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: ' . The Greatest Rubber initiatives of the Age have been developed in GOODRICH Lzkorateries,—a group of buildings purposely isolated,”and remote from the Factory Sondien 'M%m%%; ,
fostsc SN i b e i
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Ssy THE oreatest Word in the whole Lexicon of
Commerce is NOT' ‘‘Servicel”’
It is “INTEGRITY!”
: Because, that term embodies Geod-faith,—Depend
»a'bilciit%,—tbe Intention to play fair, at any cost, as well as
ood Service.-
. Its essence, so far as business is coneerned,
cor‘l%its én livin;i;)-upl.t;? the last letter of that Americanism,
. =—*'The,Square Dea . ;
ol It demands irom its _Emctitimmrs not only,a, due
~ weppéct forthe Rights of Others (whether they be strong
21 enough ‘te enforce these Rights, or weal encugh to be at
the mercy of the strong) but goes further ‘
... .It implies a.charitable attitude towaxrd those well
*tneaning persons who see ‘‘Rainbows,”” and who cannot
w {ive up to'promises they really ¢nterded to keep,
Vi, An old-fashjoned Virtue is thigy ‘Eusiness Integrity, ™. |
S sometimes crowded close to the Wall by that, medern
idolatry called ‘‘Business-Expedicncy.” oo b
| o =-- But,—there.-being samething MCRE than Tl
L ifofth striving for, in Business-Expansion, (as well as
Money) this old-fashionad Virtue lives on, thrives and flour
fshes, in many guarters, like the Folk-Songs ¢f a Nation
that never die.
e May we-here pay tribute to ‘‘BUSINESS-INTEG
RITY,”” wherever it abides, and, —with all due modesty,—
o OLAIM it as the Watch-word which as ruled Goodricl
i Ac(iilßtEl@sl%[xfi%%fi:’l ge;azs of Rubkber Manufacturing, Selling,
. - and DALLVILE e ;
W 8 T s o : ; .
"B 4 e o
s .
s| @ UT,—does this Policy of Business-Integrity
o %’ pay, in Dollars and Cents?”’ the Cynic may
inquire.
7 ‘From even that cold-blooded standpoint we may
answer (to the growing youth of this courtryy YES!—
it HAS paid even in material Success, ‘
. —Witness the Goodrich growth from g very small
“¢A corn’’ indeed, to the 90 Square ACRES of Floor Space
an the largest Rubber Fectory of the World,—at Akron,—re
quiring 15 Square ACRES of Window-Glass alone to light
these Goodrich Factery buildings. .
' —Witness the Tire Output of 1915 which, if the
Mires were placed fiat on the ground in a row, would reach
‘amore than 1,400 Miles,—from New York City to Omaha,
—although Tires are only one of the 267 lines of Rubber
- Goods made by Goodrich.
1 —Witness the present Staff of 18,147 People, who
produce the 120,000,000 pounds of Rubber Goceds, manu
factured, marketed, and shipped, during the year, by
- Freight, from this Goodrich’ Factory, in addition fo the
10,000,000 pounds manufactured and shipped by Eupress,
from same Factory during same period. :
! Contrast this Goodrich Rubber Goods OQutput, with -
the total Imports of Crude Rubber into the entire United
States, during 1915,—viz:—172,063,428 pounds,—and the
total WORLD Consumption of Crude-Rubber for same
year, —viz:—l42,ooo Tons, or 284,000,000 pounds !
Then, who shall question that the Goodrich Watch
wot;d %_mld I%’oliei%ré of “INTEGRITY FIRSI’’ pays, even in
mareridgy HeSRIS,
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=-This, exclusive of tha Cocd-will, Prestige, and Pubiie Confidence that flows
from 47 years consistent prcctice of such a Poliey, which may well be worth as much
more, in personal satisfaction, to each Goodrich Stockholder, cach enthusiastic Officer,
N " = 2 . s
and each loyal Employes of the B. F. Goodrich Co,
But, “‘How does this Concern YCU, the Consumer?”’ —you now ask.
It concerns you, first of all, as a piroof that Square-dealing, Straight-thinking,—
. - 5 < PR ; o 5 18 Viapicry oA "
and Rusiness-Integrity PAYS,—even in Coin of the Redbn.
It concerns each Parent,—and the Son and Daughter of cach Parent,—as a vivid
demonstration of the fact that the medern god of “Fxpediency,’” iz a false god,—and
that all the brilliant feats, and dexterous manipulation of facts, wrich pass current as
. : 2 : A S e Tsh o @ i
“‘Expediency’’ are needless, for permanent success.
‘ 1t eoncerns the Consumer of, ¢r the Dealer n, Rubber Goods because he Irnows
A = 2 2 PO e o YT T s , 4
that, in desling with a House of Integrity he can TRUST the Stotements, the Preducts
o o 1 i sioieg 12 1 T 1
and Trede-Marks, of such a House, #mnlicitly,—can save Time and Trouble and can
abandon that costly and unpledsant Wadchfuiiess which it necessarily involved in buying
anything under the old Law of Caveat Linpos, (let the Buyer beware).
: "¢ -V O & ®
—‘-‘2‘ —:& e e nEibgh AR hainie THBHTIOI/EBE &(v A Aas vol N)SRLeDKI a 8 e ki b
r 7 HEN, therefore, the larcest Rubber Factory in the World (with a 47
‘ vear Experience in Rubber-Working) and 47 years of Dusincss-Integrity,
: Good-faith -demonsiration, and Square-dealing, TELLS you that Money
50 DO e b ! ? L DOURALENSeI sy ol : Y
can’t buy BETTER Fabric Tives, at any price than Goodrich Fabric Tires at their ver
'l €. S gy . x ’ T 1N T . o 7 y
moderate “‘Fair List” price,—you can well AFFORD to believe it.
When they tell you that nothing but Bustness Integrity prevents their charging
2 iy 1 e ] . i 3 A Neal=Ac £ Ney o e e ok
you prices us hiigh as those charged for cther Makes oOf Tires, of no better quality, yow
can relyupen thisi— ; ; :
~ .The difference in price is then a REAL Saving,
It iz the Cash Value, to you, of dealing with a House which has made “‘lnteqrity’®
its Watch-word through 47 years of Rul,:bo_‘:’ Manufacturing and Selling, and which has
awever yet sacrificed Principle to Prefit, nor Good-faith to Expediency,
Then accept this SAVING which Goodrich Intearity brings to yeu every time
you buy the best Fabric Tires in America, at the following ‘‘Fair List”’ prices: :
. E
ST T RB S T L T A Ae e T e ‘
g & és E? ° o =99 Y. ° i
am gomS X TaT g [ S I ) YD v Y e o o ‘;
g 4 1 % o 3 0N £ j Af@ .. 1
| {,E@‘fi'@afl ACEE Al = Lfiui FTICeS |
i e e et e e s e g
A 3 T ~A T 3 -y ¥
. BLACK “BAREFOOT” SAFETY- TREADS ;
i ___.,___——.—-—___,____._._-_._.____.._________.._.___,_______. A
' % i
!¢ ! ¥
3 3@ X 3 F"d Qe s§o.4@ 2
3rp D 1 2 O SIS ) D 7 oY A;G q
| Ux o 5 : b el )
:‘ 2] bd 4 r % xd H’a ',
L 32235 - - - 8 $1545 |
' ~ P
boßs " B v
I ' 33:4 A - - - $22.00 |
. s # & A « e€ 7 € 2
g 34’ x & *; . N 2] - 32.343040 ¥
i oy 4D _— 3 , oy <] o e
: e AL ‘ ’ :21.60
1 G.;%.y - ‘5'.""3 ) s \ -_' “_: L.- &:," %c} )Ii o i
3 & , ¢ SR o 2 ' ‘ . f’;' = 4 i
37 X 5 (" G~ 1 L) &2) $h97035 4
Ty¢.S-4 > ; B e § ;
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pid 4
.
eB e T e T T Be. e S e e
THE CORDELE DISPATCH, WEDNESDAY, MAY 24, 1916.
s ¢¢ 9 2 I oKy g
Goodrich “Barefoot”, Tires - /
et ow e s b
X 5
ICTIT in weicht, and close grained,—because | £
relatively free from inert substances or|f
4 “fillers’” that give excess Weight to Rubber, |- 7
at the expense of Liveliness, Springiness and,Enduranée.* I
“Goodrich ‘Safety-tread Tires, of’ black .“Bareigo 1
Rubber, arc therefore Lively, Springy, 'Clingy} and! -|-
lived! : d s, i
Through their high Prewmatie quality, ‘they’ give| .
“Pep”” to Car-Action, while stretching out Mileage, per|
Dollar invested, in a way that sets Users’ thinking, i /
Move than 200 different Makes and Brands of Auto] 7
Tires were rade and sold in U. S. A,, last year, 1915, to T
the total extont of about 12,000,600 Automobile Tires. |
Of that 12,000,000 total Tires, the B. F. Goodrich Co. §
made and sold one-fourth. s ; g o
e eet e only one of the 267 different; lings } |
made by the Coodrich Rubber Factory. ' REF
fhis indicates awhy Goodrich Best-in-the-Market ‘[
Fabric Tires car be, and are, sold to Consumers (via ¢
Dovlers) at the lowest price in Ameriea per delivered Mile / -
of Performance. s Ty ab My Sy
Cowpare price-list on left column and seel . ‘/’s}
e} Y
3 io 3o % . v ‘,.' ,'{ o
~ Goodrich: Truck\Tires!:y= f}’
L Ll RN Tl
b EPLACEMENTS of other Makes of Truyckis
; & “Tires with Goodrich Truck Tires during:lasg)
', four years were as follows:— “f ; ~
' 1612 Chanee-overs to Goodrich 8,590% /. /fitf
3 lolg. e e e T GamRR o T
:’ dohs .0 e e 06700 RS Sl
fols 4w w 4 REANEE '
These Change-overs to Goodrich tell their own story; D
$o the thinking Truck Owner. : iyy
1 ¢ s S
Goodrich Bicycle Tires ./4
& ° . * ~,~}\ : (b "‘: ‘,
ERE, in America, the B. F. Goodrich Col’ J
was the first and largest Maker of Pneumatic ',
B Bicycle Tires, developing, among other 3:
types, the famous ‘‘Thread-Fabric” Tire called the Palmes *
Bicycle Tire. @ Lo,
“lutegrity’® of Construction, and Square-Deal i -
Troatment of Consumers and Dealers, results in our hold- }
ang this largest business in America on Bicycle Tires,-as,¢
well as on Truck Tires,—and Automobile Tires. . i 4/
. - » i &/l{
ET a sample of black ‘‘Barefoot” Rubberto-" /*
~ day,—from your nearest Goodrich Dealer ory” |
Branch! 4 ¥
Qiroteh it a thousand Times, to its extreme limit,,
but BREAK it you CAN’T! &% ot
That is the sort of ‘“SERVICE’’ which Goodrich )
Integrity of Purpose and Policy, translates into. & .A:-;b
THE B. F. GOODRICH CO., Akron, Oé"‘ j ,‘g