Newspaper Page Text
THURSDAY, APRIL 13, 1933.
KEEPS ADVERTISERS POSTED
o
A Nebraska publisher has developed a method of
keeping advertisers posted as to the exact amount of ad
vertising they are doing, which should be worth a trial at
least. His monthly statements which went out for Janu
ary 1, carried a notation at the bottom, “Your advertising
for 1932 totaled . . . . , an average per week of ... .
Thank you.” This weekly average figure is in most cases
small and is a good answer for the advertiser who is con
tinually saying that he is spending too much in advertis
ing.
The same Nebraska publisher makes a practice of
printing a short message each month on the bottom of his
statements. A recent one read: ‘Our aim is to make the
Messenger beneficial to the interests of this town and its
trade area. A newspaper cannot exist without the pa
tronage and good will of home merchants, business and
professional people. Because of the benefits which you
will receive from advertising, and in order that we may
be able to give this community a paper that will represent
it properly, we easnestly solicit your advertising and co
operation.”—Oklahoma Publisher.
THE JACKSON HERALD
REACHES MANY FIRESIDES IN JACKSON AND
ADJOINING COUNTIES
Is your name known in all those homes, Mr. Tradesman?
Do those folks—all potential buyers of your wares or services—
know what you have to sell? Certainly, you want their business.
Silence won’t bring it. You’ve got to TALK TO THEM IN
PRINT! Tell ’em and SELL ’em via:
ADVERTISING IN THESE COLUMNS!
Ideas, Cuts and Copy furnished by Phone 18 for
Bonnet-Brown Sales Services Rates Today
THE JACKSON HERALD, JEFFERSON, GEORGIA
ACADEMY
Last Week’s Locals.
Mr. Jim Shaw of Atlanta, and Miss
Dell Pharr of Jefferson, were the
guests of Mr. and Mrs. G. W. Shaw,
Sunday.
Mr. ami Mrs. Tom Blackstock had
as their guests one day last week,
Mrs. Charlie Hooper, Mrs. Beckie
White of Jefferson, Mrs. Newton
Martin and little son of Lincolnton.
Mr. Blackstock and family accom
panied Mrs. Martin home, and spent
several days.
Mr. and Mrs. Chandler and chil
dren of Commerce, Mr. and Mrs.
Hubert Crumley of Jefferson, Mr.
and Mrs. Herman Crumley, were the
week-end guests of Mr. and Mrs. D.
C. Crumley.
Mr. W. T. Long and Mr. Lee
Covington are on the sick list at this
writing. Their many friends wish
for them to soon recover.
Misses Dunagan of Winder, and
Vera Patton, were week-end guests
of Misses Nettie and Ethel Harbin.
Mrs. Long entertained a few
friends at a quilting party last Fri
day, which was enjoyed by ull who
were present.
The Jackson County Choir will
meet at Academy church the fifth
Sunday afternoon in April. Every
one come out, and enjoy the oc
casion.
Miss Elizabeth Hanson was con
fined to her bed Saturday, but was
able to return to her school work
Monday.
The many friends of Mrs. T. H.
Blackstock are sorry to hear she has
been sick for some time. Hope she
will soon be well again.
Mr. and Mrs. Roscoe Tanner and
family of Atlanta were visiting Mr.
and Mrs. J. P. Benton recently.
CARD OF THANKS
W T e take this method to extend to
our many friends our heartfelt
thanks and deep appreciation for
their every act of kindness, tender
administration of loving aid and ex
pression of sympathy shown us at
tht unexpected and sudden death of
our dear husband and father. We
are deeply grateful to each and every
one for any expression of sympathy,
the many beautiful floral offerings,
and every attention and effort rend
ered to comfort our grief-stricken
hearts, and wo pray that Heaven’s
richest blessings may rest upon each
of you.
Mrs. J. E. J. Lord.
Mr. and Mrs. Herman Lord.
Mr. and Mrs. David Holliday.
Mr. and Mrs. Raymond Reynolds.
Mr. and Mrs. Spurgeon Lord.
Mr. and Mrs. Broughton Lord.
Gladston Lord.
Lollie Belle Lord.
GENERAL INSURANCE
STOREY ELLINGTON, Agt.
Represent Standard Companies,
and write all lines, Fire, Tornado,
Life, Auto, Surety Bonds. Shall be
glad to serve you.
When You Buy
FERTILIZER
Remember Chilean
is the natural nitrate,
doubly valuable for its
vital "impurities.” Non
acid. Immediate action.
Entirely available.
Insist upon Chilean when you buy.
Your dealer can supply both kinds
Champion and Old Style. Fine condition;
Lowest Price in its History!
CHINAN
niMte
JACKSON TRAIL
Last Week’s Locals.
Mrs. J. B. Elder and baby, Billy,
and Mrs. G. W. Lyle, spent last Wed
nesday with Mrs. Oscar Howard.
Misses Audrey Foster and Sally
Wiley spent Friday night with Miss
Louise Waddell.
Mr. Toney Humphfus from Atlan
ta was visiting Mr. and Mrs. George
Waddell, Sr., last week.
Mr. and Mrs. J. B. Elder had as
their guests for dinner Sunday, Mr.
and Mrs. Lon Whitehead and chil
dren, from Ebenezer.
Mr. and Mrs. Charlie Beard, Mr.
and Mrs. Curtis Anderson and son,
Lewis, and Mr. Jerald Venable, spent
the week-end with their parents, Mr.
and Mrs. Elmer Venable.
Mr. and Mrs. Leondas Mathews
and children were week-end visitors
of Mr. and Mrs. Oscar Howard.
Messrs. Johnie and Leroy Day
from Atlanta spent most of last week
with their sister, Mrs. J. L. Lavender.
Misses Thelma Mathews, Martha
Howard and Agnes Sell spent Satur
day night with Miss Louise Waddell.
Mr. and Mrs. Jesse Dooley and
daughter, Jessie Mae, spent the week
end at the home of Mr. and Mrs. J.
L. Lavender.
A large crowd enjoyed the party
given by Miss Louise and Mr. Scott
Waddell, Saturday night.
Marvin Lavender gave a party
last Wednesday night for his visitors,
Messrs. Johnnie and Leroy Day.
WHISTLE MADE FROM PIG’S
TAIL
Penn Yan, N. Y.—Norris S. Dail
ey, dean of insurance agents here, is
inclined to become impatient when
he hears the remark, “It can’t be
done.”
Dailey’s father, who was a carpen
ter, made the remark one time about
sixty years ago: “You can’t do that
any more than you can make a whis
tle out of a pig’s tail.”
One day Father Dailey slaughtered
a hog and his son decided to see if
there was any truth in the saw. He
looped off the pig’s tail, skinned it
back from the bone some four inches,
inserted a piece of wood to replace
the bone and allowed it to dry.
Several days later, he removed the
piece of wood, put a small plug in
the end, notched the tail and had as
shrill a whistle as any boy could
want.
BANKRUPTCY SOUGHT
FOR BRENTANO’S, INC.,
FAMOUS BOOK FIRM
New York.—An involuntary peti
tion in bankruptcy was filed in Fed
eral Court Thursday by seven pub
lisher-creditors against Brentano’s,
Inc., one of the world’s largest and
most widely known retail book sel
lers.
To keep a teething baby’s dress
dry tack an ordinary dress shield by
the corners on the under side of the
bib.
PAGE THREE
RAIL REVOLUTION
SEEN BY HOWELL.
Railroads' methods will undergo a
revolution, and 10 years from now a
train will no more resemble the pres
ent models, as fine as they are,
than the old street cars, Clark How
ell, editor of The Constitution, said
Tuesday in a talk before the Atlan
ta Rotary Club at the Capital City
Club.
Mr. Howell spoke as a member of
the transportation commission, which
was named by the insurance com
panies, savings banks and holders of
innumerable church, chaitable and
private funds which have heavy in
vestments in railroad securities, to
study the problem and make recom
mendations. On this commission
were the late Calvin Coolidge, chair
man; Bernard Baruch, Alfred E.
Smith, Alexander Legge and Mr.
Howell.
The railroads are undoubtedly
partly to blame for their present
serious plight, Mr. Howell said, but
that did not alter the fact that some
thing would have to be done for
their relief.
Mr. Howell pointed out some of
the defects of railroad operation as
seen by the commission:
Parallel lines: For instance, six
trains daily pass through Atlanta to
and from Florida, when only two are
necessary for travel at this season.
Circuitous routing: A shipment
of papier was recently ordered from
Wisconsin. A check-up from Atlan
ta showed that tho paper was sent to
Chicago, and thence to Buffalo,
Washington, Sumter, S. C., and Au
gusta to Atlanta, a distance of 600
miles greater than if the shipment
had been sent directly by Chicago
and Cincinnati to Atlanta. This Mr.
Howell characterized as “inexcusable
extravagance.”
Over-capitalization: The railroads
are over-capitalized. When they
were prosperous the railroads put
their earnings in dividends when
they should have reduced their in
debtedness.
Over-valuation: The government
spent over $20,000,000 a few years
ago assessing the valuations of rail
roads, and rates were based on that
valuation. It has since shrunk.
Rates should be based on earnings,
not value.
Costly receiverships: The admin
istration of failed railroads has been
disastrous. In the case of a western
railroad one attorney charged and
collected a fee of $050,000 in
connection with the receivership. A
law remedying this is about to be
enacted.
All transportation systems should
be treated alike, Mr. Howell main
tained, and should be fed out of the
same spoon. Railroads should be al
lowed to own truck lines, where
these would be more economical for
short hauls.
“The 2-cent passenger rate will
prevail everywhere,” Mr. Howell con
tinued.” “The day of raising freight
rates is past. The railroad problem
will be settled by service and cost to
the traveler. If a person can travel
cheaper by bus, he will do it.”
The government, he added, should
repeal the “recapture clause," under
whith it confiscates railroad profits
above a fair feturn on assessed val
uations.
Mr. Howell foresaw lighter equip
ment and greater speed for railroads.
Lighter cars would be pulled by
Diesel engines, as in Germany, where
trains make 96 miles an hour. Rail
road speed was greater 25 years ago
with poorer equipment, than today,
he said.
NO PERSON ALLOWED MORE
THAN SIOO IN GOLD
If any person has more than SIOO
in gold or gold certificates hidden in
an old stocking or coffee pot or in
a safety deposit box in some bank, he
must return it to the bank before
May 1. This is the order of Presi
dent Roosevelt. After this date, if
any gold or gold certificates come
into your possession, you will be
given three days in which to ex
change it for its value in silver or
greenback. The penalty for not do
ing so is a maximum fine of SIO,OOO,
or imprisonment for ten years, or
both. If a person does not wish to
deposit the money, the bank will give
in exchange either silver or green
back.
The object of the President’s or
der is to get such gold as is still in
hoarding.
Annapolis cadets must wait two
years after leaving the academy be
fore they get married. Annapolis
commencement weddings are barred.
The New York Supreme Court has
ruled that when the engagement goes
blooey the man gets back the ring.