity of circula tion, an,advertiser, without the aid cif those whq already have special knowl edge on the subject, could not, obtain such information as would enable him to launch his advertisement most ef- lV /! fectnally upon the public, except at an outlay of time and money, which no advertiser could afford. It took Messrs. Geo. P. Rowell <fc Cos., the leading advertising agents in Amer ica, several years to seek out and olassify the,newspapers and periodic als of the United States and Canada. When, about eight years ago, they were applied toby advertisers in this city, to publish an advertisement in Minnesota, they tapd to decline the business because tfi£jr could not as certain the names of elen half a dozen papers published in that State. Abont the same time, the project to establish an advertising agency in CiucinnajL was abandoned, becanse of the difficulty of obtaining a list of the pfifjers published in that region. it was the same with regard to the papers published in Nova Scotia, and it was the same with regard to pub lications in the Southern States. In fact, Messrs. Rpwell <fc Cos., finding there was no basis of infor mation on which to carry on the ad vertising business intelligently, and with satisfying accuracy, determined to establish an institution which should give similar information about news paper* and periodicals, which mer- can. and tn .tO'te'J-.up papers anu advertisemeu anil Canada. thejr had underta. enormous task, bat from step to step, tin. out every publication (mtu learned its politics and its rc if it bad any;—the extent and l ter of itk circulation, and all the about it} which it would be necessa. for an advertiser to kuow. One of the greatest difficulties which Messrs. Rowell & 00. encoun tered in their prodigious undertak ing, was to get accurate information as to circulation of the publications of the country. Publishers had the mistaken notion that it was better to surround their circulation with a fog of uncertainty, tlirougfi which it Woiild loom.up large to the untrained vision of advertiser*. But Messrs. > • * V, Rowell <fc Cos. believed that any bus iness, in order to be completely suc cessful, musk be founded on the com plete truth. And sd they went for the complete truth, as to the circula tion of newspapers and periodicals. Proprietors of the strongest pblica tions fell in with their plans, and gave exact information, and it was not long before publishers in a\l parts of the country, seeing the advantages which came of exaotitude, and, nat urally preferring truth and accuracy to deception and vagueness, followed their example. Without the knowledge of the cir culation of publications, there could, of course, be no certainty in advertis ing. Without kuch information, an advertiser might reject a paper hav ing a circulation of tens of thousands, and put his advertisement in a jour nal'having a circulation of only a few butjdreds. But the extent of a paper’s circula tion is not the only criterion of its value as an advertising medium. In sorr\e cases the kind of people who read a, paper is an important fact for an advertiser to know. It would be of no use for a published of the writ ings of Thomns Paine to advertise them in a religions newapaper; nor would lnddel publications be a good medium for advertising Calvanistio works; nor would one who should advertise agricultural implements and fertilizers in papers read .almost ex clusively by literary people and ar tists, be much beriefitted hy hia out lay; nor would it be judicious to ad vertise free trade works in tariff jour nals, hr tariff works iH free trade journals. Advertisements which ap peal to women, young people, busi ness, men, and the general domestic Heeds of femjlips; should be published in papers that have the largest gen eral circulation; and advertisements which Appeal to a certain class should not be published in papers that, pro seldom seen by members of that class. .Hence the necessity, in order that advertising may be done intel'igently and effectively, of knowing al about all the papers and periodicals in the country, which publish advertise ments. The extent of a paper’s cir culation, its politics or no politics, its religion or irrellgion, its speciality, if it has one; in what sections of the ; V| 1 country it circulates, its rates for. ad vertising, and everything else which it would be nseft|l for advertisers to know, should be known. It was obtaining of this information ahotii every publication in the United States and Canada, which Messrs. Rowell & Cos. set themselves to get. And af ter years of persistent and arduous labor they got it; and having got it, and having digested and classified it, instead of keeping it to themselves, they threw it open to their customers, so that any custoiflfer who ohose tri look into the matter might know as mnch ahtfftt ft its they did. TftlS ?s a I distinguishing feature in Messrs. Hcweil & Co.’s system. They were the first advertising agents to give their customers free access to all ,thc j knowledge which they themselves possessed. They make no mystery of.their Ipunineßf*; nothing is conceal j ed. Whatever information they have is at the service of their customers. Io fact* they now.publish it all, in their Newspaper Directory,, so that not only their customers but also their rivals in business, can get the benefit of it. But, of course, nobody | else can, get so. much out of it as j Messrs. Itowell A Cos. can get thera- I selves, because, nobody else can un ' deratand all ita bearing*, or pot the o am. their aoter liarities dieir rate<> the best way ments to them. a great deal more, Jt>- .cuenasbeen long in their es:dblishrnept, it w ill begin to dawn upon him tfiat the ad vertising busiSetih is a great business; that there is vastly more in it than lie ever dreamed of; that it requires spe cial information, special facilities, spe cial arrangementß, wide-reaching re lations, costly appliances, and that maturity of judgment which only comes of vast and varied experience, and fullness and, completeness of knowledge. And right there, ,ln Messrs. Rowell <k Co.’s agency, he will see that he can command all the kt 1 ‘ i''formation, appliances, machinery, skill and judgment, necessary to ena ble him to launch his advertisement npori the public mind in such a man nor as will bo most certain to turn and fasten public attention upon Rirt)- self and his business, tratil hi* name shall become a household word. And, that of course, will bring custom; and if oonpled with honesty and fair deal ing, It will build up business on an enduring foundation. And the ad vertiser will gain riches and renown ; and thns the end, aim, and object of advertising will he achieved. A Mechanic. • A yonng man commenced visiting a young lady, and seemed to be well pleased. One evening .he had called when it tyas quite late, which Jed.the youhg lady to enquire where he had hem. “I had to tirork to-night.*’ “ What, do you have to work for a living?” she enquired in astonish . - *• . *. , , “Certainly,” replied .the yonng man, “lam a mechanic.” “ I dislike the name of mechanic,” and she turned, up her pretty nose. This was the last .time that young man visited that young lady. Hb la now a wealthy man,,and has one of the nicest women in the country for a wife. The lady who disliked the name of a mechanic is now the wife of a miserable fool—a regularvngrant about grog-shops and the soft, verd ant, miserable girl is, obliged to in washing to support her children. You dislike the name of a mechanic, eh ?—you whose brothers are hpt well dretoed loafers. Wo pity any girl ,who is so verdant, so soft ns to think less of a .mnn for being a me ehanic-r-one of God’s noblemen, a most distinguished and'honored per sonage of Heaven’s creatures. Beware, young ladies, how you treat.young men who Wdrk for a Hir ing, for yon may one day he a menial to one of them yourself. Far better tbdischarge the well-fed pauper, with all his ring*, Jewelry, brazentjes* and pomposity, and take off your affec tions to the pallptla hand, industrions ttlechanio. Thousands have bitterly repented ; thejr folly jvho hayp turped tlieir backs on honesty. A few years have taught them a severe lesson. Carr of Lamps. — 1. Always fill lamps in the morning, when there is daylight to work by and lamps and oil are cold. 2. Do not pour oil from a can that has recently been ag itated. 3. Do not allow a lamp to stand very long near a stove, -,or in any other warm place.. ,4- Always keep the tubp of the lamp clean, and trim the wick every morning. 6. Do not extinguish a lamp by blow ing down the chimney; blow up from, the bottom, or else turn the wick down. 6. Buy none but the best of oil. If your grocer does not or will not keep it, make .f club with your neighbors, and send to r cfty for a barrel. 1. Avoid, all lamps, holding over a pint of oil, as the dangers greater as the sizes of lamps are in creased. The man of the .—the type-setter. desdiro, dtlugeoT —liti both for *vll and food— Is as ready for growth as it Is for decay— A power that aids In supplying onr flood, Or nips with Its frosts all tbs hops# of a day. It oomet with Iks plague of the insnet or v worm, h s Or it,comes with ths masons exempt from the pest; It comes with the death-dealing fungus or H , V. • I Or In bpuuteous harvests with which man L blast. It coatee Irrespective of Just or unjust— It comes irrespective of station oy blood— But its lews being constant, we leera how to trust, Avoiding the evil sod reaping the good. Written forth* VUUor.,. The Philosophy pf Good to Men. ST 3, k. STSWABT. We lesrn from experienoe, observing with care , The great ruling foroes, their rhythm or time, That nature is constant the same everywhere; In coosUney slmple,ln works moet inbl'me. Its laws being constant, ws search for or trace ~ The means of enjoyment, subsistence or I'fe, And find In this wisdom a haven of peace— The surest protection 'gainst eil or strife. A power exists: let ns study its laws; Lot us find out Its seorets and truthfully eoan; Let ns view its effects; let us search for the cause; Let us thus gather wisdom and teach It to man. ■ Let ua study the foroes we feel or we sea: Of the powers of nature presented to view, And find ont their limits. If limite there be, And thus through onr reason our safety pursue. Let ns lift the dark veil whtoh has hidden from sight Great truths now emerging from onder the ban; Lef reason present ns Its guidance or light, To shine In the pathway of poor, foeble men. Dot Old Paper Bustle. BY OABL nsriM. Bow expsn.lv* of us vsn i dlok ov ihy gal* . hood, '■ ■ j • J , Vhen old mudder vine vos bold dem to vew; Der garden, der eabbagt der wheet-eweelin i rosebud, Der ret pandyloohs vot my Infancy knew *, Der vlde-epreadlng hoobs, and der dress vot stood by It; Der bonnet and cap vbere der vatervall fell; Der long woolen sbtockinga mlt * mug i ,looking fit, And der old paper bustle Vat hong on to veil'. Oh, dot old piper buttle, dot newpaper bustle, Dot cloth -covered battle vat huug on so veil. Oh, dat moth-eaten hstick, ! vert hall dat 4 treasure, ' < V > A* morn noon and night, by my house 1 *ot loose— I yoost dook him tip utd examined mlt pleasure, Und dlnked it der beentifelst lifter In use. How nerfeus I got me, ven I folded him out, Und doubled and thqueesed him, der hoo die did shweil— Io shape it got bully, der shtlngi dhey vae stout ' On der old paper hustle dat fitted so veil— Dat rag-paper-bustle, dat worm-eefen hustle, Dat dress-liitlog beetle dat hung on so veil. How sweet, it val looking veh der hack was all ln- Ven properly mounted It Inclined to der shky— Not much many tollem would tempt me to learnt,. Der varmeet, der tightest, not doomana vae shly. But now I vae old usd wrinkled und gray, Und der tear in my eya rash Intrusively sbwill— Took* me back of my memory to dot tabby day „ . Veu I vore me dot bustle vot bang on so veil. j . , Ob, dot old paper hustle, dot vixe-covered • hurtle, Dot moth-eaten hustle vas ahduck on veil. geotlomifc, ebMrdtag; “ Caswell ” upon a buaimna raent, remarked that it v oald be “a well ” without the C. .! > ' • A wagish gourmand,yho had modp. himpslf feasting pn f*j, mid h# embodied the trio .of thp .thtrj fhfnace, thua—shad-rack, me-siek and abc4- we-go. lira. Keen, of Springfleld, declined to allow her daughter! to take part in a spoiling < match because aha heard aqmqbody aajr that knotty words would be given oaf. “This is net gain,”,said .a witty Worcester gj,rl w;ho found a valuable silk hair net hanging to the fringe of her shawl upon bar return home front an evening lecture. Thia world wooM I?* * ttogdf dti ert of lonesomenesa if women were not priveleged to attend anoiion aalee and pay more for an old bureau than anew chamber *et would coef t , lß - A little girl, hearing her teachoe spoken of aa a painstaking woman, remarked that the sqbolara were “ painat sk ingest,• for they were'get * erally whipped all round every day. , Does the ooart yon to any that you aaw the editor jptoAVfT ted f “Not at all, air*'only I'veaeen him in suoh a—a —a—flurry as to at. tempt to out ont copy with the anot fers; that’s all.” If a colored theological student in Mississippi' concludes hi*,, course, of atudiea and writes hi* fitst sermon without being shot, in the leg for fool* ing aronnd a hen-coop, he is consid ered a promising mao. Readers wW oannot at once see the cream of a jest do not generally wait for it ( to riee. . We send to dnr batcher for tweetr bread, and if we want a sweetmeat we send to onr baker. * The boy who ran *jWy from school to “go fishing all alone,’* and caught, bithfelf in„thp, Up, say* he’a got enough of fishing on his own hick. An inatruotor asked a French .gifi why beer io French was {untwine, She replied it was probably owing to the fact that the boy* liked jtsowell. An exchange aays,, JViafU,, ride two mile* to ahh two brothers under twelve years of age that go to bed together without having a dispute about something.” . , It i* in vain to hope li,p!iftfe *!l aßke. Let a man fltsnd with jus face io .what direction he will, he muatj necessarily torn hia hack on one-half the world. A Springfield min retjjmtl* toajf * bath in the dark. &r>l*mgeii £# enough, biily be.gojtibMl of a piece of stove-blacking Instead of soap, with marked results.,, M ■. f> “Nc)iir„.doo!t be rough,” remarked, a person who bad been arrested tor. thievery, the other night. *‘Jflr*y < don’t **y I am a thief. Be polite,* and oall me a canal contractor.” A lively nrobin a drug storeman the o%*, day: “Mister,, please give mp u a atiok of licorice, your clerk goes with my sister.*’ , ■ An itfciismg story is told of Childs, of Philadelphia, who tgketk pride in showing his eetaMwhri tnent to visitors. He tog. ,paased through several of the departments, end as be approached .tie, stereotype, rooms, remarked this room |*ras sin 'vays kept in perfect ordep,, when, on. < pening the door, thprp lay,a druukf en compositor fast asleep ~90 epe ot the imposing atones, who did jw #pA pear to be in perfect order. The dis; gust of Mr. Cbilds esn be better im agined than described. , , , 4 , Qnilp (to Mrs. Q,)w‘*Will* he* did yon like the sermon, my dear f*t Mr*. Q.—*“o, perfectly splendid I Sucb loves of bopnotal * . .. , . “ N °. ndaAnr, } give np them, vani ties now,” was th<j retort ofa biuab ing bride to the perron who tried to kiaf her. , . Hostile furniture—Armed chairs.'