Newspaper Page Text
■ 'Jii
NEWSPAPER ADVERTISING
Newspaper advertising is the strong right arm of
business, says a publisher. American business supre
macy is the result of fine ideals, energy and printer’s ink.
Advertising is the twin of salesmanship. Never are they
separated. Every business, profession or vocation uses
them in some form.
The mainspring of all business is advertising—and
printing is the voit*e that carries the message to its mark
et. You call upon printing to establish confidence and
pood will; to create the desire to buy.
An exchange tells the story of a boy who took some
rabbits to market and returned that night footsore and
weary without having made one sale. His mother in
quired why he had not made any sales, and his reply was
that no one had inquired what he had in his bag.
Almost a quarter of a century ago A. F. Pears, the
famous English soapmaker, was spending about one
quarter of a million dollars annually for advertising.
His annual sales ran into the millions and Pears’ soap be
came known throughout the civilized world.
About this time the directors of the company decided
that since the concern was selling the entire output, the
advertising could be dispensed with and it was accord
ingly stopped. Within six months the company lost 35
per cent of its total business and it cost $6,500,000 to get
it back to where they left off advertising.
Who of this generation ever heard the question,
“Good morning, have you used Pears’ Soap?” It was a
by-word 25 years ago and every one used it to greet
friends with.
This illustrates the memory of the public and the
practical value of uninterrupted advertising.
Advertising at the present time is on the threshold
of far more daring and wonderful things.—Herrin (111.)
News.
ANNOUNCEMENT
> my candidacy
representative
■■ *isy, subject to the
c ratio primary.
:: - ''-.'ion of the Legis-
* measures for the
■<' urilen of taxation,
|H' ipport the com
■ ii's of the state.
' -i and secured the
bill to create a State
which has already
' ■ i'ulness and will be
jm-: •• saving thousands of
■“• future, and of prevent-
H amount of sick
attendant costs.
in.-trumental in de
■ : bills which I believe-
BH- a very detrimental to
V' tin- state had they be-
H law.
■ I hitve been in as many
any man in Jackson Coun
- at 1 know the conditon of
1 all classes, their needs
H v My sympathies
s-'.s.y. ;, von with the common
H
to no political faction.
- ‘ - 1 promise to perform the
"! this office attentively, and
n ’-y unbiased and deliberate
an all (iuestions that come
Bre me. V
ions of great import
er W!i; uime before the next Leg-
With the experience I have
B a::: ith the many friends made
th t - last session of the Legis-
B N believe lam in better po-
B > better qualified than ever
V re ' t 0 render efficient service to
■ People of Jackson County.
B Respectfully,
& L. C. ALLEN.
Boston, Ga.,
B"' 1934.
Days Cough
k Your Danger Signal
*** let them get a strangle
Fight germs quickly. Creo
n combines 7 major helps in
'Powerful but harmless. Pleas
take. No narcotics. Your
or ’Jggi< is authorized to refund
r ®onev on the spot if your
i or colu is not relieved by
' o!Bulsio n- (adv.)
m
erscn Insurance Agency,
Jefferson, Georgia.
'■Sal Caii #2l^
Summer
Winter dar/s
ffrHESWEET^STSU&AREVET^OLFL
Fewer Aches and Pains
Jp More Health and Pleasure
W*~' ’ JK pAIN drags you down —physically, mental-
Why continue to endure it? Try Dr. Miles
IpF' %jfg| Anti-Pain Pills for Headache, Neuralgia,
Mirs. Blankenship Muscular, Rheumatic, Sciatic, and Periodic
Pains. They seldom fail.
Dr. Miles Anti-Pain Pills are pleasant to
take and prompt to act. They do not upset
;VS: .“vffli the stomach, cause constipation or leave you
with a dull, depressed feeling.
Ask your druggist or any of the hundreds of
thousands enthusiastic users. Probably you
Am?® 1 think all Dr. Miles medicines are wonderful, but
im ii i ii i mu *-
• ’'WtM I have used your Anti-Pain Pills only a short
t j me b u t they have given me prompt relief. They
did for me in a week more than any other medi
cine I had taken for a year Phil Goller,
■gr Milwaukee, Wisconsin
Ki j am never without Anti-Pain Pills. I think they
are much better than anything else I have ever
BP used. Sometimes when I am tired and nervous;
and feel like 1 would go under, I take two Anti
\ 'HBB Pain Pills and in a sort, tune I feel like a different
Mrs. Tidubach person. Mrs. S. Tidabach,
Stroudsburg, Pennsylvsmia
y o ur Anti-Pain Pills have been used in my home
with wonderful results. I recommend them.
Maggie Belle Dudley, Vanceboro, N. C.
Your Anti-Pain Pills helped me a great deal. I
B have used them for years I carry them every-
IB where in mv purse and always keep them tn
Bfl| affc- MjS the house. They have
j|K I saved forest many ...
ash-bun Hus
Eleven to Seek Po*tma*ter Job At
Elberton
Elberton. Three women and
eight men have applied for the post
mastership of Elberton to succeed
Postmaster J. S. Lunsford, wh<r will
retire July 1*
THE JACKSON HERALD, JEFFERSON, GEORGIA
Do not wash Japanese trays. Rub
oyer them with a damp cloth. Occa
sionally rub with a little olive oil
and a flannel cloth to keep them
in good condition.
Excerpts From Speech
Of Judge Claud Pittman
To Graduating Class
It is of far greater service to the
child to leave it well trained than
to leave it well provided with mon
ey.
* • * •
Under our present educational
system it is too difficult for a poor
boy and girl to obtain a liberal edu
cation. These difficulties should be
removed by a modern state-wide
school system. The burden of edu
cating our children should rest large
ly upon the state, as a whole, rather
than upon our local sub-divisions.
* * * *
We can not attain success except
through trained minds, abiding faith
in ourselves and untiring efforts to
perform the work that comes to our
hands.
* * * *
Confidence in ourselves and work
for ourselves is necessary, but con
fidence in others and work for oth
ers, confidence in government, law,
and, above all, fath in God, are es
sential to a successful life.
There are no men and women that
are wholly self-made. Back of every
life is the handiwork of unseen
hands. Character is woven into hu
man life at our mothers’ knees, at
play and in the school room, during
the formative years of youth. In
those years is born that ambition
which drives us on, when the sail
ing is hard. The future of a life is
so cast and stamped in youth that
we can almost predict the result.
* * * *
If a boy or girl leaves high school
with honest and upright standards
of living, as a fixed purpose, temp
tation will not shake them from that
course.
* * * *
There must come times when we
loflse the ties that bind us to the
helping hand, and depend upon our
own resources —assume our own re
sponsibilities. The purpose of edu
cation and training is to provide us
weapons of offense and defense to
fight our own battles, when the
helping hands of childhood are far,
far away.
. God did not intend that we all
should be graduates. He did intend,
however, that every man and woman
in the world should have a place—
take it and fill it—in accordance
with the talents given and the tal
ents required.
,* * * *
No one can know when the kind
deeds of others and the helping
hands to those in need, as bread
cast upon the waters will be found
after many days.
* * * *
Rules of evidence that the facts
be relevant to the case, yet human
nature does not always recognize
rules, however well established,
when they conflict with ties created
by unselfish service in life’s most
perilous hour.
* * * *
The difference between success
and laiure, victory and defeat, is
usually measured by the character of
our work.
THE ADVALOREM TAX
R. P. Brooks, professor of Econo
mics of the University of Georgia,
gives these reasons why the ad va
lorem tax should be abolished:
It is an anachronism, entirely un
suited to modern conditions.
' It does not impose a tax uniform
ly. A special tax commission in
1919 reports that banks were taxed
at 70 per cent of their value; real
estate at 75 per cent; live stock at
30 per cent; farm implements at 28
per cent; public service corporations
at 22 per cent; and railroads at 42
per cent.
There are glaring inequalities as
between counties.
It discriminates in favor of the
rich, and against the poor.
It fails to reach intagibles such as
money, credit, stocks, bonds and
mortgages.
The tax burden falls on real es
tate.
The mere possession of property
is no indication of ability to pay
taxes.
The true measure of ability to pay
is income, not property.
Big Cabbage
Athens, Ga.—One of the largest
cabbages ever raised in this section
was grown on the farm of H. 0.
Langford of Clarke county and
brought to town yesterday. The
large head weighs over nineteen and
a half pounds and is about fourteen
inches in diameter.
COTTON ALLOTMENT
During the present or 73rd Con
gress an act was passed and approv
ed by The President on April 21,
1934. This act is known as the
“Bankhead Cotton Marketing Con
trol Act.” Under the Bankhead Act
the Agricultural Adjustment Admin
istration will determine cotton al
lotment for each state, county, and
farm. The amount of cotton alloted
to each farm will be allowed ginned
and marketed without uny tax. As
soon as the county allotments are
stated, then the farm allotments will
be determined. . '
Cotton allotment for ginning and
marketing will also bo governed by
boll weevils. It matters not with
the boll weevil whether there is a
large acreage or a small acreage, for
they will do their best to get big
percentage of crop. With the small
er acreage planted this year, we na
turally may expect to have a higher
percentage of boll weevil infestation
on the cotton acres than we would
have had if a normal acreage was
planted. With a higher percentage
of weevils, it will make the fight to
control them more important, neces
sary, and more difficult for success.
It is up to you, as cotton pro
ducers, to decide whether the cot
ton allotment for your farm will be
determined by the "Bankhead Cotton
Marketing Control Bill,” or the lit
tle insect “Billy 801 l Weevil.”
I hope no farmer in Jackson Coun
ty will allow the boll weevils to re
duce his yield of cotton below the
amount his farm allotment may be.
Unless some farmers control boll
weevils better this year than in past
years, I fear there may be some
ginning and marketing coupons is
sued as farm allotment that will not
be needed by that individual farm
or farmer.
The weather conditions have much
ito do with the control of boll wee
vils; however, the responsibility of
success or failure in controlling holl
weevils is that of each individual
farmer. Of course if an entire com
munity and county follow boll wee
vil control methods, it makes the re
sults more successful, and easier on
all. The important point, however,
is that in over 90% of the cases the
boll weevils that destroy major part
of cotton crop are the boll weevils
that are raised in ttte cotton fields
where damage is done. Pre-Square
or Early Poisoning 801 l W’eevil Con
trol Method: Personally, I think the
most important boll weevil control
method that may be followed is that
of Pre-Square or early poisoning. I
wish to suggest, and at same time
urge, each and every farmer that
has his cotton planted, whether small
or large acreage, to apply calcium
arsenate poisoning to his cotton now.
My suggestions are poisoning your
cotton week of June 11, 18 and 25.
If either application is washed off
by heavy rain within 0 to 12 hours',
1 suggest repeating application at
once.
Pre-Square or early poisoning may
be done either with us of dust meth
od or liquid method. Dust method:
If available, use regular dusting ma
chine/ hand power or hoi'se drawn,
and dust plants with 2 to 5 pounds
per acre of calcium arsenate, and
dust applied preferably in early
morning or late afternoon, or early
part of night, when there is but lit
tle, if any, wind.
Liquid Method: Suggested mixture
—Calcium arsenate, 2 pounds;
Blackstrap molasses, or heavy syrup,
r gallon, and 2 gallons water. Keep
mixture thoroughly agitated or stir
red when applying to cotton plants,
because calcium arsenate does not
dissolve, and must be in suspension
in the solution. Prepare the amount
of liquid poisoning you will need
daily, because in warm weather if
carried over from one day to an
other the water and syrup mixture
is likely to cause fermentation and
then when applied the leaves will be
burned. Apply liquid mixture with
use of hand mop attached to a stick
about 3 1-2 feet long. A good mop
may be made by using the inside
portion of corn shucks tied to stick,
or may use cotton or burlap rags.
I personally prefer com shucks. Ap
ply liquid mixture with mop by
pushing mop against main stem and
at and on terminal bud of plant.
Make application of either dust or
liquid poisoning week of June 11* 18
and 25, regardless of how important
other work may be. For more com
plete control of boll weevils, it is
advisable, in addition to early poi
soning for the first 3 weeks, after
squares begin to form, to pick up
from ground, and plants all damag
ed or affected squares and destroy.
This should be done, whether cotton
is poisoned or not.
In addition to early poisoning, fol
low practice of frequent cultivation,
PAGE SEVEN
SUMMERVILLE AND PITTS
START A GOLD RUSH IN
THE DESERT IN NEWEST
FILM, “LOVE BIRDS”
“Love Birds,” one of the meat
laughable of the Summerville-Pitta
comedies, has been booked for show
ing at the Roosevelt Theatre, Tues
day and Wednesday.
Slim Summerville and ZaSu Pitts
play the star roles in this roistering;
film, and the action finds them both,
bitter enemies, buying the same
California ranch through a swindling
Ohio real estate agent, and begin
ning to squabble over ownership as
soon as they arrive at the property.
But the ranch building turns out
to be a tumble-down structure Bix
miles from nowhere in a trackless
desert, unoccupied for years and to
tally without water. A strange oc
currence brings several hundred peo
ple flocking to the property and a
gold rush started within a few hours
after their arrival. Then Slim and
ZaSu hit the high spots.
“Love Birds” was directed by
William Suiter, and the cast support
ing Summerville and Miss Pitts in
cludes Mickey Rooney, Frederick
Burton, Dorothy Christy, Hugh En
field and Maude Eburne.
DR. JOHN WOOD GETS
CALL TO ROME CHURCH
Winder, Ga.—Dr. John H. Wood,
veteran pastor of the Winder Chris
tian Church, has tendered his re
signation to the church here, and
announced at the time that he had
accepted a call to the pastorate of
the First Christian Church of Rome.
Dr. Wood and his family will leave
for Rotpe July 1. He has served the
church at Rome for a short period
before, and his work there will not
be entirely new to him.
Dr. Wood came to * Winder as
pastor of the church here forty-two
years ago, and except for brief inter
missions, has made this his home
since. When he first came to Win
der, this place had a population of
less than 200, and was known as
Jug Tavern. During the intermis
sion of his pastorate here, he served
churches at W.itkinsville, Augusta,
Atlanta and Rome, and was for a
short time president of the South
eastern Christian College.
First Car of Melon* Shipped at
Quitman
Quitman, Ga. —The first carload
of Brooks County watermelons was
shipped from Quitman Friday morn
ing. The cars was graded at 26-28
and the melons were of unusual
ing. The car was graded at 26-28
600 pounds and contained approxi
mately 1,000 melons. It was loaded
by J. E| Dykes and Roy Williams of
the East Side community.
Roo*evelt Theatre, Tue*. and Wed.
Episode 12, “Captured”
Dick pulls himself from the pool,
clinging to overhanging vines. Bras
sett leaves Carson, seriously wound
ed, behind, taking the others to the
shore hut. Dick finds Carson. Bras
sett and his gang find the treasure
chest-and open it. The savages at
tack and capture the Brassett gang.
Dick races through the jungle and
releases his party. The savages de
cide to burn Brassett and his men.
Dick, by giving some of the jewels
as a present to *the chief, ransoms
his enemies, takes them to the ship>
and puts them in irons in the brig.
As the happy party sails for home
Dick slips a ring from the treasure
chest on Dorothy’s finger in token
of their engagement.
at least once each week; and if later
in season signs of boll weevils, are
found, get them under control by
dust method.
Will you allow the 801 l Weevil or
the “Bankhead Cotton Control Mark
feting Act” to determine the cotton
allotment for your farm for the
year 1934? Of course you will not
allow the boll weevil to control your
cotton crop.
Remember advanced prices of
cotton we now have, and hope will
get even better price, is not worth
anything to the farmer for the
pounds of cotton destroyed by the
boll weevil. We hope and expect
a very good cotton allotment for'
Jackson county, and that will enable
us to pass this allotment on to the
individual farmers. It is our hope
that each farm will make the allot
ment of cotton allowed and not sub
mit to the boll weevil taking a por
tion of the allotted pounds.
Wishing you success in controlling
boll weevils and making of cotton
allotment, I am,
Yours for service,
W. HILL HOSCH,
County Agricultural Agent.