Newspaper Page Text
THURSDAY, APRIL 27, 1933.
NEWSPAPERS BEST MEDIUM FOR
ADVERTISERS
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Newspapers are the best medium for advertisers at
present, and intelligent use of space will pay greater divi
dends than at any time in two years, according to Carter
D. Poland, nationally known as as andervtising expert.
“Among all advertising mediums I prefer the news
paper,” Mr. Poland said. “In my opinion they come near
er being all-purpose mediums than any other. They
have the capacity to start cash registers jingling almost
before the ink on the advertisements is dry. They are
also very effective in institutional advertising, and should
be more generally used for the purpose.
“Newspapers render a valuable service to their com
munities, as was proved during the recent bank holidays.
Because of that they deserve the patronage of every firm
that sells its goods to the general public.”
Flaying “unscrupulous advertisers who fill mediums
with bunk,” Mr. Poland appealed for a more straight
forward appeal—the employment of “fore in simple,
honest things.”
To illustrate his point, Mr. Poland used the simple and
plain speech of President Roosevelt on the banking situ
ation a few weeks ago, and denied that brevity should
not be the keynote in advertising.
“Newspaper ads should not be brief,” he said, “be
cause there is no selling appeal in brevity. Newspaper
space should be used liberally and should be used more
for institutional advertising. I warn you that the time
to advertise is now, because intelligent appeals in news
papers will pay large dividends.
Deploring the tendency of sellers to remain at old high
prices, Mr. Poland used the railroads as an illustration.
“Rlariroads,” he said, “made the great mistake of
sticking to their oldtime prices in a period when the
prices of other commodities were dropping. Finally,
forced to adopt lower fare rates because of motor bus
competition, the railways found anew field which pro
duced a profit. There is no rate war in progress at pres
ent —the new and lower rates merely indicate that rail
roads have awakened and will destroy the bus bargains,
just as bus bargains should be destroyed.”
THE JACKSON HERALD
REACHES MANY FIRESIDES IN JACKSON AND
ADJOINING COUNTIES
Is your name known in all those homes, Mr. Tradesman?
Do those folks—all potential buyers of your wares or services—
know what you have to sell? Certainly, you want their business.
Silence won’t bring it. You’ve got to TALK TO THEM IN
PRINT! Tell ’em and SELL ’em via:
ADVERTISING IN THESE COLUMNS!
Ideas, Cuts and Copy Furnished by
Bonnet-Brown Sales Services
THE JACKSON HERALD, JEFFERSON, GEORGIA
Phone 18 for
Rates Today
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Last Week’s Locals.
M' s Inez Martin of G. S. T. C.
spent the week-end wifh her parents,
Mr. and Mrs. G. H. Martin.
Mrs. Fleta Mancel of Russelsville,
Ala., came Sunday, called here by
the serious illness of her mother, Mrs.
J. T. Holland.
Mae Etna Spinks of Athens
was the Saturday night guest of
Mrs. Alton Hutson.
Quarterly conference at Dry Pond
Saturday was very much enjoyed by
a large crowd.
Miss Minnie McGinnis of Com
merce spent the week-end with Miss
es Gladys and Woodie Perry.
Bom, to Mr. and Mrs. J. T. Hol
land, Jr., a fine 10 pound boy. He
will be called Jimmy Waddell. Con
gratulations.
Mr. P. P. Hutson spent Sunday
with Mr. Alton Hutson.
Mr. and Mrs. Julian Jackson and
Mr. and Mrs. Bruce Sailors were
Sunday guests of Mr. and Mrs. N. H.
Perry.
Mr. Leon Beck was dinner guest
of Mr. Curtis Gillispie, Sunday.
Mr. and Mrs. Henry W’alton and
Mr. Thurmond Griflfeth were visiting
in Chattanooga, Tenn., the past
week.
Rev. Clarence Harbin of Auburn
will preach at Dry Pond church fifth
Sunday at 11 o’clock. He is a very
consecrated, good man, and we hope
ho will have a good crowd out to
enjoy his message.
Mr. and Mrs. Verlien Mathis and
Misses Marjorie and Louella Martin
of Emerson spent the week-end with
Mr. T. C. Mathis and family. Miss
Alama Mathis went home with them
for a two weeks visit.
Misses Elsie Davis and Alma
Mathis spent one day recently with
Miss Izetta Sims of Apple Valley.
Miss Grace Evans spent the week
end in Jefferson with friends.
Mr. and Mrs. F. C. Fleming spent
Sunday with Mr. and Mrs. J. J.
Mitchell.
Mr. Ed Troutt was the week-end
guest of Mr. Ben Davis.
Miss Johnnie Perry was the guest
of Mrs. Bruce Sailors, Sunday night.
Messrs. Dolhpus, Jack and Tom
Prickett of Atlanta were visiting
relatives and friends at Dry Pond,
Sunday.
Mr. and Mrs. Allen Holland are
welcoming a little girl at their home,
born April 14th. Congratulations.
Mrs. J. T. Holland continues sick
in bed. We hope she will improve.
Mr. Dave Jackson spent a few
days in Atlanta the past week.
Miss Eula Mae Barber, who is at
tending Dry Pond school, spent the
week-end with her parents, Mr. and
Mrs. John Barber, at Red Stone.
A wedding of interest to friends
was that of Miss Nettie Lee Martin
and Mr. Curtis Hutson, Saturday
night, April 15th, at Maysville, Mr.
John Strange performing the cere
mony. Mrs. Hutson is the daughter
of Mr. Buford Martin, and a grand
daughter of Mr. and Mrs. Jones
Harper. Mr Hutson is the youngest
son of Mr, and Mrs. P. P. Hutson.
This young couple have a host of
friends, who are wishing them every
happiness.
Mrs. Sallie Anthony of Covington
is the guest of her sister, Mrs. J. T.
Holland.
Mrs. W. A. Carter, who continues
sick, left Tuesday to be under the
care of the doctors at the General
Hospital. We hope she will respond
to treatment, and soon be at home
with her loved ones.
IN MEMORY OF OUR SISTER,
MRS. J. W. LEE
On March 28th, 1933, the Lord
called our sister to her home. She
joined the Baptist church in early
childhood, and lived a true Christian
life. She was loved by all who
knew her. There was always a smile
of cheer on her face. It almost
breaks our heart to think of her
going away, not'because she is dead,
but because she is missed so much in
her home. We miss her at the table,
and around the fireside; but we
know we must submit to the will of
our Lord and Saviour, Jesus Christ.
She leaves to mourn her death, a
husband; and four children, Misses
Latrelle, Cosetta and Adelle Lee, and
Mrs. Delma Malloch; four sisters
and one brother, Mr. W. H. Marlow
of East Point, Mrs. L. H. Hammond
of Winder, Mrs. J. A. Martin of
North Carolina, Mrs. H. L. Smith
and Mrs. W. H. Turner of White
Plains. She also leaves a mother to
mourn her passing away.
Her 'body was laid in the White
Plains cemetery, with Revs. C. A.
Spain and B. F. Cochran in charge
of the services.
A Sister,
, Mrs. H. L. Smith.
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Last Week’s Locals.
Mr. and Mrs. Alvin Payne and
children, and Miss Perlie Jackson,
from Jarrett Academy, visited rela
tives at this place last Sunday after
noon.
Mrs. Ella Wier spent Sunday af
ternoon with Mrs. Charlie Wier.
Mr. and Mrs. Henry Wilbanks’
little child had the misfortune of
falling out of the window last Satur
day afternoon and cut a bad gash
in her head.
Mr. Vernard Wier spent last Sat
urday and Sunday with his parents,
Mr. and Mrs. Frank Wier.
The pupils of Orr’s school had an
Easter egg hunt at the school last
Friday afternoon, and little Bettie
Standridge found the prize egg.
Messrs. Roy Daniel and Tom Jack
son from Brockton were in this part
last Saturday night.
Mr. and Mrs. Charlie Wier and
family spent last Sunday with Mr.
and Mrs. Frank Wier and family.
There has been some work done on
our road, but a lot more work is
needed to be done.
Miss Bonnie Wier spent last Sun
day afternoon with Mrs. Myrt Wier.
Mr. Elbert Venable and Miss
Huntsinger were married last week,
and are making their home with his
brother, Mr. Thomas Venable and
family.
Miss Gladys Pruitt from Commerce
spent last week with her sister, Miss
Lucille Pruitt.
Mr. Elliott Wier spent last Friday
night with his parents, Mr. and Mrs.
Clarence Wier.
After spending some time with Mr.
and Mrs. W. T. Mauldin, Mr. N. H.
Hulsey is with his son, Mr. Frank
Hulsey, and family, of Athens.
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Last Week’s Locals.
Miss Louise Braselton of Atlanta
spent the week-end here with Mr.
and Mrs. James Braselton.
The community was saddened by
the news of the death of Mrs. E. C.
Hale in Atlanta, last Friday. Mrs.
Hale was once a resident of this
place, and has many friends here.
She was a woman pf noble Christian
character. Those attending the
funeral from here were: Mrs. C. A.
McDonald, Mrs. W. P. McDonald,
Mrs. Jim Cooper, Messrs. Jim Coop
er, Henry Smith and J. T. Marlow.
Mr. John A. Long and Miss Nixon
Mobley of Jefferson visited friends
here Sunday.
Miss Louise Braselton, Mrs. W. T.
Long, Mr. and Mrs. James Breselton,
spent Sunday in Westminster, S. C.,
with Mr. and Mrs. David Stribling.
Mr. Robert Getzen of Hoschton
spent the week-end at home.
Mrs. Burt Smith of York, S. C.,
and Mrs. Herbert Richardson of At
lanta, are spending the week with
their mother, Mrs. J. S. McDonald.
They came to attend the family re
union held at the McDonald home,
Easter Sunday.
Mr. and Mrs. G. B. Braselton of
Gainesville spent Sunday here.
Miss Jeanette Alexander spent the
Easter holidays with her parents,
Mr. and Mrs. J. M. Alexander.
The friends of Mrs. J. H. Getzen
will be glad to hear of her improve
ment, after an illness of two weeks.
A number of people from here at
tended the reception in Jefferson
last Friday night. The reception was
given at the Methodist Parsonage, in
honor of our pastor and bride.
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Last Week’s Locals.
Professor Kizer of Jefferson was
with us last Sunday, and gave a very
interesting talk, which was enjoyed
by all.
Miss Mary Nelle Langford spent
Sunday with Miss Louise Breazeale.
Mr. and Mrs. W. L. Irvin spent
Sunday with Mr. and Mrs. lorn Ir
vin.
The many friends of Mr. John
Beatty are very glad to know that
he is able to return to his. home,
after being in the hospital in Gain
esville seriously ill.
Mr. and Mrs. John Beatty had as
their guests Sunday, Mr. and Mrs.
Luther Lyle and Miss Lynda Beatty
from Jefferson, and Mins Evelyn
Beatty of the University of Georgia.
Miss Grace Langford spent Sunday
with Misses Jessie and Mamie Stowe.
Miss Addie Griffeth entertained a
few of her friends at a Bridge party
Saturday night.
Mr. W. R. Langford was in Macon
last week, attending a meeting of
the Woodman of the World.
Miss Kate Marlow and Messrs.
Grover Crook, Wiley Savage and
Harry Breazeale, spent the week-end
at their homes here.
Miss Mattie Bailey, Messrs. Nesby
Marlow and Marvin Wills, were
guests of Mr. and Mrs. D. D. Mar
low, Sunday.
PAGE THREE
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Last Week's Locals.
Rev. Spain of Winder filled hia
regular appointment here Saturday
and Sunday.
Mr. and Mrs. J. L. Duncan and
children of Center were the guests
of Mr. and Mrs. R. J. Walker, Sun-*
day.
Mr. and Mrs. Joe Wiley and son
visited relatives in Hoschton recent
ly-
Miss Eula Murray of Center was
the guest of Miss Inez Walker, Sun
day.
Mr. J. H. Gooch waa visiting her
daughter, Mrs. Jim Hogan, in Jef
ferson, recently.
Mr. and Mrs. Francis Johnson
visited their parents, Mr. and Mrs.
Wiley, this week-end.
Mr. Clarence Simmons, Miss Ellen
Walker, Miss Ruby Fay Skelton and
Mr. Elmo Walker motored to Stone
Mountain and other points Sunday.
Mr. Louis Garrett and family visit
ed Mr. and Mrs. Walter Allen and
family Sunday.
Several from here attended- ser
vices at White Plains Sunday.
Misses Lizzie Chastain and Vic
toria Knuckles of Chicopee were the
guests of Mrs. Dovie Walker Sunday.
Misses Hazel Martin and Johnnie
Lou Hollis visited Mrs. Ola Mae
Holder, Thursday.
Messrs. Maynard and Ottis Gooch
motored to the Aviation Field, Sun
day a. m.
Mr. and Mrs. R. J. Walker and
son, Elmo, and Mrs. T. J. Glenn
made a business trip to Braselton,
Friday.
Mrs. Viola Gooch and children of
near Elmwood visited Mrs. Estelle
Gooch, Sunday afternoon.
Miss Johnnie Lou Hollis spent
Thursday afternoon with Misses Inez
and Ellen Walker.
Messrs. Charlie Potts and Earl
Jennings were in our burg Thursday
on business.
Merritt, Paul and Charles Duncan
of Center, were the guests of Her
man Walker, Sunday.
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Last Week’s Locals.
Mr. John Beatty has recently re
turned from the Downey Hospital,
where he has been for the last two
weeks. He is recuperating, to the
delight of his many friends.
Miss Myrtice Allen, daughter of
Dr. L. C. Allen of Hoschton, spent
last week-end with Miss Allen Lang
ford.
Mr. and Mrs. Will Irvin spent the
day Sunday with Mr. and Mrs. Tom
Irvin.
Miss Evelyn Beatty from The
Teachers College spent the Easter
holidays with her parents here.
The community enjoyed having
Mr. A. 0. Hood and several musicians
with us last Friday night, who met
at the school auditorium.
Mr. "Buck” Marlow, accompanied
by Mr. Wills, of Jefferson, spent the
day Sunday with his parents.
Miss Sarah Whitaker met the
ladies of the community Thursday
afternoon.
Several have been on the skk list
here. Hope all will be better soon.
Prof. Sutton from Hoschton spent
last week-end at the home of Mr. and
Mrs. J. B. Langford.
Mrs. Spear Gilmore had the mis
fortune of getting snake bit recent-
ly. She was rushed for treatment at
the Downey Hospital, and with care
ful attention did not prove serious.
Mr. W. R. Langford has just re
turned from Macon, where he has
been several days attending a Wood
man of the World meeting.
The community enjoyed a special
program at Center Grove church
Sunday afternoon.
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Last Week’s Locals.
Mr. L. R. Sheridan and daughter.
Miss Lucille, are conducting a sing
ing school near Greensboro.
Mr. and Mrs. Livingston Lavender
spent Sunday with Mr. and Mrs. G.
H. Martin.
Mr. and Mrs. Herbert Hunter spent
Sunday with Mr. and Mrs. Ben Mar
tin.
Mr. and Mrs. E. B. Martin, Mr.
Theron and Miss Hazel Martin, were
visiting Mr. and Mrs. Willie Boyd,
Sunday afternoon.
Mis3 Alice Freeman and Mrs. M.
M. Dood visited Mrs. Ben Martin
one afternoon last week.
Mrs. Bob Mize spent one day last
week with her daughter, Mrs. u ®
Holliday. . . ... _
Mrs. Clarence Segar. vuul.ne
her parent., Mr. and Mra. W. J. Mm
tin, this week.